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   Brew Review // Morning Brew // Update
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     How did dietary supplements take over the world?
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             July 13, 2025
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            EDITOR’S NOTE
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                  Good morning.
                 </strong>
                 In case you missed yesterday’s announcement, Brew Review is now the Sunday Special! Each week, Brew writers will nerd out about a different topic that piqued their interest and sent them down rabbit holes. This week, we are exploring an element of your morning routine that’s not us.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Did you take any sort of dietary supplement before opening this email? If so, you’re not alone. As you will learn below, the vast majority of Americans take at least one supplement a day. But we got all existential and asked ourselves,
                 <em>
                  Why?
                 </em>
                 Sure, we all want to live better. But how did the supplement industry get to where it’s at? What interesting facts could we find to share? And what news about supplements could people use?
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Below you’ll find our answers to all of that and more. And yes, we kinda wanted to call this one the Supplement Supplement, but we weren’t sure you had your caffeine yet (or creatine, which you will learn about below)...
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Salud!
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            LIFESTYLE
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                 Why are there so many pills to take in the morning?
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                 The Food and Drug Administration (FDA) estimates that about 100,000 different supplement products are sold in the US. That’s an umbrella term for vitamins, minerals, probiotics, and any other mystery powder you toss into your morning smoothie.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Over 75% of American adults take at least one daily supplement, according to the FDA. The domestic industry is estimated to be worth about $60 billion this year. But why?
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 How we got here
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The US has been enamored of supplements for hundreds of years. The term “snake oil salesman” dates back to
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  the 1800s
                 </a>
                 . But around 1990, the FDA wanted to require standardized nutritional labeling (how modern).
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The Nutrition Labeling and Education Act of 1990 was passed by Congress to hold supplements to the same scientific standards as medications, requiring proof for claims made on the labels. The dietary supplement industry revolted:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The industry
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    told
                   </a>
                  </span>
                  <span>
                   people the FDA would lock up their vitamins or require prescriptions.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Celebrities spoke out against the tyranny. There were marches, and citizens sent thousands of postcards to Congress.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Mel Gibson even made this
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    commercial
                   </a>
                  </span>
                  <span>
                   .
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 In 1994, the Dietary Supplement Health and Education Act was passed, exempting supps from most of the FDA’s drug regulations. Instead, they’re regulated by the FDA as food—a big reason why a multitude of brands line drugstore shelves and pop up in influencer bios.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  “Honey, I made fish oil for dinner.”
                 </strong>
                 Supplements can’t claim to treat or prevent diseases, but they can include broader, unscientific claims, like being “immune boosters”:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Fiber, fish oil, and vitamin D are
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    beneficial
                   </a>
                  </span>
                  <span>
                   for certain groups of people suffering from deficiencies.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   However, most studies on supplements are observational, allowing scientists to identify correlations between vitamin intake and health outcomes, but not to establish a definitive cause-and-effect relationship.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Deregulation isn’t a perfect science:
                 </strong>
                 The
                 <strong style="color:#000">
                 </strong>
                 supplement industry has celebrated Robert F. Kennedy Jr.’s appointment as Health and Human Services Secretary, hoping he will clear the pathway to allow SNAP, HSA, and insurance funds to cover dietary supplements. But some industry experts have
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  resisted
                 </a>
                 his plans to get rid of an important pathway for ingredients to enter the market.
                 <em>
                  —MM
                 </em>
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            SOCIAL MEDIA
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                 Influencers are linking supplements to customers
                </a>
               </h1>
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
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                 <em>
                  Niklas Graeber/picture alliance via Getty Images
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 If you were walking down the street and encountered a shirtless man trying to sell you distilled yak protein, you’d probably walk away quickly. But in the world of social media, people can’t seem to stop giving influencers promoting supplements a lot of money.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Healthy returns:
                 </strong>
                 A
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  survey
                 </a>
                 from CreatorIQ states that companies are spending more on influencer marketing and see a higher ROI from TikTok and IG stars touting their products than from traditional advertising. Companies are also earmarking 57% of their marketing budgets to online creators.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 But why influencers?
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Famous people selling stuff is nothing new—Jason Kelce and Walton Goggins are probably auditioning for a cereal commercial right now—but what makes “internet famous” people on Instagram and TikTok popular choices for the supplement industry?
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Social media posts tend to be less regulated than TV commercials and street ads. Some posts are temporary, like Instagram Stories, which disappear after a day, making it harder to track and assess legal responsibility.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Trust factor:
                 </strong>
                 According to a survey from the National Library of Medicine, 40% of respondents followed influencers for health information, and about one-third of respondents bought health products like supplements due to an endorsement from an influencer. However, influencers don’t usually have the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  medical background
                 </a>
                 to explain or disclose the risks of misusing supplements.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Bottom line:
                 </strong>
                 With social media platforms cutting back on fact checking, and the Trump administration’s desire to deregulate the FDA and exempt some vitamins and supplement ingredients from tariffs, there’s no reason to believe this mutually beneficial relationship between influencers and supplements won’t continue to grow, according to Mashable.
                 <em>
                  —DL
                 </em>
                </p>
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                 How Utah became the center of supplements
                </a>
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              <p style="margin:0;padding:0;line-height:22px">
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                  Education Images/Universal Images Group via Getty Images
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 When you think of Utah, it might be because of its real housewives or its professional basketball team that has nothing to do with jazz music. But one of the Beehive State’s biggest economic drivers is its supplement industry.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The $16 billion industry is the state’s third-largest, behind tech and tourism. Utah has 300 nutraceutical companies and about 50,000 people working for them. And it all began in the hills around Provo.
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Dr. John R. Christopher, an herbalist,
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    opened
                   </a>
                  </span>
                  <span>
                   the School of Natural Healing in 1953 and is regarded as the pioneer of the industry.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   In 1979, his son, David, developed a home study course that brought the teachings to a wider audience.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  A mission from abroad:
                 </strong>
                 A big part of the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  explosion
                 </a>
                 of supplements in Utah in the ’80s and ’90s had to do with Mormons returning from missionary work overseas with large networks of contacts and relationship-building skills.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  As for today,
                 </strong>
                 Utah became the first state to
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  ban fluoride
                 </a>
                 in the drinking water as of May. Now, the state health department is allowing pharmacists to provide fluoride supplements for children ages 6 months to 16 years to help prevent tooth decay.
                 <em>
                  —DL
                 </em>
                </p>
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Chaytee/Getty Images
                 </em>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Athletes and weightlifters have turned to creatine for decades to boost performance and build muscle, but lately, everyone seems to be talking about it. From social media influencers praising its brain benefits to your friend’s dad who just bought a squat rack on Facebook Marketplace, the creatine bandwagon is filling up.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The Wall Street Journal reported that between 2019 and 2024, creatine sales at the Vitamin Shoppe
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  jumped 320%
                 </a>
                 , taking the supplement beyond bodybuilders’ bloodstreams and firmly into the mainstream.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  What is it?
                 </strong>
                 Creatine is a compound that helps muscles generate energy. The body typically
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  produces enough
                 </a>
                 on its own for survival, but we also absorb it from eating meat and seafood. Supplements are usually a synthetic powder form of creatine monohydrate, which can be mixed into everything from smoothies to queso.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Creatine is generally considered to be safe for long-term use and has few side effects (though it’s always best to check with your doctor before starting any supplement), but does it actually work? Here’s what preliminary research suggests:
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  For strength:
                 </strong>
                 If you regularly engage in physical activity, creatine can
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  slightly enhance
                 </a>
                 athletic performance, increase energy, indirectly build muscle, and help recovery, according to multiple studies. Anyone experiencing muscle loss could especially benefit, like post-menopausal women and seniors who want to ensure a pickleball dynasty. Early research shows creatine could also improve bone density in combination with resistance training.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  For the brain:
                 </strong>
                 While creatine studies historically focused on the physical benefits, new research shows it could improve memory, attention, and, potentially,
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  mental health
                 </a>
                 , if used in tandem with other remedies. Mental benefits may require higher doses, though, according to limited data.—
                 <em>
                  BC
                 </em>
                </p>
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            Together With New York Life
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           <img alt="New York Life " class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F64db5f2220d6c0cd244a530a8ddf90f361288001-1000x750.png%253Fw%253D616%2526q%253D90%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTI0MDIzNzcuMzAzNTM2NH0:1uatuT:TA3XMrSKe8LolUiUzYP1aiu5CFPj6vfNPExMRbK-X_s" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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              <strong style="color:#000">
               It’s time for your second act.
              </strong>
              The wealth you’ve built puts you in the driver’s seat. Financial advisors of Eagle Strategies LLC, a New York Life Company, can help you answer questions pertaining to
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               investments
              </a>
              , entrepreneurship, and retirement.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Find out how to choose the right advisor
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              .
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            TECH
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 A new app promises to expose bogus supplements
                </a>
               </h1>
              </div>
             </table>
             <div class="header-image-container" style="padding-top:15px">
              <a style="border:none;text-decoration:none" target="_blank">
               <img alt="illustration with an image of the SuppCo app on a smartphone" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F4fd82c5066dd12d782bc26fd5a0dc5cceec7f255-1500x1000.jpg%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTI0MDIzNzcuMzAzNjMwOH0:1uatuT:FyyquBnjtkg7MtvR0CNi1CWgwYxjx43UJxFqaAX-Anc" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  SuppCo
                 </em>
                </small>
               </span>
              </p>
             </div>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Your creatine gummies might be as good for your body as a handful of Starbursts. A new
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  report
                 </a>
                 released last month found that most of the top-selling creatine gummies on Amazon had little to no creatine at all. The powders fared much better, but were wildly less fun.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The report is from SuppCo, a new supplement tracking platform that randomly selects products from the wildly unregulated industry and uses a third-party lab to test for heavy metals and whether or not the supplement contains what it promises. The company launched its beta app last year after closing a $5.5 million funding round:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   SuppCo has information for ~160,000 supplement products on its platform, including whether or not they contain artificial dyes or if anyone on a company’s executive team has a medical degree.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The app also offers a scheduling feature and supplement recommendations for specific goals.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  But you can also just look at the number.
                 </strong>
                 While the science is still loose (at best) on whether supplements can actually cure ailments or improve health, the SuppCo app aims to make sense of a company’s manufacturing standards and ingredient list. It gives supplements a TrustScore rating from 1 to 10, explaining that a score of 7 or under is a blinking orange light. Metamucil fiber powder—you’re on notice.
                 <em>
                  —MM
                 </em>
                </p>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            BREW'S BEST
           </h3>
          </div>
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              <img alt="To-do list banner" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F762cbc4c673b8613a0de1bf6711a4fc25276f7a4-1350x330.png%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTI0MDIzNzcuMzAzOTkxfQ:1uatuT:7zAs4Y8v91bMkVm-x9VXnw3Ic5ipDaWFHl6m2-KJAKc" style="width:100%;max-width:670px;display:block" width="670"/>
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                <div>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTI0MDIzNzcuMzA0MTIxM30:1uatuT:n_SRLZ1sjU7wTCbX1Od8EISzaPTf28vj9HVkfGzicoI" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Organize:
                  </strong>
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Small cable clips
                  </a>
                  to tuck pesky cords out of the way.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTI0MDIzNzcuMzA0MzE2OH0:1uatuT:awDv21a9NEGoNg1tl7whzZNPsH34Gt_CQQoO4JhCSkg" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Terrify:
                  </strong>
                  The original illustrator of
                  <em>
                   Goosebumps
                  </em>
                  is
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   selling signed prints
                  </a>
                  of cover art.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTI0MDIzNzcuMzA0NDIxN30:1uatuT:SzdpUOeoPzf1wgzoDopGW18awlAV4t1xjT3f78ynZAk" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Burn:
                  </strong>
                  A
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   seriously hot sauce
                  </a>
                  that tastes like more than fire.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTI0MDIzNzcuMzA0NTEzN30:1uatuT:07BL0nsgEVEOdgauFO1MfE0LD5fvNcGPmSJ-GkEmWLk" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Visit:
                  </strong>
                  The site where Julius Caesar was assassinated is now…
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   a cat sanctuary
                  </a>
                  .
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTI0MDIzNzcuMzA0NjAzNn0:1uatuT:d84-SDYjR0KJ8EhT7FJY_fVjmH-KROkui7gShAMKYas" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Eat:
                  </strong>
                  Try to keep up with President William Taft’s
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   daily diet
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