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         ​
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              <img draggable="false" src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F3Rp7KXYRqTSpsAu2cCEquL%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1m8TH0:hOHxXtU4IVeiuJkh9tRHpYBHKaiF8PU6ymKKWCuNP0c" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100%;border-radius:4px" width="250"/>
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              ​
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         ​
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Getting new users isn’t the only way to grow a SaaS business.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In fact, if you’re laser-focused on acquiring new customers, you’re missing out on a huge opportunity:
           <strong>
            inactive or churned customers.
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           These customers were once invested in your product, so you already have their interest. You just need to deliver on their needs.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           This is why winback emails are so effective.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here are five winback email templates we’ve used at Baremetrics that actually work, especially when sent automatically with tools like
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1397851349">
            Cancellation Insights
           </a>
           .
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <ol style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             <strong>
              The "What can we do?" winback
             </strong>
            </span>
           </li>
          </ol>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           The concept here is simple: use a short-and-sweet message to check-in with customers about how you can help them better. This email works best if it has a human feel.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In this example, you’re taking responsibility for their lack of log-ins by asking what you can do to help.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
               <a rel="noopener noreferrer" style="color:#6078ff;display:block;max-width:800px" target="_blank" url-id="1397851350">
                <img alt='"What can we do?" winback' src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FdPnQtn9fe4oCnV4CMHtJzw%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1m8TH0:hOHxXtU4IVeiuJkh9tRHpYBHKaiF8PU6ymKKWCuNP0c" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:800px;max-width:100%;border-radius:4px" width="800"/>
               </a>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
          </table>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           ​
           <br/>
           2.
           <strong>
            The "FOMO" winback
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           This kind of messaging focuses on what your customers might have missed during their time away, such as a new feature.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           These messages are best reserved for folks who used to log-in frequently but haven’t used your for months on end.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
               <a rel="noopener noreferrer" style="color:#6078ff;display:block;max-width:800px" target="_blank" url-id="1397851351">
                <img alt='The "FOMO" winback' src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F4x3WgytBdJ4hCNn9RiQcxa%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1m8TH0:hOHxXtU4IVeiuJkh9tRHpYBHKaiF8PU6ymKKWCuNP0c" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:800px;max-width:100%;border-radius:4px" width="800"/>
               </a>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
          </table>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           ​
           <br/>
           ​
           <strong>
            3. The "New you" winback
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           It’s only natural for people to lose interest in existing products, and for SaaS products to roll out new features to help combat new needs.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Much like the FOMO win back email above, your job here is to highlight what’s new with you.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           The key with this type of message is to give your subscribers something fresh to be interested in.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Bonus: you can prove that you’ve been hard at work since the last time they used your product.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
               <a rel="noopener noreferrer" style="color:#6078ff;display:block;max-width:800px" target="_blank" url-id="1397851350">
                <img alt='The "New you" winback' src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FiaJGac2NN98i3dAve14nPk%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1m8TH0:hOHxXtU4IVeiuJkh9tRHpYBHKaiF8PU6ymKKWCuNP0c" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:800px;max-width:100%;border-radius:4px" width="800"/>
               </a>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
          </table>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           Check out the
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1397851350">
            full article
           </a>
           to see the last two templates and a ton of example emails from popular SaaS companies.
           <br/>
           ​
          </p>
          <!--[if !mso]>-->
          <table style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt" width="100%">
           <tbody>
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              <a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#5484fc;background-color:#5484fc;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;width:auto;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1397851350">
               5 Winback Emails SaaS Customers Can't Resist
               <br/>
               (Updated July 2021)
              </a>
             </td>
            </tr>
           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/blog/winback-email" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">5 Winback Emails SaaS Customers Can&#x27;t Resist<br/> (Updated July 2021)</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
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           <em>
            What re-engagement strategies work for your business? Reply to this email and let me know!
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           Cheers,
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           Lea
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