- Accessories
- Accommodation
- Accounting
- Airline
- Analytics
- Auction site
- Bank
- Beauty
- Bike Rental
- Biotechnology
- Books
- CRM
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- Cameras
- Car company
- Cards
- Chrome plugin
- Clothing
- Coffee
- Collaboration
- Community
- Contact lenses
- Crowd funding
- Cryptocurrency
- Customer support
- Dating
- Department store
- Design tools
- Developer tools
- Digital printing
- Direct to consumer
- Domain names
- E-commerce
- E-commerce store builder
- Education
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- Electronic signitatures
- Electronics
- Email Service Provider
- Email marketing
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- Event management
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- Flight comparisons
- Food
- Food delivery
- Form builder
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- Gaming
- Gifts
- Glasses
- Greetings cards
- Groceries
- Hair
- Health
- Hiring
- Hotel comparison
- Hotels
- Insurance
- Investing
- Jewellery
- Landing page builder
- Language learning
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- Live chat
- Makeup
- Marijuana delivery
- Marketing
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- Mattress company
- Meal delivery kits
- Media
- Messaging
- Music
- NFT
- News
- No-code
- Nutrition
- Online courses
- Online-course-platform
- Outdoor store
- Password manager
- Payments
- Personal Finance
- Pharmacy
- Photography
- Podcast Hosting
- Podcasts
- Productivity
- Project management
- Property
- Proposal software
- Real estate
- Ride sharing
- Running
- SEO
- SaaS
- Sales tools
- Scooters
- Shoes
- Social network
- Software
- Sportsware
- Subscription boxes
- Swimwear
- T-shirt Printing
- Talent
- Telco
- Trains
- Transport
- Travel
- Underwear
- VPN
- Video hosting
- Video streaming
- Voucher/Coupon Sites
- Watches
- Web hosting
- Website builder
- Workforce management
- Writing
- & Other Stories
- &Open
- 1&1
- 1Password
- 3dcart
- 6pm
- A.C. Moore
- ANNA by RadLabs
- ASOS
- AT&T
- AVI-8
- AYR
- Abercrombie
- Accessorize
- Ace Hardware
- ActiveCampaign
- Acura
- Acuvue
- Adapt
- Adidas
- Airbnb
- Aircall
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- Alaska Air
- All Saints
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- Amazon
- Ambronite
- American Airlines
- American Apparel
- Anchor
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- Clue
- Coach
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- ConvertKit
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- Cult Furniture
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- DFS
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- Delta
- Depop
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- DesignByHümans
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- Discord
- Disney+
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- Dollar Shave Club
- Domino's
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- Dorelan
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- Dropbox
- Dropbox Paper
- Drops
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- EasyJet
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- Framebridge
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- Fyrn
- GMC
- GameStop
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- Ghost
- Ghost Bed
- GitHub
- Glasses USA
- Glo
- Glossybox
- Go-Jek
- GoDaddy
- Goat
- Gobble
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- Gousto
- Grab
- Graham and Green
- Grammarly
- Graze
- Greats
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- Groupon
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- Guess
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- Gyroscope
- H&M
- H.Samuel
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- Habitat
- Harrods
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- Headspace
- Height
- Helix
- HelloFresh
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- Hipmunk
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- HomeGoods
- Honda
- Honest
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- HostGator
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- InMotion Hosting
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- Ipsy
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- JCPenney
- Jaguar
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- Jet2
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- Job Today
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- Kay
- Khan Academy
- Klarna
- LTHR Supply
- Lancôme
- Landbot
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- Leesa
- Lemonade
- Lexus
- Liberty London
- Lifesum
- Lime
- Linear
- Linjer
- Linktree
- Litmus
- Loaf
- London Virgin Hair
- Lookfantastic
- Loom
- Loot Crate
- Lowes
- Lululemon
- Luma
- Lyft
- MAC Cosmetics
- MDMflow
- MVMT
- Mack Weldon
- Macy's
- Made
- Magento
- Mailchimp
- MapMyGut
- Marley Spoon
- MasterClass
- Mayvenn
- MeUndies
- Meadow
- Medium
- Memrise
- Menards
- Mercari
- Mercedes-Benz
- MetaMask
- Michaels
- Microsoft Teams
- Mini
- Miro
- Miss Selfridge
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- Mitsubishi cars
- Mixpanel
- Monday
- Moneybox
- Mont Blanc
- Monzo
- Moo
- Moonpig
- Morning Brew
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- Muttonhead
- My First Wig
- MyFitnessPal
- N26
- Nars Cosmetics
- NerdWallet
- Nest Furniture
- Netflix
- New Look
- Newegg
- Nicely Noted
- Nike
- No Mercy / No Malice
- Nomatic
- Noom
- Nordstrom
- Nordstrom Rack
- Notion
- Notonthehighstreet
- Now TV
- Nugg
- Ocado
- OfferUp
- Officevibe
- Old Navy
- Omega
- OpenSea
- OpenTable
- Otiumberg
- Outdoor Voices
- Overstock
- Ozone Socks
- PandaDoc
- Pandora
- Patreon
- Paula's Choice Skincare
- PayPal
- Peloton
- Picniic
- Pier 1
- Pipedrive
- Pitch
- Pizza Express
- Plated
- Plum
- Pluralsight
- Podia
- Poshmark
- Postmates
- Pottery Barn
- PrettyLittleThing
- Primark
- Process Street
- Puma
- Purple
- QVC
- Quibi
- QuickBooks
- Quill
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- REI
- Racket
- Raymond Weil
- Redbubble
- Reflectly
- Replit
- Retool
- Revolut
- Rezi
- Ripcurl
- Robinhood
- Runkeeper
- SNKRS by Nike
- Sally Beauty
- SavvyCal
- Scentbird
- Scribd
- Seamless
- Search Metrics
- Selfridges
- Sephora
- ServiceNow
- Shop.com
- Shopify
- Shpock
- Shudder
- Shwood and Stanley
- Simba
- Skillshare
- Skyscanner
- Slack
- Slite
- Snapchat
- Society6
- Sock Fancy
- SoloLearn
- SoundCloud
- Southwest
- Soylent
- SpeedWeed
- Spotify
- Spreadshirt
- Square
- Squarespace
- Squarespace Scheduling
- Staples
- Starbucks
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- Vinted
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- WW (Weight Watchers)
- WalMart
- Walgreens
- Wallapop
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- Watches.com
- Wattpad
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- Wealthsimple
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- WordPress
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- YouTube
- YouTube Music
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- Zendesk
- Zero
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- eToro
- fort-mysers-islands-beaches-and-neighborhoods
- uBiome
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Hey there!
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<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
It’s been a while since our last newsletter. We’ve been busy figuring out how this can be more worthy of your inbox because we, too, subscribe to way too many tech newsletters. 😅
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Here’s what you can expect from us moving forward:
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<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
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1 tip for growing your SaaS or subscription business
</span>
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1 thing that made us go 👀🤔
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Baremetrics updates, product launches, announcements, and more!
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Our goal is to cut through the noise and only share things that our team found extremely relevant to growing a subscription business.
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Your questions or feedback are always welcome. Just respond to this email or shoot me a note at lea@baremetrics.com. Enjoy!
<br/>
</p>
<hr/>
<h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
1 Tip for Growing Your SaaS or Subscription business 💡
</h2>
<h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
<em>
In 2023, be recession-proof
</em>
</h3>
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<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Let's be honest, 2022 and 2023 have not been fun years for tech companies.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Whether you were worried about keeping your job or worried about your business surviving, the stress brought on from external economic conditions have been felt by all.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
This is when it’s absolutely crucial to buckle down on the right goals and the right metrics to track progress, and maintain a sense of what's par for the course and what isn't.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Here are some metrics to definitely keep an eye on this year:
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
1. Trial health
</strong>
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
When we talk about trial health for SaaS and subscription businesses, we’re usually referring to two things: the frequency of new trials, and the quality of leads that start trials.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Be on the lookout for a decrease in new trials, as well as differences in the types of companies starting trials (e.g. company size, products trialed, the role of the person trialing, etc.).
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Both factors can greatly impact your new recurring revenue.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
<br/>
2. Churn
</strong>
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Churn always matters, in both prosperous times and otherwise.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Whether your primary business goal is to generate cash or grow as quickly as possible, a high churn rate can signal fundamental issues in your business. It can also get out of hand if not addressed.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
To reduce and prevent churn, you must learn more about who’s churning, why, and the financial impact of the why.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Check out the full blog for three more key metrics to keep an eye on in 2023.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
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Read: Be Recession-Proof in 2023 With These 5 Metrics
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</p>
<h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
1 Thing That Made Us Go 👀🤔
</h2>
<h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
A big shift at Google Ads and Analytics
</h3>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Earlier this month, Google announced that four attribution models would be removed from both Google Ads and Google Analytics. They are:
</p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
First click
</span>
</li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
Linear
</span>
</li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
Time decay
</span>
</li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
Position-based
</span>
</li>
</ul>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
According to Google, this move would “help consolidate and simplify measurement". The above four models make up less than 3% of Google web conversions combined, whereas the data-driven attribution model, which will become the primary model, is most commonly used for conversions for automated bidding.
<br/>
<br/>
So what does this mean for you and your website?
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Some folks fear that the data-driven model may give Google Ads campaigns more weight in a conversion compared to other channels, though it's too early to tell.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Those concerns aside, existing conversion actions using the soon-to-be-removed models will automatically convert to the data-driven attribution model, or advertisers can manually change to the 'last click' model.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Be sure to take adjust your settings as needed before September 2023, when the change goes into effect. For more details, click below to read the full blog.
<br/>
</p>
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Read: Google Is Removing 4 Attribution Models For Advertisers
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✨ Baremetrics Updates ✨
</h2>
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<br/>
SaaS Calculators!
</h3>
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We have added a helpful new suite of free calculators that can help you understand your company’s value, financial outlook, and more.
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<strong>
Startup Runway Calculator
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- Helps startup founders and early investors forecast their company's financial situation
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<strong>
SaaS Valuation -
</strong>
Calculates a valuation for a private SaaS company
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
Business Cashflow Forecast -
</strong>
Find out how and when a business will need to raise, borrow or earn more cash
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
SaaS Goal Setting -
</strong>
Find out what levers need to be pulled (and when) to yield the greatest return with the least amount of effort
</p>
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<figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
<div style="display:block;max-width:800px">
<img alt="Business Cashflow Forecast" src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FqASmeVYDydj4dTvAaZB8K8%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1ppVr1:Oth-5h1qJsfaWd91O0iAvs2FKzgF2i7khxP9DMxRE6o" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
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<figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:block">
Business Cashflow Forecast
</figcaption>
</figure>
</td>
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Get paid to recommend Baremetrics to SaaS & subscription-based startups
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Welcome to the land of the brave
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Click around the metrics of real SaaS and subscription companies like yours.
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1 year ago - lea@baremetrics.com
The Baremetrics Newsletter #1: Be recession-proof in 2023, a big shift for Google Ads, and more!
New newsletter, who dis? ...