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                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; margin-top: 0; padding-top: 0; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1228521%252Fb12ef09523b09752c17932a7%252Fhotjar-small-tall%2525E2%252580%252593training.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPO:pQnypNIyoCegiwYdQ9oY8cwW7Ax_WYtY9LgXRrEI0Hk" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Hi User,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Today, in the Hotjar Action Plan, we're going to help you find your site's biggest barriers by using Funnels.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Over the coming days, I'll be sending you tips and training based on tools you
                   <i>
                    haven't
                   </i>
                   used yet in your account. But you can always access the entire
                   <a style="color: #1251ba" target="_blank">
                    10 step Hotjar Action Plan here
                   </a>
                   .
                  </p>
                  <h1 align="left" class="intercom-align-left" style="color: #282F33; font-size: 26px; font-weight: normal; line-height: 33px; margin-bottom: 7px; margin-top: 30px; text-align: left !important">
                   Find your biggest barriers with Funnels
                  </h1>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    Estimated time: 30 mins
                    <br/>
                    Difficulty: Low
                   </i>
                  </p>
                  <h2 align="left" class="intercom-align-left" style="color: #282F33; font-size: 18px; font-weight: bold; margin: 30px 0 7px; text-align: left !important">
                   What are Barriers?
                  </h2>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   If you don't understand where and why your Visitors are leaving your site you cannot really improve your site's experience and bottom line. So don’t make the mistake of working on too many parts of your site at one go. By creating Funnels you can
                   <b>
                    understand where you are losing the most Visitors
                   </b>
                   allowing you to focus on those steps first.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   The key to a great Funnel is to build it 'backwards'. Start by asking yourself – what is your biggest goal? A signup, an order? Create a Funnel that maps back to your highest traffic pages.
                  </p>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1242806%252F8e9eaf207d397a7178722beb%252FFunnel.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPO:pQnypNIyoCegiwYdQ9oY8cwW7Ax_WYtY9LgXRrEI0Hk" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <table align="center" class="intercom-container intercom-align-center" style="margin: 17px auto 16px; text-align: center !important">
                   <tbody>
                    <tr>
                     <td bgcolor="#f4364c" style="background-color: #f4364c; border-radius: 3px; font-family: Helvetica, Arial, sans-serif; margin: 0; padding: 12px 35px">
                      <a class="intercom-h2b-button" style="background-color: #f4364c; border: 1px none rgba(0,0,0,0.2); border-radius: 5px; color: #FFF; display: inline-block; font-size: 14px; font-weight: bold; min-height: 20px; text-decoration: none" target="_blank">
                       Setup a Funnel Now
                      </a>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <br/>
                   Here are examples of Funnel steps by type of site:
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <b>
                    E-commerce
                   </b>
                   : Homepage &gt; Product Pages &gt; Cart &gt; Checkout &gt; Thank You Page
                   <br/>
                   <b>
                    News / Blog:
                   </b>
                   Homepage &gt; Article Pages &gt; Subscribe Page &gt; Success Page
                   <br/>
                   <b>
                    Web App
                   </b>
                   : Homepage &gt; Trial Signup Page &gt; Interface &gt; Upgrade Page &gt; Thank you page
                   <br/>
                   <b>
                    Lead Gen:
                   </b>
                   Category pages &gt; Landing page with form &gt; Thank you page
                  </p>
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                   Important tips...
                  </h2>
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                   <li>
                    Each Funnel will only show data for Visitors that visited the first step in your Funnel. So if you have 2 main sources of traffic for a goal e.g. Homepage and Landing page, you will want a separate Funnel for each.
                   </li>
                   <li>
                    Funnels in Hotjar are not based on reports – they present data retroactively based on a sample of your traffic. If your site has more than 20,000 pageviews a day you can reply to this email to discuss increasing your daily sample size in Hotjar.
                    <br/>
                   </li>
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                       Setup a Funnel Now
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                   <br/>
                   Over the coming days I will be sharing the next steps in the action plan – as well as my personal tips on how to get the best results.
                  </p>
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                   If you would rather not receive these 'training and tips' emails just drop me a reply and I will take you off this list.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Best,
                   <br/>
                   David
                   <br/>
                   Hotjar CEO &amp; Founder
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                   David
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