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June 29, 2020
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TOGETHER WITH
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<strong>
It’s a short week.
</strong>
It’s a short week. It’s a short week. Say it with us, as many times as you need to. Thursday will be here before you know it.
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‘Zon the road
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Amazon’s latest acquisition could shake up the future of driverless vehicles
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Amazon is
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snapping up
</a>
the driverless car maker Zoox for a deal estimated at a cool $1.2B. Zoox has spent the last couple years working on a robo-taxi.
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We’ve been hearing about driverless cars
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for years now
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, but developing this technology is stupid expensive and challenging. Amazon CEO Jeff Bezos, with his seemingly bottomless bucket of cash, could help Zoox finally hit the road.
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<strong>
Amazon’s competition ain’t thrilled
</strong>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tesla CEO Elon Musk denounced the deal in a
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tweet
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, calling Bezos a copycat.
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Tesla has been at the forefront of the driverless-car revolution, but it’s run into some roadblocks. (Musk is a frequent Bezos critic, and these 2 rich dudes are also embroiled in a
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
space race
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-- which might explain Musk’s indignation.)
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This isn’t Amazon’s
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first foray
</a>
into autonomous vehicles. Last year, it
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invested in
</a>
Aurora Innovation, which develops tech for driverless cars.
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Amazon also plans to buy a whopping 100k electric delivery vans from the truck startup Rivian. And there’s Amazon’s long-idling drone project,
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Prime Air
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.
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<strong>
Ride-hailing titans should check the rearview mirror
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If the AmaZoox venture is successful, it could spell
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big trouble
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for Uber and Lyft.
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Both spend millions annually recruiting drivers, and face regulatory pressure to classify them as employees in New York and California. An autonomous ride-hailing service from Amazon could have a big advantage in terms of overhead costs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And Amazon could easily offer discounted fares to its 100m+ Prime members, giving plenty of passengers an incentive to switch services. With some analysts estimating the ride-hailing industry to hit $60B+ by 2023, Amazon would have nothing to lose.
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Ice with that?
</td>
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<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
Starbucks deals social-media giants a scalding burn: No more ads
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you notice social media execs looking a little pale today, this news might be why: Starbucks is “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
pausing
</a>
” ads on “all social media platforms” -- minus
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
YouTube
</a>
-- until those platforms can get their hate speech problems under control.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Verizon, Coca-Cola, Unilever, and other heavyweights have already halted their ad spending.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But Starbucks’ entry into the fray is important because it comes after Facebook -- the main target of the big ad retreat -- tried to brew a fix.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Facebook has to do more to sweeten the pot
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
On Friday, CEO Mark Zuckerberg
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
announced
</a>
that he would slap warning labels on posts from politicians that break Facebook’s rules about misinformation and violence.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Sound familiar? That’s because it looks a lot like Twitter’s approach.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But Starbucks took one look at those changes and sipped its tea. Labels aren’t enough: The coffee kingpin is calling for tighter moderation of hate speech.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Facebook is getting roasted
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The
<em>
New York Times
</em>
has
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
some estimates
</a>
on how much each boycott might cost Big Blue (One example: Unilever spent ~$42m+ on Facebook ads last year).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The numbers might look measly compared to Facebook’s
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
$17.7B
</a>
in revenue -- and that was just last
<em>
quarter
</em>
. After all, most of Facebook’s advertisers are small businesses that can’t afford to boycott.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But high-profile drop-outs do matter -- Facebook’s stock price tumbled 8.3% on Friday, erasing $7B of Zuckerberg’s personal wealth.
</p>
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Out of Netflix series to binge? These CuriosityStream docs will fill your show-hole
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Outfoxed
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
A messaging app won a cat-and-mouse game with the Russian government
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tech entrepreneurs brag about a lot of things, but not many of them can boast about outfoxing Russia.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Pavel Durov, the founder of the messaging app Telegram, is different. This month, the Russian government finally relented after trying to block his app for 2 years.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
The government wanted in, but Durov said
</strong>
<em>
<strong>
nyet
</strong>
</em>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As
<em>
The Washington Post
</em>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
told it
</a>
: Durov is an elusive privacy warrior who refused to give Russia access to Telegram users’ encrypted messages.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The app is popular -- and controversial. It says it has 400m monthly users worldwide, including 30m in Russia. In the US,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
white supremacists
</a>
have used the platform to organize.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Roskomnadzor, the Russian agency responsible for internet censorship, tried to ban Telegram in 2018, but eventually failed. One reason why: It’s hard to ban something when your own government officials keep using it.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
But don’t call him a hero just yet
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Durov’s tactics for avoiding the crackdown caused collateral damage. When Roskomnadzor blocked IP addresses that Telegram had used, the game of internet whack-a-mole took down other services, too.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Russia’s not the only country to give Telegram the stink eye: Here in the US, the SEC said Friday that Telegram would pay an $18.5m fine to resolve allegations that its sale of cryptocurrency tokens
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
violated federal securities laws
</a>
.
</p>
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Got Beef?
</td>
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<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
Even butchers are going mobile
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Behold, the latest innovation in traveling tech: rifle-slinging, apron-wearing
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
mobile butchers for hire
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You can think of them as the meat industry’s answer to mobile kitchens.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Slaughterhouses filled with workers are breeding grounds for COVID-19, so what’s a farmer to do? Trade groups like the North American Meat Institute think they should try a slice of slaughter-on-the-go.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Mobile butchers aren’t exactly hitmen
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But they do show up to kill your cattle, then haul the carcass off to their shops. They cut up the animal and deliver the pieces back to your doorstep.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Their work is still bloody rare: Just 16 USDA-approved mobile slaughter units are roving the country today. But that’s almost twice as many as 3 years ago.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Why aren’t there more? Some advocates and regulators have beef with the lack of inspection -- they say it’s risky to have people cuttin’ carcasses without oversight.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Others say that’s a load of bull
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some advocates think mobile butchery is more humane than the industrialized alternative.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But to manage the COVID-19 crisis, there’s another solution that is much more clean-cut than mobilizing an army of butchers: Invest in
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
small, local slaughterhouses
</a>
.
</p>
</td>
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<tr>
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<strong>
Getting Yeezy’s attention, one billboard at a time
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When most people talk about 21st century marketing, they’ll highlight the evolution of tech giants like Google, Facebook, and TikTok, the need for diversification, saturation of channel X or Y, yadda yadda.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That’s cool and all, but let’s talk about something with a little more flare.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Back in 2019, Harry Dry had an idea. He had stumbled upon several niche dating sites and decided to give “Yeezy Dating” a go. His antics quickly led to over 13k signups and a feature on BBC Radio One. But he didn’t stop there. He decided that for this thing to be a hit, he needed to get the big man --Yeezy -- involved. 3 billboards later and some persistence landed him a meeting with Kanye’s team.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
His story deserves a read and is chronicled in his
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
“Kanye story”
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Yeezy Dating never stuck around, but Harry’s viral marketing genius has, making him one of the most followed people on IndieHackers and the founder of the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Marketing Examples
</a>
newsletter that is treasured by over 20k people.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That’s why we’re bringing in Harry for a rapid fire session of
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
30 marketing tips in 30 minutes
</a>
.
</p>
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Snippets
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1️⃣ More worrisome news for Facebook:
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
The “Stop Hate For Profit”
</a>
ad-boycott campaign says it’s about to go global.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
2️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Twitter’s
</a>
fact-checking labels got a little out of hand on Friday: Briefly, every tweet containing the words “oxygen,” “5G,” and “frequency” got a fact check label.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
3️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
The ghost kitchen
</a>
might be the restaurant model that dominates the post-COVID economy.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
4️⃣ Punk’d: Tech Twitter was buzzing over the mysterious app
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
It Is What It Is
</a>
-- turns out, it’s just a clever way to promote racial justice charities.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
5️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Wuhan
</a>
, where COVID-19 was first discovered, is China’s hottest travel destination right now.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
6️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
The doomsday bunker biz
</a>
is still going strong.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
7️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
American Airlines
</a>
announced plans to fully book its flights, but a pilot’s union wants the federal government to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
buy up
</a>
middle seats instead.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
8️⃣ Here’s how
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
TikTok
</a>
is rewriting the rules of our politics, according to researchers.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
9️⃣ Bored in quarantine? A pair of mathematicians were, so they solved the mythic “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
rectangular peg problem
</a>
.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🔟 One sign that the world may not be such a garbage place after all:
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Philanthropy is way up
</a>
.
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The Hustle Says
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<strong>
This high-school Hustle reader started a non-profit to teach her fellow students about quantum computing.
</strong>
Sign up for
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QuBes Camp
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today to work with experts from MIT, Dartmouth, UC Berkeley, and more (and toss Anisha a
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LinkedIn request
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while you’re at it).
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<strong>
This is the best calendar app for busy people.
</strong>
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Woven
</a>
makes scheduling a breeze by letting you easily book meetings, track your time, and
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sync all your calendars in one place
</a>
. Now go enjoy your newfound free time.*
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<strong>
This new money-saving tool from PayPal is a must-have.
</strong>
It can
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
find you discounts on everything from hot new tech gadgets to pizza delivery
</a>
. Yep, it’s basically free money.*
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<strong>
This company is giving you
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
$300 if you find a job through their site
</strong>
</a>
, which uses machine learning and real-time data to match finance, sales, and tech pros with top-quality roles.
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Check it out.
</a>
*
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Well, it’s your lucky day. We’re giving away a Tesla Model 3 (or $25k in cash) this month. Here's how you can win:
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4 years, 11 months ago - news@thehustle.co
The driverless-car competition heats up
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