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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Read to the end for an impatient iguana and shower thoughts.
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Will a high-tech, luxury mattress fix your god-awful sleep schedule? Unlikely. But we’re giving away four of them anyway. Imagine awakening on one of these
                   <a style="color: #192733; text-decoration: underline !important;">
                    bad boys
                   </a>
                   . Today’s the last day to enter. One referral = one entry. Details below. 😴
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Bananas:
                    </strong>
                    The business of making baseball fun.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Why are women’s health ads rejected?
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Pizza:
                    </strong>
                    Where are the delivery drivers?
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Elephant sketch artists, winning your customers’ trust, a no-caramel caramel pie, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s
                   </a>
                   podcast to hear Jacob, Zack, and Juliet discuss what it would be like if Disney had a baseball team, and the shifting culture around remote work.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="playing baseball" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbaseball.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The Savannah Bananas and the business of making baseball fun
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s hard to argue with the fact that baseball is boring.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2020, the average MLB game
                <a style="color: #192733; text-decoration: underline !important;">
                 lasted
                </a>
                over 3 hours, but saw fewer hits than almost any season since 1909. Representative of this struggle was a recent Oakland A’s game that saw
                <a style="color: #192733; text-decoration: underline !important;">
                 just
                </a>
                2,488 fans (the stadium can fit ~57k).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So, perhaps it’s not surprising that one minor league team, with the singular goal of doing the
                <em>
                 opposite
                </em>
                of whatever is normal in baseball, has sold out every game since its founding in 2016…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … starting with making it fun
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You can think of the Savannah Bananas as baseball’s Harlem Globetrotters. Games include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Pitchers pitching
                 <a style="color: #192733; text-decoration: underline !important;">
                  on stilts
                 </a>
                 , batters batting while doing a “
                 <a style="color: #192733; text-decoration: underline !important;">
                  banana split
                 </a>
                 ,” and a coach
                 <a style="color: #192733; text-decoration: underline !important;">
                  doing ballet
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Grandma cheerleaders
                 <strong>
                 </strong>
                 known as the “
                 <a style="color: #192733; text-decoration: underline !important;">
                  Banana Nanas
                 </a>
                 .”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 No ads — the team removed corporate ads from the stadium, and
                 <a style="color: #192733; text-decoration: underline !important;">
                  97%
                 </a>
                 of revenue now comes from fans.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Free food — every ticket is general admission and includes food.
                 <em>
                  Food!
                 </em>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The team views its stadium as an entertainment venue, with “stages” being the parking lot, entrance, concourse, seats, and field. The Bananas’
                <a style="color: #192733; text-decoration: underline !important;">
                 TikTok
                </a>
                has exploded and now has ~3x as many followers (2.7m) as the most popular MLB team.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 They’re also led by a business strategist
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In his podcast, Bananas founder Jesse Cole
                <a style="color: #192733; text-decoration: underline !important;">
                 explains
                </a>
                the team’s mindset for constant innovation. It includes themes like:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Creativity:
                 </strong>
                 The team hosts monthly “Ideapalooza” brainstorms and Cole visits places like Disney for inspiration.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Entrepreneurship:
                 </strong>
                 Cole embraces a practice from 3M, the $83B company behind Post-it Notes, in which every new product line is expected to generate 25% of revenue within 5 years. For the Bananas, they’ve tested stuff like a banana cream soda.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Community:
                 </strong>
                 Staff make 300k calls a year to thank fans, merchandisers, and other partners.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Bananas now have a 15k-person waitlist for tickets. The organization has also been named a top employer in sports.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Want more?
                </strong>
                Check out
                <a style="color: #192733; text-decoration: underline !important;">
                 ESPN’s feature
                </a>
                on the Bananas.
               </p>
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Spotify
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 revealed
                </a>
                that its podcast business pulled in €200m in 2021 revenue, up 300% YoY. However, due to its losses, the division had a -57% gross margin, and expects higher losses in 2022.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Big brand:
                </strong>
                Chinese electronics brand Anker
                <a style="color: #192733; text-decoration: underline !important;">
                 reached
                </a>
                $1B in annual sales on Amazon in 2021, making it the most successful Amazon-native brand.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Hard pause:
                </strong>
                Meta
                <a style="color: #192733; text-decoration: underline !important;">
                 halted
                </a>
                development on a smartwatch that was scheduled to be released in spring 2023 and cost ~$349. The watch was expected to include activity tracking, music playback, and messaging. Meta is reportedly shifting resources to other devices for the wrist.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Golf ban:
                </strong>
                The PGA Tour
                <a style="color: #192733; text-decoration: underline !important;">
                 suspended
                </a>
                17 players for competing on the LIV Golf tour, which is backed by Saudi Arabia’s Public Investment Fund. Suspended players include Phil Mickelson, Dustin Johnson, and Sergio Garcia.
               </p>
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                Hey —
                <em>
                 enjoy getting quick updates on what you care about?
                </em>
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                <strong>
                 Take
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                  20 seconds
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                 to personalize your Snippets.
                </strong>
                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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               chart
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="women's health ads rejected" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fadvertising_women_health.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Selina Lee
               </p>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why are women’s health ads getting rejected?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A 2021
                <a style="color: #192733; text-decoration: underline !important;">
                 study
                </a>
                by the Center for Intimacy Justice surveyed 60 health-oriented businesses serving women and people of diverse genders.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                All had an ad rejected by Meta, and half said their accounts were suspended for supposedly violating policies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rejected ads included breastfeeding workshops and devices to strengthen the pelvic floor, which can prevent incontinence. Meanwhile, ads for erectile dysfunction and manscaping were allowed.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Why?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meta labeled them as containing or promoting adult content or products,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 The
                </em>
                <em>
                 New York Times
                </em>
                . Meta
                <a style="color: #192733; text-decoration: underline !important;">
                 prohibits
                </a>
                ads that promote sexual pleasure, but allows ads for family planning or sexual wellness.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A Meta spokesperson told the
                <em>
                 NYT
                </em>
                that it sometimes makes mistakes when enforcing policies and has overturned several rejections. But Meta wouldn’t explain the reasoning behind some rejections, claiming people might try to bypass policies.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The last few years…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … have seen a boom in sexual wellness products and
                <a style="color: #192733; text-decoration: underline !important;">
                 femtech
                </a>
                . But according to Bethany Corbin, an attorney who specializes in health care and femtech, the algorithms haven’t caught up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “I think part of it goes back to the long-term stigma and taboo that has surrounded all types of conversations about women’s health,” she told
                <em>
                 The Hustle
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                She said she often sees ads banned when they’re not specifically about family planning, and a conflation between women’s health and being provocative.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And because anatomically correct terms are often flagged, advertisers are forced to use “cheeky” terms or fruit emojis — further reinforcing the stigma.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So, what’s next?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Continued conversions and awareness about women’s health to increase social acceptance and pressure platforms to retrain algorithms and moderators.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “It’s hard to demand that our advertising platforms change in a way that society hasn’t,” Corbin said.
               </p>
              </td>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Pizza Problems
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="pizza delivery" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpizza_delivery.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Where are all the pizza delivery drivers?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2019, Domino’s CEO Ritch Allison
                <a style="color: #192733; text-decoration: underline !important;">
                 said
                </a>
                he’d “have a tough time sleeping at night” if the company had to use a third-party delivery service.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a good thing he retired earlier this year.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A
                <a style="color: #192733; text-decoration: underline !important;">
                 driver shortage
                </a>
                is forcing Domino’s and other pizza chains to embrace delivery alternatives and make other structural changes to their operations, per
                <em>
                 QSR
                </em>
                magazine.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The shortage…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is due to a combination of factors, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Delivery drivers seeking more flexible hours and schedules
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Food delivery drivers getting paid less than ride-share drivers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 High gas prices preventing workers from taking food delivery jobs
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The absence of drivers is impacting the bottom line of some of pizza’s biggest players. In Q1, Domino’s same-store sales were down 3.5% YoY, with delivery sales down 10.7%.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So, what’s the solution?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While pizza’s “Big Three” — Domino’s, Papa John’s, and Pizza Hut — will all likely embrace third-party delivery partners to some extent, that’s just one part of the equation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Peter Saleh, an analyst at BTIG, believes the solution will also require:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Tech improvements
                 </strong>
                 like AI and automation to help streamline operations
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Better benefits
                 </strong>
                 for drivers, including higher pay and flexible hours
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Unfortunately, higher wages for delivery drivers will likely mean higher prices for consumers — meaning we may be looking at pricier pies going forward.
               </p>
              </td>
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             <tr>
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                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" width="26"/>
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               TRENDS
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                </a>
               </center>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Agency acquisition notes from a seasoned pro
               </h2>
              </td>
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             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Windhill Design founder
                <a style="color: #192733; text-decoration: underline !important;">
                 Link Moser
                </a>
                started website-building and digital marketing over 25 years ago, and became interested in buying agencies a decade in.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By 2017-18, he had the know-how to
                <a style="color: #192733; text-decoration: underline !important;">
                 increase revenue over 80%
                </a>
                for the three businesses he acquired that year. Today, he spearheads six.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                His big tips for incoming business owners:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Starting with the micro-deals:
                 </strong>
                 Ain’t no shame in starting “small.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A unique outreach approach:
                 </strong>
                 He digs hand-signed, direct mail.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Dealing with client turnover:
                 </strong>
                 See his strategic
                 <a style="color: #192733; text-decoration: underline !important;">
                  earn-out system
                 </a>
                 .
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The community wins keep rolling. We just highlight every once in a while.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Inside Trends’ 17k-strong forum, founders and investors share deep-seated insights like this off the top, on the regular.
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               AROUND THE WEB
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🗓️
                <strong>
                 On this day:
                </strong>
                In 1692, Bridget Bishop was the
                <a style="color: #192733; text-decoration: underline !important;">
                 first
                </a>
                of several innocents executed in the Salem Witch Trials.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐘
                <strong>
                 That’s cool:
                </strong>
                Check out these
                <a style="color: #192733; text-decoration: underline !important;">
                 illustrations
                </a>
                of elephants based solely on oral and written accounts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🥰
                <strong>
                 How to:
                </strong>
                Just 34% of consumers trust the brands they use. Here are
                <a style="color: #192733; text-decoration: underline !important;">
                 three ways
                </a>
                marketers can win and maintain their customers’ trust.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🥧
                <strong>
                 Mmm:
                </strong>
                The history of a caramel pie that contains no caramel, once exceedingly popular in Virginia. Plus,
                <a style="color: #192733; text-decoration: underline !important;">
                 the recipe
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🦎 Aww:
                </strong>
                And now, an impatient
                <a style="color: #192733; text-decoration: underline !important;">
                 iguana
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding: 0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 7px 3px 0px;">
               IN CASE YOU MISSED IT
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (A roundup of our best reads from the last couple weeks…)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧑‍⚖️ The
                <a style="color: #192733; text-decoration: underline !important;">
                 lucrative economics
                </a>
                of expert witnesses
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍁 Weed
                <a style="color: #192733; text-decoration: underline !important;">
                 rolls into
                </a>
                the metaverse
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎧 Is social audio
                <a style="color: #192733; text-decoration: underline !important;">
                 already dead
                </a>
                ?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌮 Welcome to the Taco Bell
                <a style="color: #192733; text-decoration: underline !important;">
                 of the future
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐴 Did a TV show cause a
                <a style="color: #192733; text-decoration: underline !important;">
                 housing crisis
                </a>
                ?
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding: 0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 160%; margin: 0; padding: 0px;">
               <ol style="font-size: 15px;">
                <li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “Seems cruel that ADHD self-assessment questionnaires are 13 pages long.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “Little boys often pitch up their voice when impersonating their mother even though her voice is deeper than that of the child.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “If you take a shortcut that reliably gets you to your destination faster than another route, it's not a shortcut, it's the correct route.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “For how often cats are depicted chasing mice, there are no mouse-flavored cat foods.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “Asking someone to help you bury a body greatly increases the likelihood that you'll have to bury a second body.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
               </ol>
               <div style="display: none; font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
               </div>
              </td>
             </tr>
             <tr>
              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a rel="noopener" style="color: #bF2434 !important; text-decoration: none !important;" target="_blank">
                via Reddit
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td class="h2020 intro ignore-defaults" style="display: block; min-width: 320px; padding: 0px;">
            <table style="top: 10px; width: 100%;">
             <tr>
              <td style="padding: 0px;">
               <table style="width: 100%; border-spacing: 0px;">
                <tr>
                 <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 10px;">
                  Giveaway
                 </td>
                </tr>
                <tr id="top copy">
                 <td class="zephyr-syntax" style="padding: 0px 3px 10px;">
                  <a style="color: #192733; text-decoration: underline !important;" target="_blank">
                   <img alt="prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_sleepgiveaway_%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
                  </a>
                 </td>
                </tr>
                <tr>
                 <td>
                  <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 20px; line-height: 24px; font-weight: 800; letter-spacing: 0px; margin: 10px 0px 5px;">
                   Win An Eight Sleep Pod Pro
                  </h2>
                 </td>
                </tr>
                <tr id="bottom ad copy">
                 <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Want to win a
                   <a style="color: #192733; text-decoration: underline !important;">
                    Pod Pro
                   </a>
                   mattress in the size of your choosing (up to $3,700 value)?
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   It’s simple to enter:
                   <strong>
                    one referral = one entry.
                   </strong>
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    Step 1:
                   </strong>
                   Copy your personal referral link below.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    Step 2:
                   </strong>
                   Share it with as many folks as you can. If your mailman isn’t getting
                   <em>
                    The Hustle
                   </em>
                   , that’s a problem.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    Step 3:
                   </strong>
                   Find out if you’re 1 of the 4 winners after June 13th!
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Wishing you luck. And thanks for spreading the word. 🧡
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Your custom referral link:
                   <a style="color: #192733; text-decoration: none !important;">
                    https://thehustle.co/join/?ref=950fce10a7
                   </a>
                  </p>
                 </td>
                </tr>
                <tr id="bottom ad copy">
                 <td class="h2020 ignore-defaults" style="padding: 10px 3px 0px;">
                  <p style="font-family: arial, sans-serif; font-size: 10px; line-height: 120%; padding-bottom: 12px; margin: 0;">
                   <em>
                    *For official rules, please visit:
                    <a style="color: #121212; text-decoration: underline !important;" target="_blank">
                     https://thehustle.co/hustle-smart-sleep-giveaway/
                    </a>
                    .
                   </em>
                  </p>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center; font-weight: bold; letter-spacing: .5px; font-size: 18px; padding: 10px 2px 20px;">
            How did you like today’s email?
           </td>
          </tr>
          <tr style="display: block; padding: 0px 0px 10px;">
           <td style="display: block; width: 100%; min-width: 330px; padding: 0px;">
            <table style="width: 100%; text-align: center; font-weight: 600; padding: 0px 20px;">
             <tr style="letter-spacing: .2px;">
              <td style="display: inline-block;">
               <a data-tags="feedback smiley" style="text-decoration: underline !important; color: #ff5a41;">
                <img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flove%2520it.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="width: auto; height: 80px; padding: 0px 50px 10px 0px;"/>
               </a>
              </td>
              <td style="display: inline-block;">
               <a data-tags="feedback meh" style="text-decoration: underline !important; color: #ff5a41;">
                <img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmehhh.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="width: auto; height: 80px; padding: 0px 0px 10px;"/>
               </a>
              </td>
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