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Read to the end for an impatient iguana and shower thoughts.
</span>
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHustle_HubSpot_logo_glow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="width: 250px;" width="250"/>
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<table style="width: 100%; border-spacing: 0px;">
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<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Will a high-tech, luxury mattress fix your god-awful sleep schedule? Unlikely. But we’re giving away four of them anyway. Imagine awakening on one of these
<a style="color: #192733; text-decoration: underline !important;">
bad boys
</a>
. Today’s the last day to enter. One referral = one entry. Details below. 😴
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
In today’s email:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Bananas:
</strong>
The business of making baseball fun.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Chart:
</strong>
Why are women’s health ads rejected?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Pizza:
</strong>
Where are the delivery drivers?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
Elephant sketch artists, winning your customers’ trust, a no-caramel caramel pie, and more cool internet finds.
</li>
</ul>
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🎧 On the go?
<a style="color: #192733; text-decoration: underline !important;">
Listen to today’s
</a>
podcast to hear Jacob, Zack, and Juliet discuss what it would be like if Disney had a baseball team, and the shifting culture around remote work.
</p>
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</td>
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</td>
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<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="playing baseball" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbaseball.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The Savannah Bananas and the business of making baseball fun
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s hard to argue with the fact that baseball is boring.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2020, the average MLB game
<a style="color: #192733; text-decoration: underline !important;">
lasted
</a>
over 3 hours, but saw fewer hits than almost any season since 1909. Representative of this struggle was a recent Oakland A’s game that saw
<a style="color: #192733; text-decoration: underline !important;">
just
</a>
2,488 fans (the stadium can fit ~57k).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
So, perhaps it’s not surprising that one minor league team, with the singular goal of doing the
<em>
opposite
</em>
of whatever is normal in baseball, has sold out every game since its founding in 2016…
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
… starting with making it fun
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You can think of the Savannah Bananas as baseball’s Harlem Globetrotters. Games include:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Pitchers pitching
<a style="color: #192733; text-decoration: underline !important;">
on stilts
</a>
, batters batting while doing a “
<a style="color: #192733; text-decoration: underline !important;">
banana split
</a>
,” and a coach
<a style="color: #192733; text-decoration: underline !important;">
doing ballet
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Grandma cheerleaders
<strong>
</strong>
known as the “
<a style="color: #192733; text-decoration: underline !important;">
Banana Nanas
</a>
.”
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
No ads — the team removed corporate ads from the stadium, and
<a style="color: #192733; text-decoration: underline !important;">
97%
</a>
of revenue now comes from fans.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Free food — every ticket is general admission and includes food.
<em>
Food!
</em>
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The team views its stadium as an entertainment venue, with “stages” being the parking lot, entrance, concourse, seats, and field. The Bananas’
<a style="color: #192733; text-decoration: underline !important;">
TikTok
</a>
has exploded and now has ~3x as many followers (2.7m) as the most popular MLB team.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
They’re also led by a business strategist
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In his podcast, Bananas founder Jesse Cole
<a style="color: #192733; text-decoration: underline !important;">
explains
</a>
the team’s mindset for constant innovation. It includes themes like:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Creativity:
</strong>
The team hosts monthly “Ideapalooza” brainstorms and Cole visits places like Disney for inspiration.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Entrepreneurship:
</strong>
Cole embraces a practice from 3M, the $83B company behind Post-it Notes, in which every new product line is expected to generate 25% of revenue within 5 years. For the Bananas, they’ve tested stuff like a banana cream soda.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Community:
</strong>
Staff make 300k calls a year to thank fans, merchandisers, and other partners.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The Bananas now have a 15k-person waitlist for tickets. The organization has also been named a top employer in sports.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Want more?
</strong>
Check out
<a style="color: #192733; text-decoration: underline !important;">
ESPN’s feature
</a>
on the Bananas.
</p>
</td>
</tr>
<tr>
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</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Spotify
</strong>
<a style="color: #192733; text-decoration: underline !important;">
revealed
</a>
that its podcast business pulled in €200m in 2021 revenue, up 300% YoY. However, due to its losses, the division had a -57% gross margin, and expects higher losses in 2022.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Big brand:
</strong>
Chinese electronics brand Anker
<a style="color: #192733; text-decoration: underline !important;">
reached
</a>
$1B in annual sales on Amazon in 2021, making it the most successful Amazon-native brand.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Hard pause:
</strong>
Meta
<a style="color: #192733; text-decoration: underline !important;">
halted
</a>
development on a smartwatch that was scheduled to be released in spring 2023 and cost ~$349. The watch was expected to include activity tracking, music playback, and messaging. Meta is reportedly shifting resources to other devices for the wrist.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Golf ban:
</strong>
The PGA Tour
<a style="color: #192733; text-decoration: underline !important;">
suspended
</a>
17 players for competing on the LIV Golf tour, which is backed by Saudi Arabia’s Public Investment Fund. Suspended players include Phil Mickelson, Dustin Johnson, and Sergio Garcia.
</p>
</td>
</tr>
<tr>
<td>
<hr color="#eaf0f6" size="1px" width="50%"/>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
</p>
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<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
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<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
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</td>
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</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="women's health ads rejected" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fadvertising_women_health.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<tr>
<td>
<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
Selina Lee
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Why are women’s health ads getting rejected?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A 2021
<a style="color: #192733; text-decoration: underline !important;">
study
</a>
by the Center for Intimacy Justice surveyed 60 health-oriented businesses serving women and people of diverse genders.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
All had an ad rejected by Meta, and half said their accounts were suspended for supposedly violating policies.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Rejected ads included breastfeeding workshops and devices to strengthen the pelvic floor, which can prevent incontinence. Meanwhile, ads for erectile dysfunction and manscaping were allowed.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Why?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Meta labeled them as containing or promoting adult content or products,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
The
</em>
<em>
New York Times
</em>
. Meta
<a style="color: #192733; text-decoration: underline !important;">
prohibits
</a>
ads that promote sexual pleasure, but allows ads for family planning or sexual wellness.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A Meta spokesperson told the
<em>
NYT
</em>
that it sometimes makes mistakes when enforcing policies and has overturned several rejections. But Meta wouldn’t explain the reasoning behind some rejections, claiming people might try to bypass policies.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The last few years…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… have seen a boom in sexual wellness products and
<a style="color: #192733; text-decoration: underline !important;">
femtech
</a>
. But according to Bethany Corbin, an attorney who specializes in health care and femtech, the algorithms haven’t caught up.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“I think part of it goes back to the long-term stigma and taboo that has surrounded all types of conversations about women’s health,” she told
<em>
The Hustle
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
She said she often sees ads banned when they’re not specifically about family planning, and a conflation between women’s health and being provocative.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And because anatomically correct terms are often flagged, advertisers are forced to use “cheeky” terms or fruit emojis — further reinforcing the stigma.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So, what’s next?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Continued conversions and awareness about women’s health to increase social acceptance and pressure platforms to retrain algorithms and moderators.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“It’s hard to demand that our advertising platforms change in a way that society hasn’t,” Corbin said.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<td style="padding-bottom: 5px;">
</td>
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<tr style="display: block; padding: 10px 2px 0px;">
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<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Pizza Problems
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="pizza delivery" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpizza_delivery.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Where are all the pizza delivery drivers?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2019, Domino’s CEO Ritch Allison
<a style="color: #192733; text-decoration: underline !important;">
said
</a>
he’d “have a tough time sleeping at night” if the company had to use a third-party delivery service.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s a good thing he retired earlier this year.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A
<a style="color: #192733; text-decoration: underline !important;">
driver shortage
</a>
is forcing Domino’s and other pizza chains to embrace delivery alternatives and make other structural changes to their operations, per
<em>
QSR
</em>
magazine.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The shortage…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… is due to a combination of factors, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Delivery drivers seeking more flexible hours and schedules
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Food delivery drivers getting paid less than ride-share drivers
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
High gas prices preventing workers from taking food delivery jobs
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The absence of drivers is impacting the bottom line of some of pizza’s biggest players. In Q1, Domino’s same-store sales were down 3.5% YoY, with delivery sales down 10.7%.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So, what’s the solution?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While pizza’s “Big Three” — Domino’s, Papa John’s, and Pizza Hut — will all likely embrace third-party delivery partners to some extent, that’s just one part of the equation.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Peter Saleh, an analyst at BTIG, believes the solution will also require:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Tech improvements
</strong>
like AI and automation to help streamline operations
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Better benefits
</strong>
for drivers, including higher pay and flexible hours
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Unfortunately, higher wages for delivery drivers will likely mean higher prices for consumers — meaning we may be looking at pricier pies going forward.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" width="22"/>
</a>
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<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
TRENDS
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #192733; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-6-10Trends_20220609163149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nzcqN:zWw1GENpsGqLeMCzjKdPwx4xmPBC_FEKEb44Xw3VEkk" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Agency acquisition notes from a seasoned pro
</h2>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Windhill Design founder
<a style="color: #192733; text-decoration: underline !important;">
Link Moser
</a>
started website-building and digital marketing over 25 years ago, and became interested in buying agencies a decade in.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
By 2017-18, he had the know-how to
<a style="color: #192733; text-decoration: underline !important;">
increase revenue over 80%
</a>
for the three businesses he acquired that year. Today, he spearheads six.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
His big tips for incoming business owners:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Starting with the micro-deals:
</strong>
Ain’t no shame in starting “small.”
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
A unique outreach approach:
</strong>
He digs hand-signed, direct mail.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Dealing with client turnover:
</strong>
See his strategic
<a style="color: #192733; text-decoration: underline !important;">
earn-out system
</a>
.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The community wins keep rolling. We just highlight every once in a while.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Inside Trends’ 17k-strong forum, founders and investors share deep-seated insights like this off the top, on the regular.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
$1 Trends Trial →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🗓️
<strong>
On this day:
</strong>
In 1692, Bridget Bishop was the
<a style="color: #192733; text-decoration: underline !important;">
first
</a>
of several innocents executed in the Salem Witch Trials.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐘
<strong>
That’s cool:
</strong>
Check out these
<a style="color: #192733; text-decoration: underline !important;">
illustrations
</a>
of elephants based solely on oral and written accounts.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🥰
<strong>
How to:
</strong>
Just 34% of consumers trust the brands they use. Here are
<a style="color: #192733; text-decoration: underline !important;">
three ways
</a>
marketers can win and maintain their customers’ trust.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🥧
<strong>
Mmm:
</strong>
The history of a caramel pie that contains no caramel, once exceedingly popular in Virginia. Plus,
<a style="color: #192733; text-decoration: underline !important;">
the recipe
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🦎 Aww:
</strong>
And now, an impatient
<a style="color: #192733; text-decoration: underline !important;">
iguana
</a>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 7px 3px 0px;">
IN CASE YOU MISSED IT
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
(A roundup of our best reads from the last couple weeks…)
</em>
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🧑⚖️ The
<a style="color: #192733; text-decoration: underline !important;">
lucrative economics
</a>
of expert witnesses
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🍁 Weed
<a style="color: #192733; text-decoration: underline !important;">
rolls into
</a>
the metaverse
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎧 Is social audio
<a style="color: #192733; text-decoration: underline !important;">
already dead
</a>
?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🌮 Welcome to the Taco Bell
<a style="color: #192733; text-decoration: underline !important;">
of the future
</a>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐴 Did a TV show cause a
<a style="color: #192733; text-decoration: underline !important;">
housing crisis
</a>
?
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Shower Thoughts
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 160%; margin: 0; padding: 0px;">
<ol style="font-size: 15px;">
<li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Seems cruel that ADHD self-assessment questionnaires are 13 pages long.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Little boys often pitch up their voice when impersonating their mother even though her voice is deeper than that of the child.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“If you take a shortcut that reliably gets you to your destination faster than another route, it's not a shortcut, it's the correct route.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“For how often cats are depicted chasing mice, there are no mouse-flavored cat foods.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 15px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Asking someone to help you bury a body greatly increases the likelihood that you'll have to bury a second body.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nzcqN:uGmp2g4kMP0vAee3DYjcZR5_fEZ_SZoBGW8BLnC1aqk" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 15px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
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