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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Read to the end for a latte chart, a money meme, dead swag, and high cats vs. mosquitos.
</span>
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<table style="width: 100%;">
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<table style="width: 100%; border-spacing: 0px;">
<tr>
<td class="h2020 intro ignore-defaults" style="font-size: 15px; padding: 0px 10px;">
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
The Jumbo Floating Restaurant, a three-story floating restaurant modeled after a Chinese imperial palace, sank over 1k meters to the bottom of the South China Sea on Sunday. The restaurant was a must-stop in Hong Kong, hosting everyone from Queen Elizabeth II to Tom Cruise.
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
In today’s email:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Bathrooms:
</strong>
They’re disappearing.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Lattes:
</strong>
The origins of a personal finance myth.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Dead swag:
</strong>
What happens when companies fail?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
High cats vs. mosquitos, a PC orchestra, a tool to enhance photos, and more cool internet finds.
</li>
</ul>
</td>
</tr>
<tr>
<td bgcolor="#eaf0f6" class="h2020 intro ignore-defaults dark-bg" style="background-color: #eaf0f6; border-radius: 8px; color: #192733; font-size: 15px; padding: 5px 15px;">
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🎧 On the go?
<a style="color: #192733; text-decoration: underline !important;">
Listen to today’s podcast
</a>
to hear Zack and Rob talk about Starbucks’ restroom policy, how the CEO of Rolls-Royce is fighting inflation, a ~$3B snack bar, and more.
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding-top: 10px;">
</td>
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</td>
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<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="bathrooms gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbathroom.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o3yZJ:-8HcV3rr_D2ec8bOUCZFIa8kokSthFGP19jLSZOA83c" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Where are all the public restrooms?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There are few things worse than having to hold it.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Unfortunately, your chance of finding a public restroom in many American cities has been falling for years, and recent news suggests it could get worse.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Starbucks, which opened its restrooms to non-paying visitors in 2018, may be
<a style="color: #192733; text-decoration: underline !important;">
reverting
</a>
its policy, per
<em>
Bloomberg
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Starbucks…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… isn’t the first private establishment to be known for its lavatory. The US has a long legacy of businesses using restrooms as a selling point, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Saloons,
</strong>
which were one of the most reliable places for men to relieve themselves in the 19th century, as long as they bought a pint.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Department stores,
</strong>
which made clean restrooms for women a selling point in the late 19th century after realizing there were few facilities dedicated to women.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Gas stations,
</strong>
which became a popular restroom destination with the advent of the automobile.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But it raises the question — why do we rely on private businesses for restrooms in the first place?
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
It’s complicated
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Public restrooms
<a style="color: #192733; text-decoration: underline !important;">
experienced a boom
</a>
in the early 20th century due in part to Prohibition, as some feared that shutting down saloons would result in a toilet shortage.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But several factors slowed momentum:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
High costs:
</strong>
Early 20th-century public restrooms (or “comfort stations”) were built with high ceilings and ornate tiles to give the image of high sanitation standards, but also made for expensive upkeep.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Suburban flight:
</strong>
As Americans left cities for the ‘burbs after World War II, the focus shifted to highway rest stops.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Safety concerns:
</strong>
In the 1960s and ‘70s, public restrooms became known for violence and drug use, leading many cities to shut off access.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So, what now?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Starbucks is still a viable option, you may just have to purchase something. If you’re against spending to pee…
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
The Portland Loo
</a>
, based in Oregon, is an affordable, single-user public toilet designed to deter crime. It’s also been installed in Denver, Cincinnati, and San Antonio.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
BTW:
</strong>
For the New York City folk, this
<a style="color: #192733; text-decoration: underline !important;">
TikTok account
</a>
reviews free bathrooms in the Big Apple so you know where to go, when you gotta go.
</p>
</td>
</tr>
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<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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SNIPPETS
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<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Market moves:
</strong>
The S&P 500
<a style="color: #192733; text-decoration: underline !important;">
bounced back
</a>
from its worst week since 2020. The index was up 2.45%, and 441 of its 500 members were in the green.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Bar buyout:
</strong>
Mondelez International, the parent company of brands like Oreo, Ritz, and Triscuit,
<a style="color: #192733; text-decoration: underline !important;">
announced
</a>
it will acquire Clif Bar for
<strong>
$2.9B+
</strong>
.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Drone doubters:
</strong>
Last week, Amazon announced it would kick off drone delivery in Lockeford, California, and
<a style="color: #192733; text-decoration: underline !important;">
locals aren’t thrilled
</a>
. One resident is worried about privacy, claiming drone cameras will be able to see into his backyard. Another jokingly responded, “target practice,” when asked about it.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<em>
<strong>
The Washington Post
</strong>
</em>
<strong>
</strong>
reportedly
<a style="color: #192733; text-decoration: underline !important;">
plans to keep
</a>
its content management software platform, Arc XP, despite recent talks of a sale. Company leaders went as far as predicting its software business could be the largest revenue generator for the company within the next five years.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
<strong>
Before buying an agency,
</strong>
you should hear from the Trendster who owns six. Link Moser talks micro deals, client turnover, and an old-school outreach approach that hits.
<a style="color: #192733; text-decoration: underline !important;">
Read
</a>
the Trends article for the full story.
</p>
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<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
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<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
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<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="home prices vs wages over time" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhouse_vs_coffee.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o3yZJ:-8HcV3rr_D2ec8bOUCZFIa8kokSthFGP19jLSZOA83c" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
Zachary Crockett
</p>
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<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
‘Stop buying lattes’: The origins of a personal finance myth
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Every millennial has heard some variation of this myth: “Can’t afford a house? Just stop buying lattes.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s peppered
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
all over Twitter
</a>
, dispensed on personal finance blogs, and uttered by
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
pundits
</a>
on national television.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Sometimes, “latte” is exchanged for a different millennial trope,
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
like avocado toast
</a>
.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The idea that fewer lattes can solve financial woes has been around for more than 20 years and can be traced to one man: a financial adviser named
<strong>
David Bach
</strong>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Ever since Bach asked if you’re “latte-ing away your future” in a 1999 book, we’ve witnessed a dot-com crash, a Great Recession, a global pandemic, a housing shortage, 40-year-high inflation, and the massive growth of student debt.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And yet, despite broader affordability issues at play, the latte is still a flashpoint for arguments about personal finance. How did we get here?
</p>
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Free Resource
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<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Ever dream about actually writing a book?
</h2>
</td>
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<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Jenna Kutcher has, too. The
<em>
Goal Digger Podcast
</em>
host kept a Gmail folder titled “If I Write a Book” for over 5 years.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
She put it to use, though.
<strong>
“
</strong>
<a style="color: #192733; text-decoration: underline !important;">
<strong>
How Are You, Really?
</strong>
</a>
<strong>
” drops June 28
</strong>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And during the six months leading up to launch, she’s been documenting her top notes on the writing and publishing process for listeners. We’ve compiled some of the best below.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Four episodes for aspiring authors:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
SURPRISE! I Wrote a Book!
</a>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
How to Write a Book: From Manuscript to Book Deal
</a>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
My Book Editor Spills Industry Secrets for a Winning Proposal
</a>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
Why I Didn't Write a Business Book
</a>
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You never know when that spark will get you started. For Jenna, a massage and a mouse changed everything.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Listen for your daily dose of inspiration.
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Tips on getting published →
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Swag Cemetery
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="company swag" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhustle_emailimage_06.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o3yZJ:-8HcV3rr_D2ec8bOUCZFIa8kokSthFGP19jLSZOA83c" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
What happens to swag from failed companies?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you’ve ever been to a conference, you probably got a branded tote bag filled with branded swag: T-shirts, keychains, mini-flashlights, water bottles, etc. (
<a style="color: #192733; text-decoration: underline !important;">
Shwaaaag
</a>
, as Russ Hanneman would say.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
SwagUp founder Michael Martocci
<a style="color: #192733; text-decoration: underline !important;">
told
</a>
<em>
The Information
</em>
that his average customer spends ~$25k annually on swag, while larger companies can drop millions.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But what happens to it all if a company fails?
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Well, it depends
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Most items are trashed or donated. But if it could be seen as a historical artifact or a collector’s item, it might fetch a high price.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Christina Warren
<a style="color: #192733; text-decoration: underline !important;">
collects swag
</a>
from companies that ended disastrously. She told
<em>
NPR
</em>
that she prizes her
<a style="color: #192733; text-decoration: underline !important;">
Fyre Festival
</a>
T-shirt, but she’s hoping for something authentic from Theranos.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But she’s not alone — a Theranos pullover sold on eBay for $499. (Too much? There’s this Theranos
<a style="color: #192733; text-decoration: underline !important;">
water bottle
</a>
for $220.)
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Beyond startups
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
To sell merch immediately following the Super Bowl, the NFL prints T-shirts, hats, and other items celebrating both teams’ victories. Through
<a style="color: #192733; text-decoration: underline !important;">
a partnership
</a>
with nonprofit Good360, the NFL donates the loser’s stuff to countries where people need clothing.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
After a failed political campaign, materials that can’t be repurposed for future runs end up in storage, the trash, or, again, in other countries,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
The New York Times
</em>
. Like startups, it depends on the context.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Mitt Romney 2012 hats were shipped off to Kenya. But Steve Ferber, VP of Lori Ferber Collectibles, told the
<em>
NYT
</em>
that buttons from socialist Eugene V. Debs’ 1920 campaign can sell for up to $1k.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
BTW:
</strong>
Love dead companies and products? The
<a style="color: #192733; text-decoration: underline !important;">
Museum of Failure
</a>
highlights those that failed to flourish, like these
<a style="color: #192733; text-decoration: underline !important;">
Nike sunglasses
</a>
that required you to glue magnets to your face.
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AROUND THE WEB
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🏎️
<strong>
On this day:
</strong>
In 2001, street racing flick
<em>
The Fast and the Furious
</em>
<a style="color: #192733; text-decoration: underline !important;">
debuted
</a>
. Today, there are 10 films in the franchise’s
<a style="color: #192733; text-decoration: underline !important;">
family
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🤳
<strong>
Useful:
</strong>
Clipdrop is a new online tool that
<a style="color: #192733; text-decoration: underline !important;">
enhances
</a>
your photos.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐈
<strong>
That’s interesting:
</strong>
Tired of mosquitos? Get your cat high. New research suggests that when cats chew on
<a style="color: #192733; text-decoration: underline !important;">
catnip
</a>
or silver vine, it releases chemical compounds that work as a repellent.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎪
<strong>
Wow:
</strong>
Paweł Zadrożniak has upgraded his PC orchestra. It now contains 512 floppy disk drives, 16 hard disks, and four scanners.
<a style="color: #192733; text-decoration: underline !important;">
Hear it
</a>
play “Entrance of the Gladiators.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐐
<strong>
Aww:
</strong>
And now, a baby stoat gets a
<a style="color: #192733; text-decoration: underline !important;">
friend
</a>
.
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<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
Meme
</td>
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Afford a house? In this economy? Lol. (Source:
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
imgflip.com
</a>
)
</p>
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SHARE THE HUSTLE
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Hey. Stop keeping us a secret.
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3 years ago - news@thehustle.co
Read to the end for a latte chart, a money meme, dead swag, and high cats vs. mosquitos. The Jumb...