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<!DOCTYPE html>
<html lang="en" xmlns="https://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml">
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  <title>
   The White Company
  </title>
  <style type="text/css">
   * { -ms-text-size-adjust:100%; -webkit-text-size-adjust:100%; -webkit-font-smoothing:antialiased !important; }
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            a { text-decoration:none; }
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            .col.col1 { margin:0 0 12px 0 !important; }
            .col.col2 { margin:12px 0 !important; }
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            @media screen and (max-width:480px) {
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            .mIntro { margin:25px 10px !important }
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            .mrl10 {margin-left:10px !important; margin-right:10px !important; }
            .icon { width:14.375vw !important; height:auto !important; }
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            button td { font-size:0.75em !important; margin-top:10px!important; }
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 </head>
 <body bgcolor="#ffffff" class="gmail">
  <img height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fl.emailuk.thewhitecompany.com%252Frts%252Fopen.aspx%253Ftp%253Di-1NGB-G7-zRn-2STUVo-1n-BJdc-1c-2SRJao-lBoYQI9hh7-1BLdgg%2526pi%253DOpmJitI4XpZvZMOc26ipneUlvVpfPwl-rkGRVQj9KVU/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZsLmVtYWlsdWsudCIsInRpbWUiOjE3NDY2ODc2OTMuMTY0MDc1fQ:1uCvG9:0WsfjbfwKdA17ww8YC7ORgYNKkVC0ANk8_93NRsdrbo" style="display:none" width="1"/>
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  <div aria-label="" aria-roledescription="email" class="darkMode" lang="en" role="article" style="background-color:#ffffff;">
   <!--[if (gte mso 9)|(IE)]>
            <table width="640" align="center" cellpadding="0" cellspacing="0" border="0" bgcolor="#ffffff" role="presentation" style="width:640px;" class="darkMode">
                <tr>
                    <td align="center" width="640" style="width:640px;">
                        <![endif]-->
   <div style="max-width:640px; margin:0 auto; font-size:16px;">
    <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
     <tr>
      <td align="center">
       <p style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.75em !important; line-height:1.25em !important; color:#231f20; letter-spacing:0.3px; font-weight:300; margin:20px 0 0 0;">
        This season’s wardrobe staple
       </p>
       <div style="display:none; max-height:0px; overflow:hidden; mso-hide:all;">
        ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     
       </div>
       <p style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.75em !important; line-height:1.25em !important; color:#231f20; letter-spacing:0.3px; font-weight:300; margin:0 0 20px 0;">
        <a data-link-name="web_page_link" style="color:#231f20; text-decoration:underline;" target="_blank">
         View in browser
        </a>
       </p>
      </td>
     </tr>
    </table>
    <div class="fallback">
     <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
      <tr>
       <td align="center">
        <a data-link-name="twc_logo" target="_blank">
         <img alt="The White Company" border="0" class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY0MzA0NX0:1uCvG9:NCeIlUUUJuXw_cyEjNyyc1krh25UsXXd6yeHeDBa3Fk" style="display:block; margin:0 auto;" width="246"/>
        </a>
        <div style="height:20px; line-height:20px; mso-line-height-rule:exactly;">
        </div>
        <table border="0" cellpadding="0" cellspacing="0" role="list">
         <tr>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="bedroom_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            BEDROOM
           </a>
          </td>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="home_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            HOME
           </a>
          </td>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="clothing_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            CLOTHING
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="fragrance_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            FRAGRANCE
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="baby_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            BABY &amp; CHILDREN
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="gifts_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            GIFTS
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="sale_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            SALE
           </a>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
    </div>
    <!--[if !mso]><!-->
    <div class="interactive">
     <div class="interactive_nav" style="display:none; max-height:0; overflow:hidden;">
      <input id="interactive_nav" style="display:none !important;" type="checkbox"/>
      <div class="controls_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="padding:0 10px;" width="100%">
        <tr>
         <td style="width:25px;" width="25">
          <label for="interactive_nav" id="checkbox_nav">
          </label>
         </td>
         <td align="center">
          <a data-link-name="twc_logo" target="_blank">
           <img alt="The Little White Company" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY0NDIzNX0:1uCvG9:6UPczapvMEOaq_F9GC5Qm0NJqnF8aOMW1V8NZBLlKiI" style="display:block; margin:0 auto;" width="180"/>
          </a>
         </td>
         <td style="width:25px;" width="25">
          <a data-link-name="account" target="_blank">
           <img alt="My Account" border="0" class="lightImg" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_04a.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY0NTQ5Nn0:1uCvG9:gixRLBcWVPqYIUV63o1kkRq8Ujz7yF4p3NKV6th_BrU" style="display:block;" width="25"/>
           <div class="darkImg" style="display:none; max-height:0; overflow:hidden;">
            <img alt="My Account" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_04b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY0NjU5N30:1uCvG9:pjpmAgkClbA6ceBFylaQcg7sql59ZNXX-XN4s76NOKE" style="display:block;" width="25"/>
           </div>
          </a>
         </td>
        </tr>
       </table>
      </div>
      <div class="menu_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="list" width="100%">
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-top:1px solid #d7d7d7; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="bedroom_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           BEDROOM
          </a>
         </td>
        </tr>
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="home_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           HOME
          </a>
         </td>
        </tr>
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="clothing_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           CLOTHING
          </a>
         </td>
        </tr>
        <tr>
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        <img alt="Notes On Dresses" border="0" height="614" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2025_05_08_TWC_Notes_on_Dresses_UK_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY0NzY1NH0:1uCvG9:KdC12QJPViDD1-_hEEVIY1lgW7Ev1xVIHRxYJbI-W2c" style="display:block; width:100%; max-width:474px; height:auto; max-height:614px; margin:0 auto;" width="474"/>
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        The classic, summer style. We spoke to fashion columnist Laura Craik for her thoughts on how to make dresses feel fresh this season.
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        LAURA craik SAYS...
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       <h3 class="msoSerif font16 mb10" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:2em; line-height:1.1em; color:#2E2E2E; font-weight:100; margin:0 15px 20px 15px;font-style:italic">
        Where function
        <br/>
        meets style
       </h3>
       <img alt="" border="0" class="quote" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2025_05_08_TWC_Notes_on_Dresses_UK_04.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY1MDg4NH0:1uCvG9:l-jMUOSZfLrGyJdb2PUXfoTk4q8S-V58irre1qEvCxs" style="display:block; width:100%; max-width:26px; height:auto; max-height:20px; margin:0 auto;" width="26"/>
       <p class="msoSerif font12 mrl10" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.13em; line-height:1.75em; color:#3B3B3B; font-weight:400; margin:10px 40px 0 40px;">
        I’d say that the best summer dresses all share that indefatigable mix of high impact and low maintenance. In any given season, the perfect one will nod to current trends come in a fabric that’s easy to care for and travel well.
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        Play with shape
        <br class="hide"/>
        and texture
       </h3>
       <img alt="" border="0" class="quote" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2025_05_08_TWC_Notes_on_Dresses_UK_04.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY1MTg2NH0:1uCvG9:ReVn4BLSm1k3KcAkxCZER0Eu6c0TjDjOeDz_YjpxCyU" style="display:block; width:100%; max-width:26px; height:auto; max-height:20px; margin:0 auto;" width="26"/>
       <p class="msoSerif font12 mrl10" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.13em; line-height:1.75em; color:#3B3B3B; font-weight:400; margin:10px 40px 0 40px;">
        Nothing makes you feel more summery than a white dress, be it a simple sun dress, a shirt dress or a more voluminous puff-sleeved style. White also lends itself wonderfully to textures, from cheesecloth to linen to cotton to silk.
       </p>
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        <img alt="" border="0" height="578" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2025_05_08_TWC_Notes_on_Dresses_UK_06.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY1NDE1OH0:1uCvG9:ei2hbEszJ_y-TIterwZ1Wg8_byrPu_PRdvpHWliupRY" style="display:block; width:100%; max-width:328px; height:auto; max-height:578px; margin:0 auto;" width="328"/>
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        Embrace the ease
       </h3>
       <img alt="" border="0" class="quote" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2025_05_08_TWC_Notes_on_Dresses_UK_04.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY1NTM4NX0:1uCvG9:5jMb62xY7k9uL3fgWZK0-2HMPYt5U7fXaHgW-N_8Hzw" style="display:block; width:100%; max-width:26px; height:auto; max-height:20px; margin:0 auto;" width="26"/>
       <p class="msoSerif font12 mrl10" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.13em; line-height:1.75em; color:#3B3B3B; font-weight:400; margin:10px 40px 0 40px;">
        For me, a dress is the cool, chic, quintessence of summer. You don’t have to worry about separates, or whether X goes with Y – simply pop it on, and you’re good to go. Whatever the weather, the right dress is sunshine in fabric form.
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        Wear anywhere
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       <img alt="" border="0" class="quote" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2025_05_08_TWC_Notes_on_Dresses_UK_04.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDY2ODc2OTMuMTY1NjQzMn0:1uCvG9:dPfBwSjAxfcZC9pequ40IpIbYTkGH1dPiS4iurBlLfU" style="display:block; width:100%; max-width:26px; height:auto; max-height:20px; margin:0 auto;" width="26"/>
       <p class="msoSerif font12 mrl10" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.13em; line-height:1.75em; color:#3B3B3B; font-weight:400; margin:10px 40px 0 40px;">
        Floaty, beachy styles can be transformed into everyday wear by adding a blazer or a denim jacket, while swapping out a sandal for a white sneaker can instantly make holiday styles feel more city or town-appropriate.
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        Notes on:dresses
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        Read the full story on
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         The Thread
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        FOR ONLINE USE CODE:
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