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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: The office thermostat debate finally has an answer.
          </span>
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            <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHustle_HubSpot_logo_glow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nyWU9:mYiBsot1yZHmRQF2ApskRvCPuN52oS-ZWsPgU8uhZ84" style="width: 250px;" width="250"/>
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Love makes people do crazy things. Like one 21-year-old Dallas resident, who broke into the Dallas Museum of Art and caused $5m+ worth of damage because he was “mad at his girl.”
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Lumber:
                    </strong>
                    Prices are falling fast.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    The perfect office temperature.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Two Bit Circus:
                    </strong>
                    A high-tech arcade gets into hotels.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    A relaxing game, how to be ready for anything, and more interesting internet finds.
                   </li>
                  </ul>
                 </td>
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s quick podcast
                   </a>
                   to hear Rob end the office temperature debate, discuss why lumber prices are falling hard, why JetBlue and Frontier are fighting over Spirit Airlines, and much more.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Timber! Lumber prices are falling hard
               </h2>
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Lumber dealers have experienced a seesaw of emotions over the past couple years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                During the pandemic, supply chain issues and a rise in home projects caused
                <a style="color: #192733; text-decoration: underline !important;">
                 lumber prices to skyrocket
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But a
                <a style="color: #192733; text-decoration: underline !important;">
                 shifting macroeconomic environment
                </a>
                has left many dealers stumped, per
                <em>
                 WSJ
                </em>
                , with lumber futures dropping 52% since early March.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 During the pandemic…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … supply chain issues led lumber buyers to order more than they needed. But a couple changes in the housing market have drastically altered the supply and demand equation:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  The Federal Reserve
                 </strong>
                 raised interest rates, causing the average 30-year fixed-rate mortgage to jump from 3.1% to 5.1% since the beginning of the year
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Single-family home
                 </strong>
                 completions, starts, and building permits all declined in April
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This combination of rising rates, falling inventory, and big asking prices led new home sales to drop 16.6% between March and April — the largest decline in nine years.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Lumber dealers…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … have been left holding the logs.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In April, only 12% of dealers reported low inventory, down from 61% a year earlier
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Many dealers are cutting prices aggressively to avoid piling up too much supply
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As dealers slow their orders, lumber producers are cutting back their operations as well.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Canfor Corp., a major Canadian lumber producer, has been operating at ~80% capacity since March and expects to continue a reduced operating schedule through the summer.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s this mean going forward?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With the Federal Reserve
                <a style="color: #192733; text-decoration: underline !important;">
                 committed
                </a>
                to raising rates to fight inflation, it’s unlikely the lumber situation will get much better any time soon.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That said, one expert believes issues in Canada’s western forests, shipping problems, and duties at the US border will keep prices from dropping to pre-pandemic levels.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In short, if prices held you back from doing that home project last year, it may not be a bad time to reconsider.
               </p>
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Bot king:
                </strong>
                Elon Musk
                <a style="color: #192733; text-decoration: underline !important;">
                 threatened
                </a>
                to terminate his $44B Twitter deal over the company not providing information he requested on its bots problem. In related news, audience research tool SparkToro found that
                <a style="color: #192733; text-decoration: underline !important;">
                 70%
                </a>
                of Musk’s Twitter followers are spam, fake, or inactive users. For reference, that number is 41% for other accounts with 65m-120m followers.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Breaking news:
                </strong>
                CNN
                <a style="color: #192733; text-decoration: underline !important;">
                 removed
                </a>
                its Breaking News banner, which described everything as breaking news. Going forward, the label will only be applied to “truly urgent events.”
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Oops:
                </strong>
                An Amazon representative
                <a style="color: #192733; text-decoration: underline !important;">
                 accidentally forwarded
                </a>
                an email exchange to
                <em>
                 Politico
                </em>
                where she asked a consultant to push the narrative that increased legislation on Amazon would harm communities of color.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Never give up:
                </strong>
                JetBlue
                <em>
                 really
                </em>
                wants Spirit Airlines. After Frontier offered Spirit shareholders a $250m payout in case its merger falls through, JetBlue
                <a style="color: #192733; text-decoration: underline !important;">
                 countered
                </a>
                with a $350m payout of its own. Analysts speculate that the biggest reason for Spirit rejecting JetBlue’s offer is skepticism that the deal will pass regulators.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Ask Dharmesh:
                </strong>
                A 3x entrepreneur, Dharmesh Shah has taken HubSpot from a grad school idea to a $1B+ business. Here, the HubSpot co-founder
                <a style="color: #192733; text-decoration: underline !important;">
                 shares his wisdom
                </a>
                , from how to evaluate business ideas to navigating a downturn, in an exclusive AMA.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 🚨 Join our team:
                </strong>
                We’re on the hunt for a video rock star to build our YouTube production from the ground up. If you like the sound of working with scriptwriters, producers, and editors to make viral videos that bring
                <em>
                 The Hustle
                </em>
                ’s
                <em>
                </em>
                stories to life —
                <a style="color: #192733; text-decoration: underline !important;">
                 check out the role
                </a>
                .
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                Hey —
                <em>
                 enjoy getting quick updates on what you care about?
                </em>
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                 Take
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                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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                 Personalize my Email →
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="perfect temperature for productivity" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F%2520Prod_temperature.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nyWU9:mYiBsot1yZHmRQF2ApskRvCPuN52oS-ZWsPgU8uhZ84" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Credit: Singdhi Sokpo
               </p>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Ending the battle over the office thermostat
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’ve been working from home during the pandemic, you may have forgotten about the oldest office debate of all time: the temperature.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’ve all been there — wearing a winter jacket in the summer due to aggressive air conditioning, and losing layers in the winter due to overheating.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 But what if there was a perfect temperature for productivity?
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <em>
                 WSJ
                </em>
                , there
                <a style="color: #192733; text-decoration: underline !important;">
                 might be
                </a>
                . The International Journal of Hygiene and Environmental Health conducted a review of scientific literature detailing temperature and work performance.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The study found the optimal range for cognitive and work performance to be
                 <strong>
                  71.6°F to 75.2°F
                 </strong>
                 (22°C to 24°C).
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If that range feels right to you, you’re welcome for the help with winning your next office thermostat dispute.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If it doesn’t — pretend you never saw this.
               </p>
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               Fun &amp; Games
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="arcade" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwobit.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nyWU9:mYiBsot1yZHmRQF2ApskRvCPuN52oS-ZWsPgU8uhZ84" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                A high-tech arcade enters the hospitality biz
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Los Angeles’
                <a style="color: #192733; text-decoration: underline !important;">
                 Two Bit Circus
                </a>
                is a gamer’s dream, whether they’re a kid or an adult.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Co-founders Eric Gradman and Brent Bushnell — son of Atari co-founder and Chuck E. Cheese founder Nolan Bushnell — call it a “micro-amusement park.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s full of unique carnival and video games, VR, mini escape rooms, hidden stories, and other curiosities.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 And now, the company is expanding…
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … opening a second park in Dallas and a chain of hotels called Reveler’s Resorts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                SPAC company Alpine Acquisition Corp. agreed to acquire Two Bit Circus and two hotels in Denver and Stamford, Connecticut (located a quick jaunt via car or train from NYC).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Transactions are expected to close in Q3 2022, when the combined company will be known as Two Bit Entertainment Corp. and listed on NASDAQ under “REVE.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Why hotels?
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Two Bit CEO Kim Schaefer, a veteran exec in hospitality, told
                <em>
                 The Hustle
                </em>
                that leisure brands “rebounded faster than the conference center hotel, so it gave us an opportunity to take those [old hotels] and use them differently.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rather than professionals gathering for conferences, Reveler’s Resorts will offer immersive, social experiences for families, friends, couples, and co-workers looking for team-building experiences.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Guests can unravel stories woven throughout the properties while enjoying character interactions, puzzles, magic shows, and more. There will be carnival-themed restaurants and bars, while old conference centers will be converted into play zones with a variety of games.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 And a bonus
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Two Bit Circus has long hosted up-and-comers’ works — including games and interactive theater — through its
                <a style="color: #192733; text-decoration: underline !important;">
                 Beta Nights
                </a>
                . The new parks will continue this tradition as the brand expands.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Innovators and makers are everywhere,” Schaefer said. Hey, that’s what we say! (You can submit your games
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                Have you ever tried VR that lets you fly
                <a style="color: #192733; text-decoration: underline !important;">
                 like a bird
                </a>
                ?!
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
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                </a>
               </center>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The rise of the carbon management market
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In just the first half of 2021, funding for carbon accounting and offset services
                <em>
                 tripled
                </em>
                that of the entire previous year. That set off our alarms.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not to mention pending legislation in the US that may
                <a style="color: #192733; text-decoration: underline !important;">
                 require businesses to report greenhouse gas emissions
                </a>
                . Complex provisions are sure to leave a ton of companies in flux.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We identified timely opportunities for entrepreneurs and investors interested in carbon affairs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Access
                <a style="color: #192733; text-decoration: underline !important;">
                 the carbon report
                </a>
                to learn about getting in on the going green:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Small business carbon management
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Corporate carbon management training
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Emissions tracking for hybrid/remote workers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Perk programs to incentivize green employees
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For steady market insights, growth case studies, and highlights from our baller 17k-member community…
               </p>
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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               AROUND THE WEB
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🗓️
                <strong>
                 On this day:
                </strong>
                In 1979, Texas
                <a style="color: #192733; text-decoration: underline !important;">
                 became
                </a>
                the first state to make Juneteenth an official holiday. Celebrated on June 19, it marks when news of the Emancipation Proclamation reached Texas.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                😫
                <strong>
                 That’s interesting:
                </strong>
                An Amazon courier’s greatest foe is apparently
                <a style="color: #192733; text-decoration: underline !important;">
                 this
                </a>
                40-pound box of cat litter.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔮
                <strong>
                 How to:
                </strong>
                Futurist and game designer Jane McGonigal
                <a style="color: #192733; text-decoration: underline !important;">
                 explains
                </a>
                how to predict the future — no crystal ball required — and be ready for anything.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🏗 Chill out:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Townscaper
                </a>
                is a relaxing browser game in which you design a seaside city. Perfect for a quick break.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🐱 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 air biscuits
                </a>
                .
               </p>
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               Meme
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                I vote hypothermia. (Source:
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                 Bored Panda
                </a>
                )
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                   Win An Eight Sleep Pod Pro
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                   Want to win a
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                   mattress in the size of your choosing (up to $3,700 value)?
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                   It’s simple to enter:
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                    Step 1:
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                   Copy your personal referral link below.
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                    Step 3:
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                   Find out if you’re 1 of the 4 winners after June 13th!
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                   Wishing you luck. And thanks for spreading the word. 🧡
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                   Your custom referral link: https://thehustle.co/join/?ref=950fce10a7
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                    .
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