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June 17, 2020
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhustlelogo-outline_20191119195758.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMgb:lM7tfFc9dWsjMq0R9ZZBetlIX_yBGUKCu3P8v2wYPDI" style="width: 250px;" width="250"/>
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TOGETHER WITH
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<strong>
Remember back in April
</strong>
, when all of your friends were fostering dogs?
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
Well, if you ever thought, “I want the love of an animal without all the walking and feeding, and I don’t mind a few excess wires,” we have good news: You can
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
now buy
</a>
a robo-pet named Spot from Boston Dynamics to the tune of $74.5k.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
Spot can do pushups and play cornhole -- but it can also detect gas leaks, record its surroundings, and enforce social distancing. Your friend’s impossibly lazy Doberman? He couldn’t even dream of it.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
<strong>
P.S.
</strong>
Don’t forget -- We’re giving away a Tesla Model 3 (or $25k in cash) this month. Details at the bottom of this email.
</p>
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Can’t run, can’t hide
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Politicians, police, and… Panera: Geofencing is taking over
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Throw together a presidential election, pivots to food delivery, and a growing skepticism of surveillance tech, and here’s what you get: A rare moment in the spotlight for an eerie new technology.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“Geofencing” means using location data to isolate who is -- or was -- at a given venue. And it’s everywhere.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Coming to pick up your steel cut oatmeal from Panera? The store will
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
get an alert
</a>
once you’ve rolled into the parking lot. Grabbing your hair clippers from Walmart?
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Same deal
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
They’re all up in your location data
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Groups like CatholicVote.org pick key churches, track the people who attend, and then
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
buy up
</a>
their data and flood them with political messages.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The
<em>
Wall Street Journal
</em>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
found
</a>
that political groups used geofencing to gobble up the data of Black Lives Matter protesters en masse. Have location services enabled? You might get geofenced.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Geofencing is also popular among law enforcement agencies. Say a robbery took place at 9:01pm at an Arby’s -- police will likely hit up Google for info on who was in the area.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They’ve sent geofencing warrants at a
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
soaring rate
</a>
since 2017.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
But activists call it unconstitutional
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A bill to ban the tactic is
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
picking up steam
</a>
in New York state.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While geofencing has helped solve some murders and home invasions, it has also led to mistaken arrests of people who were near a crime but had no role in it.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The scope of geofencing warrants tend to be very broad. And in one Virginia bank robbery case, defense lawyers are giving geofencing its first real constitutional challenge.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
These warrants, the lawyers wrote, lack probable cause: They are “the digital equivalent of searching bags of every person walking along Broadway because of a theft in Times Square.”
</p>
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Off the deep end
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<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
This summer, everyone is getting their feet wet with pool sharing
</h2>
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As the weather heats up, a new type of sharing economy has
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
taken hold
</a>
-- and Americans are diving in headfirst.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Meeting them in the deep end: A 2-year-old pool rental startup called Swimply. The company first made a splash back in February and March, when its app saw bookings jump 1,200% -- as we all became shut-ins.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Now, as spring madness melts into
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
summertime sadness
</a>
, demand for Swimply pools is 4x the supply. Backyard pools and hot tubs are
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
sold out
</a>
everywhere, so we have no choice but to rent a good time.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
My personal pool brings all the neighbors to the yard
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Booking on Swimply works like Airbnb: You toggle through pools in your area, then rent your favorite for a few hours.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You get the whole backyard area to yourself -- and for privacy, some hosts
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
promise
</a>
to keep their window shades drawn while you practice your cannonballs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Prices depend on where you are: $35-40 will book you an hour in Scottsdale, Arizona, but in New York City, you might have to pony up $50-100.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Once you’re done, the hosts clean the pool and kick it over to the next guest.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
The summer sharing economy is inflating
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Boat rentals are also jetting off right now. The startup Boatsetter told
<em>
Vox
</em>
its bookings were up 40% in May compared to last year.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And things are going so swimmingly for Swimply that the company is launching a sister marketplace, called
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Joyspace
</a>
, that offers up rentals for tennis courts, basketball courts, and hot tubs.
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SPONSORED
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
This corporate card company gets you credit lines up to 400k
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s called
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Divvy
</a>
, and credit lines are
<em>
just the tip of the iceberg.
</em>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Divvy’s platform eliminates expense reports, pays your vendors, and even floats your spend for you.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Goodbye expense reports, hello virtual corporate cards
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Plus, with their smart corporate cards (you can give any employee a
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
virtual card
</a>
), you can create budgets, detect and prevent fraud, and see every transaction in one place -- all in real time.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And back to that iceberg -- who
<em>
doesn’t
</em>
want the freedom of 400k in credit these days?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The real kicker, though:
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Divvy is free
</a>
. Yeah, free. They make their money on transaction fees, not your wallet.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Want to make your life easier? Try Divvy.
</p>
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See a demo →
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Human after all
</td>
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<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
Quarantine got you talking to yourself? Try a little botty language
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You watch what you say about “Her.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
OK, maybe she’s no Scarlett Johansson, but AI chatbots have
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
become increasingly popular
</a>
among people feeling socially isolated during the COVID-19 pandemic.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Don’t you want somebotty to love?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Replika is a smartphone app designed to deliver AI-generated conversation. In April, half a million people downloaded it, and traffic to the app almost doubled.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Most people name their Replikas, and some come to view them as friends or romantic partners.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Robot love works in mysterious ways
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Chatbot technology is far from perfect, and Replika’s not always the smoothest talker. It tends to repeat itself, and sometimes it says something totally bonkers. Replika relies on users to report anything offensive as it continues to tweak its product.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s not the only fish in the high-tech sea: The Botnet app mimics a social network interface and employs thousands of bots to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
lavish praise
</a>
on a user’s every utterance. And the text-message-based Lena was
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
developed
</a>
to ease the feeling of isolation many seniors experience.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some researchers say turning to technology for personal connections could be unhealthy because dialogue with digital companions doesn’t develop the same “emotional muscles” as real conversations.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The good news: Some users have said that Replika starts to feel more human the more they’ve used it.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Maybe someday we’ll all trade bon mots with robots.
</p>
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Screen time, but good
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<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
A new treatment for ADHD? First-ever Rx video game lands a high score
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For kids with ADHD, a little extra screen time might be just what the doctor ordered. The FDA just gave Akili Interactive Labs the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
go-ahead
</a>
to market a video game called EndeavorRx as a potential treatment.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This announcement could pave the way for other prescription games in the burgeoning digital therapeutics market.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
So, gaming is good for us now?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Park that Mario Kart, bruh.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
EndeavorRx sends users through different worlds to complete tasks. It was designed around algorithms that have been shown to strengthen the neural networks associated with focus.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Now that it’s scored FDA approval, doctors can prescribe EndeavorRx to kids between the ages of 8 and 12 who have been diagnosed with ADHD. The game is meant to be an add-on to broader therapeutic regimens that might also include traditional therapy and medication.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some patients got a sneak peek during the COVID-19 lockdown period, but now it’s time for Akili to start courting doctors -- and perhaps more importantly -- insurers.
</p>
</td>
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<tr>
<td>
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Chart of the Day
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<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Companies across America have pledged donations to social justice orgs (e.g., the NAACP or the National Center for Civil and Human Rights) after the death of George Floyd.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This week,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<em>
Axios
</em>
</a>
published an analysis of how the 100 largest US corporations stacked up:
</p>
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<center>
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Snippets
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
1️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Retail sales
</a>
jumped 17.7% in May -- the largest monthly increase in consumer spending ever.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
2️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Farewell, Zynn
</a>
: The money-flinging video app is gone from Apple’s App Store.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
3️⃣ Apple, Google, Microsoft, and Dropbox pledged ~$4m to the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Black Lives Matter Foundation
</a>
. The problem? It’s not affiliated with the BLM movement at all.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
4️⃣ A new front in the fight against academic paywalls:
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
The University of California system
</a>
will make much of its new research open access by default.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
</a>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
5️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
New York’s attorney general
</a>
wants Apple and Google to look into the unofficial contact-tracing apps flooding their online stores.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
6️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Yelp
</a>
has a spiffy new feature: You can now peruse a store’s safety precautions while deciding whether to visit.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
7️⃣
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Quibi
</a>
almost chose a different name: We were this close to a streaming service called Omakase.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
8️⃣ If social life ever kicks back into action, I hope you’re ready for
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
QR clubbing
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
9️⃣ Whoa: Malaysia accounts for ~65% of the world’s supply of rubber gloves, and fistfuls of demand created a couple of
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
new billionaires
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🔟 Gotta catch ’em all:
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Customs officials
</a>
in Pennsylvania confiscated 206k+ fake Pokémon figurines.
</p>
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The Hustle Says
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<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Welcome to 2020
</strong>
. We live in an era of deep fakes, digital theft, and data leaks. The best we can do is try to protect what we have online. That’s why we’re bringing on Patrick Amrbon, founder of Brand Yourself, to share privacy and security tips for the modern-day entrepreneur.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Join us tomorrow
</a>
.
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Learn the secret to selling your online business for 6, 7, or 8 figures.
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Take this free course
</a>
from Quiet Light brokerage -- the modules take minutes, but the value might make you millions.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Stat Of The Day: The average employee spends 100 minutes per day looking for info needed to do their job.
</strong>
<em>
Oh no, hunny
</em>
. Build a perfect training playbook with
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Trainual
</a>
and give your people their time back.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
In 2 days, the most-funded campaign on
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
SeedInvest
</strong>
</a>
<strong>
right now closes.
</strong>
Want to get in? Check out NowRx, the $330B retail pharma killer,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
here
</a>
.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
*This is a sponsored post.
</p>
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</tr>
<tr>
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Take a Break
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
Need a midweek breather? Same. That’s why we’re moving this column to a new day. Goodbye “Weekend Wasters”, hello “Take A Break”.
</em>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Want some (virtual) fresh air? Play the original
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Oregon Trail
</a>
. It takes us back to simpler times, when our biggest worries were dysentery and whether our oxen could ford the river (Spoiler alert: they could not).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Wish you were back in the office for some good ol’ fashioned Trashketball?
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
We gotchu.
</a>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Remember those huge books of Guinness World Records? We haven’t had one in a while -- probably because we haven’t been to a book fair. So
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
here are some of their best videos
</a>
for a walk down memory lane.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And lastly, for those of you craving some lighter reading: We dug into the McSweeney’s archives and pulled out an old favorite:
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
”On the Implausibility of the Death Star’s Trash Compactor.”
</a>
</p>
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Well, it’s your lucky day. We’re giving away a Tesla Model 3 (or $25k in cash) this month. Here's how you can win:
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Share your personal referral link below.
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Today's email was brought to you by Chad Botts (VP of Artificial Communication), Nick "Fenced In" DeSantis, Michael Waters, Zachary Crockett, Caroline Dohack, and Bobby Durben.
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5 years ago - news@thehustle.co
June 17, 2020 TOGETHER WITH Remember back in April, when all of your friends were fostering dogs?...