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PLUS: Starbucks baristas vs. TikTok.
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June 1, 2021
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Honestly, how is it already June?
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The big idea
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ExxonMobil is the largest direct descendant of John D. Rockefeller’s Standard Oil...and it is being forced to go green.
</p>
</td>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The huge shake-up at oil giant ExxonMobil
</h2>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
ExxonMobil just lost a huge boardroom battle.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At a shareholder meeting last week, 2 green-friendly directors -- who will push for a lower carbon future -- were voted onto the energy giant’s board of directors.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
The Economist
</em>
</a>
, it is “extremely rare” for a company of Exxon’s size to have even a single dissenting voice on the board (translation: things are going to change).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
With climate change concerns…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… more pressing than ever, Big Oil is facing pressure from all angles (governments, consumers) to clean up their energy production.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The most aggressive moves have come from green-friendly Europe:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
BP
</strong>
has plans to reduce the carbon intensity of its products by 50% in the next 3 decades
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Shell
</strong>
will be carbon neutral by mid-century
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While ExxonMobil has carbon-reduction plans in place, critics want more. To wit: The company’s current spending plan calls for $3B on green projects in the next 5 years (vs. ~$100B for its other projects).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
A defeat has been years in the making
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2013,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
ExxonMobil
</a>
was the world’s largest company. Today, the company’s value has fallen ~40% from its peak and -- last year -- it recorded a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$22B
</a>
loss due to the pandemic.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A small activist hedge fund named Engine No. 1 started agitating for change in December.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It was backed by 2 massive California pension funds (CalPERS, CalSTRS). While they own <1% of ExxonMobil, the funds’ combined $700B of assets make them very influential, per
<em>
The Economist
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
To be carbon neutral by 2050…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… the world must stop all new oil and gas projects, according to a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
report
</a>
from the International Energy Agency (IEA) released in mid-May.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While there is much work to do, ExxonMobil’s stunning board defeat is one step toward reaching that goal.
</p>
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SNIPPETS
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NEW!
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Introducing our new and improved
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<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
11m+ Americans could lose their homes
</strong>
when COVID-related eviction bans are lifted on
<a style="color: #d62829; text-decoration: none;">
June 30
</a>
.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
Intel’s CEO says the
<strong>
semiconductor chip shortage
</strong>
affecting industries from autos to Big Tech
<a style="color: #d62829; text-decoration: none;">
may last years
</a>
.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
The movie “A Quiet Place Part II” had the best box office opening weekend
</strong>
(
<a style="color: #d62829; text-decoration: none;">
$48m
</a>
) for North America since the start of the pandemic.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Not
</strong>
<em>
<strong>
The Onion
</strong>
</em>
: “Massive bitcoin mine discovered in UK after police raid suspected cannabis farm,” per
<a style="color: #d62829; text-decoration: none;">
<em>
CNBC
</em>
</a>
.
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Join the 41,746 others
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who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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Too much social
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="TikTok screenshots" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTikTok_Starbucks.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lo2jE:-AGtpYowvihce0XlcdiZv2T9UHyiFMDAZGgsyafWjyI" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Barista by day and TikTok influencer… also by day (Source: TikTok / BuzzFeed)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Starbucks baristas vs. TikTok
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It wasn’t too long ago -- circa fall 2020 -- that TikTok was facing a permanent ban from the United States.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Having survived that corporate scare, the video-sharing platform is facing a new antagonist: Starbucks baristas
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
say
</a>
TikTok is driving them “insane.”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Why? The rise of the ‘Appuccino’
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A TikTok trend is to share off-menu recipes -- AKA “Appuccinos” -- and how to order them. For example, get a strawberry frap with vanilla bean powder and white mocha and cinnamon dolce syrups for a “Strawberry Cheesecake Frappuccino.”
<br/>
<br/>
Recipes go viral, thanks to influencers and even experimental Starbucks employees with their own fan bases.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
However, some of these
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
drinks
</a>
are pretty elaborate, take a long time to make, disrupt the shop’s usual rhythm, and use up ingredients.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But for all the baristas’ complaints…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… Starbucks’ business is increasingly going digital. According to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
BuzzFeed
</a>
:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
From January to March 2021,
<strong>
26%
</strong>
of orders were mobile (up from 18% in the previous year)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The # of stores where mobile orders accounted for 20%+ of orders at the peak grew from
<strong>
4.6k to 7.2k
</strong>
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s not just the volume of orders, either. The Starbucks app lets you add sauces, syrups, and toppings galore. The coffee chain has also
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
added
</a>
“secret menu” drinks before (e.g., Pink Drink, Medicine Ball).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Starbucks says it’s fine with these orders and -- terrifyingly for baristas -- estimates there are
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
170k+
</a>
ways to customize a drink.
</p>
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Go Mad Libs on these elevator pitch templates
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Could you pitch your business in 1 minute?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you don’t have a tightly spun rundown ready for that elusive moment with a prime executive or potential investor, someday it might slip by.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Thankfully, there are simple formulas for great fastball pitches. HubSpot covers all the bases in 8 crisp templates.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Fill these in real quick to stay sharp
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Take a few minutes to complete these done-for-you templates. It’s a good look to revisit them every so often to keep the narratives fresh.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You never know when that chance encounter is coming...
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And luck favors the brave.
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
8 elevator pitch sinkers →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
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<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
By the numbers
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Wayne Gretzky" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FWayne_Gretzky.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lo2jE:-AGtpYowvihce0XlcdiZv2T9UHyiFMDAZGgsyafWjyI" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<tr>
<td>
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Wayne ‘The Great One’ Gretzky (Source: Bruce Bennett / Getty Images)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: Hockey inflation, a condom surge, and $11m wolves
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Ice is on fire.
<strong>
A 1979 Wayne Gretzky rookie card sold for a record $3.75m,
</strong>
more than double the previous record of
<a style="color: #d62829; text-decoration: none;">
$1.29m
</a>
for the same version of the card in a December auction. In 2011, the December auction card sold for $94k.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The band is getting back together.
<a style="color: #d62829; text-decoration: none;">
In April
</a>
,
<strong>
Walmart luggage sales surged 400%,
</strong>
while partyware sales more than doubled and balloon sales jumped 50% versus a year ago at the retailer.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Wolves are keeping budgets in check. New research analyzing 22 years of data found that wolves in Wisconsin have reduced deer-vehicle collisions by
<a style="color: #d62829; text-decoration: none;">
25%
</a>
and
<strong>
saved Wisconsin $10.9m in losses each year.
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Replace lawmakers with AI?
<strong>
A new study found 51% of Europeans surveyed are interested,
</strong>
along with
<a style="color: #d62829; text-decoration: none;">
75%
</a>
of Chinese. Less surprising: 60% of Americans are opposed to the idea.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Airbnb is getting a reno.
<strong>
The company announced 100+ upgrades to its service,
</strong>
including reducing the number of steps to become a host and flexible dates. Check ’em all out
<a style="color: #d62829; text-decoration: none;">
here
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
On the road again.
<strong>
Americans were expected to spend ~$4.7B on gas over Memorial Day weekend,
</strong>
or
<a style="color: #d62829; text-decoration: none;">
~$1.18B
</a>
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