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   Putting the power in the hands of your subscribers can create loyalty for life—here’s how.
  </div>
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                       <br/>
                      </span>
                      <span style="color:#FFFFFF">
                       <span style="color:#16233E">
                       </span>
                      </span>
                     </h3>
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                      <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                       The definitive marketing email.
                       <br class="k-br"/>
                      </h3>
                      <br/>
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       July XX, 2024
                      </span>
                     </div>
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                     </span>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Welcome fellow marketers—in this issue, we’re diving deep into the art of preference management and showing you how a little bit of extra thought can make a big impact on your campaigns. Although they are sometimes an afterthought, preference centers empower your audience and put your subscribers in the driver’s seat, letting them control privacy settings, communication frequency, and content interests. According to Campaign Monitor,
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              60% of users unsubscribe
             </a>
             from an email list because the organization sends too frequently. It’s all about respecting their choices 
and showing you value their preferences. Plus, we’re sharing some insider tips on creating a fine-tuned, structured preference center that keeps your subscribers happy and engaged.
             <br/>
             <br/>
             Ready to elevate your email game? Let's get started!
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How granular opt-outs will fine-tune your subscriber experience
               </a>
              </li>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                The 411 on structuring the preference center of your dreams
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                5 principles for a great mobile preference center
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                And the award for stellar email preference center goes to…
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowGranularOptOutsWillFineTune" name="HowGranularOptOutsWillFineTune" style="color:#0270DE;" title="HowGranularOptOutsWillFineTune">
             </a>
             FEATURED 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             How granular opt-outs will fine-tune your subscriber experience
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             Tired of losing subscribers to the dreaded "unsubscribe" button? Granular opt-out allows subscribers to fine-tune their email preferences instead of opting out entirely. This means they can choose specific types of emails they want to receive, such as 
newsletters or promotions, and adjust the frequency, rather than unsubscribing from all communications.
             <br/>
             <br/>
             Let’s dive into the key features of this option and why this more in-depth approach rocks:
             <br/>
             <ul>
              <li>
               <strong>
                Keep subscribers happy
               </strong>
               <br/>
               Modern consumers crave personalization and hate inbox clutter. A McKinsey report shows 71% expect personalized interactions, and 76% get frustrated without them. Offering selective opt-outs keeps your audience engaged and reduces full opt-outs.
               <br class="k-br"/>
               <br/>
               <strong>
               </strong>
              </li>
              <li>
               <strong>
                Building trust beyond compliance
               </strong>
               <br/>
               A preference center isn’t just about legal compliance, it’s a goldmine for first-party data. Collecting this volunteered data from your subscribers is part of any healthy personalization strategy, knowing their preferences is key to building a lasting relationship.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Boost engagement and loyalty
               </strong>
               <br/>
               Let users pick their preferred communication method to keep your customers engaged without annoying them—email, SMS, direct mail, or app notifications.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Future-proof your marketing
               </strong>
               <br/>
               Implementing a preference center isn’t just about staying compliant. It’s about embracing a future where consumer choice and transparency rule.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Ready to strengthen your customer relationships? Granular opt-down options are your ticket to happier, more engaged subscribers. For further reading, check out this read on how to
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               transform personalized experiences with preference management
              </a>
              .
             </div>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="width:100%;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:24px;padding-bottom:24px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;background-color:#FEFEFE;padding:24px 40px;border-width:0;font-family:DM Sans,sans-serif;color:#16233E;border-left-color:#0D85FD;border-left-style:solid;width:100%;font-size:16px">
                 <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
                  <colgroup>
                   <col width="100%"/>
                  </colgroup>
                  <tbody>
                   <tr style="padding-top:16px;padding-bottom:16px">
                    <td class="td100" colspan="1" rowspan="1" style="vertical-align:top;text-align:left;border-width:0 0 0 4px;padding:16px;background-color:#F2F8FE;width:16.6667%;border-left-color:#0D85FD;border-left-style:solid;font-family:DM Sans,sans-serif;color:#16233E;font-size:16px">
                     <strong>
                      <span style="color:#16233E">
                      </span>
                     </strong>
                     <strong>
                      <span style="font-size: 16px">
                       Bonus tip:
                      </span>
                     </strong>
                     <span style="font-size: 14px">
                      <span style="font-size: 16px">
                       Don’t be afraid to get specific with these options. Here’s an example from video creation platform
                       <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                        Animoto
                       </a>
                       acknowledging that holidays like Father’s Day can be difficult for some people and giving the option to opt out of communications surrounding it. This is an amazing way to not only engage with your audience but also show some 
understanding.
                      </span>
                     </span>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 40px 48px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fanimoto-example3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU4NjcxN30:1toM4h:D-sfmclKVqTfoSVzIaSUuzpqRRo_pV9SUz7-SJzoJRM" style="width:520px;max-height:479px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr>
            <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <a prettyname="Promo 25pct" style="color:#0270DE;" target="_blank">
              <img class="img100" data-linktype="Normal" data-prettyname="Promo 25pct" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F398a232fec2bba4173706e5e7a6e4e96.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU4ODMxfQ:1toM4h:a9G83rf5ilURrkp54jvTXD_VEw6XN68Txp49VIhbtTY" style="width:600px;max-height:200px;vertical-align:middle;border:0;" width="600"/>
             </a>
            </td>
           </tr>
           <tr>
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
             <a prettyname="Promo 25pct" style="color:#0270DE;" target="_blank">
              <img class="img100" data-linktype="Normal" data-prettyname="Promo 25pct" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F1664166d7a065499899a492e8fad41fc.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU4OTgzNX0:1toM4h:DJhTvWWs4bCxNwx9UT8Lwx8GPIcEv-jiOQHGo76FDXw" style="width:600px;max-height:1000px;vertical-align:middle;border:0;" width="600"/>
             </a>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="The411OnStructuringThePreference" name="The411OnStructuringThePreference" style="color:#0270DE;" title="The411OnStructuringThePreference">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             The 411 on structuring the preference center of your dreams
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             Preference management levels up at the preference center. Ensure ease of use: Your preference center must be easy to find and use. If subscribers struggle to change their settings, they’ll lose interest—and you’ll lose them. Ready to give your subscribers 
the VIP treatment? A top-notch preference center blends clear instructions with a sleek, user-friendly design. Here’s how to make it pop:
             <br/>
             <br/>
             <strong>
              Content Types:
             </strong>
             <br/>
             Let your subscribers pick their favorites from a smorgasbord of content options.
             <br/>
             <br/>
             <strong>
              Example:
             </strong>
             <br/>
             Select the types of content you’d like to receive:
             <br/>
             <ul>
              <li>
               Industry News and Trends
              </li>
              <li>
               Upcoming Events and Webinars
              </li>
              <li>
               Special Offers and Discounts
              </li>
              <li>
               Product Announcements and Updates
              </li>
              <li>
               Customer Success 
Stories
              </li>
             </ul>
             <strong>
              <br/>
              Frequency Options:
             </strong>
             <br/>
             Give your audience the power to decide how often they want to hear from you.
             <br/>
             <br/>
             <strong>
              Example:
             </strong>
             <br/>
             How often would you like to hear from us?
             <br/>
             <ul>
              <li>
               Daily Updates
              </li>
              <li>
               Weekly Digest
              </li>
              <li>
               Bi-weekly Summary
              </li>
              <li>
               Monthly Newsletter
              </li>
             </ul>
             <strong>
              <br/>
              Channel Choices:
             </strong>
             <br/>
             Let your subscribers choose their preferred way to stay in touch.
             <br/>
             <br/>
             <strong>
              Example:
             </strong>
             <br/>
             How would you like to receive updates?
             <br/>
             <ul>
              <li>
               Email
              </li>
              <li>
               Text 
Messages
              </li>
              <li>
               Mobile App Notifications
              </li>
              <li>
               Direct Mail
               <br/>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              For more inspiring examples and ideas on personalizing your messaging, and handing over some of the control to your subscribers, dive into more tips and tricks with
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               this blog article
              </a>
              from Delivra on building an effective and engaging email preference center!
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="FivePrinciplesForAGreatMobile" name="FivePrinciplesForAGreatMobile" style="color:#0270DE;" title="FivePrinciplesForAGreatMobile">
             </a>
             TRIED
&amp; TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             5 principles for a great mobile preference center
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             We can all agree that mobile is by far the most accessible method of communication which makes preference centers that prioritize options for mobile users, the ultimate tool to keep users engaged and subscribed. Here’s how to make yours a 
hit:
             <br/>
             <br/>
             <strong>
              #1 - Choices are key
             </strong>
             <br/>
             Give users the power to choose between message types. Want to know about sales? Great. Personalized content only? You got it. This keeps them engaged and reduces the likelihood of opt-outs. Don’t be another spam text.
             <br/>
             <br/>
             <strong>
              #2 - Customize frequency
             </strong>
             <br/>
             Allow users to control how often they receive notifications. Some people want constant updates, while others prefer fewer messages. Providing this flexibility helps ensure your messages are always welcome and relevant. SMS 
messages or push notifications easily overwhelm so proceed with caution.
             <br/>
             <br/>
             <strong>
              #3 - Get specific, like really specific
             </strong>
             <br/>
             This allows users to tailor their experience exactly to their liking, receiving only the alerts they care about. This again will help you dodge user overwhelm and become a mobile message they are happy to receive.
             <br/>
             <br/>
             <strong>
              #4 - Show them you care
             </strong>
             <br/>
             Provide options that cater to different scenarios, such as avoiding spoilers or prioritizing urgent alerts. When users feel understood, they 
are more likely to stay engaged with your app or messages.
             <br/>
             <br/>
             <strong>
              #5 - Be contextually aware
             </strong>
             <br/>
             Make educated guesses about what they might want and offer relevant options. This approach builds trust and ensures that users receive the most pertinent information.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              A well-designed mobile preference center shows users that you respect your subscribers space and preferences. To learn more, you can check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               More Steps for a Great 
Mobile Preference Center from Iterable
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="AndTheAwardForStellarEmail" name="AndTheAwardForStellarEmail" style="color:#0270DE;" title="AndTheAwardForStellarEmail">
             </a>
             KUDOS 💎
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             And the award for stellar email preference center goes to…
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 40px 
12px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Femail-preference3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU5MTM1fQ:1toM4h:DuOiw0Llkj0Cb-myDJjaKrpqjxPq9s2UbVQwxJ-ADrw" style="width:520px;max-height:630px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             🎉 Drum roll please! 🥁
             <br/>
             <br/>
             Presenting the winner of the "Most Fun and Engaging Email Preference Center" award to…this masterpiece from Le Creuset!
             <br/>
             <br/>
             Why is this setup such a crowd-pleaser, you ask? Let’s break it down:
             <br/>
             <br/>
             <strong>
              That addictive quiz vibe
             </strong>
             <br/>
             Who doesn’t love a good BuzzFeed quiz? This preference center turns the usually dull task of setting email preferences 
into a delightful quiz experience. It’s like finding out what type of potato you are, but better—you get to tailor your email content!
             <br/>
             <br/>
             <strong>
              User-friendly design
             </strong>
             <br/>
             From the get-go, it feels welcoming and straightforward. With clear sections for email frequency, content interests, and even fun personal touches like your favorite cookware color, it’s a breeze to navigate.
             <br/>
             <br/>
             <strong>
              Personalization perks
             </strong>
             <br/>
             The fun doesn’t stop at just selecting options. It asks about your cooking style and the kind of cookware 
you own, making sure every email you receive feels like it was crafted just for you. Talk about feeling special!
             <br/>
             <br/>
             <strong>
              Interactive elements
             </strong>
             <br/>
             Check out those colorful pots—choosing your favorite color is visually satisfying. It’s these interactive elements that keep the process engaging and enjoyable.
             <br/>
             <br/>
             <strong>
              Engagement boost
             </strong>
             <br/>
             By turning preference selection into a fun activity, it increases engagement and ensures subscribers actually complete the process. Who knew setting email preferences could be so 
much fun?
             <br/>
             <br/>
             In a world where inboxes are crowded and attention spans are short, this email preference center stands out as a shining example of how to keep subscribers engaged and happy.
             <br/>
             <br/>
             🥳 Congratulations on setting a new standard in email preference centers! 🎉
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              Did a friend forward you this email?
             </h3>
            </td>
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             <table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
              <tbody>
               <tr>
                <td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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mso-padding-alt: 0px 0px 0px 0px;" width="100%">
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                     <a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; 
text-decoration: none;  border: 1px solid #597BC5; display: block; " target="_blank">
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                        <td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
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                              Click to subscribe 
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                    <td class="td100" colspan="1" style="width:16.6667%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <a prettyname="super-useful" style="color:#0270DE;" target="_blank">
                      <img class="img100" data-linktype="Normal" data-prettyname="super-useful" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU5MjgzfQ:1toM4h:cISrJVtniiq4GWq6RYQbc8tYKL053ch7cAQ-uxLPwg0" style="width:192px;max-height:288px;vertical-align:middle;border:0;" width="192"/>
                     </a>
                    </td>
                    <td class="td100" colspan="1" style="width:16.6667%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <a prettyname="not-relevant" style="color:#0270DE;" target="_blank">
                      <img class="img100" data-linktype="Normal" data-prettyname="not-relevant" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU5NDQxfQ:1toM4h:31o5X1lSvDwVXU5YUyO3kqVyuN-_LnmQWXt-2WhFEOY" style="width:192px;max-height:288px;vertical-align:middle;border:0;" width="192"/>
                     </a>
                    </td>
                    <td class="td100" colspan="1" style="width:16.6667%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <a prettyname="barely-made-it" style="color:#0270DE;" target="_blank">
                      <img class="img100" data-linktype="Normal" data-prettyname="barely-made-it" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU5NTg2N30:1toM4h:yHBoYgqE_q8OfNC5tM76ZcqlwaUpIvMh3iHO2CR46v4" style="width:192px;max-height:288px;vertical-align:middle;border:0;" width="192"/>
                     </a>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:8px;padding-bottom:8px">
                <td class="td100" colspan="1" style="vertical-align:top;text-align:center;padding:8px;width:16.6667%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a prettyname="super-useful-mobile" style="color:#0270DE;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-prettyname="super-useful-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU5NzM1NX0:1toM4h:qWQt8HmfihRW6eiLdjCfXckC2H7UhEpWyDAYZRmsK0c" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
                 </a>
                </td>
               </tr>
               <tr style="padding-top:8px;padding-bottom:8px">
                <td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:16.6667%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a prettyname="not-relevant-mobile" style="color:#0270DE;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-prettyname="not-relevant-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODU5ODgxNH0:1toM4h:oaVxbCrFbs4KmdCeYfTj17KpEwoJiWeOiMz7c5poOTY" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
                 </a>
                </td>
               </tr>
               <tr style="padding-top:8px;padding-bottom:8px">
                <td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:16.6667%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a prettyname="barely-made-it-mobile" style="color:#0270DE;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-prettyname="barely-made-it-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYwMDI4NX0:1toM4h:1iOjHbsYcKg-SecSFJMWpYATTnZqqa6VyVkej7iMWI0" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:40px;padding-bottom:24px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:40px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <strong>
              <span style="color:#FFFFFF">
               The Inbox is powered by
              </span>
             </strong>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="width:100%;vertical-align:top;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-bottom:48px">
                <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E">
                 <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
                  <colgroup>
                   <col width="50%"/>
                   <col width="50%"/>
                  </colgroup>
                  <tbody>
                   <tr class="trpad8">
                    <td class="td100" colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:16.6667%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <a style="color:#0270DE;" target="_blank">
                      <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FDelivra_Logos%252Fdelivra-lockups%2528transparent%2529-inverted-1200x472.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYwMjY3fQ:1toM4h:ZYXGSbs11IyxXF2wa3k5yG33cS8_R_wH53pllIRukro" style="width:284px;max-height:230px;vertical-align:middle;border:0;" width="284"/>
                     </a>
                    </td>
                    <td class="td100" colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:16.6667%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <a style="color:#0270DE;" target="_blank">
                      <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYwNDIzM30:1toM4h:3fmqU3OQ8Ru1wlghVamAL2tj2tfJ5hv_ehcAIe18Eng" style="width:284px;max-height:90px;vertical-align:middle;border:0;" width="284"/>
                     </a>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-bottom:48px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:12px">
                <td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:16.6667%;background-repeat:no-repeat;padding-right:48px;padding-left:48px;padding-top:12px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a style="color:#0270DE;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F629c81933ba058ca1a2fe61483cbd148.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYwNjE5NX0:1toM4h:cyjyZZrk57gSD-T-MEYCjDF20BOTpksOc7c9qgjFa5k" style="width:408px;max-height:122px;vertical-align:middle;border:0;" width="408"/>
                 </a>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="1" style="vertical-align:top;text-align:left;background-repeat:no-repeat;width:16.6667%;padding:12px 48px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a style="color:#0270DE;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYwNzcwMn0:1toM4h:FI8QYHzWlNv0U8N7HOvgofhodJL8XS61WsazNMHfEGk" style="width:408px;max-height:82px;vertical-align:middle;border:0;" width="408"/>
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <!--<![endif]-->
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="width:100%;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:48px;padding-bottom:16px">
                <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 48px 16px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
                  <colgroup>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                  </colgroup>
                  <tbody>
                   <tr class="trpad16">
                    <td class="td100" colspan="2" height="1" rowspan="1" style="width:33.3333%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYwOTExNH0:1toM4h:xskYfnExTDBLxl7Jl2MUzxef2B3I59-3o207ybl-cqU" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                    </td>
                    <td class="td100" colspan="1" rowspan="1" style="vertical-align:top;text-align:center;width:16.6667%;padding-right:16px;padding-left:16px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxMDY4NX0:1toM4h:BbVaqiUTyYqPhWlhVxUK2l-4-krRHY0u51N7L1PFBE8" style="width:88px;max-height:502px;vertical-align:middle;" width="88"/>
                    </td>
                    <td class="td100" colspan="2" height="1" style="width:33.3333%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxMjI1MX0:1toM4h:-3Euq2um5y8C8FrYASQTKL3LQ60K8CAKFoGBZMJ3JSQ" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:16px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide mobilehide" colspan="6" style="text-align:center;vertical-align:top;padding:48px 24px 16px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
              </colgroup>
              <tbody>
               <tr class="trpad0">
                <td class="td100" colspan="2" height="1" style="width:33.3333%;vertical-align:top;text-align:center;height:1px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxMzY2NX0:1toM4h:4axsg9VCbFT7RRsNGwyuufIIiVXgNnnG-yjna3noIWE" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
                <td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:16.6667%;padding-right:0;padding-left:0;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxNTA2N30:1toM4h:De3WIs6kyfbYkGjDnnpzw6IgGeIUvaj1d4bpqzaTpV8" style="width:110px;max-height:488px;vertical-align:middle;" width="110"/>
                </td>
                <td class="td100" colspan="2" height="1" style="width:33.3333%;height:1px;vertical-align:top;text-align:center;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxNjQ0N30:1toM4h:NKbNTRUkPNMBn5rbvBVXCyrk5B3PX_BtHk4Z-dpJDY0" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:40px;padding-bottom:10px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:40px 48px 10px;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Faff2a9713b777f8facf408023d52a6e0.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxNzk3M30:1toM4h:cDMtGqkvMino-KG1seqOF9IZxyJ8kBCTTET_uQjLkzE" style="width:504px;max-height:157px;vertical-align:middle;" width="504"/>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:20px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:20px 24px 48px;background-color:#FEFEFE;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              <span style="font-size: 24px">
               What does Delivra do again?
              </span>
             </h3>
             <br/>
             Good question. We help small teams pull off their best campaigns with world-class marketing automation. Create customer journeys in half the time with a full suite of powerful automation tools for email, SMS, forms, and landing pages.
             <br/>
             <br/>
             <span>
             </span>
             <span>
             </span>
             <span style="color:#0270DE">
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               <strong>
                Why choose Delivra? &gt;
               </strong>
              </a>
             </span>
            </td>
           </tr>
           <tr>
            <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <a prettyname="Promo 25pct" style="color:#0270DE;" target="_blank">
              <img class="img100" data-linktype="Normal" data-prettyname="Promo 25pct" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F398a232fec2bba4173706e5e7a6e4e96.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1NzEuODYxOTl9:1toM4h:18o-ffjWw2IXYl68P23_GtLBJMmeRQKz8NH0A0J4KNY" style="width:600px;max-height:200px;vertical-align:middle;border:0;" width="600"/>
             </a>
            </td>
           </tr>
           <tr>
            <!--[if !mso]><!-- -->
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