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           PLUS: The future of the tampon.
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                   If you like cars, luxury fashion, and collectors’ items, we’ve got news for you. The 2023 Mercedes-Maybach S680 is a sedan designed by Virgil Abloh, the late fashion designer and creative director of Louis Vuitton. Only 150 units will be produced, and the cost is expected to exceed $200k.
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                    In today’s email:
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                    <strong>
                     Scooters:
                    </strong>
                    Is scooter-sharing back?
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                    <strong>
                     Chart:
                    </strong>
                    Golf taps into the blockchain.
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                     Tampons:
                    </strong>
                    Why a startup redesigned them.
                   </li>
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                    <strong>
                     Around the web:
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                    Art as cake, a wildfire camera network, a brewery finder, and more cool internet finds.
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                   🎧 On the go?
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                    Listen to today’s quick podcast
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                   to hear Zack and Juliet talk about changes in transit and tampons, Netflix’s big win, and recycling buildings.
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               The big idea
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="scootering" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fscooter.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nwMYZ:ed_kN7rDUl5VCdiSZMM7dabef7XhqciZ2QB0MmWZZxA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is scooter-sharing back?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2018, scooter-sharing looked like the hottest investment in VC, and Bird vs. Lime appeared to be the sidewalk version of Uber vs. Lyft.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Then, 2020 happened.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After taking a nosedive in the early days of the pandemic, shared scooter usage is
                <a style="color: #192733; text-decoration: underline !important;">
                 bouncing back
                </a>
                in 2022, per
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 In April of 2019…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Lime and Bird were riding high, with 7.3m and 2.1m active users, respectively. A year later, and a month into the pandemic, both companies saw active users drop over 70%, leading them to cut back:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Bird
                 </strong>
                 <a style="color: #192733; text-decoration: underline !important;">
                  laid off 30%
                 </a>
                 of its workforce and paused service in
                 <a style="color: #192733; text-decoration: underline !important;">
                  27+ cities
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Lime
                 </strong>
                 <a style="color: #192733; text-decoration: underline !important;">
                  laid off 13%
                 </a>
                 of its workforce and paused service in 100+ cities
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Usage started creeping back up in 2021, setting the stage for a full-on scooter resurgence in 2022. This April:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Bird
                 </strong>
                 had 2.6m active users (more than pre-pandemic)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Lime
                 </strong>
                 had 5m active users (~70% of its 2019 total)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Both companies…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … have found themselves in a very different world than pre-2020. More urban workers are considering scooters amid rising fuel prices. Lime says its number of trips in Q1 rose 75% YoY.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Additionally, the two scooter startups have increasingly pivoted their marketing to highlight their status as sustainable alternatives to conventional transportation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s another silver lining to the last couple years. Per Lime CEO Wayne Ting, “When people change their transportation routines, usually it’s because they move homes or change jobs.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In other words, the
                <a style="color: #192733; text-decoration: underline !important;" target="_blank">
                 Great Resignation
                </a>
                could be fueling the great scooter renaissance.
               </p>
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               SNIPPETS
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                <strong>
                 Rough ride:
                </strong>
                A new report highlights a
                <a style="color: #192733; text-decoration: underline !important;">
                 challenging landscape
                </a>
                for Uber and Lyft. The average fare is at an all-time high, and collectively, the companies had 20% fewer riders and 35% fewer trips in Q1 compared to Q1 2019.
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                 Priced out:
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                New data
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                 shows
                </a>
                home prices jumped 20% YoY in March, according to the S&amp;P CoreLogic Case-Shiller Home Price Index. The rise marks the highest jump in the index’s 35 years of data collection.
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                 No cashiers:
                </strong>
                Dollar General is going big on self-checkout. The discount chain is
                <a style="color: #192733; text-decoration: underline !important;">
                 piloting
                </a>
                self-checkout units as its sole payment method in ~200 of its 18k+ stores, and plans to have self-checkout machines in 11k stores by year’s end.
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               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 A Google for audio content
                </strong>
                is sorely missing from the world.
                <a style="color: #192733; text-decoration: underline !important;">
                 Access
                </a>
                our Trends research report on the upcoming audio search engine overhaul, and where the market gaps still remain.
               </p>
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                <img alt="search interest for how to play golf" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgolf_graphic.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nwMYZ:ed_kN7rDUl5VCdiSZMM7dabef7XhqciZ2QB0MmWZZxA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Singdhi Sokpo
               </p>
              </td>
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             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Golf taps into the blockchain
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2021,
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  37.5m
                 </strong>
                </a>
                Americans played golf across courses, driving ranges, indoor simulators, and entertainment venues like Topgolf.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That includes a record number of newcomers —
                <strong>
                 3.2m
                </strong>
                — who played for the first time, as the PGA Tour jumps on funny
                <a style="color: #192733; text-decoration: underline !important;">
                 TikTok trends
                </a>
                and works on a
                <a style="color: #192733; text-decoration: underline !important;">
                 Netflix docuseries
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And Callaway is leading the way
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last year, the company took over Topgolf in a
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  $2.6B
                 </strong>
                </a>
                merger.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s also
                <a style="color: #192733; text-decoration: underline !important;">
                 launching
                </a>
                a partnership with LinksDAO, an exclusive crypto community of golf enthusiasts whose stated
                <a style="color: #192733; text-decoration: underline !important;">
                 goals
                </a>
                are “reimagining the modern golf and leisure club,” and, “We are going to buy a golf course.”
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 It’s kinda like the time people
                 <a style="color: #192733; text-decoration: underline !important;">
                  tried to buy
                 </a>
                 the US constitution, except much more likely.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Big picture:
                </strong>
                Like many sports, golf is diversifying across entertainment and tech, and it’s attracting new blood into the mix as a result.
               </p>
              </td>
             </tr>
             <tr>
              <td>
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               Free Resource
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               <center>
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                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-5-12_20220531150120.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nwMYZ:7sW4X1Bdt3jI1iEBEw3MCYQfdncTF_VBpF9AgX5MjKc" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Can you work a spreadsheet?
               </h2>
              </td>
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             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Those with next-level Microsoft Excel skills are revered at
                <em>
                 The Hustle
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
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               Flow State
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="tampons" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftampons.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nwMYZ:ed_kN7rDUl5VCdiSZMM7dabef7XhqciZ2QB0MmWZZxA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                This startup re-engineered the tampon
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even if you don’t use them, you’re probably aware that tampons can leak at inopportune times. That’s why Greta Meyer and Amanda Calabrese founded Sequel.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Well, sort of…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meyer and Calabrese met while studying product design engineering at Stanford, where Meyer played lacrosse in an all-white uniform and Calabrese competed in
                <a style="color: #192733; text-decoration: underline !important;">
                 lifesaving
                </a>
                (AKA lifeguarding as a sport). So, yeah, no patience for leaky tampons.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The pair knew they wanted to create a better menstrual product of some sort, but narrowed their focus after their research found
                <a style="color: #192733; text-decoration: underline !important;">
                 ~70%
                </a>
                of US women use tampons.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How is Sequel different?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per Meyer, most tampons have vertical channels that allow them to expand from the core to the outside as they fill with liquid.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “What we found is that that was actually contributing to a high prevalence of bypass leakage,” Meyer told
                <em>
                 The Hustle
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Basically, the tampons absorbed unevenly and leaked before they were full.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sequel’s grooves are spiral, lengthening the flow path. Why?
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “The spiral slows the flow,” Meyer says
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Absorption is more even, reducing leaks as well as discomfort caused by dry spots during removal
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A higher percentage of each tampon is used
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Why hasn’t anyone ‘re-engineered’ the tampon before?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are newer D2C brands offering tampons made from
                <a style="color: #192733; text-decoration: underline !important;">
                 organic cotton
                </a>
                or
                <a style="color: #192733; text-decoration: underline !important;">
                 infused with CBD
                </a>
                , but the US tampon industry isn’t easy to break into because tampons are a medical device that must be FDA-approved.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Calabrese also thinks complacency plays a role.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “We found that women blame themselves [for leaks],” she said. “If women have no idea [that tampons] should be better… how are we ever going to innovate?”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sequel is expected to hit the market in a few months, pending FDA approval.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
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               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📰
                <strong>
                 On this day:
                </strong>
                In 1980, CNN became the
                <a style="color: #192733; text-decoration: underline !important;">
                 first
                </a>
                24-hour news network. Its first lead story was about the attempted assassination of civil rights activist
                <a style="color: #192733; text-decoration: underline !important;">
                 Vernon Jordan
                </a>
                in Indiana.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍺
                <strong>
                 Useful:
                </strong>
                If you enjoy beer, use
                <a style="color: #192733; text-decoration: underline !important;">
                 this site
                </a>
                to help you find a cool brewery.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎂
                <strong>
                 Haha:
                </strong>
                The Blanton Museum of Art in Austin, Texas,
                <a style="color: #192733; text-decoration: underline !important;">
                 challenged
                </a>
                bakers to recreate any of its 21k works of art as cake. See the entries
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔥
                <strong>
                 That’s interesting:
                </strong>
                The ALERTWildfire’s
                <a style="color: #192733; text-decoration: underline !important;">
                 network
                </a>
                of ~1k cameras in seven western US states and Australia allows anyone to watch for wildfires.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ☝️
                <strong>
                 Aww:
                </strong>
                And now, could we interest you in a game of
                <a style="color: #192733; text-decoration: underline !important;">
                 whack-a-finger
                </a>
                ?
               </p>
              </td>
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             </tr>
            </table>
           </td>
          </tr>
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            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
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                   Or copy this custom referral link:
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