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TOGETHER WITH
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<p style="margin-left: 24px;">
<strong>
For some of us, “All I Want for Christmas” is the soundtrack to hell (
</strong>
we’re looking at you, people who’ve worked an 8-hour shift at a department store during the holidays). But for the Songbird Supreme, it’s the sound of money -- and perpetual relevancy. Today:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Mariah Carey’s in her Christmas groove
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Your cell phone knows your every move
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
In Britain, the liquor is going down smooth
</li>
</ul>
<p style="margin-left: 24px;">
<strong>
The last holiday song
</strong>
to hit #1 on the Billboard Hot 100? “The Chipmunk Song (Christmas Don’t Be Late).” Life was a different beast back in ’58.
</p>
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<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Mariah Carey is the Queen of Christmas -- and 21st century marketing. Bend the knee.
</strong>
</h2>
<p style="margin-left: 24px;">
This week, “All I Want for Christmas Is You,” released in 1994, reached No. 1 on the Billboard Hot 100 for the first time.
</p>
<p style="margin-left: 24px;">
The accomplishment cements Carey as not only the most successful individual artist of all time -- she has 19 No. 1 singles, placing her 1 spot ahead of Elvis -- but as a pioneer in building a genuine and digitally savvy relationship with fans.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
She’s the savviest of the season
</strong>
</h4>
<p style="margin-left: 24px;">
“All I Want for Christmas Is You” is expected to
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
net
</a>
Carey ~$600k this year and some $60m since its release (as of 2016).
</p>
<p style="margin-left: 24px;">
Her push to get the track to the top began after
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
a Nov. 1 tweet
</a>
. Carey posted a video that begins with her falling asleep on a sofa in her glam rocker costume. She receives a phone call from Santa as the opening notes of “All I Want for Christmas Is You“ play in the background.
</p>
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<p style="margin-left: 24px;">
Celebratory Carey stories appeared in
<em>
USA Today
</em>
and
<em>
TIME
</em>
that same day, and soon an Amazon trailer dropped for a mini-doc about the song.
</p>
<p style="margin-left: 24px;">
And it was just 2 years ago when Carey was roasted for her New Year’s Eve performance in Times Square.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
But the Lambs never gave up
</strong>
</h4>
<p style="margin-left: 24px;">
Know how Beyonce has the Beyhive and Lady Gaga has the Little Monsters? Before every female pop icon -- and even the lesser stars -- named their fan bases, Carey had the Lambs. They sprung up around the time Carey was diagnosed with bipolar disorder in 2001, and when her (underrated!) album “Glitter” flopped.
</p>
<p style="margin-left: 24px;">
As music has shifted from albums to online, the Lambs carried her into the new era. They’ve made Mariah
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
a social media mainstay
</a>
, from “Skinny Legend” to
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
#JusticeForGlitter
</a>
, and this year helped the
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
#ObsessedChallenge
</a>
go viral on TikTok.
</p>
<p style="margin-left: 24px;">
It was the Lambs who pushed “All I Want for Christmas Is You” to No. 1. The campaign
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
actually began last year
</a>
, when the song reached No. 3.
</p>
<p style="margin-left: 24px;">
When it got to No. 1 this week, Carey
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
tweeted
</a>
, “We did it.”
</p>
</td>
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<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
This was just named CNBC’s Best Travel Card
</strong>
</h2>
<p style="margin-left: 24px;">
Everyone’s favorite credit card expert Greg Go is back, and this week he’s bringing us the deets on a card that was just named one of the best around for travel. Turn those
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
<strong>
miles into memories
</strong>
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with…
</p>
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50,000 bonus miles offer (a $500 value)
</li>
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5X miles on hotels and car rentals at Capital One Travel
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Unlimited 2X miles on every purchase, every day
</li>
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Miles are redeemable on any airline, hotel, rental car, or travel site
</li>
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Up to 108,000 miles available during the first year (a $1,080 value)
</li>
</ul>
<p style="margin-left: 24px;">
We may not have Greg's credentials, but we know a card that’s going places when we see one.
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<strong>
Learn how
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to score one of your own and start stacking up the miles today.
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</a>
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<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Reminder: Your phone is tracking your every move (and the data isn’t so anonymous)
</strong>
</h2>
<p style="margin-left: 24px;">
Yesterday, the
<em>
NYT
</em>
published a
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
bombshell report
</a>
on the smartphone tracking industry. And not to sound the alarm bell, but it should freak you out at least a
<em>
little
</em>
bit.
</p>
<p style="margin-left: 24px;">
An unnamed source gave the
<em>
Times
</em>
a massive trove of location data from 12m cell phones -- more than 50B “pings” in total, registered in places ranging from the White House to seedy LA motels.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
But it’s not so anonymous, after all
</strong>
</h4>
<p style="margin-left: 24px;">
Many cell phone apps -- weather utilities, maps, and services that don’t need your location at all -- collect, and sometimes sell, location data harvested from your phone through
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
software developer kits
</a>
. Sometimes, these companies collect this data up to
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
14k times
</a>
per day.
</p>
<p style="margin-left: 24px;">
The companies that collect this data often argue that it is 100% anonymous. But this isn’t really the case.
</p>
<p style="margin-left: 24px;">
The
<em>
NYT
</em>
was able to easily identify individuals -- including state officials, celebrities, and cops -- by tracing location data patterns. Sometimes, the data revealed sensitive information, like a trip to an abortion clinic.
</p>
<p style="margin-left: 24px;">
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
Previous studies
</a>
have shown that the “anonymity” of location data is mitigated by its precision: In one case, MIT researchers were able to identify 95% of users in a similar data set.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Here’s how you can improve your privacy
</strong>
</h4>
<p style="margin-left: 24px;">
Luckily, there is a way for you to limit apps’ ability to collect your location data (note that turning off this data will affect the performance of certain location-dependent apps, like weather and maps). Here’s how:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
On iOS
</strong>
: Settings → Privacy → Location Services → Set all apps to “Never”
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
On Android
</strong>
: Settings → Security & location → Location (under “Privacy” section) → App-level permissions → Toggle location data on/off
</li>
</ul>
<p style="margin-left: 24px;">
If this doesn’t work, you can always follow this author’s course of action: Throw your phone off a bridge and move to the woods.
</p>
</td>
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<h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Brexit could be good news for... pubs?
</strong>
</h2>
<p style="margin-left: 24px;">
The beloved UK pub industry took a hit during the 2010s. On average, the number of pubs
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
dropped by 732
</a>
each year. Until this year, that is, when the Office of National Statistics reported the first net gain -- of
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
320
</a>
pubs -- in a decade.
</p>
<p style="margin-left: 24px;">
Experts have attributed the increase to improved food offerings, added events, and accomodations.
</p>
<p style="margin-left: 24px;">
<strong>
The gain may be a blip
</strong>
rather than the start of a trend, unless regulations involving business and alcohol taxes are changed.
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Last week’s Conservative Party victory may bring policies that help pubs. Boris Johnson’s party has floated a
<a style="color: #ff5a41; text-decoration: none;">
£150m
</a>
plan to assist local groups looking to buy and operate neighborhood pubs facing closure.
</li>
</ul>
<p style="margin-left: 24px;">
<strong>
But despite the Tory victory,
</strong>
a “no-deal” Brexit may be here before you can say…
<em>
Bollocks, I’m utterly knackered!
</em>
</p>
<p style="margin-left: 24px;">
And a “no-deal” Brexit could slash the eating-out market in the UK by
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
£5.4B
</a>
. That’s bad news for pubs.
</p>
<p style="margin-left: 24px;">
A “no-deal” Brexit, however, also means progressive Britons will likely be seeking liquid comfort.
</p>
</td>
</tr>
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</a>
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This week's Signal
</td>
</tr>
<tr>
<td style="padding-bottom: 20px;">
</td>
</tr>
<tr>
<td style="color: #000000; font-family: Helvetica, sans-serif; padding: 8px 8px 8px 25px; width: 100%;">
<a style="color: #ff5a41; text-decoration: none;">
<img alt="Craft Ramen Signal" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcraft_20191220121836.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="height: auto; width: 100%;"/>
</a>
</td>
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<tr>
<td style="font-size: 14px; line-height: 1.3; padding: 10px 20px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Craft Ramen
</strong>
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
Instant noods conjure up memories of late college nights on a budget. “Broth” that’s essentially salty water paired with flash-fried noodles were a recipe for survival, rather than an enjoyable meal.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
People are instead looking for ramen in a less mechanized way, with ingredients you can actually pronounce. Similar to the airplane cocktail kit Signal we told you about this fall, there’s just one major direct-to-consumer player in craft ramen, despite 2.4k searches per month.
</p>
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See more
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What Else...
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📱
<strong>
Buh-bye robocalls?
</strong>
The FCC is one step away from having the power
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
to stop robocalls
</a>
.
</p>
<p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
🌾
<strong>
Meet the agrarian influencers
</strong>
. For farmers, YouTube views are becoming
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
a more profitable commodity
</a>
than corn.
</p>
<p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
😪
<strong>
Good for farmers
</strong>
because the early YouTube stars
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
are feeling a little burned out.
</a>
</p>
<p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
<strong style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
🦞 “The most Boston thing that’s ever happened.”
</strong>
<span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
A thief hijacked a lobster truck. He was caught after he
</span>
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crashed into another lobster truck
</a>
<span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
.
</span>
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Shower Thoughts
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"It seems unfair that the people who want to go to bed have to put the people to bed that don't want to go to bed."
<i>
- Kanika
</i>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
“If a Smurf held its breath long enough, what color would it turn?”
<i>
- Mike
</i>
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“The letter ‘E’ is pronounced differently each time in ‘Mercedes’.”
<i>
- Jessica
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“It must be scary for someone to read ‘Do Not Touch’ in braille.”
<i>
- Conor
</i>
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“Two wrongs don’t make a right, but two Wright’s made an airplane.”
<i>
- Greg
</i>
</li>
<li style="font-size: 16px; font-style: italic; line-height: 120%; list-style: none; padding: 4px 0;">
via
<a style="color: #d62828; text-decoration: none;">
Reddit
</a>
</li>
</ol>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
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Merry almost Christmas everyone -- don’t forget to drink some eggnog in the shower next week.
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hate it
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeh_20191016175602.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
<br/>
meh
</td>
<td style="display: inline-block;">
<a data-tags="feedback smiley" style="color: #ff5a41; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="height: 35px; padding: 0px 10px; width: auto;"/>
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<br/>
love it
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Now Playing:
</td>
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<strong>
“Just Thought You Should Know,” Betty Who
</strong>
</a>
.
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0
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Share the Hustle
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REFERRALS
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//ambassadors.thehustle.co/?ref=950fce10a7
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<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%;">
YOUR UNIQUE URL
</span>
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<a style="color: #ed4d1f; text-decoration: none;">
<img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FZack_20191119212042.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Zack Crockett
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
SENIOR EDITOR
</span>
</td>
<td align="center" style="display: inline-block; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<img alt="Steph Smith" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FSteph_20191119213426.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="padding-bottom: 10px; width: 60px;"/>
<br/>
Steph Smith
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
SENIOR ANALYST
</span>
</td>
<td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<img alt="Bobby Durben" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FBobby_20191119212255.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="padding-bottom: 10px; width: 60px;"/>
<br/>
Bobby Durben
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
AD WRITER
</span>
</td>
<td align="center" style="display: inline-block; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<img alt="Meg Furey-Marquess" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FMeg_20191119212559.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="padding-bottom: 10px; width: 60px;"/>
<br/>
Meg Furey-Marquess
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
MEDIA STRATEGIST
</span>
</td>
<td align="center" style="display: inline-block; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<img alt="Mia Sullivan" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FMia_20191119213538.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNQR:hAk2anmlsIVQ3bOwreofqb7GYEwcpNcA1snHgRW1vp0" style="padding-bottom: 10px; width: 60px;"/>
<br/>
Mia Sullivan
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
CONTRIBUTING WRITER
</span>
</td>
</tr>
</table>
</td>
</tr>
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<td align="center" style="font-size: 16px; font-weight: bold; line-height: 120%; padding: 20px 0; text-align: center; width: 50%;">
<a style="color: #000000; text-decoration: none;">
Brad "Good Thing I Still Have a Motorola Razr" Wolverton
</a>
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
HEAD OF CONTENT
</span>
</td>
<td align="center" style="font-size: 16px; font-weight: bold; line-height: 100%; padding: 20px 0; text-align: center; width: 50%;">
O. Sean Waters
<br/>
<span style="font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
Intern Who Gets Everyone Sonic
</span>
</td>
</tr>
</tbody>
</table>
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JOBS
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251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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4 years, 11 months ago - news@thehustle.co
TOGETHER WITH For some of us, “All I Want for Christmas” is the soundtrack to hell (we’re looking...