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           The strongest SaaS financial models are:
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           👉 Modular in structure, meaning you can add just the specific forecasts you need
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           👉 Flexible and easy to update over time
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           👉 Helpful for being proactive (not reactive) about your financial data
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           ​
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           A model should help you answer important questions like:
          </p>
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             <em>
              What are our capital requirements until we become cash flow positive?
             </em>
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             <em>
              How is my paid advertising driving my top-line growth?
             </em>
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            <span>
             <em>
              We missed our revenue target last month. Why is that, and what do we need to change to get back on track?
             </em>
            </span>
           </li>
          </ul>
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           In a nutshell, the best financial models work for you-- not the other way around. Using one doesn’t have to be a number-crunching headache.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Beyond just the SaaS financial model, this step-by-step guide covers:
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <strong>
            1. Three scenarios you should be testing to work towards the best, and plan for the worse
           </strong>
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
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             <em>
              Target scenario:
             </em>
             This is where everyone in your team is trying to get to #goals
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             <em>
              Base-case:
             </em>
             Slightly conservative forecast that your leadership should believe you can handily beat.
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           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             <em>
              Fallback or worst-case:
             </em>
             This scenario is for the most paranoid of us, as it helps you figure out what to do if everything goes wrong (cough COVID-19 cough!)
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           <strong>
            2. Why you should compare your forecast vs. actuals on a regular basis
           </strong>
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            <span>
             Doing this lets you see which of your planned scenarios you “land” in (or get closest to).
            </span>
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           <strong>
            3. The types of loans that businesses can leverage for growth
           </strong>
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           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             For some businesses, bank loans can be a great way to increase returns without diluting equity.
            </span>
           </li>
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               READ: The SaaS Financial Model You'll Actually Use
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               (updated 2021)
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           We hope you gain a ton of knowledge from the guide. As always, my ears are open for feedback!
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           Cheers,
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           Lea
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