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Small business
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How to think like a magician to amaze your customers
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Kostya Kimlat is a magician—but he's also a small business owner. And when the pandemic hit, he had to pivot his business and start making magic virtually.
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Here, he talks about how he did it and explains how you can grow your business by thinking like a magician. Rabbits in hats optional but encouraged.
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Make magic
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Automation
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<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
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Make an events digest with Calendly and Slack
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
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<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Keep prospects warm
</a>
</span>
</strong>
</p>
</div>
</div>
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
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</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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</div>
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<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<strong style="line-height: inherit;">
Best apps
</strong>
</span>
</p>
</div>
</div>
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<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-size: 12px; line-height: 1.5; color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" mso-line-height-alt: 18px;">
<p style="margin: 0; font-size: 14px; line-height: 1.5; word-break: break-word; text-align: left; mso-line-height-alt: 21px; margin-top: 0; margin-bottom: 0;">
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Find the best app
</a>
</span>
</strong>
</p>
</div>
</div>
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<!--[if !mso]><!-->
<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="20" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 20px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
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</div>
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</div>
</div>
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<div class="col num6" style="line-height: inherit; display: table-cell; vertical-align: top; max-width: 320px; min-width: 300px; background-color: #ffede6; width: 300px;">
<div class="col_cont" style="line-height: inherit; width: 100% !important;">
<!--[if (!mso)&(!IE)]><!-->
<div style="line-height: inherit; border-top: 0px solid transparent; border-left: 0px solid transparent; border-bottom: 0px solid transparent; border-right: 0px solid transparent; padding-top: 5px; padding-bottom: 0px; padding-right: 10px; padding-left: 10px;">
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<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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<strong style="line-height: inherit;">
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<p style="margin: 0; line-height: 1.5; font-size: 22px; word-break: break-word; text-align: left; mso-line-height-alt: 33px; margin-top: 0; margin-bottom: 0;">
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<strong style="line-height: inherit;">
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
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<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
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</a>
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
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</tr>
</tbody>
</table>
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
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<strong style="line-height: inherit;">
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<strong style="line-height: inherit;">
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<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
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<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
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<div style="line-height: inherit; background-color: #ffffff;">
<div class="block-grid" style="line-height: inherit; min-width: 320px; max-width: 600px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word; Margin: 0 auto; background-color: #ffffff;">
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3 years, 7 months ago - blog@zapier.com
Here are three strategies that made the biggest impact on our business and transformed an uncerta...