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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Read to the end for microschools and Disney’s cricket problem.
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Good news, Titanic fans. A $300m project has been proposed in Nova Scotia to build a replica of the ship where guests can stay, dine, and enjoy copious amounts of Titanic-themed content, including musicals, symphonies, and ballets — without the risk of catastrophic icebergs.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Water bottles:
                    </strong>
                    They’re getting ultra-creative.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Disney’s cricket problem.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Microschools:
                    </strong>
                    They’re small on purpose.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    A secret shipwreck, a tricky survival game, an excited elephant, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s podcast
                   </a>
                   to hear us discuss the hilarious evolution of water bottles and Disney’s cricket problem, and then taste test the $100m “future of cereal.”
                  </p>
                 </td>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="water containers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fh20.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o13ob:MZE9NIou4EUHqCZo9XvP0knohPo-fvV8otPBzy9F_gs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The wild evolution of the water bottle industry
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We almost started this piece with a water joke but we weren’t sure if y’all were fans of dry humor.
                <em>
                 Anyway
                </em>
                …
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It may seem like there’s not much left to innovate when it comes to something as straightforward as water bottles.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But in recent years, that simplicity has proven to be an opportunity, and we’ve entered a golden age for creativity in the space.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Let’s talk about Death
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Liquid Death is truly a hilarious business. The company sells water in cans that look like 16-ounce beers, branded with slogans like “Murder your thirst.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They’ve raised
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  $130.6m
                 </strong>
                </a>
                in venture funding, which may sound odd — the company sells mountain water, not software. The answer is that Liquid Death is a lot like Red Bull: it’s about the brand, the media, and the stunts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Those stunts include things like:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Cutie Polluties:
                 </strong>
                 Adorable $75 stuffed animals
                 <strong>
                 </strong>
                 “that have
                 <a style="color: #192733; text-decoration: underline !important;">
                  been mutilated
                 </a>
                 by single-use plastic.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Kids “breaking the law”:
                 </strong>
                 A
                 <a style="color: #192733; text-decoration: underline !important;">
                  commercial
                 </a>
                 featuring kids going crazy while drinking Liquid Death, as if they were crackin’ open some tallboys on gameday.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Others have reinvented the bottle model
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For instance, FreeWater sells water bottle labels as ad space, then gives the bottles to people for free. Brands can distribute them on their own or pay FreeWater to do so.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In the future, the company plans to use the same playbook to expand to all kinds of product lines.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last year, FreeWater gave away 32k bottles, earning 30 cents each — a third of which goes to charity. In 2021, it expects to distribute between
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  250k and 1m
                 </strong>
                </a>
                .
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 To learn more about its founder’s vision for creating a retail giant that gives
                 <em>
                  everything
                 </em>
                 away for free, check out
                 <a style="color: #192733; text-decoration: underline !important;">
                  our feature
                 </a>
                 on the company.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                The first commercially bottled water in America launched in 1767, not far from our homebase in Boston, at Jackson’s Spa.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Bear territory:
                </strong>
                The S&amp;P 500 index
                <a style="color: #192733; text-decoration: underline !important;">
                 fell ~4%
                </a>
                to its lowest point for the year, down 21% from its January high. The drop means the market officially entered bear market territory amid fears of a looming recession.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Winter continues:
                </strong>
                Bitcoin prices
                <a style="color: #192733; text-decoration: underline !important;">
                 dropped
                </a>
                17% over the weekend to below $23k, its lowest point since 2020, amid a market-wide drop in crypto.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Splitsville:
                </strong>
                Tesla
                <a style="color: #192733; text-decoration: underline !important;">
                 filed
                </a>
                for a 3:1 stock split, its first since its 5:1 stock split in 2020. Tesla stock is up ~43% since its 2020 split.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Magic Spoon,
                </strong>
                a D2C cereal startup that is healthier than traditional alternatives,
                <a style="color: #192733; text-decoration: underline !important;">
                 raised $85m
                </a>
                in a Series B round. The company will start stocking flavors in Target for the first time.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Drone deliveries:
                </strong>
                Amazon
                <a style="color: #192733; text-decoration: underline !important;">
                 says
                </a>
                Prime Air will begin delivering packages via drones later this year. Amazon customers in Lockeford, California, will be among the first to get access.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Birthday gift:
                </strong>
                ​​To celebrate Trends' third birthday, we're
                <a style="color: #192733; text-decoration: underline !important;">
                 pulling back the curtain
                </a>
                to show how Trends members use our research to launch hot startups and profitable businesses.
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                Hey —
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                 enjoy getting quick updates on what you care about?
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                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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               </a>
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              </td>
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            </table>
           </td>
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          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Hotstar subscribers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fdisney_cricket.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o13ob:MZE9NIou4EUHqCZo9XvP0knohPo-fvV8otPBzy9F_gs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Singdhi Sokpo
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Disney+ has a looming subscriber problem
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Disney+ has enjoyed positive optics over the last year as it’s continued to narrow its subscriber gap with Netflix.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, not all Disney+ subscribers signed up to get Disney content. Roughly
                <a style="color: #192733; text-decoration: underline !important;">
                 36% of Disney+ subscribers
                </a>
                are actually subscribed to Disney+ Hotstar, the company’s Indian streaming service, per
                <em>
                 Variety
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Disney+ Hotstar…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is anchored
                <em>
                 not
                </em>
                by Disney classics, but cricket. Specifically, the company holds the streaming rights for the Indian Premier League — the most popular cricket league in India.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But that’s about to change:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Disney
                 </strong>
                 bought the rights to IPL Cricket in 2018 in a five-year agreement worth $2.1B, and the rights expire in 2023
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Viacom18
                 </strong>
                 — a joint venture between Paramount Global, Reliance Industries, and Bodhi Tree Systems —
                 <a style="color: #192733; text-decoration: underline !important;">
                  purchased
                 </a>
                 the 2023-27 streaming rights to IPL Cricket for $2.6B
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 On the bright side…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Disney+ should see a pop in its average revenue per user (ARPU):
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Disney+
                 </strong>
                 subscribers outside of India pay $6.32-$6.35 per month
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Disney+ Hotstar
                 </strong>
                 subscribers in India only pay 76 cents per month
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some analysts predict losing IPL rights could result in 20m-30m churned subscribers for Disney+. With a goal of 230m-260m subscribers by 2024, hopefully that silver lining is enough to keep investors happy.
               </p>
              </td>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Microschools
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="children coloring" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FGirls_coloring.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o13ob:MZE9NIou4EUHqCZo9XvP0knohPo-fvV8otPBzy9F_gs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Microschools are catching on
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Edtech startup Prenda recently raised $20m in Series B to help people start microschools. But what is a microschool —
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  a school for ants
                 </em>
                </a>
                ?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 US News
                </em>
                <a style="color: #192733; text-decoration: underline !important;">
                 described
                </a>
                them as the modern-day equivalent of the one-room schoolhouse. They typically serve 15 or fewer students of mixed ages.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Microschools have been around since 1989…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … but their
                <a style="color: #192733; text-decoration: underline !important;">
                 popularity
                </a>
                increased amid the pandemic, alongside homeschooling and “
                <a style="color: #192733; text-decoration: underline !important;">
                 pandemic pods
                </a>
                ,” because students could learn in smaller cohorts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Advocates like microschooling because:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Students can learn at their own pace and receive personalized attention from educators
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 It’s easier to plan group trips or activities
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They’re often
                 <a style="color: #192733; text-decoration: underline !important;">
                  more affordable
                 </a>
                 than private schools
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The 74
                </em>
                <a style="color: #192733; text-decoration: underline !important;">
                 spoke
                </a>
                with Black mothers who found microschooling to be a boon to their children, who could be taught by people who looked like them and who could devote more attention to their needs.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Prenda’s business model…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is to supply microschools with educational materials, admin tools, and guidance. Accredited teachers oversee students’ progress, while classrooms are run by “guides” (e.g., parents, community members),
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 TechCrunch
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These efforts are financed by parents, school districts, or other organizations that fund schools.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Another organization,
                <a style="color: #192733; text-decoration: underline !important;">
                 Microschool Revolution
                </a>
                , works to connect funders to microschool founders and families.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Not everyone is a fan…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … including the National Education Association — the teachers’ union released
                <a style="color: #192733; text-decoration: underline !important;">
                 a report
                </a>
                criticizing several elements of Prenda’s business model and operation. (That report was itself criticized in an
                <a style="color: #192733; text-decoration: underline !important;">
                 op-ed
                </a>
                in
                <em>
                 The Wall Street Journal
                </em>
                .)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Regardless, Prenda’s growing business indicates more parents are looking for innovation in their children’s education.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1o13ob:MZE9NIou4EUHqCZo9XvP0knohPo-fvV8otPBzy9F_gs" width="26"/>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
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               <center>
                <a style="color: #192733; text-decoration: underline !important;">
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                </a>
               </center>
              </td>
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             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Sam’s six-figure low-ticket course blueprint
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back in 2013, Trends member Sam Matla (not
                <em>
                 The Hustle
                </em>
                ’s founder) launched his debut EDM production course on Udemy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It was priced at just $80 and boosted to EDM subreddit regulars. At the end of year one, he was making $1.5k-$3k per month.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since, he’s scaled his music production education hustle to over
                <em>
                 $500k in annual revenue
                </em>
                , and
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  200k+ monthly organic site visits
                 </strong>
                </a>
                …
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … but 80% of the revenue comes from one pillar piece of content.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sam spent the 2010s exploring the best ways to monetize his expertise. His product launches were centered around long-game organic growth: strong SEO, seasonal campaigns, and steady email marketing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Get access to
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  his go-to organic growth strategies
                 </strong>
                </a>
                for sending online course sales.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  Join Trends
                 </strong>
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                for more original reports, market trends, and the 17k-strong network of builders
                <strong>
                 .
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              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                 Get in there →
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
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           </td>
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           </td>
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           </td>
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           <td style="width: 100%;">
            <table style="width: 100%;">
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 😢 On this day:
                </strong>
                In 2016, the Bramble Cay melomys, an Australian rodent, was
                <a style="color: #192733; text-decoration: underline !important;">
                 reported
                </a>
                as the first mammal to become extinct due to climate change. The government would officially confirm this in 2019.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📱
                <strong>
                 Useful:
                </strong>
                Starting July 16, Americans will be able to dial or text
                <a style="color: #192733; text-decoration: underline !important;">
                 988
                </a>
                to reach a mental health crisis hotline. It’s designed to be easier to remember than a 10-digit phone number.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👑
                <strong>
                 That’s interesting:
                </strong>
                The H.M.S. Gloucester shipwrecked 340 years ago while hosting a party of wining and dining nobles, including a future king. Its discovery had been kept secret until
                <a style="color: #192733; text-decoration: underline !important;">
                 now
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏕️
                <strong>
                 Cure boredom:
                </strong>
                In this simple browser
                <a style="color: #192733; text-decoration: underline !important;">
                 game
                </a>
                , you roll dice to collect food and wood for your village. But it’s harder than it seems.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐘
                <strong>
                 Aww:
                </strong>
                And now, do you ever get so excited about birds that you
                <a style="color: #192733; text-decoration: underline !important;">
                 fall flat
                </a>
                on your face?
               </p>
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               Meme
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                It does look pretty rad. (Source:
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                 imgflip.com
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                )
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