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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Plus: The biggest movies ever, touch-screen MacBooks, what people ate on the Warner Bros. lot, a hidden skunk, and more.
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View Online
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHustle_HubSpot_logo_glow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="width: 250px;" width="250"/>
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<p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
Scammers are reactivating old Airbnb listings to steal travelers’ money (though the company said it was rare), which is how a Philly woman returned home to find a confused family on her doorstep.
</p>
<p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
In today’s email:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
NOTAMs:
</strong>
Or why all US flights were grounded.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Chart:
</strong>
Avatar’s China boost.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Y2K:
</strong>
Gen Z loves aughts tech and fashion.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
An old menu, virtual pen pals, post-interview thank-you emails, and more cool internet finds.
</li>
</ul>
</td>
</tr>
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<p style="padding-bottom:10px; font-size: 16px; line-height:140%; margin: 5px 0px 0px;">
🎧 On the go?
<a style="color: #192733; text-decoration: underline !important;">
Listen to today’s 10-minute podcast
</a>
to hear Jacob and Juliet discuss air travel woes, Apple Maps’ game changer,
<em>
Avatar
</em>
in China, and more.
</p>
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<td style="padding-bottom:5px;">
</td>
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<td style="color: #bf2434;font-size:16px; font-weight: bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="plane departures" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fflights.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<td>
<h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height:26px; font-weight: bold; margin: 10px 0px 5px;">
The NOTAM plane debacle, explained
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Due to an FAA computer glitch, all US flights were temporarily grounded on Wednesday morning.
</div>
<div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
2023-01-12T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Juliet Bennett Ryla
</div>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Days after the Southwest Airlines
<a style="color: #192733; text-decoration: underline !important;">
snafu
</a>
, a computer glitch grounded
<em>
all
</em>
US flights on Wednesday morning.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Such an order hasn’t been issued since 9/11,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
NPR
</em>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
What happened?
</strong>
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
An FAA computer system that sends out
<a style="color: #192733; text-decoration: underline !important;">
NOTAMs
</a>
(Notice to Air Missions) failed.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Though separate from air traffic control systems, NOTAMs share crucial info about potential safety hazards with pilots.
</p>
<ul style="font-size:16px; line-height: 20px; padding-bottom:10px;padding-left: 12px; margin: 0;">
<li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
<strong>
For example:
</strong>
Runway closures, lights out of service, military exercises, lasers, or air shows.
</li>
<li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px">
NOTAMs date back to 1947. The name once stood for “Notice to Airmen,” but in
<a style="color: #192733; text-decoration: underline !important;">
December 2021
</a>
, it changed to be more inclusive of all aviators, including drone pilots.
</li>
</ul>
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
Aviation consultant Mike Boyd
<a style="color: #192733; text-decoration: underline !important;">
told
</a>
<em>
CNN
</em>
, “It’s like telling a trucker that a road is closed up ahead.” So, no NOTAMs, no flights.
</p>
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
<strong>
What’s next?
</strong>
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The FAA lifted the ground stop shortly before 9am EST, after
<a style="color: #192733; text-decoration: underline !important;">
~1.5
</a>
hours, though air travel was snarled due to the 8.2k+ delays and 1.2k+ cancellations reported by
<a style="color: #192733; text-decoration: underline !important;">
FlightAware
</a>
as of Wednesday afternoon.
</p>
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
President Joe Biden has ordered an investigation into why the system failed. Currently, there’s no evidence of a cyberattack.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Cybersecurity experts think the culprit was likely a software update,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
NBC
</em>
; others told
<em>
USA Today
</em>
it could be
<a style="color: #192733; text-decoration: underline !important;">
outdated tech
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Meanwhile:
</strong>
It’s not just planes. On Monday,
<a style="color: #192733; text-decoration: underline !important;">
passengers
</a>
on an Amtrak train from Washington, DC to Florida, were stuck aboard for 29+ hours due to a freight train derailment. Eventually, the conductor had to tell them to stop calling 911 as they were not being held hostage.
</p>
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</table>
</td>
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</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
<td style="width: 100%;">
<table style="width:100%">
<tr>
<td style="color: #bF2434;font-size:16px; font-weight:bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 10px 0px;">
TRENDING
</td>
</tr>
<tr style="padding-top: 10px;">
<td bgcolor="#EAF0F6" style="background-color: #EAF0F6; border-radius: 10px; padding: 5px;">
<table>
<tr>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px;">
<img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="width: 70px; height: auto;" width="70"/>
</td>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px;">
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
<strong>
Uh, what?
</strong>
The Missouri Supreme Court
<a style="color: #192733; text-decoration: underline !important;">
ruled
</a>
that Geico doesn’t have to pay $5.2m to a woman who contracted HPV from a Geico customer. Geico covers in-car injuries but argues sex isn’t typical vehicle use. The case now heads back to a lower court.
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6;border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom:5px">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="width:100%">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434;font-size: 16px; font-weight: bold;letter-spacing: 1.5px; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Netflix
</strong>
will
<a style="color: #192733; text-decoration: underline !important;">
livestream
</a>
the SAG Awards starting in 2024, the streaming service’s first live awards show.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Disney prices
</strong>
<strong>
are…
</strong>
going down? With Bob Iger back as CEO, select parks will
<a style="color: #192733; text-decoration: underline !important;">
offer
</a>
more lower-cost days, free parking, and free digital photo downloads.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
In-N-Out
</strong>
is
<a style="color: #192733; text-decoration: underline !important;">
expanding
</a>
to Tennessee, the farthest east the California burger chain has expanded. It expects to open its Nashville-area office and restaurants by 2026.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Meta
</strong>
will
<a style="color: #192733; text-decoration: underline !important;">
cut off
</a>
its original Oculus Quest headset — only four years old — on March 5, meaning no more new features, or creating or joining parties.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
OpenAI
</strong>
will test
<a style="color: #192733; text-decoration: underline !important;">
ChatGPT Professional
</a>
, a paid version of its AI chatbot that includes unlimited messaging and faster responses.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Apple Maps’
</strong>
latest
<a style="color: #192733; text-decoration: underline !important;">
update
</a>
will let businesses showcase photos, deals, reservation buttons, and more to better compete with Google Maps. The company is also
<a style="color: #192733; text-decoration: underline !important;">
reportedly
</a>
developing touch-screen MacBooks, a concept Steve Jobs once said “doesn’t work.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Supply chain
</strong>
software startup Flexport is
<a style="color: #192733; text-decoration: underline !important;">
laying off
</a>
20% of its staff, citing lower volume forecasts from customers and overstaffing.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Update:
</strong>
US Consumer Product Safety Commission head Alexander Hoehn-Saric
<a style="color: #192733; text-decoration: underline !important;">
said
</a>
the agency will
<em>
not
</em>
ban gas stoves. Read our previous coverage
<a style="color: #192733; text-decoration: underline !important;">
here
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Risky business:
</strong>
Great movie, but bad news for your biz.
<a style="color: #192733; text-decoration: underline !important;">
Here’s how
</a>
to mitigate financial risk and make sure your money stays where it belongs: in your bank account.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style:solid; border-bottom-width:1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434;font-size: 16px; font-weight:bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="biggest movies of all time" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTopFilms.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr valign="top">
<td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color:#192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
Olivia Heller
</td>
</tr>
<tr>
<td>
<h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The Way of Water gets a boost from China
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
But how long will it last?
</div>
<div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
2023-01-12T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Jacob Cohen
</div>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Recommendation: If you haven’t yet seen
<em>
Avatar: The Way of Water
</em>
— IMAX, fifth row is the right way to do it. 4D seems cool, too, though a tad violent.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The film has earned
<a style="color: #192733; text-decoration: underline !important;">
$1.75B
</a>
at the box office. Those earnings include
<a style="color: #192733; text-decoration: underline !important;">
$189.4m
</a>
in China, despite a surge of covid infections there, according to
<em>
The Hollywood Reporter
</em>
.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Chinese ticketing app Maoyan projects the film will peak at $222m — more than the $202m
<em>
Avatar
</em>
collected in China a decade ago, when there were
<a style="color: #192733; text-decoration: underline !important;">
~5.7k
</a>
movie screens in the country. Today, there are 82k+.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Attention could dwindle, though, with the Lunar New Year coming up, when a host of domestic films will hit theaters — among them,
<em>
The Wandering Earth 2
</em>
. The first
<em>
Wandering Earth
</em>
pulled in $700m in 2019 (and is on Netflix, in case you’re interested).
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
“We’re [going] back to theaters around the world,”
<em>
Avatar
</em>
director James Cameron
<a style="color: #192733; text-decoration: underline !important;">
told
</a>
<em>
Variety
</em>
. “They’re even going back to theaters in China.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
He added, “Enough with the streaming already — I’m tired of sitting on my ass.”
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="22"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top:15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width:100%">
<tr>
<td style="color: #bF2434;font-size: 16px;font-weight:bold;letter-spacing: 1.5px;text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color:#192733; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1-12-23.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="width: 100%; max-width: 600px; height:auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif;font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The economics of unused gift cards
</h2>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
Be honest — you’ve got one in your wallet. Our copywriter’s eating at the Cheesecake Factory tonight.
</p>
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
Forty-seven percent of US adults have at least one unused gift card, voucher, or store credit, according to a 2022 YouGov study.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Nationwide, that’s
<strong>
$20B+ in unspent credit
</strong>
. What happens to those untapped funds over time? Find out on the
<a style="color: #192733; text-decoration: underline !important;">
latest episode
</a>
of “Hustlenomics.”
</p>
<h4 style="font-size: 17px; height:100%; letter-spacing: 0px; line-height: 22px; padding:8px 0px 10px; margin: 0px;">
<strong>
The story of forgotten gift cards:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px;padding-left: 12px; margin: 0;">
<li style="font-size: 16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Why so many gift cards go to waste
</li>
<li style="font-size: 16px;line-height: 140%; margin: 0 0 0 15px;padding: 0px;">
Use ‘em (or be prepared to lose ‘em)
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Why it’s a win-win for retailers
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
TLDR:
</strong>
Here’s how companies capitalize on the gift-card graveyard.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
The gift card game →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style:solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Why Not Y2K?
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="old cameras" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FGenZ.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Gen Z loves outdated tech
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Gen Z craves digital cameras and Y2K fashion.
</div>
<div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
2023-01-12T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Sara Friedman
</div>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Rolling into the school cafeteria with the newest smartphone was once the pinnacle of cool — but not anymore.
</p>
<p style="font-size: 16px;line-height: 140%; margin: 5px 0px 10px;">
Today’s teenagers seek the opposite: They’re ditching modern
<a style="color:#192733; text-decoration: underline !important;">
tech
</a>
for phones and cameras from the days of yore (AKA the early 2000s), per the
<a style="color: #192733; text-decoration: underline !important;">
<em>
The New York Times
</em>
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin:0px">
<strong>
Uh, why?
</strong>
</h4>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
The choice to part with a smartphone — and its top-tier camera — to bang out texts on T9 might seem a little confusing.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
But old-school phones and cameras appeal to today’s teens:
</p>
<ul style="font-size:16px;line-height: 20px; padding-bottom:10px; padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
They can take photos without being on their cell phones.
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
They get space from social media, which
<a style="color:#192733; text-decoration: underline !important;">
36%
</a>
of teens say they use too much.
</li>
</ul>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
Older digital cameras capture less detail and let in less light through their lenses, producing lower-quality photos. But blurry, vintage-looking photos are exactly what Gen Zers want to stand out from the crowd — and, ironically, to stand out on Instagram.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
EBay searches for “digital camera” increased 10% from 2021 to 2022, with searches for specific camera models rising even more sharply (“Nikon COOLPIX,” for example, saw a 90% jump).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Y2K nostalgia…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… has gripped more than just the tech industry. It’s fueled the return of fashion trends like low-rise jeans and velour tracksuits, with brands like
<a style="color: #192733; text-decoration: underline !important;">
Juicy Couture
</a>
, True Religion, and
<a style="color: #192733; text-decoration: underline !important;">
Abercrombie
</a>
making lucrative comebacks.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
So BRB, blasting Eminem and digging out our Razr phones.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="22"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
😊
<strong>
On this day:
</strong>
In 2001, the Downtown Disney District
<a style="color: #192733; text-decoration: underline !important;">
opened
</a>
to the public in Anaheim, California, adding a variety of activities for fans that didn’t require a park pass.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🍔
<strong>
That’s interesting:
</strong>
If you’d visited the Warner Bros. lot in Burbank, California, in 1941,
<a style="color: #192733; text-decoration: underline !important;">
this
</a>
would have been the lunch menu.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
✉️
<strong>
That’s cool:
</strong>
<a style="color: #192733; text-decoration: underline !important;">
Slowly
</a>
is an app for finding digital pen pals. The farther away they are, the longer it takes to deliver your message.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🙏
<strong>
How to:
</strong>
<a style="color: #192733; text-decoration: underline !important;">
Write
</a>
a post-interview thank-you email.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🦨
<strong>
Aww:
</strong>
And now,
<a style="color: #192733; text-decoration: underline !important;">
where’s Lilly
</a>
?
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style:solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color:#bF2434;font-size:16px;font-weight:bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 5px 2px 15px;">
Tweet
</td>
</tr>
<tr>
<td align="center" style="text-align:center; padding: 0 0 6px;">
<img alt="drafting an email meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fedge.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</td>
</tr>
<tr>
<td>
<p align="center" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733;font-size:12px; font-style: italic; padding-bottom: 10px;text-align: center;line-height: 20px; margin: 0px;">
Follow on us Twitter (
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Link
</a>
)
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color:#eaf0f6; border-bottom-style:solid; border-bottom-width: 1px; padding-top:15px">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
<td style="display:block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr class="zephyr-syntax">
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
TELL FRIENDS → GET PRIZES
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
</p>
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center;">
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
<img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referralsgiveaway-03.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFvnX:RyR3Vuxd8dL5PWM5T6192hqc6LQfp9QX6Nwktw5kvnE" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
</a>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Share The Hustle 🤠 →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Or copy this custom referral link:
<a style="color: #121212; text-decoration: underline !important;">
https://thehustle.co/join/?ref=950fce10a7
</a>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Your referral count: 0
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
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