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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Ethical shopping solutions, made-in-India iPhones, intrepid explorer dogs, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height:140%; margin: 5px 0px 0px;">
                   The Dudley Library in England waived a $52.4k fine after a man returned
                   <em>
                    The Law for Motorists
                   </em>
                   58 years overdue. He checked it out in 1964 when facing a minor traffic charge; it was not particularly helpful, he said.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Explainer:
                    </strong>
                    The Big Tech vibe shift.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    The made-in-India iPhone.
                   </li>
                   <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     The case
                    </strong>
                    of the missing shopping carts.
                   </li>
                   <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    A digital art magazine, exploration dogs, ethical shopping tips, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color:#192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear about Apple’s India push, the NBA’s virtual reality news, the lowdown on Spotify’s layoffs, and a whole lot more.
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              <td style="color:#bf2434;font-size: 16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
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                <img alt="Google workers" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flayoffs.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pKHWu:89CDwILOmvAKYe37vYQhG1ZLx6F9b9S8GM0tXwT_Ca4" style="height: auto; width:100%; max-width: 600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why are there so many tech layoffs?
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Cheap money is out, and companies hired lots of people during the pandemic.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-24T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Mark Dent
               </div>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                On Monday, Spotify became the latest tech giant to shrink its staff,
                <a style="color: #192733; text-decoration: underline !important;">
                 announcing
                </a>
                it would cut ~600 workers, or 6% of its workforce.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That brings the total number of tech layoffs in 2023 to ~57k, following ~159k in 2022, according to
                <a style="color:#192733; text-decoration: underline !important;">
                 Layoffs.fyi
                </a>
                . The Great Reduction is happening in a labor market that, for the most part, is
                <a style="color: #192733;text-decoration: underline !important;">
                 humming along
                </a>
                just fine.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Why is it 2023 for most industries and
                <a style="color: #192733; text-decoration: underline !important;">
                 2000 all over again
                </a>
                for tech?
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 For one thing…
                </strong>
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                … tech companies
                <a style="color: #192733; text-decoration: underline !important;">
                 hired a ton
                </a>
                of employees from 2020 to early 2022, when it seemed Americans might never leave their homes again (except to tour open houses and unsuccessfully bid on other homes).
               </p>
               <ul style="font-size:16px;line-height:20px;padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Alphabet said it would slash 12k jobs on Friday after adding 30k+ jobs in 2022, per the
                 <em>
                  Wall Street Journal
                 </em>
                 .
                </li>
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 Microsoft said it would cut ~10k jobs last week after adding 40k in the last fiscal year.
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Basically, tech companies are backing away from staff counts they believed were necessary for a tech-centric future that hasn’t come to fruition.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Then there are the Fed’s interest rate hikes
                </strong>
               </p>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                As you likely know (especially if you kept trying to buy a house), borrowing has gotten more expensive. Without cheap money, investors are less willing to subsidize long runways and pie-in-the-sky projects, according to
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  The
                 </em>
                 <em>
                  New York Times
                 </em>
                </a>
                .
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Tech companies are shifting their focus accordingly to making money instead of chasing long-term growth. And terribly enough, investors
                <em>
                 have liked
                </em>
                these recent layoffs:
               </p>
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                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Spotify’s stock
                 <a style="color: #192733; text-decoration: underline !important;">
                  jumped 5%
                 </a>
                 after its layoff announcement Monday before cooling off in the afternoon. Alphabet and Wayfair experienced similar spikes after layoff announcements.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Is it all vibes then?
                </strong>
                <em>
                 The Atlantic
                </em>
                ’s Derek Thompson
                <a style="color: #192733; text-decoration: underline !important;">
                 doesn’t rule it out,
                </a>
                writing that one explanation for the layoffs could be tech CEOs mimicking each other to get a brief high from the market.
               </p>
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               TRENDING
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                  <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Bad at making eye contact on Zoom?
                   </strong>
                   Nvidia’s new Eye Contact feature
                   <a style="color: #192733; text-decoration: underline !important;">
                    makes it appear like
                   </a>
                   you’re looking directly at the camera even if you’re most definitely not.
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               SNIPPETS
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             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 “The way of water has no beginning and no end.”
                </strong>
                The
                <em>
                 Avatar
                </em>
                sequel became the
                <a style="color: #192733; text-decoration: underline !important;">
                 sixth movie ever
                </a>
                to surpass $2B at the box office, meaning our
                <a style="color: #192733; text-decoration: underline !important;">
                 beautiful chart
                </a>
                is already outdated.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Former President
                </strong>
                Donald Trump
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                won’t re-sign a content exclusivity agreement with his Twitter clone, Truth Social.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Today? More like TodAI:
                </strong>
                Microsoft
                <a style="color: #192733; text-decoration: underline !important;">
                 expanded
                </a>
                its multibillion-dollar investment in ChatGPT maker OpenAI. In other AI news, here’s
                <a style="color: #192733; text-decoration: underline !important;">
                 a collection
                </a>
                of ~$300 ugly Italian sweaters that are invisible to image recognition software.
               </p>
               <p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 For those watching
                </strong>
                HBO’s “The Last of Us,” Google dropped a creepy, interactive
                <a style="color: #192733; text-decoration: underline !important;">
                 easter egg
                </a>
                ahead of the latest episode.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 The SEC
                </strong>
                <a style="color:#192733; text-decoration: underline !important;">
                 fined
                </a>
                Bloomberg Finance LP $5m, alleging it misled customers on how it calculated some fixed-income securities prices.
               </p>
               <p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Mars
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 ditching
                </a>
                its M&amp;Ms “spokescandies” over conservative backlash accusing the characters of being “woke.” Maya Rudolph will become the candy’s spokesperson instead.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Dieunerst Collin
                </strong>
                became a meme at age 9 while in line at Popeyes. Now a football player at Ohio’s Lake Erie College, he’s
                <a style="color: #192733; text-decoration: underline !important;">
                 scored
                </a>
                a Popeyes sponsorship. (Read our previous coverage about the NCAA policy that lets college athletes earn money
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .)
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Guilt trip:
                </strong>
                Do you find yourself feeling anxious or ashamed that you haven’t accomplished enough in a day? You could be suffering from
                <a style="color: #192733; text-decoration: underline !important;">
                 productivity guilt
                </a>
                — we’re here to help.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top:15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display:block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width:100%;">
             <tr>
              <td style="color: #bf2434;font-size:16px;font-weight:bold;letter-spacing: 1.5px;text-transform:uppercase; padding: 0px 0px 10px;">
               CHART
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Apple moving manufacturing to India" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Findia_iphone.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pKHWu:89CDwILOmvAKYe37vYQhG1ZLx6F9b9S8GM0tXwT_Ca4" style="height: auto; width: 100%; max-width:600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr valign="top">
              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif;color:#192733; font-size:12px; font-style:italic; padding: 5px 0px 10px;">
               Singdhi Sokpo
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px;line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is India Apple’s next frontier?
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                It sure is looking like it.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-24T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                Yesterday, India’s commerce minister Piyush Goyal noted that Apple could make 25% of all iPhones in his country by 2025, up from 5%-7% today.
               </p>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                It’s “another success story” for a major business in the country, he said,
                <a style="color: #192733; text-decoration: underline !important;">
                 according
                </a>
                to
                <em>
                 CNBC
                </em>
                .
               </p>
               <ul style="font-size:16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Apple holds just 5% of India’s smartphone market. Last year, for the first time since it started manufacturing iPhones in the country, the company built its flagship phone there close to its launch.
                </li>
               </ul>
               <h4 style="font-size: 17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Why India?
                </strong>
               </h4>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                Doing so could help reduce the iPhone’s price in the country, which could increase Apple’s market share there.  In September, the standard iPhone 14 in India
                <a style="color: #192733; text-decoration: underline !important;">
                 cost
                </a>
                79.9k rupees (~$980), compared to $799 in the US, per
                <em>
                 TechCrunch
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But the better question to ask instead of “Why India?” may be: “Why
                <em>
                 not
                </em>
                China?”
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                The answer is that Apple, like much of the tech industry, is looking to move away from a Chinese supply chain that’s vulnerable to intensifying geopolitical
                <a style="color: #192733; text-decoration: underline !important;">
                 risks
                </a>
                and a
                <a style="color: #192733; text-decoration: underline !important;">
                 shrinking
                </a>
                workforce.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Meanwhile,
                </strong>
                we’re still unpacking
                <a style="color:#192733; text-decoration: underline !important;">
                 the sight of
                </a>
                Jeff Bezos leading Amazon’s fleet of 10k EV rickshaws into India.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width:100%; padding: 10px 10px 0px;">
                <tbody style="text-align:right">
                 <tr>
                  <td align="right" style="display: inline-block;text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pKHWu:89CDwILOmvAKYe37vYQhG1ZLx6F9b9S8GM0tXwT_Ca4" width="22"/>
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pKHWu:89CDwILOmvAKYe37vYQhG1ZLx6F9b9S8GM0tXwT_Ca4" width="26"/>
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                </tbody>
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              <td style="color: #bF2434;font-size:16px;font-weight:bold;letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
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               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1-24-23.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pKHWu:89CDwILOmvAKYe37vYQhG1ZLx6F9b9S8GM0tXwT_Ca4" style="width:100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size:22px;line-height:26px; font-weight:bold; margin: 10px 0px 5px;">
                Five keys to cop leads and close deals
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                You know it, we know it — the pickings are slimming for salesfolks…
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                … which changes nothing. Act like you’ve been here. We teamed up with Sendoso to distill some
                <a style="color: #192733; text-decoration: underline !important;">
                 classic and creative solutions for sales teams
                </a>
                that keep working magic.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                These insights stem from our survey of real-time revenue leaders.
               </p>
               <h4 style="font-size:17px;height: 100%; letter-spacing: 0px; line-height:22px; padding: 8px 0px 10px; margin: 0px;">
                <strong>
                 Tips for winning in this economy (PDF guide):
                </strong>
               </h4>
               <ul style="font-size:16px;line-height: 20px; padding-bottom:10px; padding-left:12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Bolster your tech stack + data structure
                </li>
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px;padding: 0px;">
                 Apply a disciplined outreach strategy
                </li>
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px;padding: 0px;">
                 Nurture your account relationships
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Simplify + personalize your messaging
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Deepen the customer’s experience
                </li>
               </ul>
               <p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
                It hits on prospecting, generating leads, and solving for the people.
               </p>
              </td>
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               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 5 gems on driving revenue →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
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           </td>
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              <td style="color:#bf2434;font-size:16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Cart Capers
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="shopping carts" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbluecarts.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pKHWu:89CDwILOmvAKYe37vYQhG1ZLx6F9b9S8GM0tXwT_Ca4" style="height: auto; width:100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Where are the missing shopping carts?
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Shopping carts are frequently stolen, costing retailers an estimated tens of millions annually.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-24T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Juliet Bennett Ryla
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                Ever see a random shopping cart rolling down the sidewalk or tossed in a creek? Us too.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The Food Marketing Institute estimates
                <a style="color: #192733; text-decoration: underline !important;">
                 ~2m
                </a>
                carts are stolen per year. It’s been an issue since carts were invented, and costs retailers an estimated tens of millions annually,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 CNN
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Costs include:
               </p>
               <ul style="font-size:16px; line-height: 20px; padding-bottom: 10px;padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height:140%;margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Replacing missing carts, which can cost up to ~$250 each
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Paying vendors to retrieve carts
                </li>
                <li style="font-size:16px;line-height: 140%;margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Lost revenue from shoppers who can’t find carts
                </li>
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Municipal fines related to cart retrieval and storage
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Example:
                </strong>
                In 2022, Dartmouth, Massachusetts, fined Walmart $23k after public workers collected and stored 100+ carts over two years.
               </p>
               <h4 style="font-size:17px;height: 100%; letter-spacing: 0px; line-height: 22px;padding-top: 8px; margin: 0px;">
                <strong>
                 Why are people taking carts?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                Even though cart theft is illegal, they’re pretty handy — and not just at the grocery store.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Unhoused individuals use carts as shelters or to store and transport belongings, while people without cars may cart groceries home or to a transit stop. And as homelessness has increased, so too have missing carts.
               </p>
               <h4 style="font-size:17px;height:100%;letter-spacing: 0px; line-height:22px; padding-top:8px;margin: 0px;">
                <strong>
                 What can be done about it?
                </strong>
               </h4>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                Apart from increasing affordable housing and improving public transit and accessibility?
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Some stores are trying:
               </p>
               <ul style="font-size:16px;line-height:20px; padding-bottom:10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Wheels that lock if taken off-property, which sometimes
                 <a style="color: #192733; text-decoration: underline !important;">
                  irritate shoppers
                 </a>
                </li>
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Barriers that prevent carts from leaving stores — not ideal for shoppers with disabilities or heavy purchases
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Meanwhile, Aldi’s
                <a style="color: #192733; text-decoration: underline !important;">
                 requires
                </a>
                quarter deposits as an incentive to return carts. Other stores use QR codes and member IDs to unlock and track carts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                Check out Julian Montague’s
                <a style="color: #192733; text-decoration: underline !important;">
                 Stray Shopping Cart Project
                </a>
                , featuring an extensive identification system.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
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               AROUND THE WEB
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                🍺
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                 On this day:
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                In 1935, the
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                 first canned beers
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                — Krueger’s Finest Beer and Krueger’s Cream Ale — hit the market in Richmond, Virginia. With 91% customer approval, Gottfried Krueger Brewing Co. produced more.
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                👀
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                 That’s cool:
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                Arkive, an online museum we covered
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                 here
                </a>
                , launched a
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                 digital magazine
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                .
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                🐾
                <strong>
                 That’s interesting:
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                From 1945 to 1994, Great Britain
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                 employed
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                sled dogs to explore Antarctica.
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                 🛒 Useful:
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                <em>
                 NPR
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                <a style="color: #192733; text-decoration: underline !important;">
                 rounded up
                </a>
                some alternatives for ethical shopping in the wake of AmazonSmile’s impending
                <a style="color: #192733; text-decoration: underline !important;">
                 closure
                </a>
                .
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                <strong>
                 🐁 Aww:
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                And now, a very tiny baby
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                 dormouse
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                .
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               TWEET
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            Today's email was brought to you by
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            ,
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            , and
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