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                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; margin-top: 0; padding-top: 0; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1228521%252Fb12ef09523b09752c17932a7%252Fhotjar-small-tall%2525E2%252580%252593training.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPP8:Ig2YlP-ITr_D-C0gp70JRNxUBlV-MQOTR8FcHSmBCNs" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Hi User,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Here’s the last step of the Hotjar action plan! In this email we’ll look at how you can reveal what is really persuading your visitors to convert. If you missed any of the 9 previous steps you can see the
                   <a style="color: #1251ba" target="_blank">
                    full Hotjar Action Plan here
                   </a>
                   .
                  </p>
                  <h1 align="left" class="intercom-align-left" style="color: #282F33; font-size: 26px; font-weight: normal; line-height: 33px; margin-bottom: 7px; margin-top: 30px; text-align: left !important">
                   Reveal 'Hooks' on Success Pages
                  </h1>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    Estimated time: 15 mins Difficulty: Low
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   If you want to convert even more Visitors on your site pages you need to truly understand what is persuading them to convert. By giving more prominence and importance to these ‘Hooks’ you can persuade even more visitors to convert.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <b>
                    So how do you reveal these ‘Hooks’?
                   </b>
                   <br/>
                   <a style="color: #1251ba" target="_blank">
                    Use a feedback poll
                   </a>
                   to ask visitors that just converted what persuaded them to act.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Here’s the question wording we have found to be the most effective:
                  </p>
                  <h2 align="center" class="intercom-align-center" style="color: #282F33; font-size: 18px; font-weight: bold; margin: 30px 0 7px; text-align: center !important">
                   "Quick question: What 3 things persuaded you to signup today?"
                   <br/>
                  </h2>
                  <table align="center" class="intercom-container intercom-align-center" style="margin: 17px auto 16px; text-align: center !important">
                   <tbody>
                    <tr>
                     <td bgcolor="#f4364c" style="background-color: #f4364c; border-radius: 3px; font-family: Helvetica, Arial, sans-serif; margin: 0; padding: 12px 35px">
                      <a class="intercom-h2b-button" style="background-color: #f4364c; border: 1px none rgba(0,0,0,0.2); border-radius: 5px; color: #FFF; display: inline-block; font-size: 14px; font-weight: bold; min-height: 20px; text-decoration: none" target="_blank">
                       Setup a Feedback Poll Now
                      </a>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <br/>
                   The Word Cloud below shows the results from the Hotjar 'Hooks' Feedback Poll. From the results it’s quite clear that friend referrals, the unified tool set and our price point are very persuasive elements. We'll not only be including these elements in our future campaigns – we will also be building the product around them e.g. by incorporating referrals into the dashboard.
                  </p>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1243097%252Fb51c52190455583e3fc1f8d1%252FUntitled-10.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPP8:Ig2YlP-ITr_D-C0gp70JRNxUBlV-MQOTR8FcHSmBCNs" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <h2 align="left" class="intercom-align-left" style="color: #282F33; font-size: 18px; font-weight: bold; margin: 30px 0 7px; text-align: left !important">
                   Important tips...
                  </h2>
                  <ol style="list-style-type: decimal; margin: 0 0 20px 40px; padding: 0">
                   <li>
                    Use an open ended ‘Long text answer’. This will allow you to get juicy answers rather than forcing your visitors to choose a pre-existing answer you created.
                   </li>
                   <li>
                    Trigger the poll to appear after 3 seconds to maximize replies.
                   </li>
                   <li>
                    Read through your responses and make sure that on your site you are using the same words / terminology your visitors use.
                    <br/>
                   </li>
                  </ol>
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