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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Religion meets Big Data.
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                  January 5, 2022
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Here’s some neat small-talk material to start your day: During peak season, the IRS customer service line can get up to 1.5k calls
                   <em>
                    per second
                   </em>
                   .
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   🚨Reminder: This week we’re giving away $4k in Airbnb gift cards. Enter the raffle by sharing
                   <em>
                    The Hustle
                   </em>
                   using your unique link below. The raffle ends Jan. 7, 2022, at 11:59pm ET.*
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   <strong>
                    Today’s rundown:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Winnie-the-Pooh unleashed:
                    </strong>
                    Public domain works, explained.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     I quit:
                    </strong>
                    Record numbers of Americans are switching jobs.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Non-denominational Data:
                    </strong>
                    Why pastors are turning to big data.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Perfect headlines, the physics of Bugs Bunny, and more wild internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #121212; text-decoration: underline !important;">
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                New public domain just dropped
               </h2>
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’ve ever wanted to make a gritty heist flick starring Winnie-the-Pooh characters, now’s your chance.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Every year, a variety of previously copyrighted works enter the public domain.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This year’s drops include works from 1926,
                <a style="color: #121212; text-decoration: underline !important;">
                 per
                </a>
                the Center for the Study of the Public Domain, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A.A. Milne’s 1st
                 <em>
                  Winnie-the-Pooh
                 </em>
                 book
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ernest Hemingway’s
                 <em>
                  The Sun Also Rises
                 </em>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Agatha Christie’s
                 <em>
                  The Murder of Roger Ackroyd
                 </em>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Langston Hughes’
                 <em>
                  The Weary Blues
                 </em>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’re also getting ~400k sound recordings from before 1923, thanks to the
                <a style="color: #121212; text-decoration: underline !important;">
                 Music Modernization Act of 2018
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Public domain works can be used and shared freely
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You could screen a classic film, upload a book online, or perform a piece of music without permission.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They can also be built upon, like
                <a style="color: #121212; text-decoration: underline !important;">
                 <em>
                  The Tragedy of MacBeth
                 </em>
                </a>
                ,
                <a style="color: #121212; text-decoration: underline !important;">
                 disco Beethoven
                </a>
                ,
                <a style="color: #121212; text-decoration: underline !important;">
                 <em>
                  Pride and Prejudice and Zombies
                 </em>
                </a>
                , and
                <a style="color: #121212; text-decoration: underline !important;">
                 this Korean
                 <em>
                  Dracula
                 </em>
                 musical
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 They can also be business opportunities
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2019, Trends
                <a style="color: #121212; text-decoration: underline !important;">
                 covered
                </a>
                Alabaster, a company that sells Bibles with a millennial aesthetic. Because the Bible is public domain, you don’t have to ask permission or pay fees to print and sell it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Public domain also applies to expired patents, which is how Hims is able to sell
                <a style="color: #121212; text-decoration: underline !important;">
                 low-cost drugs
                </a>
                for men.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But for decades, the public domain was frozen
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #121212; text-decoration: underline !important;">
                 Copyrights
                </a>
                protect original works, like songs and screenplays. Over time, a copyright expires, at which point it can be renewed or allowed to lapse.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The 1st US copyright laws, passed in 1790, set a term of
                <a style="color: #121212; text-decoration: underline !important;">
                 14 years
                </a>
                . But over time, it’s been extended.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most recently, in 1998, terms changed from 50 to 70 years after an author’s death, or 95 years after publication of a corporate work – like, say, a Disney blockbuster. Disney was a
                <a style="color: #121212; text-decoration: underline !important;">
                 major advocate
                </a>
                for the new laws.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The changes were applied retroactively, freezing the public domain until
                <a style="color: #121212; text-decoration: underline !important;">
                 2019
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Fun fact:
                </strong>
                <a style="color: #121212; text-decoration: underline !important;">
                 Public Domain Day
                </a>
                is celebrated every Jan. 1 as new works open.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Mobile monsters:
                </strong>
                In 2021, 8 mobile games
                <a style="color: #121212; text-decoration: underline !important;">
                 exceeded
                </a>
                <strong>
                 $1B
                </strong>
                in player spending, with PUBG Mobile and Honor of Kings taking the top 2 spots with
                <strong>
                 $2.8B
                </strong>
                a piece.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Smart buy:
                </strong>
                Fanatics
                <a style="color: #121212; text-decoration: underline !important;">
                 purchased
                </a>
                Topps trading cards for
                <strong>
                 ~$500m
                </strong>
                after beating the company out for MLB’s trading card rights last August.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 The verdict is in:
                </strong>
                Elizabeth Holmes, former CEO of Theranos, was
                <a style="color: #121212; text-decoration: underline !important;">
                 found
                </a>
                guilty on 4 of 11 charges. She could face up to 20 years in prison for each of those 3 counts and 5 years for the other.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 End of an era:
                </strong>
                Toyota was the
                <a style="color: #121212; text-decoration: underline !important;">
                 highest-selling
                </a>
                automaker in the US in 2021, ending a 90-year run for GM.
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                Hey —
                <em>
                 enjoy getting quick updates on what you care about?
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                <strong>
                 Take
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                  20 seconds
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                 to personalize your Snippets.
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                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               I QUIT!
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #121212; text-decoration: underline !important;">
                <img alt="number of Americans quitting their jobs" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-US_employment_20220105042240.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n54X5:1Oz2p0Mu8XMCclhemC5yHRoi3dXdb0wJNAC5N9adXAc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                People are still quitting in droves
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The number of Americans quitting their jobs hit an all-time high of
                <a style="color: #121212; text-decoration: underline !important;">
                 <strong>
                  4.5m
                 </strong>
                </a>
                in November.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Folks in hospitality quit their job the most, with a quits rate of
                <a style="color: #121212; text-decoration: underline !important;">
                 6.1%
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Heidi Shierholz, president of the Economic Policy Institute, points out that at the same time,
                <strong>
                 6.7m
                </strong>
                people were hired. “People who quit are taking other jobs, not leaving the workforce,” she
                <a style="color: #121212; text-decoration: underline !important;">
                 wrote
                </a>
                in a tweet.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In other words, “The Great Resignation” is less of a mass movement of people aimlessly screaming out “I QUIT!” and more of a national job swap.
               </p>
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               Non-Denominational Data
              </td>
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              <td style="padding: 0 0 6px;">
               <a style="color: #121212; text-decoration: underline !important;">
                <img alt="church graphic" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-gloo_20220105042051.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n54X5:1Oz2p0Mu8XMCclhemC5yHRoi3dXdb0wJNAC5N9adXAc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why pastors are turning to big data
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Once upon a time, church was a staple of American life.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, that’s no longer the case. A recent Pew poll
                <a style="color: #121212; text-decoration: underline !important;">
                 reported
                </a>
                ~30% of US adults do not affiliate themselves with a specific religion.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Churches are feeling the absence and, per
                <em>
                 The Wall Street Journal
                </em>
                ,
                <a style="color: #121212; text-decoration: underline !important;">
                 using
                </a>
                Big Data to drive people back to the pews.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 One of the companies helping…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is Gloo, a 200-person tech company in Colorado that uses personal data to help churches identify individuals that could be ripe for recruitment.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company has signed on
                <strong>
                 30k
                </strong>
                customers, which makes up ~10% of churches in the US.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Gloo’s platform builds web ads optimized for specific search terms on Google and social media, and directs searchers to a web page connecting them to a local church.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What kind of search terms, you ask?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Namely, topics that could signal an individual going through a personal crisis, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Marriage difficulties
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Anxiety or depression
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Drug addiction
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While the practice may sound questionable at best – to be fair – Gloo isn’t the only one. Churches have been using Facebook to target people in distress for years.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 If it still makes you feel icky…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … you’re not alone. Wunderman Thompson – one of Gloo’s data providers – recently terminated its contract after the partnership was made public.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For its part, Gloo claims it no longer uses mental health data to target individuals, and contends all 3rd-party data is anonymized.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The lesson? When working in a moral gray area, you better be ready to prove you’re doing so in good faith.
               </p>
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               Podcast
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               <center>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Real talk with comedian Hasan Minhaj
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Shaan and Hasan connect on a wavelength we all crave.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They hit the next level discussing pre-game prep, the craft of performance, growing up to find your calling, and a ton of touchy topics. It’s shoptalk as it should be.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Listen to
                </strong>
                <a style="color: #121212; text-decoration: underline !important;">
                 <strong>
                  this episode
                 </strong>
                </a>
                <strong>
                 of
                </strong>
                <em>
                 <strong>
                  My First Million
                 </strong>
                </em>
                <strong>
                 :
                </strong>
               </h4>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Shaan and Hasan’s daily routines
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How Hasan “closes the gap” with the audience
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How to prep and flip the switch for showtime
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The psychology of dealing with internet trolls
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How creators should leverage corporate interests
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Listen to an inspiring one-on-one with 2 dudes that will improve you.
               </p>
              </td>
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                Comedy, Netflix, Haters, Money →
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             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏗️
                <strong>
                 On this day:
                </strong>
                In 1933, construction began on San Francisco’s Golden Gate Bridge. This
                <a style="color: #121212; text-decoration: underline !important;">
                 2010 article
                </a>
                from
                <em>
                 Smithsonian Magazine
                </em>
                features artist Ray Strong’s painting of the famous landmark in progress.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍷
                <strong>
                 How to:
                </strong>
                For stubborn stains, check out
                <em>
                 NPR
                </em>
                ’s
                <a style="color: #121212; text-decoration: underline !important;">
                 complete guide
                </a>
                to removing all types of stains.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎧
                <strong>
                 Useful:
                </strong>
                <a style="color: #121212; text-decoration: underline !important;">
                 Moonbeam
                </a>
                is a podcast discovery app that lets you find new shows, create channels, share clips, and more.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔍
                <strong>
                 That’s interesting:
                </strong>
                An
                <a style="color: #121212; text-decoration: underline !important;">
                 analysis
                </a>
                of 100m headlines found the ideal length is 11 words and 65 characters.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧲
                <strong>
                 Haha:
                </strong>
                Wile E. Coyote once got a 10B-volt electromagnet to draw Bugs Bunny to him, assuming he could trick the rabbit into eating an iron carrot.
                <em>
                 Wired
                </em>
                explores
                <a style="color: #121212; text-decoration: underline !important;">
                 the physics
                </a>
                of this plan.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎨
                <strong>
                 Chill out:
                </strong>
                Refresh
                <a style="color: #121212; text-decoration: underline !important;">
                 this site
                </a>
                to enjoy a nice, random color.
               </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme of the Day
              </td>
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