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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Video games get decentralized.
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                  January 6, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   A record-setting 43m Americans left their jobs in 2021. If you were among them, we'd love to hear what motivated you to take the leap. Please
                   <a style="color: #121212; text-decoration: underline;">
                    fill out our short and sweet Great Resignation survey here
                   </a>
                   .
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   🏠Reminder: This week we’re giving away $4k in Airbnb gift cards. Enter the raffle by sharing
                   <em>
                    The Hustle
                   </em>
                   using your unique link below. The raffle ends Jan. 7, 2022, at 11:59pm ET.*
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   <strong>
                    Today’s rundown:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Wordle:
                    </strong>
                    The daily word game that’s going viral.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Hot job:
                    </strong>
                    Business is booming for
                    <strong>
                    </strong>
                    OnlyFans consultants.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Decentralized:
                    </strong>
                    The future of gaming, explained.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    How to undo embarrassing typos, a 200-lb mushroom haul, and more wild internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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              <td style="padding: 0 0 6px;">
               <a style="color: #121212; text-decoration: underline;">
                <img alt="Wordle gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-gif_20220106013359.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n5R0R:d6G1otnh-ot00JAKmP2mvWwSEnmUZJw2Ym9Si8KmqN4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Wordle is the viral daily word game you’re about to get addicted to
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Any hopeless romantic can give their partner chocolate or flowers as a sign of affection – not everyone can build them a viral daily word game.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Josh Wardle built Wordle, his
                <em>
                 nearly
                </em>
                eponymous creation, as an antidote for his partner’s pandemic boredom, and released it to the public last October.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Nov. 1, the game had 90 players – today, it’s
                <a style="color: #121212; text-decoration: underline;">
                 exceeded
                </a>
                <strong>
                 300k
                </strong>
                daily players, per
                <em>
                 The New York Times
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So what is it?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The rules of Wordle are simple. Every day players get 6 attempts to guess a 5-letter word. With each guess, they get color-coded feedback:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Green
                 </strong>
                 means a letter is both in the word and in the correct place
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Yellow
                 </strong>
                 means a letter is in the word, but not the correct place
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Gray
                 </strong>
                 means the letter is not in the word
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Wordle isn’t the 1st game to go viral overnight
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2014, Flappy Bird experienced rocket-ship growth after a
                <a style="color: #121212; text-decoration: underline;">
                 shoutout
                </a>
                from YouTuber PewDiePie. Within the next month, it was
                <a style="color: #121212; text-decoration: underline;">
                 downloaded
                </a>
                <strong>
                 50m+
                </strong>
                times and earned ~$50k per day through ads.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                HQ Trivia, the social trivia elimination game, hit 1m concurrent players within months of launching, and
                <a style="color: #121212; text-decoration: underline;">
                 pulled
                </a>
                in
                <strong>
                 ~$10m
                </strong>
                in ad revenue in 2018.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But Wordle is different
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The game has no revenue stream, data collection, or pushy growth hacks. It was only after players started sharing results organically that Wardle built a share button.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He believes part of the reason for rapid growth is the game’s 1-word-per-day limit, which keeps players coming back for more without exhausting their attention, per
                <em>
                 NYT
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The catch?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are only so many 5-letter words (~12k to be exact).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since many are too obscure for any non-spelling bee champs to guess, Wardle whittled the list to
                <strong>
                 2.5k
                </strong>
                feasible words, which gives the game ~6.5 years of runway in its current form.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Want to play?
                </strong>
                Test your skills on today’s
                <a style="color: #121212; text-decoration: underline;">
                 Wordle
                </a>
                .
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Altruistic acquisition:
                </strong>
                Blackbaud, a company that builds software for nonprofits,
                <a style="color: #121212; text-decoration: underline;">
                 acquired
                </a>
                Everfi, a social impact software platform, for
                <strong>
                 $750m
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 User-friendly NFTs:
                </strong>
                OpenSea, the popular NFT marketplace, is reportedly in talks to
                <a style="color: #121212; text-decoration: underline;">
                 purchase
                </a>
                Dharma Labs, a digital wallet platform that could make NFT purchases more user friendly.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Farewell, pirates:
                </strong>
                Popcorn Time, an app that allowed users to watch pirated content and once struck fear in Netflix,
                <a style="color: #121212; text-decoration: underline;">
                 announced
                </a>
                it will shut down.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Whiteboard behemoth:
                </strong>
                Miro
                <a style="color: #121212; text-decoration: underline;">
                 raised
                </a>
                $400m at a
                <strong>
                 $17.5B
                </strong>
                valuation with the goal of changing work by getting rid of traditional meetings.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Silent streamer:
                </strong>
                Atmosphere, a B2B streaming platform that offers audio-optional content,
                <a style="color: #121212; text-decoration: underline;">
                 raised
                </a>
                <strong>
                 $100m
                </strong>
                at an undisclosed valuation that makes it “not quite a unicorn” but almost.
               </p>
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                Hey —
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                 enjoy getting quick updates on what you care about?
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                <strong>
                 Take
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                 to personalize your Snippets.
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                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #da2829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
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             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                A big video game company enters the metaverse
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Square Enix is behind some huge video game franchises, including “Final Fantasy,” “Dragon Quest,” “Tomb Raider,” and “Kingdom Hearts.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Recently, Square Enix president Yosuke Matsuda wrote
                <a style="color: #121212; text-decoration: underline;">
                 a letter
                </a>
                revealing the company’s metaverse aspirations to incentivize people to “play to contribute.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 “Play to earn” is a current crypto gaming trend…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … in which people play games to earn crypto or NFTs, instead of just playing for fun.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For example, “Axie Infinity” is a game with
                <a style="color: #121212; text-decoration: underline;">
                 ~2m
                </a>
                daily players who collect and battle Axies (creatures that look like axolotls). Each Axie is an NFT and you need 3 to start, which could cost you $1k+,
                <a style="color: #121212; text-decoration: underline;">
                 per
                </a>
                <em>
                 Forbes
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But to recoup costs, players can earn crypto through gameplay and by selling Axies and items.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 “Play to contribute” relies on user-generated content
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                UGC is already a thing on platforms like Roblox, but Matsuda writes that there isn’t as much of it across gaming as he’d expect because there’s no incentive to make it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Square Enix wants to build “token economies” in games to motivate users. The company might also release its own token in the future.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This vision – “decentralized gaming” – is a departure from the typical business of studios making games and players buying and playing them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Something similar is already happening with “Loot,” a nonexistent game built around nondescript NFTs. (We covered that
                <a style="color: #121212; text-decoration: underline;">
                 here
                </a>
                .)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Maybe the next hot gig is… “custom video game quest maker”?
               </p>
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               AROUND THE WEB
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ⛸ On this day:
                </strong>
                In 1994, one of the
                <a style="color: #121212; text-decoration: underline;">
                 biggest scandals
                </a>
                in sports history occurred when an attacker clubbed figure skater Nancy Kerrigan in the leg, orchestrated by the ex-husband of Tonya Harding, Kerrigan’s rival.
               </p>
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                🤓
                <strong>
                 Useful:
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                 Slapdash
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                is an app that connects commonly used apps, like Slack, Dropbox, and Trello. You can use it to search across them or speed up workflows.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                😳
                <strong>
                 How to:
                </strong>
                You just sent an email with an embarrassing typo. Here’s how to
                <a style="color: #121212; text-decoration: underline;">
                 undo it
                </a>
                .
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                🍌
                <strong>
                 Art:
                </strong>
                “
                <a style="color: #121212; text-decoration: underline;">
                 Banana Craze
                </a>
                ” is an online exhibition that shows how the fruit has been used in Latin American art.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍄
                <strong>
                 Wow:
                </strong>
                Two foragers
                <a style="color: #121212; text-decoration: underline;">
                 found
                </a>
                200+ pounds of chanterelle mushrooms in Northern California. They decided to give away the excess, but their yield was worth ~$4k.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐱
                <strong>
                 Aww:
                </strong>
                And now, a woman who
                <a style="color: #121212; text-decoration: underline;">
                 crochets hats
                </a>
                for her cat.
               </p>
              </td>
             </tr>
             <tr>
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              </td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Tweet of the day
              </td>
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               <img alt="Wordle tweet" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Screen%2520Shot%25202022-01-05%2520at%252012.55.33%2520PM_20220106014559.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n5R0R:d6G1otnh-ot00JAKmP2mvWwSEnmUZJw2Ym9Si8KmqN4" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                It’s everywhere. (Source:
                <a style="color: #5f696c; text-decoration: underline;" target="_blank">
                 Twitter
                </a>
                )
               </p>
              </td>
             </tr>
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            How did you like today’s email?
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               <a data-tags="feedback smiley" style="text-decoration: underline !important; color: #8A8B93 !important;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends_love.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1n5R0R:kwz8l0atb53c3M1adHSjQEG2WhGJmYckBE0tQzuPlLo" style="width: auto; height: 52px; padding: 0px 15px 10px 0px;"/>
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               <a data-tags="feedback meh" style="text-decoration: underline !important; color: #8A8B93 !important;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends_meh.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1n5R0R:kwz8l0atb53c3M1adHSjQEG2WhGJmYckBE0tQzuPlLo" style="width: auto; height: 54px; padding: 0px 9px 10px 18px;"/>
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