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   Email from Litmus
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              #trending .border3 { border: 2px solid #E6B923 !important; border-radius: 10px; }
              #articles .card { border: 2px solid #3A444A !important; }
              #just_for_you h3 a { color: #7EABCE !important; text-decoration: underline; }
             .date_tag { background-color: #0e0e0e !important; }
             .blog_tag { background-color: #0C4B6A !important; color: #DBE8F0 !important; }
             .ebook_tag { background-color: #842A1A !important; color: #FADFDB !important; }
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              [data-ogsc] #tldr .border { border: 2px solid #EDEEEF !important; }
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              [data-ogsc] #just_for_you h3 a { color: #7EABCE !important; text-decoration: underline; }
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              [data-ogsb] .blog_tag { background-color: #0C4B6A !important; color: #DBE8F0 !important; }
              [data-ogsb] .ebook_tag { background-color: #842A1A !important; color: #FADFDB !important; }
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              [data-ogsb] .event_tag { background-color: #663A76 !important; color: #E5DAE9 !important; }
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  <style>
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<style>
li { 
margin-left:27px !important;
mso-special-format: bullet;
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.forDumbOutlooks {
margin-left: -25px !important;
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</style>
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    Head into 2024 empowered with tried-and-true strategies and best practices. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌
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           Your monthly roundup of the latest email marketing, design, and development strategies from Litmus
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             <strong>
              December 2023
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              <img alt="The Foundations of Email Marketing coming out a gift wrapped box." class="fadeimg" height="300" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FDecember%252F2023-12-Litmus_News%252F202312_LN_hero.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYwNzM4NH0:1rQm7x:dc6cmrDST4-hbQTAoaSrP5BUoFS3yW5xJM7XctDZa_A" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
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             <h1>
              <a>
               Master the Foundations of Email Marketing
              </a>
             </h1>
            </td>
           </tr>
           <tr>
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             <p style="text-align: left;">
              In 5 easy-to-digest lessons, learn how to grow and retain your audience, create automations for maximum results, techniques to make it to the inbox (vs. spam), and ways to refine your email wins—from us and Constant Contact.
             </p>
            </td>
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              <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
              <span style="mso-text-raise:15pt;">
               <span class="gmail-screen">
                <span class="gmail-difference">
                 Brush up on the basics
                </span>
               </span>
              </span>
              <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
             </a>
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              <img alt="Kimberly Huang smiling sweetly" border="0" height="75" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fheadshots%252Fkim_huang.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYxMDQ0M30:1rQm7x:fHEMY3YVPo_5Ux0dLMyMPmQwKPyoLHc7p0839nxgKTU" style="display: block; padding:0; margin:0 auto;" width="75"/>
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              <p>
               <strong>
                Kimberly Huang
               </strong>
               <br/>
               Content Marketing Manager, Litmus
              </p>
             </td>
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          <!--end Kim Signature block-->
         </td>
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         <td align="left" style="padding: 20px 0 30px;" valign="top">
          <p style="text-align: left;">
           When I first started my email marketing career, I barely had a workflow, was afraid of automation, and had zero grasp on deliverability. In other words, I was just winging it.
           <img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Femojis%252Fgrin-sweat.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYxMTM0NH0:1rQm7x:kgd8JSknE1eLcU5jmntSNxp4Xex0cy-j4497dHL4hOY" style="display: inline; margin: 0; padding: 0; vertical-align: -5px;" width="20"/>
           <br/>
           <br/>
           How I wish I had
           <a>
            Foundations of Email Marketing
           </a>
           to guide me through it!
           <br/>
           <br/>
           Eventually, the right job at the right time found me, and I was able to fine-tune my email skills. If you’re just starting out (or need a refresher on the basics), this guide will help you find your own email marketing rhythm in time for the new year!
          </p>
         </td>
        </tr>
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         <td align="center" style="padding: 30px 0;" valign="top">
          <h2>
           Inside this issue
          </h2>
         </td>
        </tr>
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          <div class="border" style="border: solid 2px #0E1112; border-radius: 10px; padding: 20px 20px;">
           <div class="forDumbOutlooks">
            <ul align="left" class="glist" style="margin:0; margin-left: 25px; padding:0;" type="disc">
             <li style="color: #0E1112; text-align: left;">
              <a style="text-decoration: none; color: #262524;">
               <span>
                Year-End Wrap Up: 2023 State of Email Report →
               </span>
              </a>
             </li>
             <li style="color: #0E1112; text-align: left; margin-top: 20px;">
              <a style="text-decoration: none; color: #262524;">
               <span>
                Email Deliverability, Explained →
               </span>
              </a>
             </li>
             <li style="color: #0E1112; text-align: left; margin-top: 20px;">
              <a style="text-decoration:none; color: #262524;">
               <span>
                10 Green Monday Email Examples We Love →
               </span>
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             </li>
            </ul>
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          </div>
         </td>
        </tr>
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      </div>
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     <td align="center" class="flake" style="background-image: url('https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FDecember%252F2023-12-Litmus_News%252F202312_LN_flake1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzI3MDI3Mn0:1rQm7x:VRki8W6c0afoWvwr3PA03MWGgke_jeBDd6k8drMkob0'); background-repeat: no-repeat; background-size: 86px 86px; background-position: 101% 20px;" valign="top">
      <div class="mktoText" id="trending" mktoname="trending">
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         <td align="center" style="padding: 50px 0 30px;" valign="middle">
          <h2>
           <img alt="" aria-hidden="true" border="0" height="46" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Ftrends_arrow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYxMjczMX0:1rQm7x:23DFgPsMuxEZzq9PxgE4EBCBSVZ9qqFZE-hytF-n_YA" style="display: inline; margin: 0; padding: 0; vertical-align: middle;" width="46"/>
           Trending in email
          </h2>
         </td>
        </tr>
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         <td align="left" class="darkmode" style="background-color: #F8E3D3; border-radius: 10px; font-size: 0;" valign="top">
          <div class="border1" style="padding: 30px;">
           <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
             <tr>
              <td align="center" valign="top">
               <img alt="" aria-hidden="true" class="light-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FDecember%252F2023-12-Litmus_News%252F202312_LN_trend1_light.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYxMzY3fQ:1rQm7x:jA893YpfmB8bmnBY37oBORWgF7WR3GlKp9FooA-DdQ4" width="70"/>
               <!--[if !mso]><! -->
               <img alt="" class="dark-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FDecember%252F2023-12-Litmus_News%252F202312_LN_trend1_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYxNDU5NH0:1rQm7x:chjDwnEAQrN2BGcOa7CcicTa6uqjq-1AX15lxpJsJ0U" style="display: none;" width="70"/>
               <!--<![endif]-->
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
             <tr>
              <td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
               <p style="line-height: 24px; text-align: left;">
                <strong>
                 Four areas where AI can help
                </strong>
                make your email messaging stronger and
                <a>
                 your team more efficient.
                </a>
               </p>
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
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</tr>
</table>
<![endif]-->
           <!--end lil banner-->
          </div>
         </td>
        </tr>
        <tr>
         <td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
         </td>
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        <tr>
         <td align="left" class="darkmode" style="background-color: #FDEED9; border-radius: 10px; font-size: 0;" valign="top">
          <div class="border2" style="padding: 30px;">
           <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
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               <!--[if !mso]><! -->
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               <!--<![endif]-->
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            </table>
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           <!--[if (gte mso 9)|(IE)]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
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            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
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                 Doctor, doctor!
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                Got a bad case of email deliverability blues?
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                 Try this checkup
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                before 2024.
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</td>
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</table>
<![endif]-->
           <!--end lil banner-->
          </div>
         </td>
        </tr>
        <tr>
         <td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
         </td>
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        <tr>
         <td align="left" class="darkmode" style="background-color: #FDF5DD; border-radius: 10px; font-size: 0;" valign="top">
          <div class="border3" style="padding: 30px;">
           <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
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               <!--[if !mso]><! -->
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           <!--[if (gte mso 9)|(IE)]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
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                Discover how live polls took her engagement
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</tr>
</table>
<![endif]-->
           <!--end lil banner-->
          </div>
         </td>
        </tr>
       </table>
      </div>
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    </tr>
    <tr>
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      <div class="mktoText" id="articles" mktoname="articles">
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           <!--[if mso]>
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           Deliverability, spam traps, and the year in email
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                  Report
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                Year-End Wrap Up: 2023 State of Email Report
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               All the most important data points email marketers need to know, all in one place. Use this report to refine your workflows, benchmark your performance against industry standards, and inspire innovation.
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                  “Fact: 35% of companies have an email design specialist. In email, specialization is incredibly important. It’s a highly technical field with lots of intricacies that require an expert to handle—which is why 35% of companies have an email design specialist, whether in-house or otherwise.”
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            <!--<![endif]-->
            <tr>
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            <tr>
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                A Guide to Spam Traps + How to Avoid Them
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            </tr>
            <tr>
             <td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
              <p style="text-align: left; margin-bottom: 10px;">
               Not all spam traps are created equal. There are 3 particular spam traps you want to keep a close eye on.
              </p>
             </td>
            </tr>
            <!--[if (gte mso 9)|(IE)]><!-->
            <tr>
             <td align="right" class="interactive" valign="top">
              <label>
               <input class="more" name="expand" style="display: none;" type="checkbox"/>
               <div class="label expand" style="display: block;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_down.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYyMzgyN30:1rQm7x:lTbZ8ebbdEM0j3z6mXJ8vlq-zsYXaEEVhF4FImK_ntg" width="20"/>
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               </div>
               <div class="tab_cont" style="display: none;">
                <p style="text-align: left; margin-top: 10px;">
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                  “If you’re thining, ‘I’m not a spammer, so I don’t have to worry about it,’ hold up.
                  <img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Femojis%252Fhand-with-fingers-splayed.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYyNTYxNn0:1rQm7x:QZwanUxqMQMsxMFjJwYXsQaVmqri0vYeDo_WLd0aS_Q" style="display: inline; margin: 0; padding: 0; vertical-align: -5px;" width="20"/>
                  You might already send email to spam traps... and not even know about it. Depending on the type of trap, having even one spam trap on your mailing list can significantly impact your ability to get your emails into the inboxes of your subscribers.”
                 </em>
                </p>
               </div>
              </label>
             </td>
            </tr>
            <!--<![endif]-->
            <tr>
             <td align="center" style="padding-top: 10px;" valign="top">
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                  Hold the spam, please
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                </span>
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              </a>
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         </td>
        </tr>
        <tr>
         <td align="center" style="padding: 30px 0 0;" valign="top">
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            <tr>
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                Email Deliverability, Explained
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               No secrets here: it’s tricky. Enter Stephanie French (Constant Contact) and our very own Jaina Mistry to explain how it works, plus best practices and actionable tips to improve your deliverability rate.
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                  Tune in
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         <td align="left" class="lPad-10 rPad-10 tPad-10 bPad-20 darkmode2" style="width: 100%; background-color: #F1F5F9; border-radius: 10px; padding: 15px 20px; font-size: 0;" valign="top">
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<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
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<![endif]-->
          <div class="wFull" style="display:inline-block;vertical-align:middle;">
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          <!--[if (gte mso 9)|(IE)]>
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                Year-end reporting? Piece of cake.
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               ‘Tis the season for evaluating email performance! No need to stress because you’ve got
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                this reporting template.
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     <td align="left" aria-hidden="true" style="font-size:50px;line-height:50px;mso-line-height-rule: exactly;" valign="top">
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             Bring your Instagram feed to email—easily!
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           <tr>
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             <!--Image -->
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              <img alt="Litmus' Instagram Feed" class="fadeimg desktop" height="192" src="https://inboxflows.com/_/image/https%253A%252F%252Fimage.ltms.app%252Fsf%252F7kmjwjy6skq96ccaqj5w821w5.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZS5sdG1zLiIsInRpbWUiOjE3MDU2NjAxNzMuNzYzMDA5OH0:1rQm7x:6zptbh4Kf7_xVEp4nJ2KvdYS8pfgoiMKrdWV9gadB0g" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
              <!--[if !mso]><!-->
              <img alt="Litmus' Instagram Feed" class="fadeimg mobile" height="192" src="https://inboxflows.com/_/image/https%253A%252F%252Fimage.ltms.app%252Fsf%252Fgxz995xu9qvwd14t29zldwbh5.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZS5sdG1zLiIsInRpbWUiOjE3MDU2NjAxNzMuNzYzMDkzN30:1rQm7x:lqX3PI2YfpA8hgzhWUn6Luc066N25yULFovKkJ9eBio" style="width: 100%; max-width: 300px; height: auto; display: none;" width="300"/>
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             <p style="text-align: left;">
              Got a beautiful, curated Instagram feed? Show it off to your subscribers with Live Instagram Feeds (free for all Litmus customers!). The best part? No coding experience required to get this up and running.
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                 Go get ‘em
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               Take the poll
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               What’s your email marketing resolution?
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                     Step up my A/B testing game
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                     Hone in on my design skills
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                     Tidy up my email list
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                <td align="right" class="lPad-0 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="middle">
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           <!--[if (gte mso 9)|(IE)]>
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         </td>
        </tr>
        <tr>
         <td align="center" style="padding: 10px 0 20px;" valign="top">
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           Inspo from the final push of year-end shopping
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      <img alt="" aria-hidden="true" height="27" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Fyellow_triangle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCIsInRpbWUiOjE3MDU2NjAxNzMuNzYzNjEyN30:1rQm7x:cAW-ucRj9Z9Uyc5xDks9oxjmtfcT6S0_lrJ84oJF9Wg" width="51"/>
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     <td align="center" class="fav-grad" style="background: linear-gradient(108.29deg, #F4D66C 0%, #F4C559 40%, #F2A738 101.75%); padding: 50px 10px; background-color: #f4c559;" valign="top">
      <div class="mktoText" id="favorites" mktoname="favorites">
       <table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
        <!--two column normal stack-->
        <tr>
         <td align="center" style="font-size:0;" valign="top">
          <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
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          <div class="wFull" style="display:inline-block;vertical-align:top;">
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          <div class="wFull lPad-0" style="display:inline-block;vertical-align:top; padding-left: 40px;">
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          <!--[if (gte mso 9)|(IE)]>
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