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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; mso-hide: all; opacity: 0; overflow: hidden; visibility: hidden; width: 0;">
           PLUS: The 1890s bicycle bubble. Brought to you by The Hustle together with Gong.
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                  February 16, 2021
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                  TOGETHER WITH
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                   <img alt="Gong" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Gong_io_logo_20201221170757%2520%25281%2529_20210204181313.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lBzUo:Y6hawqnzyLXiPlwQh6XxFnj9tBCiA_7VvyjQsn-yGhA" style="max-width: 150px; width: auto;"/>
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Texas residents faced rolling blackouts as a winter chill swept over the state, straining natural gas supplies.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   In response, Chris Bakke -- a former My First Million podcast guest -- dropped a near perfect tweet: “Texas is proof that if you assemble enough Californians in any one place, a rolling blackout occurs.”
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               The Big Idea
              </td>
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               <img alt="ecommerce" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcredit_card.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lBzUo:WTVSptr3feteUpQTBX-GnXxa9oM0WueFXwCKHvqHXRM" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                For the next big ecommerce trend, look down and east
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To predict digital trends, the saying goes,
                <em>
                 look down and east
                </em>
                . “Down,” as in your phone, and “east” as in China. Today, there’s yet another reason to look down and east.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Around the world, Chinese people are celebrating 2 things: the Year of the Ox and the year livestreamed ecommerce went BIG.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <em>
                 <strong>
                  So big
                 </strong>
                </em>
                <strong>
                 , in fact, it was the main focus at China’s New Year’s Gala…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                …
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 viewed
                </a>
                by
                <strong>
                 1B+
                </strong>
                people. The star of the show was 36-year-old influencer Huang Wei, known as Viya, China’s livestream queen.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Spotlighting Viya shows China’s dead serious about leading the world in livestreamed ecommerce:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 As of March 2020, 560m people were watching shopping livestreams in China, an increase of 126m compared to the summer of 2019.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 China’s livestream commerce market reached
                 <strong>
                  $170B
                 </strong>
                 in 2020, up from $66B in 2019.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Think of China’s livestreamed shopping platforms as the intersection of QVC and TikTok. Anyone can be an influencer, offer fan discounts, and promote flash deals in real time.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 China’s hoping the trend can rejuvenate its battered economy
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Though influencers can sell practically anything (no joke, Viya sold a rocket launch service last year), Beijing is pushing influencers to promote nationally important products.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Many influencers promote local foods to help China’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <strong>
                  130m
                 </strong>
                </a>
                farm households. One platform says it even helped 5m sellers from China’s poorest villages market ~$3B in agricultural products in 2019.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 When will livestreamed commerce trend overseas?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the US, we’re already seeing its early stages. Amazon launched an in-house QVC
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 platform
                </a>
                -- Amazon Live -- in 2019, and Walmart
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 tested
                </a>
                influencer-driven live shopping on TikTok in December.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a good start, but to catch up with China’s 560m viewers, there’s clearly a ways to go.
               </p>
              </td>
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               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FViya.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lBzUo:WTVSptr3feteUpQTBX-GnXxa9oM0WueFXwCKHvqHXRM" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Viya, China’s livestream queen, literally selling a rocket online (Source:
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 The Sixth Tone
                </a>
                )
               </p>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lBzUo:WTVSptr3feteUpQTBX-GnXxa9oM0WueFXwCKHvqHXRM" width="30"/>
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               Snippets
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               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Skynet going live?
                 </strong>
                 Per the
                 <a style="color: #d62829; text-decoration: none;">
                  <em>
                   Wall Street Journal
                  </em>
                 </a>
                 , the Pentagon aims to introduce autonomous vehicles (including helicopters and undersea vessels) in the not-so-distant future.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  EV win:
                 </strong>
                 Jaguar Land Rover
                 <a style="color: #d62829; text-decoration: none;">
                  announced
                 </a>
                 its Jaguar brand will be all-electric by 2025 and Land Rover will release 6 fully electric models over the next 5 years.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Uber-sized problems:
                 </strong>
                 Ahead of an EU review of gig economy regulations, Uber recommended a
                 <a style="color: #d62829; text-decoration: none;">
                  model
                 </a>
                 in which drivers aren’t employees but still receive some benefits.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Parler returns:
                 </strong>
                 The embattled company -- which was blacklisted by Big Tech and hasn’t had a CEO for weeks -- released a
                 <a style="color: #d62829; text-decoration: none;">
                  new site
                 </a>
                 , though it’s not clear who’s hosting it.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  This year’s Sundance Film Festival
                 </strong>
                 went remote (and got a bit weird) with quarantine-friendly fare including Zoom, Instagram, and VR content, per
                 <a style="color: #d62829; text-decoration: none;">
                  <em>
                   The Verge
                  </em>
                 </a>
                 .
                </li>
               </ul>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Energy economy
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px; text-align: center;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="There Will Be Blood gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthere_will_beblood.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lBzUo:WTVSptr3feteUpQTBX-GnXxa9oM0WueFXwCKHvqHXRM" style="height: auto; max-width: 500px; width: 100%;" width="500"/>
               </a>
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              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                “There Will Be Blood” is a top 10 movie ever… don’t @ us (Source: Giphy)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Why oil and battery metal prices are surging in parallel
               </h2>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Metals used in electric vehicle batteries are going to the moon.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Cobalt, lithium, copper, nickel,and some rare earth metals have seen prices surge in recent months as electric vehicle (EV) demand -- especially in China -- rises.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                , the bullish run is also due to COVID-related supply constraints in China (rare earth), Indonesia, and South Africa (cobalt) -- among others.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Another energy-related commodity is also seeing prices jump.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 On Monday, WTI crude oil hit $60.77...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … a pandemic high, per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  CNBC
                 </em>
                </a>
                . The commodity is now up more than 20% for the year and is a long way away from
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 negative
                </a>
                futures prices of April 2020.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Supply constraints are also an important consideration for oil. The winter weather sweeping through Texas could potentially freeze wells and take oil production offline. Further, many O&amp;G companies are shedding production budgets, which will strain supplies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Add to that, greater energy demands -- to deal with cold weather and the longer-term expectation of economic recovery -- and you have the recipe for rising prices.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This may all be a sign of a “strange pattern to come,” writes
                <em>
                 The Economist
                </em>
                : higher prices for both oil and the metals that may help replace it.
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 2X your sales success with this type of call
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Group sales calls.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The data don’t lie: Group calls can
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                 <strong>
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                </a>
                <strong>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But be warned -- too many cooks in the kitchen can lead to serious chaos.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Don’t believe us? Try naming a new conference room with 14 people.)
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This checklist from Gong covers 7 of the most tried and true tactics for winning big on your group sales calls and keep the momentum going:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Download “7 Tactics To Ace Group Sales Calls.”
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Use it to get more decision makers on the call *
                <em>
                 and
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                * turn them into advocates for your brand:
               </p>
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                Download the 7 Tactics →
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               The Power of Writing
              </td>
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              <td style="padding: 0 0 6px;text-align: center">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Jim Carrey gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fjim_carrey.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lBzUo:WTVSptr3feteUpQTBX-GnXxa9oM0WueFXwCKHvqHXRM" style="height: auto; max-width: 500px; width: 100%;" width="500"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Jeff Bezos writing his annual shareholder letter (Source: Giphy)
               </p>
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Amazon’s writing culture, explained
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Making fun of PowerPoint presentations is a popular pastime in corporate America (to be fair, they really do suck).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 2004
                </a>
                , Jeff Bezos actually did something about it: In lieu of crafting a PowerPoint, Amazon employees had to write a narrative-driven, 6-page memo before executive meetings.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In their new
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 book
                </a>
                <em>
                 Working Backwards
                </em>
                , longtime Amazon execs Bill Carr and Colin Bryar explain the company’s writing culture, including why memos are better than PowerPoint:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Decision-making requires narrative:
                 </strong>
                 While PowerPoint is good for conveying data, decisions require persuading stakeholders. Memos are better at achieving this goal.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Higher information density:
                 </strong>
                 People can read faster than people can talk. One author says a memo conveys 10x as much information as a PowerPoint presentation.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Ideas &gt; charisma:
                 </strong>
                 A charismatic PowerPoint presenter can sell a bad idea, while a poor presenter may be unable to sell a good idea. In a memo, the idea wins.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Better analysis:
                 </strong>
                 PowerPoint’s hierarchical (and sequential) structure is not ideal to address complex issues. Narrative-driven memos can be multi-causal and provide a 360-degree view on a topic.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Shared understanding:
                 </strong>
                 Whether or not one agrees with the memo, a focused reading of it puts everyone on the same page to begin discussions.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 It’s not just memos, either
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The book’s title comes from Amazon’s product development philosophy: Instead of creating a product and then finding customers, Amazon asks, “What does the customer need?” and
                <strong>
                 works backwards
                </strong>
                toward a product.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As part of the process, employees write a mock press release, which accomplishes a few things:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Forces big thinking
                 </strong>
                 : You don’t write press releases for incremental improvements.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Creates an FAQ:
                 </strong>
                 This document answers all potential customer questions, and also uncovers potential hurdles and opportunities.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you want a PowerPoint of this article, email us and we definitely
                <em>
                 <strong>
                  won’t
                 </strong>
                </em>
                get back to you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Check out the book’s authors on the a16z
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                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
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                <em>
                 for much more.)
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               The Hustle Says
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                When the bike is nice, but your outfit is way fresher (Source: Giphy)
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Electric vehicles (EVs) are having a huge moment, with Tesla’s valuation nearing $1T and every automaker throwing its hat in the EV ring.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If it turns out to be a bit of a bubble, it’s not the first time an emission-free vehicle has gone through a hype cycle.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 detailed
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                by academics William Quinn and John Turner in
                <em>
                 Boom and Bust
                </em>
                , the
                <strong>
                 bicycle industry went buckwild in the 1890s
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In one year (1896), 671 new bicycle companies raised £27m on stock exchanges. That was equivalent to 1.6% of the British GDP (by comparison, the US SPAC boom -- which includes many EV companies -- raised 0.4% of the US GDP last year).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The good times didn’t last, though: 50% of these companies flat-tired by the turn of the century.
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              Billion dollar lessons from a “nation of unicorns”
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             When President Emmanuel Macron came to power in 2017, the former investment banker vowed to make France “a nation of unicorns.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             A little more than 3 years on, and funding for French tech startups has reached an all-time high of
             <strong>
              over $4.3B
             </strong>
             .
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             France’s startup scene is
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              taking off.
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             So, our analysts put together a comprehensive report on the subject. In it, we outline the lessons
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             When you read the report, you’ll learn:
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              Which industry has seen a
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              The “super apps” that have swept Europe, and the opportunities still available to capitalize on
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How one French company took advantage of post-COVID trends to raise
              <strong>
               $93.6M
              </strong>
              in funding
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              And so much more.
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