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   At year's end: Writer reflections on publication milestones
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  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   With a new year around the corner, it’s a time for many to reflect on the year that was. In the spirit of lessons learned, we bring you a selection of recent milestone reflection posts. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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          At year's end: Writer reflections on publication milestones
         </a>
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         Takeaways from one year of publishing on Substack, and more.
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           <time datetime="2021-12-27T16:01:20.659Z">
            Dec 27
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        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-top: 0;">
         With a new year around the corner, it’s a time for many to pause and reflect on the year that was.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         In the spirit of looking back and processing lessons learned, we bring you a selection of recent milestone reflection posts from the writers behind
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Intrinsic Perspective
         </a>
         ,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Arizona Agenda
         </a>
         ,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Afternoon Dreams
         </a>
         ,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Garbage Day
         </a>
         ,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Personal Brand Brief
         </a>
         , and
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Hot Singles
         </a>
         . (See our first installment of this series
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          here
         </a>
         .)
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Please join us in congratulating everyone who’s achieved a milestone that’s meaningful to them—including writing your way to the end of 2021. From all of us at Substack, a very happy New Year to you and yours.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Did we miss a good milestone reflection post? Share the link in the comments.
         </em>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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             </td>
             <td align="left" class="content" style="text-align: center;" width="550">
              <a class="image-link" rel="nofollow ugc noopener" style="border: none; display: block; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a47c7cbd-4dca-4aa8-895d-671eadaf8d22_1200x107.png","fullscreen":null,"height":98,"width":1100,"resizeWidth":null,"bytes":10607,"alt":null,"title":null,"type":"image/png","href":null}' height="49" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa47c7cbd-4dca-4aa8-895d-671eadaf8d22_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Erik Hoel
         </a>
         of
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Intrinsic Perspective
         </a>
         , a publication that bridges the sciences and humanities with essayistic forays into a variety of subjects, offered a recent 2021 retrospective with advice for other writers:
        </p>
        <div class="embedded-post-wrap" style="font-size: 16px; line-height: 26px; text-align: center;">
         <div class="embedded-post" style="border: 1px solid rgba(204, 204, 204, 0.6); border-radius: 8px; color: #1a1a1a; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; line-height: 1.5; margin: 36px auto; max-width: 560px; padding: 20px; text-align: left; text-decoration: none;">
          <div class="embedded-post-header" style="align-items: center; border-bottom: 1px solid rgba(204, 204, 204, 0.6); display: flex; font-size: 16px; height: 28px; justify-content: flex-start; line-height: 26px; margin-bottom: 20px; padding-bottom: 20px;">
           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ff6864aa4-0cdb-4a13-84d1-5a636705246c_1280x1280.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1n1sTF:bFvw0Ii2GXIEB0neqbt-Z5JEphtI5MlOz410nvyZTmc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 3px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 550px; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            The Intrinsic Perspective
           </span>
          </div>
          <a class="embedded-post-title" rel="nofollow ugc noopener" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           How to get 2,000 Substack subscribers in six months
          </a>
          <div class="embedded-post-body" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'Spectral', serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 400; line-height: 1.6; margin-bottom: 16px;">
           Its birth year has been an incredible one for this experiment, The Intrinsic Perspective. So with the end of 2021 approaching, here’s a behind-the-scenes look at the growth of this newsletter of literary/scientific essays, what choices I think had an impact, and what the reaction (occasionally qu…
          </div>
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           Read more
          </a>
          <div class="embedded-post-meta" style="color: #767676; font-size: 14px; line-height: 26px;">
           12 days ago · 21 likes · 16 comments · Erik Hoel
          </div>
         </div>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One takeaway:
         <strong>
          Find an aesthetic
         </strong>
         .
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Erik writes that “online writers need to enlarge a reader’s pool of faith by looking professional,” both by ensuring your writing is grammatically correct and consistent, and by choosing good images for headlining posts. “This is a thorny problem, and one I particularly struggled with in early days.”
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
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           <tbody>
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             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="550">
              <a class="image-link" rel="nofollow ugc noopener" style="border: none; display: block; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/774b0cab-fbe6-4145-b39e-4e74eff7472a_1200x76.png","fullscreen":null,"height":70,"width":1100,"resizeWidth":null,"bytes":10471,"alt":null,"title":null,"type":"image/png","href":null}' height="35" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F774b0cab-fbe6-4145-b39e-4e74eff7472a_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
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             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         From the local news arena, journalists
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Rachel Leingang
         </a>
         and
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Hank Stephenson
         </a>
         of state-level politics publication the
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Arizona Agenda
         </a>
         shared an update on their publication, three months after launching:
        </p>
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           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fc5bf8347-becf-4b0b-a135-45cd948951f7_800x800.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1n1sTF:bFvw0Ii2GXIEB0neqbt-Z5JEphtI5MlOz410nvyZTmc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 3px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 550px; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            Arizona Agenda
           </span>
          </div>
          <a class="embedded-post-title" rel="nofollow ugc noopener" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           We show you the money!
          </a>
          <div class="embedded-post-body" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'Spectral', serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 400; line-height: 1.6; margin-bottom: 16px;">
           It’s been three months since we started this thing — a full quarter running a publication without any bosses. Starting next week, we’re putting some stuff behind the paywall for the first time. If you can’t afford a subscription but want to be able to read paid content, reply to this email. Our founding members are entitled to 10 paid subscriptions, and …
          </div>
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           Read more
          </a>
          <div class="embedded-post-meta" style="color: #767676; font-size: 14px; line-height: 26px;">
           a month ago · 12 likes · 7 comments · Hank Stephenson
          </div>
         </div>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One takeaway:
         <strong>
          Consistency matters more than viral hits
         </strong>
         .
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         “One viral story doesn’t make or break a publication,” they observed. “In fact, the spikes in new traffic those stories brought in didn’t produce a huge spike of subscribers. Instead, what seems to work is consistently asking people to pay for their subscription in our morning emails, and steady reporting detailing how government works (and doesn’t).”
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="550">
              <a class="image-link" rel="nofollow ugc noopener" style="border: none; display: block; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/8f724b0d-6c2b-4fa4-8757-1e36a587b276_1200x76.png","fullscreen":null,"height":70,"width":1100,"resizeWidth":null,"bytes":10471,"alt":null,"title":null,"type":"image/png","href":null}' height="35" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F8f724b0d-6c2b-4fa4-8757-1e36a587b276_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Artist and writer
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Hima Batavia
         </a>
         , whose publication
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Afternoon Dreams
         </a>
         serves as a personal journal, wrote a milestone post reflecting on what she’s learned over one year of writing, from starting out with “no clear direction for the newsletter, no big dreams, and no long-term plan,” to feeling “more grounded in my capabilities, my voice, and the nature of this space”:
        </p>
        <div class="embedded-post-wrap" style="font-size: 16px; line-height: 26px; text-align: center;">
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           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ff2440bc9-e8c2-4b56-921e-0e33cd0572f8_1080x1080.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1n1sTF:bFvw0Ii2GXIEB0neqbt-Z5JEphtI5MlOz410nvyZTmc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 3px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 550px; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            afternoon dreams
           </span>
          </div>
          <a class="embedded-post-title" rel="nofollow ugc noopener" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           #48 - one year of writing
          </a>
          <a class="embedded-post-read-more" rel="nofollow ugc noopener" style="border: 1px solid rgba(204, 204, 204, 0.6); border-radius: 4px; box-sizing: border-box; color: #1a1a1a; display: inline-block; font-size: 15px; font-weight: 500; line-height: 16px; margin-bottom: 16px; padding: 10px 16px; text-decoration: none;">
           Read more
          </a>
          <div class="embedded-post-meta" style="color: #767676; font-size: 14px; line-height: 26px;">
           a month ago · 3 likes · 2 comments · Hima Batavia
          </div>
         </div>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One takeaway:
         <strong>
          Don’t let the perfect be the enemy of the good
         </strong>
         .
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         When she first started her publication, she says that “the critical part of my brain was relentless, and in the 8-10 hours it took me to write a post, at least a third of the time was spent managing the internal drama.” Since then, she’s learned the right approach to unblock herself:  “It is important to me to show up and write in integrity, but I think of the newsletter more as a place to process, rather than to share polished and perfected work. That might change, but right now it works and I love it.”
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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             </td>
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               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/faf96172-4a97-4743-9c9e-fd227a1ca56a_1200x76.png","fullscreen":null,"height":70,"width":1100,"resizeWidth":null,"bytes":10471,"alt":null,"title":null,"type":"image/png","href":null}' height="35" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ffaf96172-4a97-4743-9c9e-fd227a1ca56a_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
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             </td>
            </tr>
           </tbody>
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        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Ryan Broderick
         </a>
         of
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Garbage Day
         </a>
         , a Substack about internet goings-on, shared his analysis and findings from the full year’s data on his publication, including tidbits like “the perfect Garbage Day post has 8.3 different stories in it and a subject line of 38.8 characters”:
        </p>
        <div class="embedded-post-wrap" style="font-size: 16px; line-height: 26px; text-align: center;">
         <div class="embedded-post" style="border: 1px solid rgba(204, 204, 204, 0.6); border-radius: 8px; color: #1a1a1a; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; line-height: 1.5; margin: 36px auto; max-width: 560px; padding: 20px; text-align: left; text-decoration: none;">
          <div class="embedded-post-header" style="align-items: center; border-bottom: 1px solid rgba(204, 204, 204, 0.6); display: flex; font-size: 16px; height: 28px; justify-content: flex-start; line-height: 26px; margin-bottom: 20px; padding-bottom: 20px;">
           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F0997c06e-8ea3-4f04-b310-b142c22984be_256x256.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1n1sTF:bFvw0Ii2GXIEB0neqbt-Z5JEphtI5MlOz410nvyZTmc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 3px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 550px; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            Garbage Day
           </span>
          </div>
          <a class="embedded-post-title" rel="nofollow ugc noopener" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           This subject line is the optimal length
          </a>
          <div class="embedded-post-body" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'Spectral', serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 400; line-height: 1.6; margin-bottom: 16px;">
           Tomorrow paying subscribers will get an interview in their inboxes with journalist Michael Hobbes. It was a great conversation and I’m excited to share it with you! Hit the subscribe button below if you’re interested…
          </div>
          <a class="embedded-post-read-more" rel="nofollow ugc noopener" style="border: 1px solid rgba(204, 204, 204, 0.6); border-radius: 4px; box-sizing: border-box; color: #1a1a1a; display: inline-block; font-size: 15px; font-weight: 500; line-height: 16px; margin-bottom: 16px; padding: 10px 16px; text-decoration: none;">
           Read more
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           5 days ago · 12 likes · 3 comments · Ryan Broderick
          </div>
         </div>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One takeaway:
         <strong>
          Sales work
         </strong>
         .
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         “There were three big subscription spikes for Garbage Day this year and, unfortunately for anyone looking for some kind of magical secret for financial success, all three were tied to things beyond what I was writing in the newsletter,” Ryan writes. “The biggest subscription spike of the year came after I announced I was joining the Sidechannel Discord network. The other two were when I offered coupons. People fucking love coupons.”
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
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           <tbody>
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             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="550">
              <a class="image-link" rel="nofollow ugc noopener" style="border: none; display: block; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/921625a8-cd3b-4438-af06-c44363049027_1200x76.png","fullscreen":null,"height":70,"width":1100,"resizeWidth":null,"bytes":10471,"alt":null,"title":null,"type":"image/png","href":null}' height="35" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F921625a8-cd3b-4438-af06-c44363049027_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Joel Hansen
         </a>
         of
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Personal Brand Brief
         </a>
         , a Substack about how to start and grow a personal brand, also celebrated a one-year milestone, this time with a reflection post that offered three main lessons from the past year:
        </p>
        <div class="embedded-post-wrap" style="font-size: 16px; line-height: 26px; text-align: center;">
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          <div class="embedded-post-header" style="align-items: center; border-bottom: 1px solid rgba(204, 204, 204, 0.6); display: flex; font-size: 16px; height: 28px; justify-content: flex-start; line-height: 26px; margin-bottom: 20px; padding-bottom: 20px;">
           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F04e823b5-530a-4395-afa0-e73ae7aabbcf_300x300.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1n1sTF:bFvw0Ii2GXIEB0neqbt-Z5JEphtI5MlOz410nvyZTmc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 3px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 550px; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            Personal Brand Brief
           </span>
          </div>
          <a class="embedded-post-title" rel="nofollow ugc noopener" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           🎉 1 Year of Writing the Personal Brand Brief
          </a>
          <div class="embedded-post-body" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'Spectral', serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 400; line-height: 1.6; margin-bottom: 16px;">
           Hey Newsletter Fam. You’re joining 18,500+ founders &amp; entrepreneurs curious about building an online voice. If you enjoy reading the Personal Brand Brief, forward it to a friend. ✉️ A year ago, the Personal Brand Brief was born. Kinda crazy. Because I almost didn’t start it in the first place…
          </div>
          <a class="embedded-post-read-more" rel="nofollow ugc noopener" style="border: 1px solid rgba(204, 204, 204, 0.6); border-radius: 4px; box-sizing: border-box; color: #1a1a1a; display: inline-block; font-size: 15px; font-weight: 500; line-height: 16px; margin-bottom: 16px; padding: 10px 16px; text-decoration: none;">
           Read more
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          <div class="embedded-post-meta" style="color: #767676; font-size: 14px; line-height: 26px;">
           a month ago · 3 likes · Joel Hansen
          </div>
         </div>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One takeaway:
         <strong>
          Listen to your audience
         </strong>
         .
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         “Understand what they expect from you and deliver upon it,” he writes, adding that it’s important to “respect their time and make your content worth their time. Writing concisely and saying more in less has become my guiding light for the coming year.”
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="550">
              <a class="image-link" rel="nofollow ugc noopener" style="border: none; display: block; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/edffc8bf-1e9a-4a8d-b92b-ef598b896364_1200x76.png","fullscreen":null,"height":70,"width":1100,"resizeWidth":null,"bytes":10471,"alt":null,"title":null,"type":"image/png","href":null}' height="35" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fedffc8bf-1e9a-4a8d-b92b-ef598b896364_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Finally, for those wondering less about strategic successes than romantic ones,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Randa Sakallah
         </a>
         of New York dating publication
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Hot Singles
         </a>
         wrapped up a year in the matchmaking game with a post highlighting how 2021’s slate of singles fared in the dating game:
        </p>
        <div class="embedded-post-wrap" style="font-size: 16px; line-height: 26px; text-align: center;">
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          <div class="embedded-post-header" style="align-items: center; border-bottom: 1px solid rgba(204, 204, 204, 0.6); display: flex; font-size: 16px; height: 28px; justify-content: flex-start; line-height: 26px; margin-bottom: 20px; padding-bottom: 20px;">
           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa7c6422b-2b02-4633-86d8-9a57fe3da0ad_160x160.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1n1sTF:bFvw0Ii2GXIEB0neqbt-Z5JEphtI5MlOz410nvyZTmc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 3px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 550px; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            hotsingles.nyc 🥵👤🗽
           </span>
          </div>
          <a class="embedded-post-title" rel="nofollow ugc noopener" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           Hot Singles Wrapped
          </a>
          <div class="embedded-post-body" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'Spectral', serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 400; line-height: 1.6; margin-bottom: 16px;">
           hey hotties! hot singles began as a half-baked scheme to find romantic partners for myself and my friends. i sent out the first email to 70 people on december 18, 2020. now, a year later, the audience has grown to nearly 3000 subscribers. it’s been written up in…
          </div>
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           Read more
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           12 days ago · randa
          </div>
         </div>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One takeaway:
         <strong>
          Dating is … dating
         </strong>
         . Out of 55 hot singles profiled, there resulted 45 first dates, 15 first kisses, six flings, and one power couple.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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              <a class="image-link" rel="nofollow ugc noopener" style="border: none; display: block; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/d42e3d1d-97df-4def-ab13-785ad6ec2d0e_1200x107.png","fullscreen":null,"height":98,"width":1100,"resizeWidth":null,"bytes":10607,"alt":null,"title":null,"type":"image/png","href":null}' height="49" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_550%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fd42e3d1d-97df-4def-ab13-785ad6ec2d0e_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1n1sTF:ZpfPnPyHWBluCBjdpY0LoQqLjcU5sSDw14eB6nMUJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100%; vertical-align: middle; width: auto;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
         <em>
          Are you reflecting on a milestone in the life of your Substack publication, and writing about what you’ve learned? Send us a note about it at
          <strong>
           milestone@substackinc.com
          </strong>
          , and we’ll consider it for a future milestone post roundup (just make sure your post is available to free subscribers). We’re most interested in writing that shares strategic insights and advice that might be helpful to other Substack writers.
         </em>
        </p>
       </div>
      </div>
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