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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS:A Google Maps gaffe.
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                  July 20, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Two things are launching today: Jeff Bezos (on a space shuttle) and a new section from The Hustle called Around the Web. It’s awesome, it’s random, and we really hope you enjoy it.
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             Today’s rundown:
            </p>
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             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Spacezos.
              </strong>
              Bezos’ journey to space.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Toying around.
              </strong>
              How brick ’n mortar toy stores are staying relevant.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               OpenStore.
              </strong>
              Keith Rabois’ new $250m project.
             </li>
            </ul>
            <p style="font-size: 16px; line-height: 20px; padding-bottom: 12px; margin: 0px;">
             Let’s do it.
            </p>
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               The big idea
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               <img alt="Bezos in space" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbezos_in_space.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5nxU:mgidXgDjS9oVxAetePiV1yDVH79ZRoyBiz6LzKaMe2k" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 3px 0px;">
                How Jeff Bezos got to space
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Later today, former Amazon CEO Jeff Bezos will fly to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 space
                </a>
                on a rocket built by his company Blue Origin.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He’ll be accompanied by his brother Mark, along with the youngest (Oliver Daemen, 18) and oldest (Wally Funk, 82) space travelers in history.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The journey will last just 11 minutes...
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But it took more than 2 decades to get there
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Bezos started Blue Origin in 2000 with a mission to “preserve the Earth” by going “to space to tap its unlimited resources and energy,” per author
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Brad Stone
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, for the majority of Blue Origin’s existence, the space project was fairly strapped for funding.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Using Amazon as a model, Bezos kept a tight lid on expenses. For years, he wanted to limit Blue Origin’s head count to ~70 people, believing constraints lead to innovation.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 While Blue Origin pinched pennies…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Elon Musk founded SpaceX in 2002 and put up
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $100m
                </a>
                of his own PayPal fortune to fund the project.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even though it was founded later, SpaceX launched its first rocket into space 7 years before Blue Origin (
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 2008
                </a>
                vs.
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 2015
                </a>
                ).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While SpaceX made headlines for its space innovations, Blue Origin plodded along in relative silence, making much less headway in the space economy that could be worth
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $1T+
                </a>
                in annual sales by 2040.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Frustrated by the progress…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Bezos opened his wallet in April 2017, announcing he would sell
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $1B
                </a>
                a year in Amazon stock to fund Blue Origin.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2017, SpaceX had 5x as many employees as Blue Origin (5k to 1k); today, it is ~3x the size (
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 9.5k
                </a>
                to 3.5k).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, of course, the most serious sign of Bezos’ new focus is his decision to fly today.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A wild guess: Bezos returns from space as CEO of Blue Origin. And spends the rest of his days getting back at Elon for this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tweet
                </a>
                :
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               SNIPPETS
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                 COVID fears:
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                The Dow fell 726 points (
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                ) on Monday, its worst trading day since October. A wave of COVID infections -- from the Delta strain -- is giving investors pause.
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                 Inevitable:
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                CNN will launch its own streaming service in 2022. It will be called -- you guessed it --
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                 CNN+
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                .
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                 Beyond COVID
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                : Moderna
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                 wants
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                to make mRNA vaccines into a big business.
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                 Chill Pill:
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                A theoretical physicist
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                 believes
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                a pill that lowers body temperature could extend human life.
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                 Rules of Attraction
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                : An Italian museum
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                 uses tech
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                to track how people are looking at art.
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                 Peloton Goes Gaming
                </strong>
                : The fitness giant
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                 plans
                </a>
                to launch an in-app game as an alternative to instructor-led classes.
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          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Toy Store-y
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Lego people" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flego_people.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5nxU:mgidXgDjS9oVxAetePiV1yDVH79ZRoyBiz6LzKaMe2k" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The modern brick-and-mortar toy store is all about experiences
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the store’s jingle, Toys R Us kids may not have wanted to grow up -- but the business model of toy stores has.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Digital and immersive experiences are now the new norm.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Michael Brown, partner and retail lead at consulting firm Kearney, recently
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 told
                </a>
                <em>
                 Retail Dive
                </em>
                that there are 3 types of stores that sell toys:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Points of commerce
                 </strong>
                 (Walmart, Target)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Brand builders
                 </strong>
                 (Lego, Funko)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Experience centers
                 </strong>
                 (Camp)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Big-box department stores...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … satisfy many needs, so there’s always a draw. But big-box toy stores -- like Toys R Us, which
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 filed
                </a>
                for Chapter 11 in 2017 -- only tend to do well around the holidays.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To be relevant year-round, toy stores need to think experientially. A few examples:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Photo-friendly
                 <strong>
                  Funko
                 </strong>
                 stores in Los Angeles and Everett, Washington, let shoppers build custom Pops! Figures, resulting in
                 <a style="color: #d62829; text-decoration: none;">
                  lines
                 </a>
                 around the block.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Newer
                 <strong>
                  Lego
                 </strong>
                 stores have seasonal displays, augmented reality experiences, and customizable figures. Lego will expand this store model to 100 locations by 2022.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Dick’s Sporting Goods’
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  House of Sport
                 </a>
                 concept has rock climbing walls and batting cages.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 British bookseller
                 <strong>
                  Mr. B’s
                 </strong>
                 tried a “
                 <a style="color: #d62829; text-decoration: none;">
                  reading spa
                 </a>
                 ” with tea and cake.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 At London’s
                 <strong>
                  House of Vans
                 </strong>
                 , you can
                 <a style="color: #d62829; text-decoration: none;">
                  BMX or skate
                 </a>
                 .
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now pour one out for Toys R Us to this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 extremely somber cover
                </a>
                of its jingle.
               </p>
              </td>
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             <tr>
              <td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Shopify, Ecommerce
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="shopping cart" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FOpenStore.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5nxU:mgidXgDjS9oVxAetePiV1yDVH79ZRoyBiz6LzKaMe2k" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                OpenStore is rolling up the rebels
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Shopify has long said they’re “arming the rebels” against Amazon. Now, the Miami-based startup
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 OpenStore
                </a>
                wants to roll these stores up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Co-founded by Keith Rabois (a VC and Miami’s favorite hypeman this side of DJ Khaled), OpenStore
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 raised
                </a>
                a $30m Series A valuing the firm at ~$250m.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Similar to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Amazon
                </a>
                roll-ups, consolidation allows OpenStore to automate customer support and shipping, and unlock volume discounts.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 OpenStore uses an algorithm to avoid bidding wars
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The startup has a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 3-step
                </a>
                process to generate offers for merchants:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Step 1:
                 </strong>
                 Merchants apply online, sharing their Shopify login credentials
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Step 2:
                 </strong>
                 OpenStore’s algorithm reviews sales, inventory, and other data
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Step 3:
                 </strong>
                 The technology comes up with an offer by the next business day
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                OpenStore reminds many analysts of another company Rabois co-founded:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Opendoor
                </a>
                , which uses algorithms to purchase homes (and shares a
                <em>
                 very
                </em>
                similar naming convention).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Imitation is the sincerest form of flattery
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                OpenStore plans to launch a consumer-facing product to centralize the shopping experience across its merchants, which sounds a lot like… Amazon.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to Rabois, all products are welcome, from furniture to ice cubes for soup.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Time will tell if OpenStore will succeed in its own right, but at the very least, it should give the serial VC a chance to cash out quickly and move on to his next hypeman project.
               </p>
              </td>
             </tr>
             <tr>
              <td>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1m5nxU:Pgdqvd4OxQudhmBn7yrs-SbkaWXvaCwm2qmgA2Vntvw" width="30"/>
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             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr class="zephyr-syntax">
              <td class="h2020 ignore-defaults" style="padding: 5px 4px 0px;">
               <p style="font-size: 13px; line-height: 130%; font-family: Helvetica, sans-serif; margin: 5px 0px 10px;">
                <em>
                 (A grab bag of awesome, random ✨ stuff ✨ from around the web)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 5px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 💫 Cure boredom:
                </strong>
                Type in a word or phrase on
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 yarn.co
                </a>
                and get clips from countless movies and TV shows where it’s used.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ⛰️ Wild story:
                </strong>
                Google Maps was reportedly directing people off cliffs in a Scottish mountain range. Thankfully, the route was
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 fixed
                </a>
                before anyone got hurt.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🆒 That’s cool:
                </strong>
                One Trendster worked with local artists to open a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 3D illusion gallery
                </a>
                that saw
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 12k+
                </a>
                customers over the last year, including
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Michael Bublé
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🤯 Wait, what:
                </strong>
                There’s a TikTok account where someone
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 flawlessly mimics
                </a>
                the complex dance moves of fellow TikTokers… with their fingers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🗓️ On this day:
                </strong>
                The
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 moon landing
                </a>
                . Yes, that happened on this day in 1969 and still baffles our brains whenever we look up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 15px;">
                <strong>
                 📜 Quote:
                </strong>
                “Procrastinators: Leaders of tomorrow.” -- Unknown genius
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 0px;">
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               TRENDS
              </td>
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               <center>
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                </a>
               </center>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Our most popular market insights from last week...
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are 3 of the spiciest signals from our last Trends newsletter --
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Pet Health:
                  </strong>
                 </a>
                 This juggernaut of an industry kept barreling through COVID because your pup doesn’t know what a pandemic is. People spent almost $100B on gourmet kibble, pet wearables, and doggy day care in 2020.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Skin Care:
                  </strong>
                 </a>
                 It’s definitely self-care. Naturally, Google search volume for skin care chemicals like AHA, BHA, and niacinamide are sharply on the rise. Along with some sweet, low-key serum niches. We dive much deeper.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Age Tech:
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