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PLUS: The chicken sandwich war. Brought to you by The Hustle together with Monogram.
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January 21, 2021
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TOGETHER WITH
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President Joe Biden and Vice President Kamala Harris were sworn into office yesterday. The real winner, though, was Amanda Gorman.
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The Big Idea
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How will the Biden administration deal with tech?
</h2>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
President Biden will have his hands full in coming days as he wrestles with a slate of executive orders and an ongoing pandemic -- but some of the most pressing questions concern Big Tech.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Here’s a breakdown of key issues, per
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
<em>
CNET
</em>
</a>
:
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Antitrust regulation
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
Facebook
</a>
and
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
Google
</a>
are already facing antitrust action.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
After
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
suspending
</a>
President Trump from their platforms following the storming of the US Capitol, big tech companies are under increased scrutiny. For his part, Biden seems to favor more regs than breakups.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In a speech on
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
Tuesday
</a>
, the Justice Department’s outgoing antitrust chief supported a House Democrats’ proposal to disallow any company with a 50% market share from making an acquisition in the same industry.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Section 230
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Both major US parties want changes to the decades-old Section 230, which provides tech companies with liability protection for content on their platforms.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s for different reasons, though:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Democrats
</strong>
want the companies to moderate the platforms or be held liable
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Republicans
</strong>
want to penalize companies for censoring content
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Biden has said Section 230 should be revoked. Both Twitter and Facebook have said they want it
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
updated
</a>
, too… so we may see changes here, potentially to the detriment of
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
startups
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Net neutrality
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As a senator, Biden did not co-sponsor legislation related to net neutrality -- the idea that all internet traffic should be treated equally.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But
<em>
CNET
</em>
notes that the issue is popular among Democratic leaders, and going against it would defy a core principle of the party.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Rural broadband
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A key economic goal is to rebuild America’s middle class, a task Biden calls “the moral obligation of our time.” To achieve this goal, he supports a
<strong>
$20B
</strong>
investment in rural broadband.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
China trade war
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Biden will also have to decide what to do with executive orders on TikTok and bans on various Chinese apps.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Expect a more confrontational approach, especially after the outgoing administration just labeled China’s treatment of its Uighur population “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
genocide
</a>
” (a position Biden agrees with).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Tech and immigration
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Biden has “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
promised
</a>
to increase the number of visas for ‘permanent, work-based immigration’ and eliminate limits on employment-based green cards by country.” As president, he can strike down many of Trump’s most restrictive executive orders.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 12px; text-transform: uppercase;">
Snippets
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Will vaccines get the Prime treatment?
</strong>
The head of Amazon’s consumer business (Dave Clark) sent an open
<a style="color: #d62829; text-decoration: none;" target="_blank">
letter
</a>
to President Biden, offering to help with the vaccine rollout.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Saved by the bell:
</strong>
Anthony Levandowski -- the “thieving tech bro” and former Google engineer sentenced to prison for stealing trade secrets --
<a style="color: #d62829; text-decoration: none;" target="_blank">
received
</a>
a last-minute pardon from Trump.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Jack Ma makes an appearance:
</strong>
After not being seen publicly for months, the Alibaba founder
<a style="color: #d62829; text-decoration: none;" target="_blank">
appeared
</a>
on a video, saying, “We’ll meet again after the epidemic is over.” Alibaba stock jumped 8.5% after the clip aired on Wednesday.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
LG hangs up on itself:
</strong>
The company’s smartphone business -- yes, that exists -- is likely to shut down or go up for sale after
<a style="color: #d62829; text-decoration: none;" target="_blank">
losing
</a>
~$4.5B over the last five years.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Netflix says, ‘I’m feeling lucky.’
</strong>
Do you spend more time debating which shows to watch than actually watching shows? If so, you’ll be happy to know Netflix
<a style="color: #d62829; text-decoration: none;" target="_blank">
confirmed
</a>
the release of a “Shuffle Play” button in the first half of 2021.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
BlockRock?
</strong>
<a style="color: #d62829; text-decoration: none;" target="_blank">
BlackRock
</a>
-- the world’s largest asset manager, with $7.8T of assets under management -- may roll out funds that invest in Bitcoin futures.
</li>
</ul>
<div style="display: none;">
</div>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Live Streaming
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img alt="Transmit.Live ad" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTransmit_Live.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
</td>
</tr>
<tr>
<td>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
A sample Transmit.Live ad during a pro tennis match (Source: Transmit Live via WSJ)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Transmit widens the streaming landscape with its picture-in-picture ad platform
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you watch live sports, you know that ads of all shapes and sizes find their way onto the screen during the less-than-exciting parts of a contest.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Depending on the platform, these ad formats have come to be known as picture-in-picture, picture-by-picture, or -- our personal favorite -- double-box.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Recently, startup Transmit.Live raised $7m to bring these ads to live streaming video.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
The company wants to capture early market share
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Transmit offers media management and analytics services and can
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
generate
</a>
ad inventory during unplanned live breaks. It inked deals with ViacomCBS and the NHL, along with alternative broadcasters like FloSports and Esports platform Super League Gaming.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Impressively, Transmit has quadrupled revenue annually since 2018 and is on track to bring in $40m in 2021.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s not alone. Amazon’s Twitch and networks like Fox Sports already offer the picture-in-picture format, seen during creator streams and NFL, MLB, and NASCAR broadcasts.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Still, live-streamed TV is on a hot streak...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… and the space will likely see massive growth in the coming years:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #d62829; text-decoration: none;" target="_blank">
eMarketer
</a>
expects 154.4m live-video viewers in 2021, up from an estimate of 126.7m in 2019
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Ad
<a style="color: #d62829; text-decoration: none;" target="_blank">
spending
</a>
on smart TVs could hit $18.3B by 2024, up from $8.1B in 2020
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The ads work, too. Transmit
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
notes
</a>
that after viewing picture-in-picture ads, 94% of viewers recall featured brands, and 74% recall specific messaging.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Unfortunately for consumers, this likely means one thing: more ads.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
SPONSORED
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmonogram_native.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Monogram is bringing surgical robots and 3D-printed custom implants to market
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They’ve already raised $16.7M from 3 successful financing rounds -- and this round, they've already scored $1.6M (in just 5 days).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Click here to invest in Monogram’s newest round
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Why is this such a cool opportunity?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Because they’re making one of The Hustle’s favorite moves: Injecting modern-day problem-solving into a traditionally slow-moving industry.
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Every
<a style="color: #d62829; text-decoration: none;">
Monogram orthopedic
</a>
is custom 3D-printed, which allows them to be more fitting, accurate, and stable (Generic knee had up to 270% more movement and generic hip had up to 634% more movement than Monogram's)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Their
<a style="color: #d62829; text-decoration: none;">
robotic surgical assistants
</a>
use machine learning and advanced artificial intelligence to avoid soft tissue, making for less invasive surgeries
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
They built a 350 sq. st. cadaver (yes,
<em>
that
</em>
kind of cadaver) lab in Austin to perfect their products
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Monogram
</a>
expects its first revenue in 2021 with 2 active distributors and 8 patent applications currently awaiting approval.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Get in on their round today and score 5% bonus shares when you invest $5,000+
</strong>
<strong>
and
</strong>
<strong>
10% bonus shares when you invest $10,000+
</strong>
.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
View their StartEngine →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Snap Money
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img alt="pumpkin explosion" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpumpkin_explosion.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Z7p:nVNn24gEbUufC4-UBX8dSQCH6AuMMv3nff-b2GeB3ek" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
</td>
</tr>
<tr>
<td>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Cam Casey blowing up a pumpkin with a Coke bottle... Sure, why not? (Source: YouTube)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Snap’s plan to beat TikTok: Pay people millions
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In November 2020, Snap -- the $76B social media firm -- announced Spotlight, a new feature that would dole out $1m a day as an incentive for Snapchatters to make viral videos.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For years, Snap has focused on private communications and eschewed the virality of other platforms (Spotlight doesn't have like and follower counts).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
However, the rise of TikTok has completely changed the equation.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Snap is attracting leading talent from other platforms…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… but also just regular people.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A recent article from the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<em>
New York Times
</em>
</a>
highlights some pretty crazy money-making stories:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
TikTok star Cam Casey has been posting his stunts -- like blowin’ up Coke bottles -- on Spotlight. Sometimes, he’ll grind out 120 videos a day, hoping to catch a viral wave and get paid. To date, he’s pulled in
<strong>
$3m
</strong>
!
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A merchandising associate at Lowe’s posted a video of her sister deep frying a turkey that popped and earned her
<strong>
$500k.
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
An 18-year-old high schooler has earned
<strong>
$1m
</strong>
from unboxing vids.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
More TikTok talent has jumped onto Spotlight
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But as more Snap creators eat from the pie, the payouts are already falling.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Can Snap turn these viral moments and big payoffs into actual careers?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“For Spotlight to succeed, it can’t just pay creators, it must also bestow fame,” writes the
<em>
NYT
</em>
’s Taylor Lorenz. “Followers are their own type of currency, and in some ways just as valuable as dollars.”
</p>
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By
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Transforming this data into a science-backed action plan with recommendations for changes to your nutrition, exercise, and lifestyle
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Chicken fact(s) of the day
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<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 4px 5px 10px;">
KFC, Shake Shack, and Mickey D’s 🐔 (Source: the respective food chains)
</p>
</td>
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<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Chicken is blowing up.
</strong>
In the year through November 2020, there were 213 chicken sandwich announcements across America’s top restaurant and convenience chains, up 22% YoY, according to the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
<em>
Wall Street Journal
</em>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some recent chicken sandies you may have seen or eaten:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Shake Shack
</strong>
’s Korean-style iteration
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
McDonald
</strong>
’s chicken McGriddle
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
KFC
</strong>
’s new “best chicken sandwich ever” (we’re calling false advertising here)
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Fast-food burgers actually still outsell chicken sandwiches 3-to-1. However, America’s broader dietary habits have skewed toward poultry since the early ’90s, with 1.4B more units of chicken sold than beef last year.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Chicken looks to be the future of fast food: It’s less costly than beef, which appeals to budget-conscious consumers. But restaurants do have to install new equipment to batter the chicken fillets.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The rise of chicken really shouldn’t surprise anyone... we all knew it was getting real when KFC released the Double Down monstrosity in
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
2013
</a>
:
</p>
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<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Bacon and cheese sandwiched between 2 deep-fried chicken cutlets… just how Mother Nature planned it (Source: Wikipedia)
</p>
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3 years, 3 months ago - news@thehustle.co
PLUS: The chicken sandwich war. Brought to you by The Hustle together with Monogram. January 21, ...