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See what’s got us talking this February.
&nbsp
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Brandbeat
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Welcome to the February edition of Brandbeat. This month, we’ve got the antidote to confusing and complicated creative briefs; predictions on where we see creative content heading in 2022, and an on-demand panel discussion on the new norm of retail with our friends at Salesforce, inriver, and Coveo. Check out the full rundown for February below.
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7 elements you must include in an effective creative brief (with examples)
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<td class="" style="font-size: 14px; line-height: 24px; font-family: 'light FF DIN', Roboto, Helvetica, Arial, sans-serif; color: #334E5C; text-align: left; padding-bottom: 30px;">
From waffling wall-of-texts via email to jargon-heavy docs of ‘key messaging’, we’re sure you’ve seen your fair share of creative briefs. All too often they bring confusion rather than clarity, leaving designers scratching their heads and marketers frustrated that the end result was "
<em style="">
not what I briefed
</em>
".
<br/>
<br/>
While a great creative brief has no set formula, there are certainly elements that should always be included. So before you tackle your next brief, follow our best practices—and quality examples—below.
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Explainer: Digital Brand Templates
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How to create high-quality, on-brand digital imagery in minutes—no design skills required.
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<img alt="On-demand webinar" class="w100pc" height="220" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1002093%252F10bfb6b2-6ac1-403a-97cb-96544f1d98b5%252Fpreview.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyJ9:1nNCu4:y6Hdfth4-D3-CCjuPMzOKHqrXAuePisONyd8HwPtqBs" style="display:block;border-top-left-radius:6px;border-top-right-radius: 6px;" width="315"/>
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Webinar: Adapt your digital experiences in the new retail reality
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Tune into this webinar with experts from Salesforce, inriver, Coveo and Bynder to hear how your brand can succeed in a rapidly changing retail industry.
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Watch on-demand
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“ Globally, we have 22 different markets actively using Bynder. The platform has become a full pillar within our digital architecture, operating as our ‘single source of truth’ for all digital assets. ”
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Michelle McKernan
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Global Performance Marketing, Rich’s
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Bynder's 2022 creative content crystal ball
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How Rich’s Products transformed their brand with Bynder's Digital Asset Management
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A short guide to enterprise content management
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Testimonials
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“ Bynder's platform is very customizable to your company's needs and offers users multiple ways to find the assets they're looking for. Overall, this is a huge improvement from our previous provider, and our users have echoed the same remarks. ”
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2 years, 2 months ago - hello@bynder.com
Bynder Brandbeat: 7 steps to a successful next creative brief
See what’s got us talking this February. ...