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   Today I 
wanted to walk you through the logical reasoning...‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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             <div style="font-size: 12px; line-height: 1.2; font-family: Arial, 
Helvetica Neue, Helvetica, sans-serif; color: #231F20; mso-line-height-alt: 
14px;">
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                Happy 
Sunday! Sid here from Circle. 👋
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                As 
you know, the opportunity to get
                <a rel="noopener" style="text-decoration: underline; 
color: #0068A5;" target="_blank">
                 Circle’s One-time Black Friday deal
                </a>
                (and 
get all of the valuable bonuses that come with the bundle!) is ending 
tomorrow night.
                <br/>
                <br/>
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
                <strong>
                 And today, I wanted to quickly walk you through the logical 
reasoning for why we put together this bundle to help you create your 
community with Circle.
                </strong>
                <br/>
                <br/>
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                The 
Circle team and I currently spend a lot of our time thinking about how we 
can give our creators + customers the best chance to succeed as they launch 
their communities.
                <br/>
                <br/>
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
                Ultimately, one of our guiding principles that we share with 
everyone is is that you should find opportunities where you can:
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: break-word; 
font-family: Arial, Helvetica Neue, Helvetica, sans-serif; mso-line-height-alt: 
17px; margin: 0;">
               <span style="font-size: 14px;">
                1 - Take calculated 
chances that have a very high upside (for example, the upside could be 
strong financial outcomes or major quality of life improvements.)
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                <br/>
                2 
- Remove as much of the risk as possible
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                If 
you can find opportunities where you have high upside, with very little 
risk, you’ll win in the long term.
                <br/>
                <br/>
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                With 
Circle’s Black Friday deal, we’ve intentionally created that type of 
opportunity.
                <br/>
                <br/>
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
                <strong>
                 Let’s start by talking about the upsides of creating your 
community. You can:
                </strong>
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <ul>
               <li style="font-size: 14px; line-height: 1.2; mso-line-height-alt: 
17px;">
                <span style="font-size: 14px;">
                 <strong>
                  Charge directly for your 
community or membership.
                 </strong>
                 It can turn into a real part of your 
business, or even help elevate the value of what you’re offering indirectly 
— like courses, memberships, coaching groups, shared interest groups, 
etc.
                 <br/>
                 <br/>
                </span>
               </li>
               <li style="font-size: 14px; line-height: 1.2; mso-line-height-alt: 
17px;">
                <strong style="font-size: 14px; background-color: transparent;">
                 Become 
the go-to source &amp; authority in your space.
                </strong>
                <span style="font-size: 14px; background-color: transparent;">
                 When you have a 
community, you become a connector. And you attract unique opportunities and 
people.
                 <br/>
                 <br/>
                </span>
               </li>
               <li style="font-size: 14px; line-height: 1.2; mso-line-height-alt: 
17px;">
                <strong style="font-size: 14px; background-color: transparent;">
                 Truly
 help people and build real relationships.
                </strong>
                <span style="font-size: 
14px; background-color: transparent;">
                 We all want to feel belonging. You 
can provide that. But you can also help people get better outcomes.
                 <br/>
                 <br/>
                </span>
               </li>
               <li style="font-size: 14px; line-height: 1.2; mso-line-height-alt: 
17px;">
                <strong style="font-size: 14px; background-color: transparent;">
                 Differentiate 
your brand
                </strong>
                <span style="font-size: 14px; background-color: 
transparent;">
                 — a community is an unfair advantage. It's one of the best 
way to stand out in a crowded world. Your community is about the 
people.
                 <br/>
                 <br/>
                </span>
               </li>
               <li style="line-height: 1.2; font-size: 14px; mso-line-height-alt: 
17px;">
                <span style="font-size: 14px;">
                 <strong>
                  Add more value to your other 
offerings.
                 </strong>
                 Whether you're coach, creator, community organize, or 
running a membership — offering a community makes it easier to deliver real 
results.
                 <br/>
                 <br/>
                </span>
               </li>
               <li style="line-height: 1.2; font-size: 14px; mso-line-height-alt: 
17px;">
                <span style="font-size: 14px;">
                 <strong>
                  Your members can help
                  <em>
                   <strong>
                    each other.
                   </strong>
                  </em>
                 </strong>
                 This is the difference 
between an audience and a community.
                </span>
               </li>
              </ul>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                There 
are so many huge, life-changing upsides.
                <br/>
                <br/>
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <em>
                <span style="font-size: 
14px;">
                 And in true Circle fashion, we’ve removed almost all of the 
risk.
                </span>
               </em>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 Yes, you’ll have to invest the time to create your community. You’ll 
have to take action—and you’ll have to put in the work. It’s a 
commitment.
                </span>
               </strong>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                But 
otherwise, in our best effort to make creating your community accessible 
for everyone, we’ve removed virtually all of the risks.
               </span>
              </p>
              <ul style="font-size: 12px;">
               <li style="line-height: 1.2; font-size: 14px; mso-line-height-alt: 
17px;">
                <span style="font-size: 14px;">
                 We’ve added a full 30-day, 100% money 
back guarantee.
                </span>
               </li>
               <li style="line-height: 1.2; font-size: 14px; mso-line-height-alt: 
17px;">
                <span style="font-size: 14px;">
                 We’ve offered these bonuses for free 
with our Professional plan, which is $79/month. A valuable community should 
pay for itself almost immediately.
                </span>
               </li>
               <li style="line-height: 1.2; font-size: 14px; mso-line-height-alt: 
17px;">
                <span style="font-size: 14px;">
                 You’ll get unique, white-glove help 
—including things like live office hours, 1-on-1 onboarding sessions, our 
favorite books, access to our customer community, expert interviews with 
some of our most successful community leaders.
                </span>
               </li>
              </ul>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 20px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 24px; margin: 0;">
               <span style="font-size: 20px;">
                As a 
reminder, here’s what you get when you grab Circle’s Professional plan, 
before the doors close tomorrow (Monday) at 11:59 PM Eastern Time:
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: break-word; 
font-family: Arial, Helvetica Neue, Helvetica, sans-serif; mso-line-height-alt: 
14px; margin: 0;">
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 🏅Bonus #1: A 1-on-1 onboarding &amp; strategy session with the 
Circle team.
                </span>
               </strong>
               <br/>
               <br/>
               <span style="font-size: 14px;">
                You can 
use this opportunity to get specific feedback on your community setup, see 
examples of other successful communities running on Circle, or just ask 
questions about your specific use-case.
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 📚Bonus #2: Copies of two of our favorite books, Get Together by 
Bailey Richardson, Kevin Huynh &amp; Kai Elmer Sotto, and Buzzing 
Communities by Richard Millington.
                </span>
               </strong>
               <br/>
               <br/>
               <span style="font-size: 14px;">
                One of the best ways to share ideas with others? 
Gift them your favorite books. As a new community-builder, you can't go 
wrong with either of these two reads. You'll receive them as a gift, 
complimentary when you snag our Black Friday deal.
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 ❤️Bonus #3: Access to our own private customer community at 
Circle.
                </span>
               </strong>
               <br/>
               <br/>
               <span style="font-size: 14px;">
                Get extra 
perks like access to new features before we roll them out, the ability to 
hire Circle experts to help you with your community, and resources that are 
exclusive to the community. Connect with thousands of others on the same 
journey as you.
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 🎥Bonus #4: 12 Months of Behind-the-scenes expert interview series 
with Circle’s top community-builders.
                </span>
               </strong>
               <br/>
               <br/>
               <span style="font-size: 14px;">
                We go deep into topics like finding your initial 
founding members, creating a paid membership community, and more. You'll 
get access to three expert interviews to start, and then one every month, 
for the next 12 months.
               </span>
               <br/>
               <br/>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 🙋🏻Bonus #5: 6 weeks of live group office hours.
                </span>
               </strong>
               <br/>
               <br/>
               <span style="font-size: 14px;">
                Come with your questions! Sometimes you just want 
to know that you can get some extra help as you go. With Circle's weekly 
office hours, you can come get help from the Circle team directly. Whether 
it's onboarding members, setting up your Circle community, or just general 
questions — this is a great place to find your answers.
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <br/>
               <br/>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
                --------------------------------
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
               <strong>
                <span style="font-size: 
14px;">
                 You can do this. We’ve seen it over and over and over again. And a 
couple of months from now, you’ll be grateful you did.
                </span>
               </strong>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                I’m 
so excited to see you inside of the Circle community.
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                <a rel="noopener" style="text-decoration: underline; color: #0068A5;" target="_blank">
                 If you’re ready to take advantage of 
Circle’s Black Friday deal, you can do so here.
                </a>
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
                Again, we’re closing the doors in about 24 hours on Monday at 11:59 
PM ET.
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                All 
the best,
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 14px;">
                Sid 
Yadav
               </span>
              </p>
              <p style="font-size: 14px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 17px; margin: 0;">
               <span style="font-size: 
14px;">
                Co-Founder &amp; CEO, Circle
               </span>
              </p>
              <p style="font-size: 12px; line-height: 1.2; word-break: 
break-word; font-family: Arial, Helvetica Neue, Helvetica, sans-serif; 
mso-line-height-alt: 14px; margin: 0;">
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