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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; mso-hide: all; opacity: 0; overflow: hidden; visibility: hidden; width: 0;">
           Plus: Q&amp;A with The Shade Room’s Angie Nwandu. Brought to you by The Hustle together with Wise Bread.
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                  March 01, 2021
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                 <td align="center" bgcolor="#ffffff" style="background: #ffffff; color: #bfbfbf; font-size: 15px; line-height: 20px; padding: 5px 0px; text-align: center;">
                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Somehow, it’s already March. The simulation is definitely accelerating.
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               The big idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Chemicals are used widely in activewear. Meet the startups creating natural alternatives.
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s a question: Is “activewear” an actual thing or just the fashion industry playing marketing jujitsu by mashing together 2 words?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As it turns out, it’s an actual thing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But to create the sweat-wicking and quick-drying effect on your yoga gear, textile manufacturers treat the fabric with potentially hazardous
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 chemicals
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Enter Evolved By Nature (EBN)…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … a “green chemistry” startup offering an all-natural alternative for activewear treatment. EBN has raised
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $51m
                </a>
                from investors including retail giant Chanel, according to
                <em>
                 Business of Fashion
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s flagship product is liquid silk -- literally, liquified silk material -- which is “biodegradable, sustainable… and usable in clothes, bed linens, furniture upholstery, personal care products, and skincare.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Will it sell in the market, though?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Fashion brand Adore Me is about to find out
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Vogue Business
                 </em>
                </a>
                , the lingerie company just launched
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Gentrue
                </a>
                , an activewear brand that “dips” its fabric in EBN’s liquid silk.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Gentrue will start by selling a line of leggings and tops with all of the same activewear properties we’ve come to love while not going to yoga studios during the pandemic.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The brand came out of Adore Me’s incubator program and -- if successful -- could pave the way for wider uptake of liquid silk.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 It will be an uphill battle
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The fashion industry has a long-established global supply chain that uses chemicals for all types of applications: dyeing, texture maintenance, shrinkage, antimicrobials.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, consumer demand for environmental, social and corporate governance (ESG) standards in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 fashion
                </a>
                -- like most industries -- are on the rise.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <em>
                 Vogue
                </em>
                , other startups attacking the problem include Green Theme Technologies, Dimpora, Huue, Checkerspot, Colorifix, and Beyond Surface Technologies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you see “
                <em>
                 natural
                </em>
                activewear” become a thing in the future, it’ll probably be an actual thing and not some marketing ploy.
               </p>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
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               Snippets
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Amazon calls itself the Everything Store
                 </strong>
                 … so it makes sense that the ecomm giant now owns the right to broadcast the NFL’s Thursday Night Football game as part of the league’s new TV
                 <a style="color: #d62829; text-decoration: none;">
                  deals
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Facebook's new app (BARS) is a TikTok clone
                 </strong>
                 targeting hip-hop artists. The
                 <a style="color: #d62829; text-decoration: none;">
                  app
                 </a>
                 encourages collaboration and sharing, and can "automatically suggest rhymes" as users write out lyrics. Sure, why not?!
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Facebook fine:
                 </strong>
                 This BARS app better start making some money because a judge just approved a
                 <a style="color: #d62829; text-decoration: none;">
                  $650m
                 </a>
                 class action settlement against FB. Why? Its photo facial recognition feature was found to violate Illinois privacy laws.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Highlights from Warren Buffett’s
                 </strong>
                 annual Berkshire Hathaway shareholder letter
                 <a style="color: #d62829; text-decoration: none;">
                  include
                 </a>
                 : 1) a 5.4% ownership in Apple (worth $120B, which Berkshire paid $31B for); and 2) an $11B writedown on the $37B acquisition it made for industrials firm Precision Castparts in 2016.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Very creepy:
                 </strong>
                 Genetics testing startup MyHeritage created a viral marketing tool called Deep Nostalgia. Users can
                 <a style="color: #d62829; text-decoration: none;">
                  upload
                 </a>
                 old photos of loved ones and the tech “animates” them into moving images.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  **DJ Khaled voice** Another One:
                 </strong>
                 The US has
                 <a style="color: #d62829; text-decoration: none;">
                  approved
                 </a>
                 Johnson &amp; Johnson’s single dose COVID vaccine. Elsewhere, RNA tech used to create vaccines during the pandemic are being used to tackle
                 <a style="color: #d62829; text-decoration: none;">
                  malaria
                 </a>
                 .
                </li>
               </ul>
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               Busted
              </td>
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               <a style="color: #d62829; text-decoration: none;">
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Corporations are putting stiffer clawback provisions in place to deal with wrongdoings
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One of the most controversial corporate decisions in the aftermath of the 2007-08 financial crisis was made by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 AIG
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The insurance giant -- which lost $62B in Q4 2008 and received billions in a government bailout -- announced $165m worth of bonus payments in March 2009.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Amidst public outcry, a number of high-ranking AIG executives paid back the funds.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 In the decade since the crash…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … the question of “should executives still get bonuses after corporate meltdowns” persists. According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                , 93% of companies in the S&amp;P 500 have clawback policies for cash and equity bonuses in place.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, there continue to be high-profile stories of corporations not using these clawback policies when they seem warranted:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Drugmakers
                 </strong>
                 “accused of stoking the opioid epidemic” have paid fines but largely not used clawbacks
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Boeing
                 </strong>
                 paid its CEO Dennis Muilenburg a $62m bonus despite the Boeing 737 Max airplane crash tragedies
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Clawbacks are hard to pull off in courts
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To deal with this, corporations are delaying cash and equity bonuses. Sometimes, the period an employee must wait for a bonus begins after they leave a firm (to make sure no wrongdoing pops up after an exit).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <em>
                 The Economist
                </em>
                , corporates are also lengthening the “misdeeds” that are eligible for clawbacks. Before, the provisions were focused on criminal conduct but -- now -- they also take into account potential “damage to the firm’s reputation.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A notable example: Wells Fargo clawed back $69m (nice) from former CEO John Stumpf after internal investigations found he created a work environment that encouraged the opening of fake accounts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Compared to 2008 -- when it took the literal implosion of the global economy to take action -- these measures seem sensible.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
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                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
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            </table>
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          <tr>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
               SPONSORED
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 They found it! The holy grail of cash back cards is here
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It takes a lot of grit and determination to dig through the details, but those treasure seeking, credit-card-number-crunchers over at Wise Bread have done it again…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They found the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 highest paying cash back card
                </a>
                to ever hit the market.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 That's what we call hittin' pay dirt, baby!
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We're talkin’:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  A $200 bonus offer
                 </a>
                 (that's like 20% in cash back!)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 3% cash back choice on the biggies (AKA online shopping, dining, travel, or gas)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 5.25% cash back for qualified customers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A big, fat zero percent interest rate until 2022
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No annual fee
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sounds good? Sounds
                <em>
                 great
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Click that cute little button below to cash in on that
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 20% cash back bonus
                </a>
                today.
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                Cash In →
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Q&amp;A
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Angie Nwandu" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAngie_Nwandu.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How Angie Nwandu leveraged Instagram to build The Shade Room into a media empire
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Let’s play a quick game. Guess which one of these Instagram accounts has the most followers: CNN, TMZ, BuzzFeed, The Shade Room.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Answer:
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 The Shade Room
                </a>
                , which -- at
                <strong>
                 22m+
                </strong>
                followers -- has an audience nearly as big as the other 3 combined.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A bootstrapped operation
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s founder, Angie Nwandu, grew up in a foster home after her mother was killed by her father in a tragic episode of domestic violence.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Post-high school, she went to Loyola Marymount University and ended up on the path to become an accountant. She took a detour when she was admitted into Sundance Labs, a screenwriting incubator.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The decision cost Nwandu an accounting job…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … and she pivoted to find a source of income. Initially, she wanted to create a blog on Black-focused celebrity gossip -- but to avoid web development, she pivoted to Instagram.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2014, she launched The Shade Room and began sharing blog post-type stories on the photo app, a fairly new use for the platform at the time. The format exploded and Nwandu built it up to 500k followers before monetizing it (primarily through ads).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Today, The Shade Room employs 20 people
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It pulls in 8 figures in annual revenue, is profitable, and stretches across all social platforms. A key part of its success is a reliance on user-generated content that her team curates.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The Hustle
                </em>
                spoke with Nwandu to find out more about the growing media empire including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The different phases of her company
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Why she prefers staying bootstrapped
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How The Shade Room enters new platforms (e.g., Clubhouse)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Check out the full
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Q&amp;A
                </a>
                here.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
                   </a>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" width="30"/>
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               SPONSORED
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               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Frevtown_native_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
               </a>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 3 former Under Armour execs have created the world’s most comfortable denim
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you read The Hustle, you know our passion for Revtown, the revolutionary DTC jean company started by Under Armour’s ex-Head of Product, Brand, and eCommerce Ops.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s how they upended a centuries-old industry in just 3 steps:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They created an incomparable new material -- a proprietary fabric called
                 <a style="color: #d62829; text-decoration: none;">
                  Decade Denim
                 </a>
                 that’s soft and stretchy while still being strong
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They fixed everything traditional jeans do wrong by making Revtowns more
                 <a style="color: #d62829; text-decoration: none;">
                  durable, versatile, and comfortable
                 </a>
                 (while still keeping that classic denim look)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They shipped straight from their factory to cut out the middleman and lock in a super-competitive price point:
                 <a style="color: #d62829; text-decoration: none;">
                  $79
                 </a>
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Want to see what the future of denim feels like?
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                Gift yourself Revtowns →
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Controversy of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 0 0 6px; text-align: center;">
               <img alt="Lululemon storefront" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flululemon.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lGhiZ:jEJuXgl1M_MeBoldDroDMPy3T2jED4X9lkVjNscox3M" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Lululemon store (SOPA Images / Getty Images)
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Lululemon founder (and former CEO) Chip Wilson
                </strong>
                has been known to make occasional off-cuff remarks.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Perhaps his biggest gaffe was in 2013. RIffing on the see-through nature of Lululemon leggings,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
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                Since his exit, the company’s market cap has increased ~7x, to $41B. Wilson still owns 13%+ of the company and is worth
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