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   Dear Writer: Advice on creating trust with your readers
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 </head>
 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwMzIwMjAwNjE5LjIuZDM5YTY3NWI1YjQxZmVlYi55bXQwMG5xMUBtZzIuc3Vic3RhY2suY29tPiIsInUiOjE1NjU2NTkzLCJyIjoiYTNlYzkyYmVAdWlmZWVkLmNvbSIsImQiOiJtZzIuc3Vic3RhY2suY29tIiwicCI6NTA1NDk2NDYsInQiOiJwb2RjYXN0IiwiYSI6ImV2ZXJ5b25lIiwicyI6MSwiYyI6InBvc3QiLCJmIjp0cnVlLCJpYXQiOjE2NDc4MDY4MjYsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.Th2uRqD61TBmv3Tc4sukufGpHTZSbNw_FwlSMlRL1lU/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1nW1rK:qUpEtItEzVGMWHgrgANDXB4C2Kb0K_XSjZaggEHgTx4" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   We asked Kate Lindsay, co-author of Embedded, to share some writer-to-writer advice about creating trust with your readers.   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
   <tr>
    <td>
    </td>
    <td class="content" width="550">
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    <td>
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   <tr>
    <td>
    </td>
    <td align="left" class="content" width="550">
     <div style="font-size: 16px; line-height: 26px; margin: 0 auto; max-width: 550px; overflow-wrap: break-word; width: 100%;">
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 9.6px 0;">
       <div class="post-header" style="font-size: 16px; line-height: 26px;">
        <h1 class="post-title long published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
         <a style="color: #1a1a1a; text-decoration: none;">
          Dear Writer: Advice on creating trust with your readers
         </a>
        </h1>
        <h3 class="subtitle" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #767676; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; font-weight: normal; line-height: 1.16em; margin: 4px 0 8px; margin-top: 8px;">
         Treat your clicks like currency for you and your readers, from Kate Lindsay of Embedded
        </h3>
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            <a>
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              <img alt="" height="45" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_90%252Ch_90%252Cc_fill%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F86c88ee4-3b50-49ea-9ffd-714b70b307f9_3137x3137.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="border: none !important; border-radius: 50%; cursor: pointer; display: block; height: 45px; max-width: 550px; vertical-align: middle; width: 45px;" width="45"/>
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            <div class="meta-author" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; line-height: 17px;">
             <a style="color: #1a1a1a; text-decoration: none;">
              kate lindsay
             </a>
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             <tr>
              <td class="post-meta-item post-date" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 2px; padding-top: 2px; position: relative; text-decoration: none; vertical-align: middle; white-space: nowrap;" title="2022-03-20T20:06:40.213Z">
               <time datetime="2022-03-20T20:06:40.213Z">
                Mar 20
               </time>
              </td>
              <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
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             -3:36
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         <em>
          As we kick off the
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           Substack category tour
          </a>
          , we asked
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           Kate Lindsay
          </a>
          , co-author of
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           Embedded
          </a>
          , to share some writer-to-writer advice about creating trust with your readers. Co-founded with Nick Catucci, Embedded is a twice-weekly guide to new internet creators including trends and weekly interviews with
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           “very
          </a>
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           online”
          </a>
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           people
          </a>
          . Read on for her advice, or listen to her read it aloud above.
         </em>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a3e0ca4f-1b48-4c42-bfc8-3967e2032968_504x362.png","fullscreen":null,"imageSize":null,"height":362,"width":504,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="362" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_504%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa3e0ca4f-1b48-4c42-bfc8-3967e2032968_504x362.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="504"/>
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             </td>
             <td style="text-align: center;">
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            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          Dear writer,
         </strong>
        </h4>
        <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          How do you approach reading, as a writer? How does the lens of your own audience impact how and what you read?
         </strong>
        </h4>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
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           <tbody>
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             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/54c5717b-2de1-4f95-8e3f-f906bde4da2f_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F54c5717b-2de1-4f95-8e3f-f906bde4da2f_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Dear writer,
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I’ll admit, there was a period of time when I was too jaded from working in the digital media industry to read any online content. At my first writing job, I wrote seven stories a day, sometimes waking up as early as 6 a.m. to fit it all in. By the time I’d worked at a few different publications, I could tell when an article was actually an SEO grab masquerading as a legitimate piece of writing, or a piece of clickbait meant to make people mad, and I wasn’t interested in feeding the machine with my own reading habits.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         While I’d like to think this particular era of digital media is on its way out, you still see shades of it when the latest viral moment prompts every outlet to scramble for its own unique take. So many websites are writing the same thing. This can be helpful: When Yellowjackets was airing, I was so deep in the show and its fan theories that I read every perspective I could find in hopes of getting all the crumbs. But this strategy doesn’t work universally. For instance, I similarly consumed Covid-19 content in the first year of the pandemic, but I realized that this wasn’t actually reading—it was anxiety-spiraling.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         All this is to say, I’m somewhat precious with what I consume, and definitely read a lot less than perhaps you’d think for someone who calls themselves “chronically online.” I like pieces that work to clarify a moment with reason rather than drum up anxiety for clicks, and I have a natural aversion to reading whatever piece has my Twitter timeline in an uproar—because it was probably designed to do just that.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em;">
          <strong>
           “I like pieces that work to clarify a moment with reason rather than drum up anxiety for clicks.”
          </strong>
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2eb60a81-8dcb-44cb-b808-67d446cca088_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F2eb60a81-8dcb-44cb-b808-67d446cca088_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         This was one of the first things I noticed about writing Embedded: I no longer have to cater to SEO, or try to get someone’s attention on a timeline.
         <strong>
         </strong>
         We’re writing for readers who, by nature of signing up, already want to read us. So our coverage can be more thoughtfully catered to them in a way that feels helpful, not exploitative.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <strong>
          Our best-performing pieces for Embedded are often the ones that seek to make the reader feel understood.
         </strong>
         Our newsletter is about the internet, but rather than highlight what’s dystopian about this time, I always try to focus on the things about it that are uniquely human, or voice something we all experience that hasn’t been formally put to paper. Similarly, the pieces I love and share with others aren’t ones that are particularly spicy or that make me want to get up and go do something, but that reflect back to me a thought or experience that makes me feel seen.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         This isn’t to say you need to try to broadly appeal to your readers. Curating our
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          My Internet series
         </a>
         has taught me that the internet may be getting bigger, but people still find and occupy their own particular corners of it. The 2020 National Book Award nominee
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Rumaan Alam
         </a>
         follows Mary-Kate and Ashley fan accounts. Former New York Times columnist
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Ben Smith
         </a>
         is on Geocaching reddit. Writer
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Taylor Lorenz
         </a>
         loves bird TikTok. Investing in a niche may not reach the most readers, but the people you are writing for will be real and engaged and appreciative, which is, ostensibly, why we all started doing this.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em;">
          <strong>
           “Investing in a niche may not reach the most readers, but the people you are writing for will be real and engaged and appreciative, which is, ostensibly, why we all started doing this.”
          </strong>
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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           <tbody>
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             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2eb60a81-8dcb-44cb-b808-67d446cca088_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F2eb60a81-8dcb-44cb-b808-67d446cca088_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I’ve also learned that people will pay for writing, and we should continue to normalize that. For My Internet, we always ask people what they pay for online, and some have named publications from the New York Times to Insider to Study Hall to, of course, their favorite Substacks. But when you step back and look at social media as a whole, everyday people in the replies and comments are routinely astonished when something is paywalled. Sure, running into a paywall is annoying, but the fact that you’re annoyed you can’t read something is the reason to pay for it! If you want to read good stuff, then you have to free writers from the advertising model that forces quantity over quality, and that means people with the means to give their money, doing so.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/d031a2ee-3208-47dd-ba3d-9e9889d8e9d2_1600x1199.jpeg","fullscreen":null,"imageSize":null,"height":1091,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="412.12225274725273" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fd031a2ee-3208-47dd-ba3d-9e9889d8e9d2_1600x1199.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Illustration by
           <a rel="nofollow ugc noopener">
            Liza Donnelly
           </a>
          </figcaption>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         If all else fails, I’ll leave you with these two pieces of advice:
         <strong>
          Trust recommendations from humans
         </strong>
         , not algorithms, and
         <strong>
          treat your clicks like currency
         </strong>
         —give them to the kind of content you want to see more of, not less.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Sincerely,
         <br/>
         Kate
        </p>
        <div class="embedded-publication-wrap" data-attrs='{"id":312088,"name":"Embedded","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/680e40a7-3ddc-4324-9c66-f01df2939d24_1000x1000.png","base_url":"https://embedded.substack.com","hero_text":"Your essential guide to what’s good on the internet. Creators, trends, and interviews from Kate Lindsay and Nick Catucci. 🧩","author_name":"nick catucci","show_subscribe":true,"logo_bg_color":"#fef7eE"}' style="font-size: 16px; line-height: 26px;">
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               Embedded
              </a>
             </h3>
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               Your essential guide to what’s good on the internet. Creators, trends, and interviews from Kate Lindsay and Nick Catucci. 🧩
              </a>
             </div>
             <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
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               By nick catucci
              </a>
             </div>
            </td>
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          </tbody>
         </table>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          This is the third in a recurring series of longform writer-to-writer advice, following Mason Currey’s
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           advice column on creative growth
          </a>
          and Anna Codrea-Rado of Lance on
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           learning to celebrate just how far you’ve come
          </a>
          .
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Could you use some advice or inspiration from a fellow writer about creativity, motivation, and the writing life? Submit your question for consideration for a future advice column by leaving it in the comments below, or entering it (with the option to remain anonymous) using
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           this form
          </a>
          .
         </em>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
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             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76ad5815-d306-4bc4-8243-a70cb52c3abb_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F76ad5815-d306-4bc4-8243-a70cb52c3abb_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h1 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 2em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Bonus: Reading Room
        </h1>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/62fffb71-65db-4d44-9746-8aa0529276d1_2016x1448.png","fullscreen":null,"imageSize":null,"height":1046,"width":1456,"resizeWidth":null,"bytes":1599315,"alt":null,"title":null,"type":"image/png","href":null}' height="395.1236263736264" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F62fffb71-65db-4d44-9746-8aa0529276d1_2016x1448.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Reading Room is a new mini series with writers like
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           Anne Helen Petersen
          </a>
          sharing their favorite publications to read on Substack. Kate is a thoughtful reader and researcher, both of her peers and of the online spaces that she covers. We asked Kate to share what she is reading.
         </em>
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Kate Lindsay’s recommended reads:
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
           <strong>
            Substack I’m most excited to open ASAP:
           </strong>
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Today in Tabs
           </a>
           —it breaks down
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            the exact discourse
           </a>
           I recommend against reading, but now I can still know what people are talking about.
          </p>
          <div class="embedded-publication-wrap" data-attrs="{&quot;id&quot;:241398,&quot;name&quot;:&quot;Today in Tabs&quot;,&quot;logo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/fbbac6bd-7931-48ce-b938-ed636a86eded_520x520.png&quot;,&quot;base_url&quot;:&quot;https://www.todayintabs.com&quot;,&quot;hero_text&quot;:&quot;Your favorite newsletter's favorite newsletter. &quot;,&quot;author_name&quot;:&quot;Rusty Foster&quot;,&quot;show_subscribe&quot;:true,&quot;logo_bg_color&quot;:&quot;#ffffff&quot;}" style="font-size: 16px; line-height: 26px;">
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            <tbody>
             <tr>
              <td class="embedded-publication-left" style="margin-right: 16px; padding-right: 16px; width: 40px;" valign="top" width="56">
               <img class="embedded-publication-logo" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ffbbac6bd-7931-48ce-b938-ed636a86eded_520x520.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1nW1rK:coULph0h7KMFE93Do85lanTysqiUApk7gkWhlTO7pVw" style="-ms-interpolation-mode: bicubic; background-color: #ffffff; border: none !important; border-radius: 4px; display: block; height: 40px; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 40px;" width="40"/>
              </td>
              <td class="embedded-publication-right">
               <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 Today in Tabs
                </a>
               </h3>
               <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 Your favorite newsletter's favorite newsletter.
                </a>
               </div>
               <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
                <a rel="nofollow ugc noopener" style="color: #767676; text-decoration: none;">
                 By Rusty Foster
                </a>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
         </li>
        </ul>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
           <strong>
            Substack most likely to make me think:
           </strong>
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            ¡Hola Papi!
           </a>
           —I keep rereading
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            this post
           </a>
           about stepping back from social media. I’m like, did I black out and send this letter?
          </p>
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                 ¡Hola Papi!
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                 Writing, art, and more from John Paul Brammer.
                </a>
               </div>
               <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
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                 By John Paul Brammer
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           <strong>
            First Substack I subscribed to:
           </strong>
           That’s gotta be
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Garbage Day
           </a>
           , and I still open every single one! I recently cited
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            this one
           </a>
           , about how social media is digesting the crisis in Ukraine, in my own writing.
          </p>
          <div class="embedded-publication-wrap" data-attrs='{"id":9317,"name":"Garbage Day","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0997c06e-8ea3-4f04-b310-b142c22984be_256x256.png","base_url":"https://www.garbageday.email","hero_text":"A newsletter about having fun online by Ryan Broderick.","author_name":"Ryan Broderick","show_subscribe":true,"logo_bg_color":"#ffffff"}' style="font-size: 16px; line-height: 26px;">
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               <img class="embedded-publication-logo" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F0997c06e-8ea3-4f04-b310-b142c22984be_256x256.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1nW1rK:coULph0h7KMFE93Do85lanTysqiUApk7gkWhlTO7pVw" style="-ms-interpolation-mode: bicubic; background-color: #ffffff; border: none !important; border-radius: 4px; display: block; height: 40px; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 40px;" width="40"/>
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               <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 Garbage Day
                </a>
               </h3>
               <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 A newsletter about having fun online by Ryan Broderick.
                </a>
               </div>
               <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
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                 By Ryan Broderick
                </a>
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         </li>
        </ul>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
           <strong>
            Substack I subscribed to most recently:
           </strong>
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            After School
           </a>
           —one of the only places to report on Gen Z that isn’t patronizing. I think this
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Gen Z gift guide
           </a>
           is a perfect example of how hard its author, Casey Lewis, works to be accurate and comprehensive.
          </p>
          <div class="embedded-publication-wrap" data-attrs="{&quot;id&quot;:35408,&quot;name&quot;:&quot;After School&quot;,&quot;logo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9f7e5ab2-4a6b-4630-b847-a7f12009c78c_1080x1080.png&quot;,&quot;base_url&quot;:&quot;https://afterschool.substack.com&quot;,&quot;hero_text&quot;:&quot;daily links 'n things about youth culture and consumer trends&quot;,&quot;author_name&quot;:&quot;Casey Lewis&quot;,&quot;show_subscribe&quot;:true,&quot;logo_bg_color&quot;:&quot;#ffffff&quot;}" style="font-size: 16px; line-height: 26px;">
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               <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
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                 After School
                </a>
               </h3>
               <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 daily links 'n things about youth culture and consumer trends
                </a>
               </div>
               <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
                <a rel="nofollow ugc noopener" style="color: #767676; text-decoration: none;">
                 By Casey Lewis
                </a>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
         </li>
        </ul>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
           <strong>
            Substack I recommend to friends most often:
           </strong>
           Rachel Karten’s
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Link in Bio
           </a>
           is essential for understanding the professional social media space. I love
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            this one
           </a>
           about the personal social media accounts of people who run brand accounts.
          </p>
          <div class="embedded-publication-wrap" data-attrs='{"id":236196,"name":"Link in Bio","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/31f08859-4237-47da-850d-0414e0204cb7_180x180.png","base_url":"https://milkkarten.substack.com","hero_text":"A social media newsletter featuring the people who actually press post.","author_name":"Rachel Karten","show_subscribe":true,"logo_bg_color":"#ffffff"}' style="font-size: 16px; line-height: 26px;">
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               <img class="embedded-publication-logo" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F31f08859-4237-47da-850d-0414e0204cb7_180x180.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1nW1rK:coULph0h7KMFE93Do85lanTysqiUApk7gkWhlTO7pVw" style="-ms-interpolation-mode: bicubic; background-color: #ffffff; border: none !important; border-radius: 4px; display: block; height: 40px; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 40px;" width="40"/>
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               <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 Link in Bio
                </a>
               </h3>
               <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
                <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
                 A social media newsletter featuring the people who actually press post.
                </a>
               </div>
               <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
                <a rel="nofollow ugc noopener" style="color: #767676; text-decoration: none;">
                 By Rachel Karten
                </a>
               </div>
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            </tbody>
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          </div>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
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             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/63a966bd-6048-4421-bc19-ec8b6d29258f_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8707,"alt":null,"title":null,"type":"image/png","href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F63a966bd-6048-4421-bc19-ec8b6d29258f_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nW1rK:5yjyGljig7RhytzHD2UTXINh2Zuucg5CMKS949RYf-k" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Visit
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Kate’s profile page
         </a>
         to see more from her current reading list. Subscribe to Kate and Nick’s publication on Substack,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Embedded
         </a>
         , and you can also find them on Twitter
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          here
         </a>
         and
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          here
         </a>
         .
        </p>
        <div class="embedded-publication-wrap" data-attrs='{"id":312088,"name":"Embedded","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/680e40a7-3ddc-4324-9c66-f01df2939d24_1000x1000.png","base_url":"https://embedded.substack.com","hero_text":"Your essential guide to what’s good on the internet. Creators, trends, and interviews from Kate Lindsay and Nick Catucci. 🧩","author_name":"nick catucci","show_subscribe":true,"logo_bg_color":"#fef7eE"}' style="font-size: 16px; line-height: 26px; margin-bottom: 0;">
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             <img class="embedded-publication-logo" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F680e40a7-3ddc-4324-9c66-f01df2939d24_1000x1000.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1nW1rK:coULph0h7KMFE93Do85lanTysqiUApk7gkWhlTO7pVw" style="-ms-interpolation-mode: bicubic; background-color: #fef7eE; border: none !important; border-radius: 4px; display: block; height: 40px; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 40px;" width="40"/>
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               Embedded
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               Your essential guide to what’s good on the internet. Creators, trends, and interviews from Kate Lindsay and Nick Catucci. 🧩
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             </div>
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2 years, 1 month ago - on+resources@substack.com
Dear Writer: Advice on creating trust with your readers
We asked Kate Lindsay, co-author of Embedded, to share some writer-to-writer advice about creatin...
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