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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Google’s huge bio breakthrough.
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                  July 27, 2021
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                   An Australian teen is getting a ~$15k reward from Doritos for her “boldness and entrepreneurial spirit” after her rare puffy Doritos chip went viral online. The takeaway: Find weirdly shaped snacks and make TikToks of them.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
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                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Street smarts:
                    </strong>
                    How Lacuna’s “digital twins” help cities manage traffic policy.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Boeing is going:
                    </strong>
                    The company is giving space another go.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Proteins get the AI treatment:
                    </strong>
                    Google’s DeepMind is mapping them out.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Awesome, random stuff for your enjoyment.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The big idea
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Lacuna’s digital twin technology is a game-changer for city transportation
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Uber and Lyft have made our lives easier in many ways, but public officials have a bone to pick.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                From piles of e-scooters to heavy
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 congestion
                </a>
                , cities have struggled to adjust to ride-sharing’s impact on physical spaces.
               </p>
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                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Lacuna
                </a>
                , a startup that uses digital twin technology to help cities manage and monetize transit networks, just
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 raised
                </a>
                $16m to help cities align policy with modern transportation, per
                <em>
                 VentureBeat
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 WTF is a digital twin?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Pretty much exactly what it sounds like: a virtual replication of a real-world entity.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The tech has been used for everything from art (think NFTs) to manufacturing plants, but cities may be the ultimate use case. Among the companies in the space:
               </p>
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                 <strong>
                  Esri offers geographic information systems (GIS) mapping software
                 </strong>
                 that uses digital twins to simplify city planning
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Optibus offers AI-powered public transit software
                 </strong>
                 that
                 <a style="color: #d62829; text-decoration: none;">
                  uses
                 </a>
                 digital twins to optimize routes and scheduling
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Lacuna’s software goes beyond planning and route optimization to help cities use data to implement policies.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Lacuna is already making a big difference in Los Angeles...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … which isn’t exactly known for its open roads.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since implementing the software, the city has crafted 110 digital policies to ensure ride-sharing platforms are aligned with public interests. As a result, one neighborhood saw complaints drop by
                <strong>
                 73%
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Lacuna’s software is open source, which means cities can learn from each other -- so it’s only a matter of time before digital twins come to a city near you.
               </p>
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                 Parking Profits:
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                 Tesla’s big quarter:
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                The EV maker reported Q2 2021 results on Monday, with net income topping
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                 $1B
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                for the first time ever.
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               Space Race
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                Boeing’s Starliner (Source: NASA)
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                Boeing tries to revive its space program
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We all know the major Space Race players: Bezos, Branson, and Musk.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Aerospace firm Boeing will throw its name in the ring this week, with the launch of its Starliner space capsule, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If successful, the mission will bring cargo to the International Space Station (ISS).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The launch is a do-over
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Boeing’s previous space attempt in December 2019 failed due to a software error. At the time, Boeing was reeling from 2 fatal
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 crashes
                </a>
                (October 2018, March 2019) of its 737 Max commercial plane.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With Boeing’s engineering culture already in question, the dud Starliner launch only put the company into further disarray.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 This next go-around is a huge opportunity for Boeing
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                NASA is looking for 2 companies to shuttle cargo and crew to the ISS. It currently relies on SpaceX (Musk) with Blue Origin (Bezos) knocking at the door.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Bezos is so serious about winning government contracts that he just
                <em>
                 offered
                </em>
                NASA up to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $2B
                </a>
                to cover the cost on a separate moon lunar lander project.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This June, Boeing CEO Dave Calhoun said, “I hate that the other guy gets talked about more than we do.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Can Boeing change the narrative this week?
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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          </tr>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               AI Doing Things
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="protein shapes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FDeepMind.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m8LI8:VqvZa7XiFOzTSuhg8F-MdDQLpAjuUW-qgwE4m3Q2enE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Protein shapes in 3D...tbh, doesn’t really look like chicken (Source: DeepMind)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Google’s AI unit makes a huge biology breakthrough
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Proteins are much more than the chicken in the kale salad you’re eating right now.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the most basic level, they are molecules that influence how bacteria, viruses, and the human body behave.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And the key way of understanding how a protein works is by knowing its 3D shape, which dictates how it interacts with other proteins.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 A Google subsidiary delivers a breakthrough
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, DeepMind -- an AI startup acquired by Google for
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $500m
                </a>
                in 2014 -- released the predicted shapes of 350k+ proteins, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The New York Times
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This freely available knowledge drop is powered by a DeepMind AI program called AlphaFold that can analyze huge dumps of data and draw insights.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the olden times (pre-2014), the process of identifying a protein’s shape was brutally long: It could take years and required X-rays and microscopes.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What can you do with protein shapes?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <em>
                 NYT
                </em>
                , the predicted protein shapes has many applications:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Understanding disease pathways
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Developing new antibiotics to combat bacteria
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Creating biological tools to break down plastic bottles
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 DeepMind’s accuracy varies…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … so the protein prediction still needs to be paired with physical experiments.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Still, one professor tells
                <em>
                 NYT
                </em>
                that the broad protein understanding -- including ~250k new shapes -- is 10 years ahead of schedule.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Google has no plans to commercialize the product. Not that it really needs to: The search giant made
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $147B
                </a>
                on ads last year… including a ton for chicken kale Caesar salads, we’re sure.
               </p>
              </td>
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              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1m8LI8:InYO4HRE6l0DLrE-3aVhOAgy4nYmjGzp8roRxlTrbgU" width="30"/>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1m8LI8:InYO4HRE6l0DLrE-3aVhOAgy4nYmjGzp8roRxlTrbgU" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1m8LI8:InYO4HRE6l0DLrE-3aVhOAgy4nYmjGzp8roRxlTrbgU" width="30"/>
                   </a>
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                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 8px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎤 Tool:
                </strong>
                Need some background music for karaoke? This
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 website
                </a>
                will take any song’s MP3 file and separate out the voice.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🦜 Beautiful:
                </strong>
                If you like seeing the words “birds” and “photography” in the same sentence, check out the
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 winners
                </a>
                of the National Audubon Society’s photo contest.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🛸 Insane:
                </strong>
                ​​1.8k drones flew in unison over Tokyo to create a beautiful 3D
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 light display
                </a>
                during the Olympic opening ceremony.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎂 Tradition:
                </strong>
                This family has a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 unique tradition
                </a>
                of tossing birthday cakes up in the air and hoping they land face up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🗺️ That’s cool:
                </strong>
                This detailed “
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Map of the Internet
                </a>
                ” represents thousands of websites as “countries” and categories like “search engines” and “ecommerce” as regions.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🗣️ Quote:
                </strong>
                “For a list of all the ways technology has failed to improve the quality of life, please press 3.” -- Alice Kahn, American writer
               </p>
              </td>
             </tr>
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              </td>
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              <td style="padding-bottom: 5px;">
              </td>
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           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 3px 0px;">
               TRENDS
              </td>
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               <center>
                <a style="color: #d62829; text-decoration: none;">
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                </a>
               </center>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Quick hits from Trends...
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In case you missed them, here are some of July’s most popular Trends reports:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Insights from
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Europe’s fastest-growing companies in 2021
                  </strong>
                 </a>
                 <strong>
                  :
                 </strong>
                 Did you anticipate the battery industry swooping from #30 to #1? Peep this report on businesses that are thriving in spite of COVID.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Don’t miss these
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
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                 <strong>
                  :
                 </strong>
                 The scoop on birth control tech, books making a comeback, and the digital marketplace craze.
                </li>
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                  <strong>
                   3 cybersecurity tips
                  </strong>
                 </a>
                 <strong>
                  to shield startups from hackers:
                 </strong>
                 Data privacy is king, both for you and your consumers. It’s a good time to start using 2FA and company password managers.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t miss the latest market moves,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  try one week of Trends for just $1.
                 </strong>
                </a>
               </p>
              </td>
             </tr>
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              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                See the reports →
               </a>
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           <td style="width: 100%;">
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Meme of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="parking meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FParking_Meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m8LI8:VqvZa7XiFOzTSuhg8F-MdDQLpAjuUW-qgwE4m3Q2enE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Just why... (Source: MemeDroid)
               </p>
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