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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Big Tech lobbying, organizing your tabs, a nostalgic game, and more.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   Convicted fraudster Anna Sorokin is getting an unscripted series, “Delvey’s Dinner Club,” in which she’ll host dinner parties at her NYC apartment… which she can’t leave because she’s on house arrest.
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                   <strong>
                    In today’s email:
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                    <strong>
                     Forever young:
                    </strong>
                    Can $2m de-age you?
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Big Tech’s lobbying spend.
                   </li>
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                    <strong>
                     Bluey:
                    </strong>
                    Adults are obsessed.
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                    <strong>
                     Around the web:
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                    Scrollbar history, a relaxing game, a decluttering tab, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear about the de-aging industry, the lobbying dollars behind Big Tech and Big Balloon, legless VR executive training courses, and more.
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               The big idea
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is it possible to get younger?
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Could we de-age and live longer? Maybe with $2m and some veggie gruel.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-26T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Juliet Bennett Ryla
               </div>
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              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Everlasting youth used to require a magic fountain or a friendly vampire.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But 45-year-old tech entrepreneur Bryan Johnson employs a different method called Project Blueprint,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Bloomberg
                </em>
                , that, while not seeking immortality, strives to reverse aging.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Johnson’s quest…
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … came after the stress and long hours of founding payment processor Braintree Payment Solutions LLC left him out of shape and depressed.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                He sold the company for $800m in 2013 and today serves as a de-aging guinea pig with a team of 30+ experts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                His routine includes:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Over 20 supplements and medicines
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Daily exercise and a strict sleep schedule
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A 1,977-calorie vegan diet
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                He also undergoes numerous medical procedures, plus tests to measure his progress. He meticulously documents it all
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Does it work?
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Regenerative medicine physician and team lead
                <a style="color: #192733; text-decoration: underline !important;">
                 Oliver Zolman
                </a>
                told
                <em>
                 Bloomberg
                </em>
                that results aren’t “remarkable,” but their “small, reasonable results” may prove it’s genetically possible to reduce the medical age of our organs.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Johnson
                 <em>
                  does
                 </em>
                 claim the lung capacity, skin, and gums of someone decades younger.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Blueprint will cost Johnson $2m+ in 2023, but the expectation is that science-based de-aging procedures will be more affordable in the future.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 It seems weird…
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … but so does everything in the longevity sector, which raised $40B+ in investments in 2021 and could become a $600B market by 2025,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 TechCrunch
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Examples include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Altos Labs,
                 </strong>
                 a biotech company that launched with
                 <a style="color: #192733; text-decoration: underline !important;">
                  $3B
                 </a>
                 in funding to explore
                 <a style="color: #192733; text-decoration: underline !important;">
                  resetting
                 </a>
                 the epigenome (which tells DNA to turn genes
                 <a style="color: #192733; text-decoration: underline !important;">
                  on or off
                 </a>
                 ).
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Unity Biotechnology,
                 </strong>
                 which is developing a drug to
                 <a style="color: #192733; text-decoration: underline !important;">
                  clear
                 </a>
                 senescent cells (cells that
                 <a style="color: #192733; text-decoration: underline !important;">
                  stop dividing
                 </a>
                 , but don’t die).
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #192733; text-decoration: underline !important;">
                  <strong>
                   Loyal
                  </strong>
                 </a>
                 <strong>
                  ,
                 </strong>
                 a startup that wants to extend your dog’s life.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Even Google parent Alphabet has a longevity startup, called Calico, but
                <a style="color: #192733; text-decoration: underline !important;">
                 no one
                </a>
                seems to know what it does. (Is it vampires?!)
               </p>
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                  <img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" style="width: 70px; height: auto;" width="70"/>
                 </td>
                 <td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px;">
                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Oreo’s Most Oreo Oreo
                   </strong>
                   — the creme is spiked with Oreo crumbles —
                   <a style="color: #192733; text-decoration: underline !important;">
                    hails
                   </a>
                   its new metaverse, Oreoverse, where players can enjoy cookie-themed games and possible run-ins with… Martha Stewart.
                  </p>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Tesla
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 reported
                </a>
                record Q4 earnings of ~$3.7B, up 59% YoY, despite flagging delivery growth.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Meta
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                it will allow former President Donald Trump back on Facebook and Instagram, but with “new guardrails… to deter repeat offenses.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Gemba,
                </strong>
                a startup that develops executive training courses in VR that you can take as a legless avatar,
                <a style="color: #192733; text-decoration: underline !important;">
                 raised
                </a>
                an $18m Series A. Its courses cost ~$7.25k per person, or up to $1.2m for an enterprise subscription.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 I recognize you
                </strong>
                <strong>
                 from somewhere…
                </strong>
                A recent
                <a style="color: #192733; text-decoration: underline !important;">
                 report
                </a>
                found Chinese tech companies have secured the most facial recognition export deals at 201, followed by US firms with 128.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Shutterstock’s Creative Flow
                </strong>
                customers can now
                <a style="color: #192733; text-decoration: underline !important;">
                 create
                </a>
                ready-to-license AI images via text prompts thanks to a partnership with OpenAI.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Walt Disney World
                </strong>
                closed its Splash Mountain ride to make way for a new attraction. Now, eBay sellers are hawking bottles of “genuine” Splash Mountain
                <a style="color: #192733; text-decoration: underline !important;">
                 water
                </a>
                for $20-$1k.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Precision Neuroscience,
                </strong>
                a brain implant startup co-created by a Neuralink co-founder,
                <a style="color: #192733; text-decoration: underline !important;">
                 raised
                </a>
                $41m. Some investors may have considered it a
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  no-brainer
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Netflix
                </strong>
                reportedly plans to launch “
                <a style="color: #192733; text-decoration: underline !important;">
                 paid sharing
                </a>
                ” by late March, meaning you may soon have to pay to give your password to people outside your household, like that old ex still on your account.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 <strong>
                  The Washington Post
                 </strong>
                </em>
                <strong>
                 ,
                </strong>
                owned by Jeff Bezos,
                <a style="color: #192733; text-decoration: underline !important;">
                 laid off
                </a>
                20 journalists and shuttered its gaming vertical.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 DoNotPay
                </strong>
                was planning on secretly using its legal assistant AI in an actual courtroom via AirPods. Now,
                <a style="color: #192733; text-decoration: underline !important;">
                 citing
                </a>
                potential jail time, it’s decided not to.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Immersive medicine:
                </strong>
                The future of health care might live inside a VR headset. VR can be used to treat pain, PTSD, anxiety, and more —
                <a style="color: #192733; text-decoration: underline !important;">
                 here’s what’s next
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="tech lobbying money" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTech-Lobby.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr valign="top">
              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
               Olivia Heller
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What the past year of tech lobbying looked like
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Apple really hit the gas.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-26T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Not today, but another time, maybe we’ll do a story on the Balloon Council, which spent
                <a style="color: #192733; text-decoration: underline !important;">
                 $80k
                </a>
                lobbying in 2019.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For now, let’s talk tech. In 2022, while Amazon, Meta, Google, Microsoft, and Apple collectively increased lobbying spend 5%, Apple especially hit the gas — growing 44% to ~$9.4m.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Public filings show the company
                <a style="color: #192733; text-decoration: underline !important;">
                 lobbied
                </a>
                on antitrust bills, online privacy issues, taxes, semiconductors, climate change, immigration, LGBTQ issues, and more, per
                <em>
                 CNBC
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Elsewhere, there was increased focus around:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Semiconductors:
                 </strong>
                 Intel increased its lobbying spend 72% to $7m+. Micron spent $4.2m lobbying, up ~118% YoY, as the government worked on the CHIPS and Science Act.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Crypto:
                 </strong>
                 Coinbase spent $3.4m lobbying in 2022, and the Blockchain Association expanded its spending 111% YoY.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  TikTok:
                 </strong>
                 Parent company ByteDance’s lobbying spend rose 4% to $4.9m, though
                 <a style="color: #192733; text-decoration: underline !important;">
                  it’s unclear
                 </a>
                 how much that’s helped their cause.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For more information on industry and company-specific lobbying spend, check out
                <a style="color: #192733; text-decoration: underline !important;">
                 OpenSecrets
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" width="26"/>
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" width="26"/>
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                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Hustle Orignal Video
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1-26.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why Florida gets $20m a year from Gatorade
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Gatorade has been the fuel of the field for almost 60 years. Next time you partake, pour some out for Dr. Robert Cade — the brewing crew’s lead scientist.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The first gallons were specifically made to revitalize University of Florida football players. Today, the school still gets reams of green from the sports drink giant.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                So, how did UF outplay Gatorade? And why do they siphon so much funding?
                <a style="color: #192733; text-decoration: underline !important;">
                 Enjoy
                </a>
                the latest installment of “Hustlenomics” on YouTube.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 10px; margin: 0px;">
                <strong>
                 The Gatorade story (video):
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The creation, and the litigation
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How UF struck liquid gold
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Breaking down the digits
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Remember kids — a patent expires in 20 years, but a trademark can last forever.
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Watch Now →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Sacre Bluey
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="adults watching cartoons" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FBluey.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pL0TM:UIswrwuVIwZN3mXS25Yd4DrcHX9f_H18thlGCLB1YdE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Adults are obsessed with a preschooler cartoon
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Adults are really into a cartoon called “Bluey,” even though it’s meant for preschoolers.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-26T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Sara Friedman
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Oh, to be wearing pajamas and sitting cross-legged in front of the TV on a Sunday morning, housing cereal straight from the box without a care in the world.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That childhood nostalgia is hard to shake, so we shouldn’t be surprised that the newest internet obsession is “Bluey,” a cartoon about a family of dogs that’s made for preschoolers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The show, which premiered in Australia in 2018 and came to Disney+ in 2020, has the five-and-
                <em>
                 way
                </em>
                -up crowd in a chokehold, according to
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  Wired
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 5px; margin: 0px;">
                <strong>
                 Not just for kids:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Its official
                 <a style="color: #192733; text-decoration: underline !important;">
                  TikTok
                 </a>
                 account has 1.6m followers.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Its
                 <a style="color: #192733; text-decoration: underline !important;">
                  subreddit
                 </a>
                 has 78k+ subscribers; its
                 <a style="color: #192733; text-decoration: underline !important;">
                  Facebook
                 </a>
                 group has 178k+.
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 Its official
                 <a style="color: #192733; text-decoration: underline !important;">
                  YouTube
                 </a>
                 channel has 2m+ subscribers, and
                 <a style="color: #192733; text-decoration: underline !important;">
                  this
                 </a>
                 video alone has 10m views.
                </li>
               </ul>
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                “Bluey” has been Australia’s
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                 No. 1
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                children’s series since launching and won an International Emmy Award in 2020. Each episode takes 4-5 months and 50-60 people to produce.
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                Listen — times have been tough. Stressors, from the pandemic to the economy, have pushed people to find new ways to escape. And if your coping mechanism of choice is cartoon dogs, it could be worse.
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                Plus, many parents feel “Bluey”
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                offers an accurate portrayal of raising kids, and, as a
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                , doesn’t make them want to rip their ears off.
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                 On this day:
                </strong>
                In 2006,
                <em>
                 A Million Little Pieces
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                author James Frey
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                 admitted
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                on Oprah Winfrey’s show that he’d embellished his memoir. The lies spiraled into a class-action lawsuit and debate about memoir writing.
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                📄
                <strong>
                 Useful:
                </strong>
                Eesel is a
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                 browser extension
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                that combines all your Google Docs, Notion pages, and other work docs in a single tab.
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                ⬆️
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                 That’s cool:
                </strong>
                The
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                 evolution
                </a>
                of the humble scrollbar.
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                 👁 Cure boredom:
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                With a relaxing game of “
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                 I Spy
                </a>
                .”
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                 Aww:
                </strong>
                And now, hey, that’s
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                 not a cat
                </a>
                .
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1 year, 3 months ago - news@thehustle.co
👶 Eternal youth is expensive
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