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PLUS: Apple takes on fintech.
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July 19, 2021
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The person who put up ~$30m for a seat next to Jeff Bezos on his flight to space tomorrow reportedly dropped out because of a scheduling conflict.
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
That’s like saying, “I was gonna go to space but I had to run some errands.”
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Today’s rundown:
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<strong>
$1B for creators.
</strong>
Facebook is playing catch-up.
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<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Pilot shortage.
</strong>
Who’s flying the planes?
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<strong>
Digits.
</strong>
Cool numbers from around the web.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Buy now, pay later.
</strong>
Apple says, “sure, why not.”
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 12px; margin: 0px;">
Alright, let’s get to it.
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The big idea
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<img alt="Mark Zuckerberg's profile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb_gif.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5RTk:dtEwf8eWsceZ-C5wNq66djLASyhIwQaTG4Qs07h_WMA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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Facebook wants to give $1B away… to creators
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In the latest edition of “how dafook do we beat TikTok,” Facebook is
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
bookmarking
</a>
$1B for creators who use its platforms.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The invite-only program will reward creators for using specific features on Facebook and Instagram, or for reaching predefined milestones.
</p>
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<strong>
This isn’t the first cash offer to lure creators:
</strong>
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Last summer, Zuck and crew
<a style="color: #d62829; text-decoration: none;">
made offers
</a>
to draw top TikTokers ahead of the launch of Reels (their TikTok competitor)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
TikTok responded by
<a style="color: #d62829; text-decoration: none;">
launching
</a>
a $200m creator fund of its own
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In November, Snap pledged $1m per day to get creators to use Spotlight (its TikTok clone)
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But the real problem is product-related
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
With so much focus on helping brands and small businesses advertise, Facebook has left creators looking elsewhere.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
TikTok and YouTube have seized the moment, building products that inherently support creator monetization.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For example: When Vine shut down in 2016, Logan Paul
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
turned to Facebook
</a>
to post videos but left for YouTube when he realized the platform didn’t have tools to help influencers make money.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
$1B is a serious haul, but it may be too little, too late
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Business writer (and friend of
<em>
The Hustle
</em>
),
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Nathan Baschez
</a>
suggested Facebook offer a $1B king’s ransom to creators
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
a year ago
</a>
, calling it the only way to shift momentum toward Reels.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In the meantime, TikTok was the most downloaded app in the 1st half of 2021 and
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
became
</a>
the 1st non-Facebook app to pass 3B downloads worldwide earlier this month, per
<em>
Sensor Tower
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Up against this momentum, backing up the Brink’s truck may be Facebook’s only chance. Thankfully, the firm’s market cap is just shy of $1T, meaning a billi might just be the beginning.
</p>
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SNIPPETS
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Misinformation nation?
</strong>
On Friday, President Biden said that vaccine misinformation on Facebook was “
<a style="color: #d62829; text-decoration: none;">
killing people
</a>
.” The social network says vaccine acceptance from its users is
<em>
rising
</em>
in the US.
</p>
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<strong>
Move over:
</strong>
Chinese firm Xiaomi is now the world’s
<a style="color: #d62829; text-decoration: none;">
2nd
</a>
biggest producer of smartphones… just behind Samsung and 1 spot ahead of some company called Apple.
</p>
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<strong>
Fake Tony:
</strong>
A new documentary about Tony Bourdain uses AI to
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deepfake
</a>
his voice.
</p>
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<strong>
Earmojis:
</strong>
Facebook
<a style="color: #d62829; text-decoration: none;">
launched
</a>
audio emojis in the Messenger app.
</p>
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<strong>
The Return of Clippy:
</strong>
Microsoft is
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bringing back
</a>
the legendary paper clip as an Office 365 emoji.
</p>
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Join the 78,621 others
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Travel News
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<img alt="airplane cockpit" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fairplane_cockpit_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5RTk:dtEwf8eWsceZ-C5wNq66djLASyhIwQaTG4Qs07h_WMA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Learning this control panel is very lucrative right now (Source: Alexander Hassenstein / Getty Images)
</p>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Air travel is back, but who’s flying the plane?
</h2>
</td>
</tr>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As Americans return to the skies at near pre-pandemic levels, airlines have been on a hiring and plane-buying
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
spree
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But staffing shortages are still affecting carriers. American Airlines just
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
canceled
</a>
voluntary leaves for its 3.3k flight attendants and plans to hire 800 more by March 2022.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
One of the toughest positions to fill is the pilot
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And many airlines are experiencing a huge backlog when it comes to training new and returning captains,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
per
</a>
<em>
CNBC
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The pilot shortage has several pandemic-related causes:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Many pilots quit
</strong>
, took buyouts or early retirement, or changed jobs
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Reduced travel
</strong>
prevented pilots from maintaining their minimum takeoffs and landings
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
New pilots
</strong>
can take weeks to train, while retraining lasts days
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
To try to keep up, airlines are…
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… adding training capacity, hiring more flight instructors, and clipping flight schedules.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Trever Rossini, owner of InFlight Pilot Training in Minnesota,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
told
</a>
<em>
Fox 9
</em>
it’s “probably the best time in the history of aviation” to become a pilot.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Meanwhile, travelers should expect continued limited flights and
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
delays
</a>
as airlines staff up. But hopefully not like this
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
nightmare flight
</a>
from Vegas to Stockton, California, that somehow took 17 hours.
</p>
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Free Resource
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
With over 740m users...
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
LinkedIn has gone from “a colorful version of Indeed” to a very relevant B2B social network.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Leveraging this platform is proving to be the move for tons of scaling businesses (especially if you’re recruiting). Because on Instagram you show your brand’s best angles to the world…
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… but on LinkedIn you can talk to professionals and dig a bit deeper.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So how’s your
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
LinkedIn marketing
</strong>
</a>
<strong>
game?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
LinkedIn is plenty ripe for networking and brand boosting.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
People scrolling through LinkedIn love to see inspiring and informative posts from their favorite thought leaders. That could be you. (The thought leader, we mean.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
HubSpot knows how to thought-lead:
<strong>
594k followers
</strong>
is no fluke.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Watch this 6-minute video to hear top tips for crafting LinkedIn content that hits.
</p>
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Time to link up →
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</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
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<table style="width: 100%;">
<tr>
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Digits
</td>
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<tr>
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<a style="color: #d62829; text-decoration: none;">
<img alt="Angels baseball player" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAngels_player.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5RTk:dtEwf8eWsceZ-C5wNq66djLASyhIwQaTG4Qs07h_WMA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Shohei Ohtani, the double threat: great player and great person (Souce: Forbes)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: a $1B plane app, millions of weddings, and ‘green cement’
</h2>
</td>
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<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
A Delta pilot is
<strong>
suing the airline for $1B
</strong>
for stealing his in-flight crew messaging
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
app idea
</a>
that he once pitched to the company.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
Netflix
<strong>
fired 3 marketing execs
</strong>
for bad-mouthing their higher-ups in
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
Slack messages
</a>
they thought were private.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
Shohei “Showtime” Ohtani, the Los Angeles Angels’ baseball star from Japan, donated his
<strong>
$150k in Home Run Derby
</strong>
<strong>
earnings
</strong>
to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
dozens
</a>
of Angels support staffers.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
Next year, nearly
<strong>
2.5m weddings
</strong>
are expected in the US. That’s the
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
most since 1984
</a>
and should make up for the 40% plummet in marriages that happened in 2020.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
<strong>
40% of American workers
</strong>
would prefer 10-hour/4-day workweeks, while 35% would prefer 8-hour/5-day weeks, according to a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
new poll
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
6)
</strong>
‘Green’ cement (not the color, unfortunately) could be a
<strong>
$300B industry
</strong>
, and
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
new startups
</a>
are flocking to the space along with investors like Mitsubishi, Microsoft, and Amazon.
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 10px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Huge Tech
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Apple iPhone" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FApple_phone.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m5RTk:dtEwf8eWsceZ-C5wNq66djLASyhIwQaTG4Qs07h_WMA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
You best believe Apple will squeeze every drop of juice it can from the iPhone (Source: Apple)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Apple joins the ‘Buy Now, Pay Later’ party
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Here’s a question nearly every industry faces now: “What if [insert scary Big Tech firm] does what you’re doing?”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The latest example is the “Buy Now, Pay Later” (BNPL)
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
market
</a>
, where consumers pay for goods over multiple installments.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The model helps merchants sell customers on big ticket items and attract young shoppers who are shunning credit cards (but still want to spend).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Apple announced a BNPL product last week
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And leading BNPL stocks
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
fell
</a>
: US-based Affirm dropped 10% while Australia-based Afterpay declined 7%.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Europe’s largest BNPL player is startup Klarna… we imagine investors of the
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$46B
</a>
fintech firm said something along the lines of “Yo, WTF?”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Even with $195.5B in cash on hand…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
…
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Apple
</a>
itself won’t be extending BNPL loans to consumers. That duty falls on Goldman Sachs, per
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
Protocol
</em>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For Apple, the move is a way to squeeze more juice out of its 1B+ iPhone users. The company’s services segment -- including iCloud and Apple TV+ -- generated $16.9B in the previous quarter (~20% of revenue).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A BNPL product will juice those numbers (and scare the living daylights out of competitors).
</p>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
Source:
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
Aviation Humor
</a>
</p>
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SHARE THE HUSTLE
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Over the years, we’ve learned…
<em>
secrets.
</em>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
</em>
-- of dollars.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Here’s a message you can use to share with your friends:
</p>
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Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
<a style="color: #d62829; text-decoration: none;">
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
<em>
P.S. You can always check your referral count
<a style="color: #d62829; text-decoration: none;">
here
</a>
.
</em>
</p>
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Today's email was brought to you by
<a style="color: #d62829; text-decoration: none;" target="_blank">
Trung Phan
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Jacob Cohen
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Juliet Bennett Rylah
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Rob Litterst
</a>
.
<br/>
Editing by: Brad “FB Creator” Wolverton.
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2 years, 9 months ago - news@thehustle.co
PLUS: Apple takes on fintech. July 19, 2021 The person who put up ~$30m for a seat next to Jeff B...