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           Plus: A foot, a patent leaderboard, an $8.6k toilet, a remote for remote meetings, and more.
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                   Oscar Mayer is accepting applications from recent college grads to be “Hot Doggers.” That means spending a year driving a Wienermobile across the US while posting to social media.
                   <br/>
                   <br/>
                   <strong>
                    In today’s email:
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                    <strong>
                     Lit:
                    </strong>
                    The US may ban gas stoves.
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                     Chart:
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                    The patent leaderboard.
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                    <strong>
                     Fine dining:
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                    A top chef says it’s unsustainable.
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                     Around the web:
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                    A remote for remote meetings, artificial islands, the LA Zoo’s cute rainy day, and more.
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                   🎧 On the go?
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                    Listen to today’s 10-minute podcast
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                   to hear Jacob and Mark break down a US gas stove ban, Rolls-Royce’s big year, Disney’s return to office, Rob Gronkowski’s foot, and more.
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               The big idea
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                <img alt="gas stove" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Foven.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFDm3:Hoa0a46Wnn6SXLPo9L4nXqDjMuvZL73k1knL9GE4a8o" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size:22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Will the US ban gas stoves?
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Cooking with gas may soon sound as unimaginable as painting with lead or building with asbestos.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The US Consumer Product Safety Commission is considering a ban on natural gas stoves, which, though used in ~40% of US kitchens, emit a cocktail of air pollutants,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                 <em>
                  Bloomberg
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size:17px;height: 100%; letter-spacing: 0px; line-height:22px; padding-top:8px; margin: 0px;">
                <strong>
                 Studies illustrating the hazards of gas stoves…
                </strong>
               </h4>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                … have proliferated for 50 years. Based on EPA and World Health Organization standards, gas stoves produce unsafe levels of carbon monoxide and nitrogen dioxide that can lead to:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom:10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Respiratory illness
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Cancer
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Cardiovascular disease
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                One of the biggest concerns is asthma. A study released last month in the
                <em>
                 International Journal of Environmental Research and Public Health
                </em>
                revealed that gas stoves contribute to 12%+ of US childhood asthma cases.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                But many types of indoor cooking
                <a style="color:#192733; text-decoration: underline !important;">
                 can emit
                </a>
                dangerous particles. A rep for the Association of Home Appliance Manufacturers told
                <em>
                 Bloomberg
                </em>
                that the country should focus on ventilation.
               </p>
               <h4 style="font-size:17px;height:100%; letter-spacing: 0px;line-height:22px; padding-top:8px; margin: 0px;">
                <strong>
                 And don’t expect the gas industry to be silent
                </strong>
               </h4>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                <a style="color:#192733; text-decoration: underline !important;">
                 According to
                 <em>
                  Mother Jones
                 </em>
                </a>
                , Big Flame has tried to convince Americans of the superiority of gas stoves for decades and has turned up the heat in recent years.
               </p>
               <ul style="font-size:16px;line-height:20px; padding-bottom: 10px;padding-left:12px; margin: 0;">
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Industry-sponsored Instagram influencers have shared posts of themselves cooking on gas stoves with extremely
                 <a style="color:#192733; text-decoration: underline !important;">
                  unsubtle captions
                 </a>
                 like, “Did you know natural gas provides better cooking results? Pretty nifty, huh?!”
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding:0px">
                 One pro-gas group spent $300k on a millennial-geared campaign in 2020.
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                In fact, the reason why you’ve ever heard someone say “cooking with gas” is likely because of the industry’s lobbying. Gas executives
                <a style="color:#192733; text-decoration: underline !important;">
                 pushed
                </a>
                the phrase into Daffy Duck cartoons and into Bob Hope’s comedy act as far back as the 1930s to combat the rise of electric stoves.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Paying for the switch:
                </strong>
                Thanks to last year’s Inflation Reduction Act, Americans can get rebates of up to $840 to replace their gas stove with an electric one.
               </p>
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               TRENDING
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    “The Foot of Destiny”:
                   </strong>
                   FanDuel’s Super Bowl LVII commercial
                   <a style="color: #192733; text-decoration: underline !important;">
                    will feature
                   </a>
                   Rob Gronkowski attempting to kick a field goal live. If he makes it, betters will split a $10m pot to use for more bets. He will also auction off a signed replica of his foot.
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Black founders
                </strong>
                raised $2.3B,
                <a style="color: #192733; text-decoration: underline !important;">
                 ~1%
                </a>
                of the $215.9B in US VC funding distributed in 2022, representing a slight drop from 1.3% in 2021.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Rolls-Royce
                </strong>
                had a
                <a style="color: #192733; text-decoration: underline !important;">
                 record
                </a>
                2022, selling 6,021 cars last year at an average price of $534k. Sales were up 8% annually, despite broader auto industry sales
                <a style="color: #192733; text-decoration: underline !important;">
                 down
                </a>
                8%.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 PepsiCo
                </strong>
                is hoping
                <a style="color: #192733; text-decoration: underline !important;">
                 Starry
                </a>
                , a new lemon-lime soda, will lure Gen Z consumers. Similar offerings, like Sierra Mist, have failed to topple Coca-Cola’s Sprite.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Gaming platform Steam
                </strong>
                hit a
                <a style="color: #192733; text-decoration: underline !important;">
                 record
                </a>
                this weekend with 10m+ concurrent players. Popular titles included “Counter-Strike: Global Offensive,” “DOTA 2,” and the free-to-play “Goose Goose Duck.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Over 7k NYC nurses
                </strong>
                across two hospitals went on
                <a style="color: #192733; text-decoration: underline !important;">
                 strike
                </a>
                yesterday, citing staffing shortages, low pay, and unsafe conditions.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The SEC
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 fined
                </a>
                ex-McDonald’s CEO Steve Easterbrook $400k for misleading investors about his 2019 firing over a relationship with an employee.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Disney
                </strong>
                employees must work in-office four days a week because,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                CEO Bob Iger, nothing replaces “the ability to connect, observe, and create with peers that comes from being physically together.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Kohler’s
                </strong>
                new
                <a style="color: #192733; text-decoration: underline !important;">
                 $8.6k toilet
                </a>
                brings you “the finest in personal comfort and cleansing,” AKA self-cleaning, hands-free opening, heating, and, of course, Alexa-enabled speakers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Sad:
                </strong>
                Much to customers’ chagrin, Ronzoni is
                <a style="color: #192733; text-decoration: underline !important;">
                 discontinuing
                </a>
                its tiny star-shaped pasta due to difficulties with a long-term supplier.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Ask
                </strong>
                <em>
                 <strong>
                  The Hustle
                 </strong>
                </em>
                <strong>
                 :
                </strong>
                Did you lose your job out of the blue? We’ve got you. Here’s all
                <a style="color: #192733; text-decoration: underline !important;">
                 the advice
                </a>
                you need to make an epic comeback after an unexpected layoff.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top:15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display:block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
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             <tr>
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               CHART
              </td>
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             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="utility patent counts and their change from 2021" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F2022_patents.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFDm3:Hoa0a46Wnn6SXLPo9L4nXqDjMuvZL73k1knL9GE4a8o" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size:12px; font-style: italic; padding: 5px 0px 10px;">
               Singdhi Sokpo
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size:22px; line-height: 26px; font-weight:bold; margin: 10px 0px 5px;">
                Why IBM gave up its patent crown on purpose
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For 29 years, IBM had filed more utility patents annually than any other company.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That is, until Samsung took the crown in 2022 with
                <a style="color: #192733; text-decoration: underline !important;">
                 8,513
                </a>
                patents, compared to IBM’s 4,743 — a 44% annual decline for the company, and one made on purpose.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 On purpose?
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Yes, on purpose. Why? “One word,”
                <a style="color: #192733; text-decoration: underline !important;">
                 writes
                </a>
                director of IBM research Dario Gil, in a
                <em>
                 Fortune
                </em>
                piece. “Focus.”
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                The areas of focus, he says, are hybrid cloud, data and AI, automation, security, semiconductors, and quantum computing.
               </p>
               <ul style="font-size:16px;line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Gil
                 <a style="color: #192733; text-decoration: underline !important;">
                  told
                 </a>
                 <em>
                  Bloomberg
                 </em>
                 the change will “free engineers from the time-consuming patent process.”
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px;padding: 0px;">
                 He also explained that IBM increasingly sees collaboration as a means toward innovation, which should be measured not just by patent count or R&amp;D dollars, but by the life-changing applications that this strategy will help IBM pursue.
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                TikTok owner ByteDance — though filing far fewer patents, with 160 in 2020 — saw its patent output increase 84% YoY.
               </p>
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               Free Resource
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               <center>
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                </a>
               </center>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why product launches fail (and how to fix them)
               </h2>
              </td>
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             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If you’ve ever launched a digital product, only to land an absolutely humbling number of sales — it hurts…
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … which helps, if you keep going.
                <em>
                 Imperfect Action
                </em>
                host Steph Taylor has won in many buckets: the $20 template, $200 guide, and $2k course.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #192733; text-decoration: underline !important;">
                 Five tips for launching products
                </a>
                are on the HubSpot blog.
               </p>
               <h4 style="font-size:17px;height: 100%;letter-spacing: 0px; line-height: 22px;padding: 8px 0px 10px; margin: 0px;">
                <strong>
                 Reasons your launch was a dud:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The value wasn’t clear enough
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The offer missed the mark
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 You didn’t garner trust
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The right folks were clueless
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 There wasn’t any urgency
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Read the cold truths and clear solutions.
               </p>
              </td>
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              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Launch planning →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
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               Nomore
              </td>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Noma restaurant" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fnoma-getty.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pFDm3:Hoa0a46Wnn6SXLPo9L4nXqDjMuvZL73k1knL9GE4a8o" style="height: auto; width:100%; max-width: 600px;" width="600"/>
               </a>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif;font-size:22px; line-height:26px; font-weight:bold; margin: 10px 0px 5px;">
                The world’s best restaurant is unsustainable
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Copenhagen’s Noma is closing, despite drawing customers willing to fork over $500+ to eat
                <a style="color: #192733; text-decoration: underline !important;">
                 reindeer penis and duck brains
                </a>
                .
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Noma’s cooking style, using foraged local ingredients, is known as “New Nordic,” and it’s won the establishment three Michelin stars and numerous awards since opening in 2003.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                But Chef René Redzepi is calling it quits,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 The New York Times
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Why?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Restaurant work is notoriously hard, especially fine dining.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left:12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px;padding: 0px 0px 10px">
                 A 2022
                 <em>
                  Financial Times
                 </em>
                 article
                 <a style="color: #192733; text-decoration: underline !important;">
                  detailed
                 </a>
                 myriad grueling, sometimes abusive, experiences in Copenhagen’s culinary scene.
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px">
                 Noma was criticized for its unpaid internships where aspiring chefs hoped to gain experience (though one said she did nothing but craft beetles out of fruit leather). Paying them added $50k+ to monthly expenses.
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Redzepi, who committed to making Noma “the best in terms of workplace” in a 2021 awards acceptance speech, now says paying Noma’s ~100 employees fairly while maintaining acceptable standards and pricing is “unsustainable”  — as is the entire fine-dining model Noma pioneered.
               </p>
               <h4 style="font-size: 17px; height: 100%;letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s next?
                </strong>
               </h4>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Noma will transform into a test kitchen for Noma Projects — an ecommerce site where you can currently
                <a style="color: #192733; text-decoration: underline !important;">
                 buy
                </a>
                smoked mushroom garum — at the end of 2024.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The dining room will only host the occasional pop-up. But whether that model is sustainable remains to be seen.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Meanwhile:
                </strong>
                Many are
                <a style="color: #192733; text-decoration: underline !important;">
                 drawing comparisons
                </a>
                to
                <em>
                 The Menu
                </em>
                , which dropped on HBO Max the day before Noma’s announcement. The thriller features Ralph Fiennes as a famed chef, hosting an, uh, unforgettable tasting menu on a private island.
               </p>
               <div class="brief-slug" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0; font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
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               AROUND THE WEB
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                🌍
                <strong>
                 On this day:
                </strong>
                In 1946, the United Nations
                <a style="color: #192733; text-decoration: underline !important;">
                 met
                </a>
                for the first time in London.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                🧑‍💻
                <strong>
                 That’s cool:
                </strong>
                <a style="color:#192733; text-decoration: underline !important;">
                 Boop
                </a>
                is a forthcoming remote for virtual meetings that plugs into your computer. It lets you control your mic, video, and screen-share.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                🐦
                <strong>
                 That’s interesting:
                </strong>
                Photographer Piotr Chara builds
                <a style="color:#192733; text-decoration: underline !important;">
                 artificial islands
                </a>
                on a Polish river to keep birds safe from predators.
               </p>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                🎧
                <strong>
                 Podcast:
                </strong>
                Inclusive marketing requires being intentional about who you serve, and how you show up. Join Sonia Thompson to discover: “
                <a style="color: #192733; text-decoration: underline !important;">
                 What Inclusive Brand Type Are You?
                </a>
                ”
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                🌧️
                <strong>
                 Aww:
                </strong>
                Los Angeles doesn’t get much rain, but when it does, the zoo animals
                <a style="color:#192733; text-decoration: underline !important;">
                 love
                </a>
                to play in it.
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               TWEET
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                No agenda, no attenda. Got it. (
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                 Link
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                )
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                  TELL FRIENDS → GET PRIZES
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                   Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
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                    Share The Hustle 🤠 →
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            , and
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             Rob Litterst
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            .
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            Editing by: Mark “Cooking with electricity” Dent.
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