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<html style="">
 <head>
  <title>
   Grow: How Perfectly Imperfect’s snowball growth started with word of mouth
  </title>
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   By featuring the tastes of “if you know, you know” creatives in New York City, Perfectly Imperfect has built a community of tens of thousands.   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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            <time datetime="2023-03-14T18:33:56.403Z">
             Mar 14
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         <em>
          The Grow interview series is designed to share the nuts and bolts of how writers have gone independent and grown their audiences on Substack. It has been lightly edited for length and clarity.
         </em>
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         <span>
          We invited
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Tyler Bainbridge
          </a>
         </span>
         <span>
          , the co-founder and writer of
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Perfectly Imperfect
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         </span>
         <span>
          , to offer his insights on reinventing the recommendations profile, the subscribe factor of Comic Sans, and going viral after being featured in the New York Times.
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        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Tyler juggles running Perfectly Imperfect with his day job as a software engineer, along with his editor and co-founder,
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Alex Cushing
          </a>
         </span>
         <span>
          . He says they had no credentials or contacts before starting the passion project during the 2020 Covid lockdown, but, by featuring the tastes of “if you know, you know” creatives in New York City, they’ve built a community of tens of thousands.
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              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/414920ad-50f5-440c-8eb0-94fb18d2b9fd_1200x874.png","fullscreen":null,"imageSize":null,"height":874,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":false,"internalRedirect":null}' height="400.5833333333333" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F414920ad-50f5-440c-8eb0-94fb18d2b9fd_1200x874.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
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          </table>
          <figcaption class="image-caption" style="box-sizing: content-box; color: #808080; font-size: 14px; font-weight: 400; letter-spacing: -0.15px; line-height: 20px; margin-top: 8px; padding-left: 15%; padding-right: 15%; text-align: center; width: 70%;">
           Editor Alex Cushing (left) with Tyler Bainbridge (right), who writes Perfectly Imperfect
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        <div class="embedded-publication-wrap" data-attrs="{&quot;id&quot;:84231,&quot;name&quot;:&quot;Perfectly Imperfect&quot;,&quot;logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9aef46a-3a8b-40f9-9fdb-9c831be4090f_902x902.png&quot;,&quot;base_url&quot;:&quot;https://www.perfectlyimperfect.fyi&quot;,&quot;hero_text&quot;:&quot;A Taste of Someone's Taste, 2x a week.&quot;,&quot;author_name&quot;:&quot;Perfectly Imperfect&quot;,&quot;show_subscribe&quot;:true,&quot;logo_bg_color&quot;:&quot;#ffffff&quot;}" style="font-size: 16px; line-height: 26px;">
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               Perfectly Imperfect
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               A Taste of Someone's Taste, 2x a week.
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             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/f783054c-a417-4c74-8aed-7a4bf8b32024_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff783054c-a417-4c74-8aed-7a4bf8b32024_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Ff783054c-a417-4c74-8aed-7a4bf8b32024_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What’s your Substack about in one sentence?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Perfectly Imperfect
          </a>
         </span>
         <span>
          is a newsletter that shares “a taste of someone’s taste” a few times a week.
         </span>
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Who reads your publication?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         People searching for what’s next and what they may have missed. People interested in culture, eclectic personalities, art, and downtown New York City. People craving discovery.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What do you uniquely offer readers?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          We do recommendations a bit differently at Perfectly Imperfect. Rather than being a vessel for online shopping and media consumption, I like to think of our format as an unconventional profile that offers an intimate glimpse at
         </span>
         <em>
          what someone is like
         </em>
         <span>
          and
         </span>
         <em>
          what someone likes
         </em>
         <span>
          . We feature up-and-coming creatives as well as people like Charli XCX, Michael Imperioli, Lena Dunham, Mac DeMarco, Bowen Yang, and Mel Ottenberg.
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/d59e693b-227e-446a-a46d-3066634e7c69_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd59e693b-227e-446a-a46d-3066634e7c69_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fd59e693b-227e-446a-a46d-3066634e7c69_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What’s your content strategy?
        </h3>
        <ul style="margin-top: 0; padding: 0;">
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Schedule:
           </strong>
           <span>
            Ideally we’d just post every Tuesday and Thursday, but I’m not perfect and occasionally book too many guests, so some weeks have posts on Monday, Wednesday, and Friday.
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Social media:
           </strong>
           <span>
            Each post goes out on Substack around 10 a.m., and after that we promptly share a custom graphic on
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            our Instagram page
           </a>
           <span>
            .
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Format:
           </strong>
           <span>
            Most of our posts are formatted exactly the same and contain a brief intro, a banner graphic, and 5 to 10 recommendations. Any post that’s not the standard guest format is probably promoting
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            an upcoming party
           </a>
           <span>
            , recapping
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            a previous party
           </a>
           <span>
            , or sharing other miscellaneous pieces of content, like
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            playlists
           </a>
           <span>
            and
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            merch
           </a>
           <span>
            .
           </span>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1376">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/8f23cf2c-1d26-40f9-b1fc-9f75e2b9e118_1376x706.png","fullscreen":null,"imageSize":null,"height":706,"width":1376,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="282.19476744186045" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2752%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F8f23cf2c-1d26-40f9-b1fc-9f75e2b9e118_1376x706.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/71ebc9e1-b4e0-4b3e-95d6-55a6093a8143_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71ebc9e1-b4e0-4b3e-95d6-55a6093a8143_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F71ebc9e1-b4e0-4b3e-95d6-55a6093a8143_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Growth by the numbers
         </strong>
         <span>
          :
         </span>
        </h3>
        <ul style="margin-top: 0; padding: 0;">
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           Started Substack: September 2020
          </p>
         </li>
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           Total subscribers: Over 30,000
          </p>
         </li>
        </ul>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         We had absolutely zero industry credentials or online presence. The newsletter’s early guests were all close friends of mine, and over two and a half years it’s snowballed into booking guests, getting profiled in the New York Times, and throwing official music showcases at SXSW. Still hard to believe.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 20px 0; padding: 0;">
         <h4 style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 20px;">
          We had absolutely zero industry credentials or online presence. The newsletter’s early guests were all close friends of mine, and over two and a half years it’s snowballed.
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/3d8f0440-0b3b-401e-8aa3-cfd8c897a6f9_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d8f0440-0b3b-401e-8aa3-cfd8c897a6f9_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F3d8f0440-0b3b-401e-8aa3-cfd8c897a6f9_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/42e20bc9-a811-4530-aee3-192182078ed8_1530x1068.png","fullscreen":null,"imageSize":null,"height":1016,"width":1456,"resizeWidth":null,"bytes":1195300,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42e20bc9-a811-4530-aee3-192182078ed8_1530x1068.png"}' height="383.7912087912088" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F42e20bc9-a811-4530-aee3-192182078ed8_1530x1068.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Meaningful growth moments
        </h3>
        <ol style="margin-top: 0; padding: 0;">
         <li style="margin: 8px 0 0 32px;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Getting started:
           </strong>
           <span>
            It was peak Covid, and I was longing for an exciting side project to sink my teeth into. Around that time, I discovered
           </span>
           <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
            <a style="color: #404040; text-decoration: none;">
             Blackbird Spyplane
            </a>
           </span>
           <span>
            through some fashion communities I was lurking in, and it inspired me to start a Substack of my own. Our format has remained virtually unchanged since day one, but the vision and scope of the project has morphed a bit.
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            By this point
           </strong>
           <span>
            , Perfectly Imperfect was starting to grow beyond friends of mine and we were starting to tap into some New York City characters such as
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            Chris Black
           </a>
           <span>
            ,
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            Rachel Seville Tashjian
           </a>
           <span>
            ,
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            The Ion Pack
           </a>
           <span>
            ,
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            Lauren Servideo
           </a>
           <span>
            , and
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            The Drunken Canal
           </a>
           <span>
            . However, our first big guest was
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            Caroline Calloway
           </a>
           <span>
            , and her feature got us nearly 500 subscribers in a single day.
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            In January 2022
           </strong>
           <span>
            we were
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            profiled in Vanity Fair
           </a>
           <span>
            , which really legitimized our whole operation and brought us nearly 800 new subscribers. It was a lovely piece, and I’m really happy with how it came out. I felt that Delia [Cai] perfectly distilled what makes our newsletter special and not just your average recommendation vehicle.
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            On October 22, 2022
           </strong>
           <span>
            , we threw
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            a party
           </a>
           <span>
            at Baby’s All Right in Brooklyn to celebrate two years of Perfectly Imperfect. The party featured live performances from
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            The Dare
           </a>
           <span>
            , Frost Children, and LUCY, and DJ sets from The Hellp, Umru, Harmony Tividad, A. Savage, and Julian Ribeiro. Our party got covered
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            by the New York Times
           </a>
           <span>
            in a piece that went semi-viral on Twitter (mostly because the title inspired a lot of … strong opinions). It was my first taste of that kind of attention, and I didn’t like it very much, haha. However, all press is good press, because we got over 10,000 subscribers in
           </span>
           <em>
            a single day
           </em>
           <span>
            .
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Today:
           </strong>
           <span>
            My main goal is to keep exploring what Perfectly Imperfect can be. We’re throwing an official showcase at SXSW, planning more events/parties this spring, potentially starting a record label, and trying to keep booking cool guests.
           </span>
          </p>
         </li>
        </ol>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         How does your Substack fit into the rest of your professional lives?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Not well, haha. Admittedly, it’s becoming increasingly difficult to balance the huge workload of this newsletter with my actual full-time day job as a software engineer. However, I’ve been able to merge the two skill sets by building
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          this recommendation search tool
         </a>
         <span>
          and
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          a Discord bot
         </a>
         <span>
          (both are currently broken…).
         </span>
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Do you have plans to go paid?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Maybe someday. Coordinating two to three guests a week and planning events/parties is a crazy amount of work, and it’s by far the thing I’m most passionate about, so it’d be great to make it my full-time gig someday.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         I guess I just like the idea that anyone can stumble upon our site and read it, free of charge. I feel like there used to be so many high-quality free blogs on the internet and they’ve all disappeared or are paywalled, but maybe we just look at that era with rose-colored glasses and they were actually making $$$$ from the plethora of ugly ads. It’s hard to say. If (when) we inevitably go paid, I just don’t want it to feel different and limit too much access.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         How do you see the newsletter working alongside other platforms, for example your Instagram, Discord, and in-person events?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <a rel="" style="color: #404040; text-decoration: underline;">
          Our Instagram
         </a>
         <span>
          is the primary portal to our world. Not only does it act as a gallery of who we’ve featured and allow people to easily share our posts, but most of our guests (such as
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          Anthony Fantano
         </a>
         <span>
          and
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          Debby Ryan
         </a>
         <span>
          ) end up keeping our graphics in their own feeds. The thinking is that you’re probably going to hit subscribe if you see our blue background, yellow stars, and Comic Sans enough times.
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="490">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/a79338d5-ceb0-491a-865d-c96a3beb1861_1639x2048.png","fullscreen":null,"imageSize":null,"height":1819,"width":1456,"resizeWidth":490,"bytes":3729917,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa79338d5-ceb0-491a-865d-c96a3beb1861_1639x2048.png"}' height="612.1634615384615" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_490%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fa79338d5-ceb0-491a-865d-c96a3beb1861_1639x2048.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="490"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="box-sizing: content-box; color: #808080; font-size: 14px; font-weight: 400; letter-spacing: -0.15px; line-height: 20px; margin-top: 8px; padding-left: 15%; padding-right: 15%; text-align: center; width: 70%;">
           Perfectly Imperfect’s signature Instargam graphics
          </figcaption>
         </figure>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Events have been a really fun addition to what we do. So far, we’ve built a great reputation for throwing raucous parties with epic live performances and killer DJ sets, so hundreds of people show up each time. The SXSW show is a glimpse at what the future of Perfectly Imperfect may look like: larger-scale curated showcases of the sounds of tomorrow.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         How do you balance growth against remaining cool?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         What makes Perfectly Imperfect special is that the vast majority of people we feature are smaller, “if you know, you know” creatives in New York City, so the larger we get, the more we can help give these people a larger platform. There’ll probably be a point in the next few years where it’ll no longer be “cool” to do a Perfectly Imperfect feature, but that’s okay because nothing lasts forever :)
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What about algorithmically-driven recommendations?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         I wanted Perfectly Imperfect to be an antidote to everything getting homogenized by Spotify playlists, Netflix suggestions, and social media, and help people discover new things outside of their bubble. I think there’s a real lack of pure and honest curation from regular human beings, not algorithms, referral-link-laced listicles, or “influencers.”
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         You told Vanity Fair you think of each post as a “character portrait.” How did you devise the format?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         The first sentence of every post is “Cool people like cool things, which is why we asked __ to share a taste of their taste on Perfectly Imperfect,” and it’s remained unchanged since the very beginning. That’s because we strongly believe in handing over the microphone to other people. Sure, I think I have decent taste in music and some other stuff, but it wouldn’t be as fun if it was just me multiple times a week.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 20px 0; padding: 0;">
         <h4 style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 20px;">
          We strongly believe in handing over the microphone to other people. Sure, I think I have decent taste in music and some other stuff, but it wouldn’t be as fun if it was just me multiple times a week.
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/2f9467f4-acc4-46b7-b74c-c1e06008807f_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/108152366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f9467f4-acc4-46b7-b74c-c1e06008807f_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F2f9467f4-acc4-46b7-b74c-c1e06008807f_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pc9U2:FvNcw6hVoHSUbfbj4FVp_frXB9NpHCSFjh-mCLv1LsU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What is the sharpest piece of advice you can offer other writers about growing a Substack publication?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Never give up! Sure, I know that sounds a bit corny, but it’s true. For the first three months or so, we saw almost zero growth and had very few “wins” to celebrate. You have to have real grit to make it through the periods where you wonder if it’s even worth it.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         It’s also really important to think deeply about how people will discover your publication. Are you, or others, sharing your posts outside of Substack? Or are other Substacks recommending yours? Those are the two main ways people will stumble upon your newsletter; otherwise no one is going to find what you’re working so hard on!
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Who’s another Substack writer you’ve turned to for guidance or inspiration?
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          I’m a big fan of what my friend
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           mostly having fun
          </a>
         </span>
         <span>
          is doing with
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           You Missed It
          </a>
         </span>
         <span>
          . I think we have similar goals, and I love his “boots on the ground” approach to music scene coverage. Go, Joe.
         </span>
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Takeaways
        </h3>
        <ul style="margin-top: 0; padding: 0;">
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Stay true to your values:
           </strong>
           <span>
            Tyler and his co-founder wanted to give over the mic to other people to share their recommendations. They’ve stayed true to this concept and format since the outset, as it became integral to the Perfectly Imperfect brand.
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Think about discovery early:
           </strong>
           <span>
            Perfectly Imperfect creates eye-catching graphics for Instagram as its main first-touch platform.
           </span>
          </p>
         </li>
         <li style="margin: 8px 0 0 32px; mso-special-format: bullet;">
          <p style="box-sizing: border-box; color: #404040; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">
           <strong>
            Don’t give up:
           </strong>
           <span>
            Perfectly Imperfect started as friends sharing their cool taste with more friends. Keeping at it required “real grit” before they saw any growth. Then it skyrocketed.
           </span>
          </p>
         </li>
        </ul>
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               Perfectly Imperfect
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              <a rel="" style="color: #404040; text-decoration: none;">
               A Taste of Someone's Taste, 2x a week.
              </a>
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          </tbody>
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          What questions do you have for Tyler that we didn’t ask? Leave them in the comments!
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         <span>
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         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
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         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          Leslie Stephens
         </a>
         <span>
          ,
         </span>
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          Becky Malinsky
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         <span>
          ,
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         </a>
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          ,
         </span>
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          Marlee Grace
         </a>
         <span>
          ,
         </span>
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          Gergely Orosz
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          Anne Kadet
         </a>
         <span>
          ,
         </span>
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          Category Pirates
         </a>
         <span>
          ,
         </span>
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          BowTiedBull
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          Justin Gage
         </a>
         <span>
          ,
         </span>
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          Noah Smith
         </a>
         <span>
          ,
         </span>
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          Carissa Potter
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          ,
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          Jørgen Veisdal
         </a>
         <span>
          ,
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          Anne Byrn
         </a>
         <span>
          ,
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          Nishant Jain
         </a>
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          ,
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          Michael Fritzell
         </a>
         <span>
          ,
         </span>
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          Glenn Loury
         </a>
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          Michael Williams
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         </span>
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          Judd Legum
         </a>
         <span>
          , and
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         <a rel="" style="color: #404040; text-decoration: underline;">
          Caroline Chambers
         </a>
         <span>
          .
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        </p>
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