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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: A $5m arcade lawsuit.
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                  July 16, 2021
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                   We’ve got a jam-packed issue today, so to help out, here’s a good ol’ table of contents:
                  </p>
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                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Origin story.
                    </strong>
                    How baseball led to Disney+
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     AI for sales reps.
                    </strong>
                    ZoomInfo’s $575m software push
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     VR boom.
                    </strong>
                    Virtual reality is the new reality
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Arcade lawsuit.
                    </strong>
                    Why Sega just got sued for $5m
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   As always, enjoy some mind-bending shower thoughts at the bottom and have yourself a well-deserved weekend.
                  </p>
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               The big idea
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How MLB created the Disney+ streaming service
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Major League Baseball (MLB) held its annual All-Star Game on Tuesday.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That isn’t the only extravaganza the league can take credit for this month.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last weekend, Disney’s film “Black Widow” set a record COVID-era box office take of
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $80m
                </a>
                . It also added $60m to the steaming service Disney+…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … which is actually a descendent of the MLB
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                How? The story starts in 2000. It’s the height of the dot-com bubble and MLB commissioner Bud Selig wants to take part, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Verge
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He asks each of the 30 MLB teams to chip in $4m -- $120m total -- to launch a venture called Major League Baseball Advanced Media (BAM).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                BAM’s initial task is to create a website for each team but it soon takes up new projects, including launching a video streaming service.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The 1st streaming MLB game…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is between the New York Yankees and Texas Rangers on August 26, 2002.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Years before both YouTube (2005) and Netflix (2007), BAM is mastering:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Delivering online video at scale
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Multi-device sync (so games can be watched on laptop, PCs, mobile)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Data centers and broadband infrastructure
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 BAM commercializes the industry-leading tech
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the mid-2010s, it creates streaming products for WWE, PGA, NHL, and HBO.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Due to its success, MLB decides to spin the business out, creating BAMTech. By 2017, Disney -- which is transitioning to streaming -- acquires a 75% stake for
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $2.6B
                </a>
                (over 2 transactions).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Shortly after, Disney announces it will launch a streaming product for its outrageously good IP catalog (i.e., Pixar, Marvel, Star Wars, Classic Films).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Disney+ goes live in November 2019
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The global pandemic hits a few months later and digital content explodes as people are stuck at home.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By March 2021 -- only 16 months after launch -- Disney+ hits
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 100m+
                </a>
                subscribers. The technology underpinning all of the streaming content is none other than BAMTech (now called Disney Streaming Services).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So yeah, that’s how MLB helped create Disney+. Not a bad few days.
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               SNIPPETS
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                  NEW!
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                 Introducing our new and improved
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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                  (It takes less than 30 seconds!)
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                 Gameflix and Chill?
                </strong>
                Reed Hastings wasn't kidding when he called Fortnite Netflix’s biggest threat. The streaming giant is planning to
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                 expand
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                into gaming.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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                 Beyond looks beyond beef:
                </strong>
                Winning the battle of
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                 fake chicken
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                is the next step for Beyond Meat's plant-based empire.
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                 Clubhouse Chat:
                </strong>
                The social audio app introduced
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                 Backchannel
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                , a messaging feature where users can text.
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                Get a shot at winning free Hustle swag by personalizing your snippets. Click the button👇 to choose your favorite topics, and you’ll be registered to win. (More details below).
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               Tech Acquisitions
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="ZoomInfo logo and app" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FZoomInfo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m4M36:B6t3rj4T4jr1lEC3n-zLnicUNjknV_x15CCIzjtMHXg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                ZoomInfo wants to become every sales rep’s best friend
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ever get an email from a sales rep and wonder how they found you? ZoomInfo has been helping reps reach inboxes for years. Now, they want to help them hone their craft.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The firm announced it’ll
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 spend $575m
                </a>
                to acquire Chorus.ai, a conversational intelligence tool, per
                <em>
                 TechCrunch
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 WTF is ZoomInfo?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a B2B contact database that helps reps with top-of-the-funnel prospecting by identifying the right point of contact at target companies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Enter Chorus.ai, which uses AI to listen to sales conversations and identify trends to help teams close more deals.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For example: the software can record how often reps say filler words such as “uh,” “like,” and “umm.” Managers can use the tech to coach reps through the sales process, cut bad habits, and identify top performers.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Conversational intelligence is a new market but growing fast
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Chorus.ai raised $45m last July
                 </strong>
                 after doubling headcount and tripling revenue between 2019 and 2020
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  SalesLoft
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   raised
                  </strong>
                 </a>
                 <strong>
                  $100m
                 </strong>
                 in January at a $1.1B valuation
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Gong.io, widely considered the market leader
                 </strong>
                 , raised $250m at a $7.25B valuation last month
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Chorus.ai complements ZoomInfo’s offering in a meaningful way, but it’s hard to see a clear path to integration. Neither company offers a CRM, the natural home for sales intelligence data.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The real winners here are ZoomInfo’s sales reps, who will likely see an uptick in average deal size… and less usage of the word “um.”
               </p>
              </td>
             </tr>
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              <td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Virtual Insanity
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="VR" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FVR.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m4M36:B6t3rj4T4jr1lEC3n-zLnicUNjknV_x15CCIzjtMHXg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                VR is still a small market but it’s growing
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It turns out being unable to escape our homes was good for escapism.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                PwC’s annual Global Entertainment and Media (E&amp;M) Outlook 2021-2025
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 report
                </a>
                found that virtual reality was 2020’s fastest growing E&amp;M segment.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 To be sure: 2020 was a pretty weird year
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With many sectors shut down for months, global E&amp;M revenue dropped 3.8%, accounting for a loss of $81B. That’s the
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 biggest
                </a>
                drop since PwC started doing its report 22 years ago.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Segments impacted by the pandemic, like live music and cinema, took hits of 70%+, but at-home entertainment grew.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                VR content revenue reached $1.8B, a 31.7% YoY increase, and got a big boost from 2 releases:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 VR video game “Half-Life: Alyx,” which saw
                 <a style="color: #d62829; text-decoration: none;">
                  1.9m
                 </a>
                 sales in its 1st 6 months
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The Oculus Quest 2 headset, which quickly
                 <a style="color: #d62829; text-decoration: none;">
                  outpaced
                 </a>
                 previous Oculus sales
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But will it last?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                PwC predicts that VR revenue will continue to increase by 30% each year, hitting $6.9B by 2025 -- way short of video games’ predicted $194B, but not bad.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Still,
                <em>
                 The Information
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 predicts
                </a>
                VR needs to diversify content beyond games -- including
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 fitness
                </a>
                and live entertainment apps -- to maintain steady growth.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                BTW, we’re still over here meditating and “
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tripping
                </a>
                ” in VR.
               </p>
              </td>
             </tr>
             <tr>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1m4M36:8NSjADFfw0-hu_-vpO0fUghFuH0kkzp6TdAOy3A9fV4" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1m4M36:8NSjADFfw0-hu_-vpO0fUghFuH0kkzp6TdAOy3A9fV4" width="30"/>
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               You Lose
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="arcade game" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Farcade_game.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m4M36:B6t3rj4T4jr1lEC3n-zLnicUNjknV_x15CCIzjtMHXg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Here’s why Sega was sued for $5m over an arcade game
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The “Key Master” arcade game is the one that your parents probably warned you “only has those nice prizes because you’ll never win.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Well, it seems a California man filed a class-action
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 lawsuit
                </a>
                this week against Sega for that very reason. Is he right -- *cough* (yes) *cough* -- who knows?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Here’s the claim
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The lawsuit states “Key Master” is marketed as a game of skill, but in reality is programmed to award someone with a win after a predetermined number of losses.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s not the first time “Key Master” drama has gone down in court. Previously, the state of Arizona reached a $1m settlement with Jonathan Sanborn who licensed and set “Key Master” machines to win following 2.2k losses.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re interested, this week’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 court filing
                </a>
                is one of the more entertaining class-action lawsuits we’ve read in a while.
               </p>
              </td>
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             <tr>
              <td>
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               Disney meme of the day
              </td>
             </tr>
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              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="Lion King meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flion_king_meme.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m4M36:B6t3rj4T4jr1lEC3n-zLnicUNjknV_x15CCIzjtMHXg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
             </tr>
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                Too accurate (Source: Bored Panda)
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               <a style="color: #d62828; text-decoration: none;" target="_blank">
                via Reddit
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