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  <title>
   How to find and engage your readers
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 </head>
 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwMzI4MTkyMjE1LjIuMWFmNzZhNzAxZTU2MzI2Ny5nMGFmcTk4aUBtZzIuc3Vic3RhY2suY29tPiIsInUiOjE1NjU2NTkzLCJyIjoiYTNlYzkyYmVAdWlmZWVkLmNvbSIsImQiOiJtZzIuc3Vic3RhY2suY29tIiwicCI6NTExNjE4OTIsInQiOiJuZXdzbGV0dGVyIiwiYSI6ImV2ZXJ5b25lIiwicyI6MSwiYyI6InBvc3QiLCJmIjp0cnVlLCJpYXQiOjE2NDg0OTUzODUsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.z9NXDCg06IpAxmbKN3Dnn8SrPVcQKnoBLOE_tNRAb_E/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1nYuyz:1_y56EHmsTIEVhL7kimO0-tAERmuUXyjLSTIWKZRR8w" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   A guide to identifying and engaging your readers on Substack: from threads and online Q&amp;As to live meetups, advice columns and contests.   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
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    <td align="left" class="content" width="550">
     <div style="font-size: 16px; line-height: 26px; margin: 0 auto; max-width: 550px; overflow-wrap: break-word; width: 100%;">
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 9.6px 0;">
       <div class="post-header" style="font-size: 16px; line-height: 26px;">
        <h1 class="post-title short published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 40px; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
         <a style="color: #1a1a1a; text-decoration: none;">
          How to find and engage your readers
         </a>
        </h1>
        <table cellpadding="0" cellspacing="0" class="post-meta custom" style="margin: 1em 0;">
         <tr>
          <td class="post-meta-item post-date" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; vertical-align: middle; white-space: nowrap;" title="2022-03-28T19:22:38.597Z">
           <time datetime="2022-03-28T19:22:38.597Z">
            Mar 28
           </time>
          </td>
          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
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          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
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               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/66d0ea8d-ff2d-4056-be6c-977551ef2e69_696x696.png","fullscreen":null,"imageSize":null,"height":696,"width":696,"resizeWidth":324,"bytes":155094,"alt":null,"title":null,"type":"image/png","href":null}' height="324" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_324%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F66d0ea8d-ff2d-4056-be6c-977551ef2e69_696x696.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nYuyz:A4XyDW8Sjv5IxN4G5fBZxo6JNg23puAwNZPmXgJYtLk" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="324"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Writing is so much more than hitting “publish.” Writing naturally brings together people who share an interest in a topic or a perspective on the world. By shifting from “writing for an audience” to having a conversation with readers, writers can unlock inspiration, motivation, and new growth opportunities. And readers will appreciate the in-depth discussions, the chance to help shape your work, and the sense of belonging that comes from being among like minds.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         As Anne Helen Petersen of
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Culture Study
         </a>
         writes to her readers in her
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          one-year post
         </a>
         :
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “You made the subscriber threads the highlight of my week. You shared your stories of grief and place and weird neighbors. You asked and sought advice, and reliably suggest at least 500 new books every month. You sent me tips, and interviewed your kids about their video games, and suggested and then set the agenda for the money advice column… You made the comments section a place where you might actually want to hang out again. Whether you’re the first person in the Tuesday thread or just open the email once a week and sit with it, you have made all of this feel like community.”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Additionally, subscribers who participate in comments are more likely to keep reading, become paid subscribers, and tell their friends about your work. 
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         On Substack, it’s easy to start conversations with and get feedback directly from your readers. In this resource, we’ll dive into tips and ideas for engaging your readers, drawing on advice from People &amp; Company’s guide
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Get Together
         </a>
         :
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Pinpoint your people: Get specific about who you are talking to
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Find your readers where they are: Engage with communities that might be interested in your writing
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Start a conversation: Get to know your most engaged readers via a discussion thread
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Do something together: Find ways to connect your readers with one another and meet them yourself
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ad13e54c-736e-46fd-b746-a6cb06000dbd_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":9400,"alt":null,"title":null,"type":"image/png","href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fad13e54c-736e-46fd-b746-a6cb06000dbd_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nYuyz:A4XyDW8Sjv5IxN4G5fBZxo6JNg23puAwNZPmXgJYtLk" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h2 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Pinpoint your people
        </h2>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Newsletters, like other subscription-based media, perform best when they’re highly targeted to your readership—if you’re writing for everybody, you’re writing for nobody.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Start by asking a simple question about your readers:
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          <strong>
           Who do you want to be a reader?
          </strong>
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         You can help answer this question by thinking about your current active readers, as well as who could be your most important target readers and what kind of reader your writing could resonate with.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Then get specific to describe your target reader persona:
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Describe this group of people in 1-2 sentences
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Include key traits they bring as readers (e.g. relevant skills, interests, motivations, experiences, or backgrounds)
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Describe their reading habits and name one or two other publications they might read (you might even include these on your About page)
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           What gaps exist in their current reading repertoire, and what differentiates your publication from the rest?
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Bonus: Add specific names/personas to bring these readers to life
          </p>
         </li>
        </ul>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         The authors of
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Animation Obsessive
         </a>
         , who worked on defining their readers as part of their
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Grow fellowship
         </a>
         , reflected on how they understood their Substack readers in comparison to other platforms. They said:
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “We learned a few things about our long-form readers. For one, they’re older. While Generation Z is an important part of our audience on Twitter, most of our Substack audience is over 25, and usually over 30. Our readers’ backgrounds are different too. It’s probably safe to say that animation fans and students form the bulk of our audience on Twitter—but that’s not the case on Substack. Our subscribers are working artists, teachers, animators, filmmakers, writers, and designers, alongside a group of big names in Hollywood and beyond. We have student readers who love the newsletter, which is wonderful. But their numbers are smaller than you might expect.”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         For inspiration, check out
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Femstreet
         </a>
         (“Where women in tech lead, shape and fund the future”) or
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Isolation Journals
         </a>
         (“A newsletter for people seeking to transform life’s interruptions into creative grist”).
        </p>
        <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          Why do they read?
         </strong>
        </h4>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Now that you know your “who,” you need to understand
         <em>
          why
         </em>
         your readers will return to your writing. Your “why” is the core purpose driving your content that keeps readers coming back.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         This can be difficult to figure out. To help, consider some of these reasons why readers might rally around your publication, and see what resonates with you:
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="960">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9632706a-3f65-4cdc-a892-14824f160762_960x540.jpeg","fullscreen":null,"imageSize":null,"height":540,"width":960,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="309.375" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_1920%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F9632706a-3f65-4cdc-a892-14824f160762_960x540.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nYuyz:A4XyDW8Sjv5IxN4G5fBZxo6JNg23puAwNZPmXgJYtLk" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           A table from
           <a rel="nofollow ugc noopener">
            People &amp; Company
           </a>
           ’s Get Together resources.
          </figcaption>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Asking more about your readers and why they show up could even shape
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          your publication’s description and About page
         </a>
         .
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <em>
           Read:
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Pinpointing your “who” and “wh
           </a>
           y”
          </em>
         </p>
        </blockquote>
        <h2 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Find your readers where they are
        </h2>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Now that you’ve identified your target reader, you’ll want to go to where they might be congregating on- and offline, whether conferences, a Facebook group, a subreddit, or a Discord server. These readers are likely already connecting with each other in another space, and they need to discover you!
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Once you’ve pinpointed who your readers are, identify and visit the spaces they’re already a part of. This can both help new readers find you and help you understand them better too. Some examples of how writers are accomplishing this:
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Jessica Wilen of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            A Cup of Ambition
           </a>
           is a member of Facebook groups for moms
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           The authors of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Brent and Michael Are Going Places
           </a>
           contribute to a subreddit for digital nomads
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           The writers of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Reboot
           </a>
           are frequently in conversation with professors and students on college campuses
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Tony Mecia, who writes
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            The Charlotte Ledger
           </a>
           , finds new readers by
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            partnering
           </a>
           with a Charlotte radio station and local Facebook groups
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Elizabeth Held
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            sent cold emails to other Substack writers
           </a>
           in her field when she started
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            What To Read If
           </a>
           saying she was a fan of their work. In turn, they featured her Substack and helped her find her first readers
          </p>
         </li>
        </ul>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         In these spaces, you get what you give.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Ali Abouelatta, who writes
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          First 1000
         </a>
         , sets aside time every Thursday to contribute to the online communities he’s a part of, including Quora, Discord servers, WhatsApp groups, and Slack channels. Ali said in a
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          live Q&amp;A for Substack Grow
         </a>
         that this goodwill went a long way in creating reader advocates for his writing.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <em>
           Read:
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            How to grow your readership
           </a>
          </em>
         </p>
        </blockquote>
        <h2 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Start a conversation
        </h2>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1080">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="macbook pro displaying group of people" class="wide-image" data-attrs='{"src":"https://images.unsplash.com/photo-1588196749597-9ff075ee6b5b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwzMDAzMzh8MHwxfHNlYXJjaHw1N3x8Y29udmVyc2F0aW9ufGVufDB8fHx8MTY0ODQ2MjIwOA&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080","fullscreen":null,"imageSize":null,"height":810,"width":1080,"resizeWidth":null,"bytes":null,"alt":"macbook pro displaying group of people","title":null,"type":"image/jpg","href":null}' height="412.5" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.unsplash.com%252Fphoto-1588196749597-9ff075ee6b5b%253Fcrop%253Dentropy%2526cs%253Dtinysrgb%2526fit%253Dmax%2526fm%253Djpg%2526ixid%253DMnwzMDAzMzh8MHwxfHNlYXJjaHw1N3x8Y29udmVyc2F0aW9ufGVufDB8fHx8MTY0ODQ2MjIwOA%2526ixlib%253Drb-1.2.1%2526q%253D80%2526w%253D1080/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMudW5zcCJ9:1nYuyz:q0p2XGr793q2kkNNapuVis_A9kEPCwloE7l5Xi4FmUw" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="macbook pro displaying group of people" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Begin by getting to know your readers. This can happen in many ways, and you might want to start by brainstorming “what” exactly you will do together.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         According to
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          People &amp; Company
         </a>
         , the best community activities often have the following traits:
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Purposeful:
           </strong>
           Brings your community’s “why” to life
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Participatory:
           </strong>
           Gives others the chance to contribute
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Repeatable:
           </strong>
           Takes place regularly, which builds a habit or ritual
          </p>
         </li>
        </ul>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         One of the simplest things writers can do with their readers on Substack is post regular discussion threads.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Terrell Johnson of
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Half Marathoner
         </a>
         writes:
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “[Threads have] become one of the best things I offer my subscribers. I was impressed by the level of knowledge that my subscribers demonstrated in the conversation, but also by the back-and-forth chats once the conversation got going.”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         In his
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          guide to discussion threads
         </a>
         , Terrell recommends that writers ask specific questions rather than vague ones, respond to as many people as possible, post threads at a regular day and time, and encourage readers to share personal experiences.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Some other examples of creative discussion threads:
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Marc Stein
           </a>
           hosted an
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            NBA prediction contest
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            E. Jean Carroll
           </a>
           solicits
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            hilarious breakup stories
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            New_Public
           </a>
           prompts readers to
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            imagine a public library for the internet
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Sarah Bessey
           </a>
           asks for help assembling a
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Christmas gift guide
           </a>
          </p>
         </li>
        </ul>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         To create a discussion thread, go to your publication dashboard and click “New thread” in the right-hand sidebar.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em;">
          One of the simplest things writers can do with their readers on Substack is post regular discussion threads.
         </h3>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/018778a0-8d1f-4da9-af47-2d2f2e551300_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":9400,"alt":null,"title":null,"type":"image/png","href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F018778a0-8d1f-4da9-af47-2d2f2e551300_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nYuyz:A4XyDW8Sjv5IxN4G5fBZxo6JNg23puAwNZPmXgJYtLk" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h2 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Do something together
        </h2>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ae456277-6c77-4388-b336-008704ce09ea_3000x2000.jpeg","fullscreen":null,"imageSize":null,"height":971,"width":1456,"resizeWidth":null,"bytes":5582297,"alt":null,"title":null,"type":"image/jpeg","href":null}' height="366.7925824175824" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fae456277-6c77-4388-b336-008704ce09ea_3000x2000.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nYuyz:A4XyDW8Sjv5IxN4G5fBZxo6JNg23puAwNZPmXgJYtLk" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           New York’s writer meetup (photo credit:
           <a rel="nofollow ugc noopener">
            Bryon Summers
           </a>
           ).
          </figcaption>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Threads aren’t the only way Substack writers are engaging with their readers. Return to the reason your readers come together, and design a shared activity around that purpose. A few ideas to get you started:
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Reader Q&amp;As:
           </strong>
           Nick Offerman of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Donkey Thoughts
           </a>
           follows his Saturday threads with
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            in-depth answers to a selected reader question
           </a>
           posed in the comments. Emily Oster of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            ParentData
           </a>
           publishes responses to questions her paid subscribers submit, covering topics from
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            baby burping to the Doman Method
           </a>
           .
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Live virtual events:
           </strong>
           Ruth Ben-Ghiat of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Lucid
           </a>
           hosts conversational weekly Zoom Q&amp;As for paid subscribers in addition to her essays and interviews. Suleika Jaouad of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            The Isolation Journals
           </a>
           offers virtual “
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Studio Visits
           </a>
           ” with creatives like Lena Dunham as a subscriber perk.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            In-person events:
           </strong>
           Randa Sakallah of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Hot Singles
           </a>
           and Natalie Cruz of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Food For Thought
           </a>
           take their communities from online to IRL, hosting
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            parties
           </a>
           and pizza tours, respectively, for their NYC-based readers.
          </p>
         </li>
        </ul>
        <div class="instagram" data-attrs='{"instagram_id":"CXg7Wg8loZQ","title":"A post shared by Hot Singles (@hotsinglesnyc)","author_name":"hotsinglesnyc","thumbnail_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/__ss-rehost__IG-CXg7Wg8loZQ.jpg","timestamp":null}' style="background-color: #fff; border: 1px solid #dbdbdb; border-radius: 3px; direction: ltr; font-family: -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 26px; margin: 2em auto; max-width: 342px; position: relative;">
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           hotsinglesnyc
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         </a>
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           </a>
           )
          </div>
         </div>
        </div>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Subscriber benefits:
           </strong>
           Michael Fritzell of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Asian Century Stocks
           </a>
           invites his paid subscribers to a private Telegram chat for discussions about stocks. Etgar Keret of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Alphabet Soup
           </a>
           offers an especially unique benefit to founding members: having a “problematic character” named after them.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Community spotlights:
           </strong>
           Mike Sykes of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            The Kicks You Wear
           </a>
           describes his publication as a grassroots “
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            community hub
           </a>
           ,” coming together around rituals like #TheKicksWeWear, a section of his posts devoted to highlighting fit pics his readers submit via Twitter.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Advice columns:
           </strong>
           Katherine Dee of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Default Friend
           </a>
           co-hosts a dating advice column called
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Default Wisdom
           </a>
           with fellow Substack writer
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Delicious Tacos
           </a>
           . Read more tips on differentiating and growing a Substack advice column in our conversation
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            here
           </a>
           .
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Roll calls:
           </strong>
           Ilana Wiles of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Apparently
           </a>
           encouraged her readers to meet in real life via a
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            roll call thread
           </a>
           asking readers to volunteer their location. George Saunders of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Story Club
           </a>
           called for a round of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            introductions
           </a>
           as if it were the first day of class.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Reader contests:
           </strong>
           Scott Alexander of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Astral Codex Ten
           </a>
           is known for his in-depth book reviews and active comments section. He brought his community deeper into the discussion by hosting a
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            book review contest
           </a>
           , allowing subscribers to vote and awarding winners both cash and a lifetime subscription.
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Three’s a party
           </a>
           invites readers to guess the common thread between the songs they choose.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Make suggestions:
           </strong>
           Mia Billetdeaux of
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            Borscht for Breakfast
           </a>
           has a regular feature called
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            the dinner conjurer
           </a>
           , where a reader sends her five recipes they’ve enjoyed and she sends back a recipe recommendation, directly inspired by
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            The Biblioracle Recommends
           </a>
           .
          </p>
         </li>
        </ul>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Publishing doesn’t have to be a one-way street. We hope this resource has given you ideas for identifying and starting conversations with your readers to build a strong and loyal community around what you do.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          How are you building your reader community on Substack? What great examples have you seen from other writers? Where are your favorite reader communities? Leave a comment to share your approach.
         </em>
        </p>
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2 years, 1 month ago - on+resources@substack.com
How to find and engage your readers
A guide to identifying and engaging your readers on Substack: from threads and online Q&As to liv...
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