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<html style="">
 <head>
  <title>
   How to welcome your new readers
  </title>
  <style>
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  .typography .markup table.image-wrapper img,
  .typography.editor .markup table.image-wrapper img,
  .typography .markup table.kindle-wrapper img,
  .typography.editor .markup table.kindle-wrapper img {
    max-width: 550px;
  }
}


@media screen and (max-width: 650px) {
  .typography .markup div.youtube-inner div.youtube-screen,
  .typography.editor .markup div.youtube-inner div.youtube-screen,
  .typography .markup div.vimeo-inner div.youtube-screen,
  .typography.editor .markup div.vimeo-inner div.youtube-screen {
    display: none !important;
  }
}


@media screen and (max-width: 370px) {
  .typography .markup div.tiktok-wrap,
  .typography.editor .markup div.tiktok-wrap {
    width: calc(95vw - 32px);
    height: calc((95vw - 32px - 2px) / 0.485714);
  }
}


@media screen and (max-width: 650px) {
  .typography .markup div.embedded-publication-wrap .embedded-publication.show-subscribe,
  .typography.editor .markup div.embedded-publication-wrap .embedded-publication.show-subscribe {
    padding: 24px;
  }
}


@media screen and (max-width: 650px) {
  .typography .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
  .typography.editor .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
  .typography .markup div.captioned-button-wrap .subscription-widget.show-subscribe,
  .typography.editor .markup div.captioned-button-wrap .subscription-widget.show-subscribe {
    padding: 24px;
  }
}


@media screen and (max-width: 650px) {
  .typography .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button {
    padding: 10px 12px;
    min-width: 110px;
  }
}


@media (max-width: 650px) {
  .typography .markup .tweet,
  .typography.editor .markup .tweet {
    padding: 12px;
  }
}


@media (max-width: 650px) {
  .typography .markup .tweet .tweet-text,
  .typography.editor .markup .tweet .tweet-text {
    font-size: 14px;
    line-height: 20px;
  }
}


@media (max-width: 650px) {
  .typography .markup .tweet .tweet-photos-container.two,
  .typography.editor .markup .tweet .tweet-photos-container.two,
  .typography .markup .tweet .tweet-photos-container.three,
  .typography.editor .markup .tweet .tweet-photos-container.three,
  .typography .markup .tweet .tweet-photos-container.four,
  .typography.editor .markup .tweet .tweet-photos-container.four {
    height: 200px;
  }
}


@media (max-width: 650px) {
  .typography .markup .tweet a.expanded-link .expanded-link-img,
  .typography.editor .markup .tweet a.expanded-link .expanded-link-img {
    max-height: 180px;
  }
}


@media (max-width: 650px) {
  .typography .markup .tweet a.expanded-link .expanded-link-description,
  .typography.editor .markup .tweet a.expanded-link .expanded-link-description {
    display: none;
  }
}


@media screen and (max-width: 650px) {
  .typography .markup .apple-podcast-container,
  .typography.editor .markup .apple-podcast-container {
    width: unset;
  }
}


@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed img.install-substack-app-embed-img,
  .typography.editor .markup .install-substack-app-embed img.install-substack-app-embed-img {
    margin: 0 auto 16px auto;
  }
}


@media screen and (min-width: 420px) and (max-width: 600px) {
  .typography .markup .install-substack-app-embed .install-substack-app-embed-text,
  .typography.editor .markup .install-substack-app-embed .install-substack-app-embed-text {
    max-width: calc(100% - 100px);
    width: initial;
  }
}


@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed .install-substack-app-embed-text,
  .typography.editor .markup .install-substack-app-embed .install-substack-app-embed-text {
    margin: 0 0 12px 0;
    max-width: 100%;
    width: auto;
    text-align: center;
  }
}


@media (max-width: 600px) {
  .typography .markup .install-substack-app-embed .install-substack-app-embed-link,
  .typography.editor .markup .install-substack-app-embed .install-substack-app-embed-link {
    margin-top: 16px;
    width: 100%;
  }
}


@media screen and (min-width: 481px) {
  .share-button-container {
    height: 38px;
  }
}


@media screen and (min-width: 481px) {
  .share-button-container a.comment {
    height: 38px;
    line-height: 38px;
    padding-right: 10px;
  }
}


@media screen and (max-width: 480px) {
  .share-button-container .separator {
    display: block;
    margin: 0;
    height: 8px;
    border-left: none;
  }
}


@media screen and (max-width: 480px) {
  .share-button-container a.share.first img {
    padding-left: 0;
  }
}


@media screen and (min-width: 481px) {
  .share-button-container a.mobile {
    display: none !important;
  }
}


@media screen and (max-width: 650px) {
  .social-media-share-preview__description {
    -webkit-line-clamp: 2;
  }
}


@media screen and (max-width: 1000px) {
  .congrats-box {
    flex-direction: column;
  }
  .congrats-box .congrats-box-right {
    margin-left: 38px;
    margin-top: 16px;
  }
}


@media screen and (max-width: 500px) {
  .congrats-box {
    display: none;
  }
}


@media screen and (min-width: 541px) {
  .settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-container {
    padding: 36px;
    height: 680px;
  }
}


@media screen and (min-width: 541px) {
  .settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-container .footer {
    position: absolute;
    bottom: 36px;
    margin: 0px;
  }
}


@media screen and (max-width: 840px) {
  .header-with-anchor-widget .header-anchor-widget,
  .header-anchor-container .header-anchor-widget {
    display: none;
  }
}


@media screen and (min-width: 768px) {
  .post {
    padding: 32px 0 0 0;
  }
}


@media screen and (max-width: 650px) {
  .post .post-header .post-label {
    margin-top: 8px;
  }
}


@media screen and (max-width: 650px) {
  .post .post-header .meta-author-wrap.alternative-meta .meta-right-column .post-meta {
    margin-top: 6px;
  }
}


@media screen and (max-width: 650px) {
  .post .footer-facepile-container {
    height: 64px;
    padding: 0 16px;
    display: flex;
    align-items: center;
    justify-content: flex-start;
    width: 100%;
  }
}


@media screen and (max-width: 650px) {
  .post .post-footer.use-separators {
    justify-content: center;
    margin: 0 -16px;
    padding: 0;
    gap: 0;
  }
}


@media screen and (max-width: 650px) {
  .post .post-footer.next-prev {
    height: 64px;
    justify-content: space-between;
    box-sizing: border-box;
  }
}


@media screen and (max-width: 650px) {
  .post-contributor-footer .post-contributor-bio-table {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-table-row {
    display: flex;
    flex-direction: row;
  }
  .post-contributor-footer .post-contributor-bio-userhead-cell,
  .post-contributor-footer .post-contributor-bio-body-cell {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-body-cell {
    flex-grow: 1;
  }
  .post-contributor-footer .post-contributor-bio-body-table {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-body-table-row {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-copy-cell,
  .post-contributor-footer .post-contributor-bio-controls-cell {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-copy-cell {
    margin: 0 0 16px 0;
  }
  .post-contributor-footer .post-contributor-bio-controls-cell {
    width: auto;
  }
  .post-contributor-footer .post-contributor-bio-controls {
    margin: auto;
  }
  .post-contributor-footer .post-contributor-bio-controls .button.primary {
    width: 100%;
  }
  .post-contributor-footer .post-contributor-bio-text {
    font-size: 14px;
  }
}


@media screen and (min-width: 768px) {
  .post-silhouette {
    padding: 16px 0;
  }
}


@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-title {
    margin-top: 10.44225025px;
    height: 120px;
  }
}


@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta {
    width: 75%;
  }
}


@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta.with-byline-image {
    margin: 20px 0;
  }
}


@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
  .post-meta.alternative-meta .post-meta-item {
    padding-right: 16px;
  }
}


@media screen and (max-width: 370px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
  .post-meta.alternative-meta .post-meta-item {
    font-size: 14px;
  }
}


@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item.guest-author-publication,
  .post-meta.alternative-meta .post-meta-item.guest-author-publication {
    display: none;
  }
}


@media screen and (max-width: 370px) {
  .post-meta .post-meta-item .post-meta-button {
    height: 36px !important;
  }
  .post-meta .post-meta-item .post-meta-button .meta-button-label {
    display: none;
  }
  .post-meta .post-meta-item .post-meta-button > svg {
    margin-right: 0;
  }
}


@media screen and (max-width: 370px) {
  .post-meta .post-meta-item {
    font-size: 12px;
  }
}


@media screen and (max-width: 650px) {
  .post-preview > .post-preview-content .post-preview-meta {
    margin-top: 12px 0;
  }
}


@media screen and (max-width: 650px) {
  .post-preview > .post-preview-image {
    display: none;
  }
}


@media screen and (max-width: 650px) {
  .post-preview-silhouette .post-preview-silhouette-image {
    display: none;
  }
}


@media screen and (max-width: 650px) {
  .post .floating-subscribe-button {
    bottom: 20px;
    right: 20px;
  }
}


@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
  body .markup table.image-wrapper img,
  body .markup table.kindle-wrapper img {
    max-width: 550px;
  }
}


@media screen and (max-width: 650px) {
  body .markup div.youtube-inner div.youtube-screen,
  body .markup div.vimeo-inner div.youtube-screen {
    display: none !important;
  }
}


@media screen and (max-width: 370px) {
  body .markup div.tiktok-wrap {
    width: calc(95vw - 32px);
    height: calc((95vw - 32px - 2px) / 0.485714);
  }
}


@media screen and (max-width: 650px) {
  body .markup div.embedded-publication-wrap .embedded-publication.show-subscribe {
    padding: 24px;
  }
}


@media screen and (max-width: 650px) {
  body .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
  body .markup div.captioned-button-wrap .subscription-widget.show-subscribe {
    padding: 24px;
  }
}


@media screen and (max-width: 650px) {
  body .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  body .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button {
    padding: 10px 12px;
    min-width: 110px;
  }
}


@media (max-width: 650px) {
  body .markup .tweet {
    padding: 12px;
  }
}


@media (max-width: 650px) {
  body .markup .tweet .tweet-text {
    font-size: 14px;
    line-height: 20px;
  }
}


@media (max-width: 650px) {
  body .markup .tweet .tweet-photos-container.two,
  body .markup .tweet .tweet-photos-container.three,
  body .markup .tweet .tweet-photos-container.four {
    height: 200px;
  }
}


@media (max-width: 650px) {
  body .markup .tweet a.expanded-link .expanded-link-img {
    max-height: 180px;
  }
}


@media (max-width: 650px) {
  body .markup .tweet a.expanded-link .expanded-link-description {
    display: none;
  }
}


@media screen and (max-width: 650px) {
  body .markup .apple-podcast-container {
    width: unset;
  }
}


@media (max-width: 420px) {
  body .markup .install-substack-app-embed img.install-substack-app-embed-img {
    margin: 0 auto 16px auto;
  }
}


@media screen and (min-width: 420px) and (max-width: 600px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-text {
    max-width: calc(100% - 100px);
    width: initial;
  }
}


@media (max-width: 420px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-text {
    margin: 0 0 12px 0;
    max-width: 100%;
    width: auto;
    text-align: center;
  }
}


@media (max-width: 600px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-link {
    margin-top: 16px;
    width: 100%;
  }
}


@media screen and (min-width: 500px) {
  body .header a.logo {
    width: 42px;
    height: 42px;
    border-radius: 8px;
  }
}


@media screen and (max-width: 420px) {
  body .subscription-receipt table:first-of-type .subscription-amount .subscription-discount {
    width: 72px !important;
  }
}


@media screen and (min-width: 481px) {
  body .share-button-container {
    height: auto;
  }
}


@media screen and (max-width: 480px) {
  body .share-button-container .separator {
    display: block !important;
    margin: 0 !important;
    height: 8px !important;
    border-left: none !important;
  }
}


@media screen and (max-width: 650px) {
  .digest .item .post-meta-item.audience {
    display: none;
  }
}


@media screen and (min-width: 500px) {
  .digest-publication .logo img {
    width: 42px;
    height: 42px;
    border-radius: 4px;
  }
}


@media screen and (max-width: 650px) {
  .comments-page .container .comment-list .collapsed-reply {
    margin-left: 17px;
  }
}


@media screen and (max-width: 650px) {
  .comment > .comment-list {
    padding-left: 25px;
  }
}


@media screen and (max-width: 650px) {
  .finish-magic-login-modal .modal-content .container {
    padding: 24px 0;
  }
}


@media (max-width: 650px) {
  .reader2-text-b3 {
    line-height: 22px;
  }
}


@media screen and (max-width: 650px) {
  .reader2-text-h4 {
    line-height: 22px;
  }
}


@media screen and (min-width: 541px) {
  .user-profile-modal {
    padding-left: 12px;
    padding-right: 12px;
  }
}


@media screen and (max-width: 650px) {
  .subscribe-widget form.form .sideBySideWrap button.rightButton {
    padding: 10px 12px;
  }
}


@media screen and (min-width: 541px) {
  .pub-icon:hover .logo-hover,
  .feed-item-icon:hover .logo-hover {
    display: block;
  }
}


@media screen and (max-width: 650px) {
  .post-ufi.single-full-width-button .post-ufi-button-wrapper {
    width: 100%;
    padding: 0 16px;
  }
  .post-ufi.single-full-width-button .post-ufi-button-wrapper:empty {
    display: none;
  }
  .post-ufi.single-full-width-button .post-ufi-button {
    width: 100%;
    margin: 16px 0;
    justify-content: center;
  }
}


@media screen and (max-width: 768px) {
  .file-embed-wrapper {
    padding: 0;
  }
}


@media screen and (max-width: 768px) {
  .file-embed-wrapper-editor {
    padding: 0;
  }
}


@media screen and (max-width: 768px) {
  .file-embed-wrapper-editor:active {
    padding: 0;
  }
}


@media only screen and (max-width: 650px) {
  .file-embed-button.wide,
  .file-embed-error-button.wide {
    display: none;
  }
}


@media only screen and (min-width: 630px) {
  .file-embed-button.narrow,
  .file-embed-error-button.narrow {
    display: none;
  }
}


@media screen and (min-width: 541px) {
  .audio-player-wrapper .audio-player {
    min-width: 500px;
  }
}


@media screen and (max-width: 650px) {
  .audio-player-wrapper .audio-player .audio-player-progress {
    border-left-width: 16px;
    border-right-width: 16px;
  }
}


@media screen and (max-width: 650px) {
  .audio-player-wrapper .audio-player .audio-player-progress .audio-player-progress-bar .audio-player-progress-bar-popup {
    top: -54px;
  }
}


@media screen and (max-width: 650px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-progress {
    border-left-width: 16px;
    border-right-width: 16px;
  }
}


@media screen and (max-width: 650px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-progress .audio-player-progress-bar .audio-player-progress-bar-popup {
    top: -54px;
  }
}


@media (min-width: 250px) {
  .audio-player-wrapper-fancy .audio-player {
    padding: 32px;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group {
    display: flex;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button:last-of-type {
    display: block;
  }
}


@media (min-width: 300px) {
  .audio-player-wrapper-fancy .audio-player .btn-group {
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
    display: block;
  }
}


@media (min-width: 350px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .audio-player-title {
    margin-top: 16px;
  }
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
    padding-top: 15%;
    width: 15%;
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
    display: block;
  }
}


@media (min-width: 350px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
    padding-top: 25%;
    width: 25%;
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group {
    display: flex;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
    display: block;
  }
}


@media (min-width: 400px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
    padding-top: 40%;
    width: 40%;
  }
}


@media (max-width: 400px) {
  .audio-player-wrapper-fancy .audio-player .btn-group {
    margin-top: 12px;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button {
    font-size: 13px;
    padding: 6px 12px;
    height: auto;
    margin-top: 10px;
  }
}


@media (min-width: 600px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
    padding-top: 55%;
    width: 55%;
  }
}


@media (max-width: 650px) {
  .poll-editor-modal {
    min-width: calc(100% - 20px);
  }
}


@media (max-width: 750px) {
  .poll-embed .poll-anchor-target .poll-anchor-copy-button {
    left: 8px;
    top: 45px;
  }
}


@media screen and (min-width: 541px) {
  .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-table .modal-row .modal-content > .container {
    width: 552px;
    padding: 26px 24px;
  }
}


@media screen and (max-width: 650px) {
  .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-table .modal-row .modal-content > .container {
    padding: 40px 0;
  }
}


@media screen and (max-width: 650px) {
  .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-row .modal-cell .modal-exit-btn {
    margin-right: -20px;
  }
}
  </style>
 </head>
 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjMwMzA2MTYwMDQ2LjMuMjBlMzk2NDI2MmE5YTlkN0BtZy1kMS5zdWJzdGFjay5jb20-IiwidSI6MTU2NTY1OTMsInIiOiJhM2VjOTJiZUB1aWZlZWQuY29tIiwiZCI6Im1nLWQxLnN1YnN0YWNrLmNvbSIsInAiOjEwNTg0NjExNCwidCI6Im5ld3NsZXR0ZXIiLCJhIjoiZXZlcnlvbmUiLCJzIjoxLCJjIjoicG9zdCIsImYiOnRydWUsInBvc2l0aW9uIjoidG9wIiwiaWF0IjoxNjc4MTE4NjE1LCJleHAiOjE2ODA3MTA2MTUsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.47HuLN4EQEVdW5AO_BUuHUddKeOaeuFW0zxcCoM3lzQ/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1pZDJj:LUvgDVI7GsZ_8rB2uWO49Dy2OIg2WXBDNDKRGghMQCE" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   A writer's guide to crafting a precise and effective welcome email  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
   <tr>
    <td>
    </td>
    <td class="content" width="550">
    </td>
    <td>
    </td>
   </tr>
   <tr>
    <td>
    </td>
    <td align="left" class="content" width="550">
     <div style="font-size: 16px; line-height: 26px; margin: 0 auto; max-width: 550px; overflow-wrap: break-word; width: 100%;">
      <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
       <tr>
        <td align="right" style="height: 20px;">
         <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
          <tr>
           <td style="vertical-align: middle;">
            <span class="tw-font-body tw-text-ssm tw-text-substack-secondary" style="color: #808080 !important; font-family: SF Pro Text, -apple-system, BlinkMacSystemFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol !important; font-size: 13px !important;">
             <a class="tw-text-substack-secondary tw-underline" style="-webkit-text-decoration-line: underline !important; color: #808080 !important; text-decoration-line: underline !important;">
              Open in app
             </a>
             or
             <a class="tw-text-substack-secondary tw-underline" style="-webkit-text-decoration-line: underline !important; color: #808080 !important; text-decoration-line: underline !important;">
              online
             </a>
            </span>
           </td>
          </tr>
         </table>
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       </tr>
      </table>
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 16px 0 0 0;">
       <div class="post-header" style="font-size: 16px; line-height: 26px;">
        <h1 class="post-title published" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: Lora,sans-serif; font-size: 32px; font-weight: 600; line-height: 36px; margin: 0;">
         <a style="color: #404040; text-decoration: none;">
          How to welcome your new readers
         </a>
        </h1>
        <h3 class="subtitle" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #808080; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: normal; line-height: 24px; margin: 4px 0 0; margin-top: 12px;">
         A writer's guide to crafting a precise and effective welcome email
        </h3>
        <table cellpadding="0" cellspacing="0" class="post-meta custom" style="align-items: center; height: 20px; margin: 1em 0;">
         <tr>
          <td class="post-meta-item post-date" style="color: #808080; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; margin-right: 0; padding: 0px 12px 0px 0; padding-bottom: 0; padding-right: 0; padding-top: 0; position: relative; text-decoration: none; white-space: nowrap;" title="2023-03-06T16:03:12.826Z">
           <div class="frontend-pencraft-Text-module__reset--20JLV frontend-pencraft-Text-module__size-12--2onFT frontend-pencraft-Text-module__line-height-20--1soeQ frontend-pencraft-Text-module__weight-medium--aTbx5 frontend-pencraft-Text-module__font-meta--2i-cR frontend-pencraft-Text-module__color-secondary--XjVGl frontend-pencraft-Text-module__meta--3RRSj" style="color: #808080; font-family: 'SF Compact Text', 'SF Pro Text', -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto,
    Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 500; letter-spacing: 0.2px; line-height: 20px; margin: 0; text-decoration: unset; text-transform: uppercase;">
            <time datetime="2023-03-06T16:03:12.826Z">
             Mar 6
            </time>
           </div>
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        </table>
        <table border="0" cellpadding="0" cellspacing="0" class="email-ufi-2-top" role="presentation" style="border-bottom: 1px solid #e0e0e0; border-top: 1px solid #e0e0e0; min-width: 100%;" width="100%">
         <tr height="16">
          <td height="16" style="font-size: 0px; line-height: 0;">
          </td>
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         <tr>
          <td>
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
               <tr>
                <td style="vertical-align: middle;">
                 <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="38">
                  <tr>
                   <td align="center">
                    <a class="email-icon-button" style="border: 1px solid #e0e0e0; border-radius: 100000px; box-sizing: border-box; color: #808080; display: inline-block; font-family: 'SF Pro Text', -apple-system, ui-sans-serif, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 500; line-height: 1; min-width: 38px; padding: 9px 0; text-decoration: none; text-transform: uppercase; width: 38px;">
                     <img alt="" class="icon" height="18" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_36%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D36%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="border: none !important; max-width: 18px; vertical-align: middle;" width="18"/>
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
                <td style="min-width: 8px" width="8">
                </td>
                <td style="vertical-align: middle;">
                 <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="38">
                  <tr>
                   <td align="center">
                    <a class="email-icon-button" style="border: 1px solid #e0e0e0; border-radius: 100000px; box-sizing: border-box; color: #808080; display: inline-block; font-family: 'SF Pro Text', -apple-system, ui-sans-serif, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 500; line-height: 1; min-width: 38px; padding: 9px 0; text-decoration: none; text-transform: uppercase; width: 38px;">
                     <img alt="" class="icon" height="18" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_36%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideComments%253Fv%253D4%2526height%253D36%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="border: none !important; max-width: 18px; vertical-align: middle;" width="18"/>
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
                <td style="min-width: 8px" width="8">
                </td>
                <td style="vertical-align: middle;">
                 <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="38">
                  <tr>
                   <td align="center">
                    <a class="email-icon-button" style="border: 1px solid #e0e0e0; border-radius: 100000px; box-sizing: border-box; color: #808080; display: inline-block; font-family: 'SF Pro Text', -apple-system, ui-sans-serif, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 500; line-height: 1; min-width: 38px; padding: 9px 0; text-decoration: none; text-transform: uppercase; width: 38px;">
                     <img alt="" class="icon" height="18" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_36%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideShare%253Fv%253D4%2526height%253D36%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="border: none !important; max-width: 18px; vertical-align: middle;" width="18"/>
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
             <td align="right">
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
               <tr>
                <td style="vertical-align: middle;">
                 <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
                  <tr>
                   <td align="center">
                    <a class="email-button-outline" style="border: 1px solid #e0e0e0; border-radius: 100000px; color: #808080; display: inline-block; font-family: 'SF Pro Text', -apple-system, ui-sans-serif, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 500; line-height: 12px; padding: 9px 14px; text-decoration: none; text-transform: uppercase;">
                     <div class="email-button-spacer" style="display: inline-block; font-size: 16px; line-height: 26px; max-width: 0; min-height: 18px; vertical-align: middle;">
                     </div>
                     <span class="email-button-text" style="vertical-align: middle;">
                      Save
                     </span>
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
                <td style="min-width: 8px" width="8">
                </td>
                <td style="vertical-align: middle;">
                 <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
                  <tr>
                   <td align="center">
                    <a class="email-button-outline" style="border: 1px solid #e0e0e0; border-radius: 100000px; color: #808080; display: inline-block; font-family: 'SF Pro Text', -apple-system, ui-sans-serif, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 500; line-height: 12px; padding: 9px 14px; text-decoration: none; text-transform: uppercase;">
                     <div class="email-button-spacer" style="display: inline-block; font-size: 16px; line-height: 26px; max-width: 0; min-height: 18px; vertical-align: middle;">
                     </div>
                     <span class="email-button-text" style="vertical-align: middle;">
                      ▷  Listen
                     </span>
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
         <tr height="16">
          <td height="16" style="font-size: 0px; line-height: 0;">
          </td>
         </tr>
        </table>
       </div>
      </div>
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 16px 0 0 0;">
       <div class="body markup" dir="auto" style="font-family: Lora,sans-serif; font-size: 16px; font-weight: 400; line-height: 26px; margin-bottom: 16px; text-align: initial; width: 100%; word-break: break-word;">
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0; margin-top: 0;">
         By the time your welcome email hits your reader’s inbox, you may think your job to sell your publication is done: they’ve subscribed and are on the list! What else is there to do?
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         But this overlooked space can be the difference between instant churn (unsubscribe or inactive reading) and upsell from free to paying subscribers. The welcome email can bring your reader deeper into your publication from the get-go and deliver on the promise of your welcome page and your About page—both instrumental in converting browsing readers to signups.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         While the boilerplate copy created by Substack for your welcome email is a good guide for length and content, some simple and personal tweaks to your welcome email can make all the difference. Here are some tips to maximize your welcome email, as well as examples from other writers. To edit the welcome email, head to your dashboard Settings and look for “welcome email” under Basics.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 20px 0; padding: 0;">
         <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0; margin-left: 20px;">
          <em>
           <span>
            Read more:
           </span>
           <a rel="" style="color: #404040; text-decoration: underline;">
            Setting up your publication
           </a>
          </em>
          <span>
           and
          </span>
          <em>
           <a rel="" style="color: #404040; text-decoration: underline;">
            How to polish your publication’s About page and one-line description
           </a>
          </em>
         </p>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/34371388-63f7-4201-b0f2-df848c0c8c24_2912x2096.png","fullscreen":null,"imageSize":null,"height":1048,"width":1456,"resizeWidth":null,"bytes":1905431,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"internalRedirect":"https://on.substack.com/i/105846114?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F34371388-63f7-4201-b0f2-df848c0c8c24_2912x2096.png"}' height="395.8791208791209" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F34371388-63f7-4201-b0f2-df848c0c8c24_2912x2096.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/5087b314-1eec-4d9a-9303-819131dadaa8_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"internalRedirect":"https://on.substack.com/i/105846114?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5087b314-1eec-4d9a-9303-819131dadaa8_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F5087b314-1eec-4d9a-9303-819131dadaa8_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Greet your new subscribers
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Imagine your welcome email is how your reader might like to be greeted on entering a party you’ve put on for subscribers only. What’s the atmosphere and feeling in your reader you want to exclusively create?
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Dear Dilate
          </a>
         </span>
         <span>
          ’s
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Jade Fox
          </a>
         </span>
         <span>
          , who writes about the difficult parts of motherhood, addresses her readers personally in her welcome email, acknowledging she knows who her readership is, and the result is incredibly effective:
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1300">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/325e8c75-7381-45e8-a76f-ff0f5c4837d6_1300x1146.png","fullscreen":null,"imageSize":null,"height":1146,"width":1300,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="484.84615384615387" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2600%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F325e8c75-7381-45e8-a76f-ff0f5c4837d6_1300x1146.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Invite free subscribers to upgrade their subscription
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          There is never
         </span>
         <em>
          not
         </em>
         <span>
          a good time to invite subscribers to upgrade. From day one, you can start the messages you want free subscribers to hear.
         </span>
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Our team advises including an upgrade button “above the fold” of the email (before the reader needs to scroll), along with details of the paid benefits laying out the differences for free and paid subscribers.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Here’s an example from
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Emily Writes Back
          </a>
         </span>
         <span>
          :
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1286">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/6ea91bed-552a-4553-82ae-5aa0e19d8d07_1286x1078.png","fullscreen":null,"imageSize":null,"height":1078,"width":1286,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="461.04199066874025" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2572%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F6ea91bed-552a-4553-82ae-5aa0e19d8d07_1286x1078.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Include a call to action
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         The welcome email is also an opportunity to get your new reader into the swing of reading your posts every time they see an email from you.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Some writers like to include links to foundational posts, to archives, or to previous posts in a series they are currently running. Including a list of great paid posts acts as another invitation to upgrade so readers don’t miss out.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Max Read
          </a>
         </span>
         <span>
          of
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Read Max
          </a>
         </span>
         <span>
          gets new readers straight to the goods by sharing a list of his “greatest hits”:
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1310">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/3fc5e23d-3a91-4b27-9bf6-5a135d813224_1310x1134.png","fullscreen":null,"imageSize":null,"height":1134,"width":1310,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="476.10687022900765" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2620%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F3fc5e23d-3a91-4b27-9bf6-5a135d813224_1310x1134.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Annabella Daily
          </a>
         </span>
         <span>
          includes a link to her latest post, with a question to her readers inviting them to join in the comments:
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1246">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/fdd01beb-e180-4c49-975e-2cbbea178ab6_1246x968.png","fullscreen":null,"imageSize":null,"height":968,"width":1246,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="427.28731942215086" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2492%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Ffdd01beb-e180-4c49-975e-2cbbea178ab6_1246x968.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Get to know your readers
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Now is a perfect chance to get to know the person behind an unknown email address.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Some writers ask their readers to reply to the welcome email with why they signed up, or invite them to a Chat or introductory post to share more about where they are in the world and why they subscribed.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Kevin Maguire
          </a>
         </span>
         <span>
          of
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           The New Fatherhood
          </a>
         </span>
         <span>
          asks his new subscribers to answer a key question: Why did they sign up?
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1296">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/c9d7dc35-e3e8-43fd-b266-7c80162a564d_1296x1220.png","fullscreen":null,"imageSize":null,"height":1220,"width":1296,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="517.7469135802469" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2592%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fc9d7dc35-e3e8-43fd-b266-7c80162a564d_1296x1220.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          When asked about this call to action, Kevin told us: “Someone recently asked me how many people reply. And after the
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          ParentData shoutout
         </a>
         <span>
          earlier in the month, I saw about 1,000 new followers and 25 emails. So around 2.5% of folks reply.”
         </span>
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Here’s another example from Substack’s
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Reid DeRamus
          </a>
         </span>
         <span>
          who writes
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Growth Croissant
          </a>
         </span>
         <span>
          :
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1276">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/be7391fa-cebb-4c32-a247-cafb04fc0779_1276x368.png","fullscreen":null,"imageSize":null,"height":368,"width":1276,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="158.6206896551724" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2552%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fbe7391fa-cebb-4c32-a247-cafb04fc0779_1276x368.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Don’t just reshare your About page
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         While the About page’s goal is to establish credibility with your readers while showing off your writing voice and style, the welcome email is to acknowledge their presence on your email list.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Rather than selling your newsletter to a newcomer, it’s a chance to reiterate that this subscriber is “in the right place.” That also gives you space to be more creative, but also more intimate, personal, and private.
        </p>
        <div class="pullquote" style="border-bottom: 1px solid #e0e0e0; border-top: 1px solid #e0e0e0; font-size: 16px; line-height: 26px; margin: 32px auto;">
         <p style="color: #404040; font-size: 16px; font-style: italic; font-weight: 500; line-height: 26px; margin: 32px 0; text-align: center;">
          <em>
           Hot tip:
          </em>
          <span>
           The welcome email doesn’t appear on your Substack website—so this email will be totally private to those who subscribe.
          </span>
         </p>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           CJ Gustafson
          </a>
         </span>
         <span>
          of
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Mostly metrics
          </a>
         </span>
         <span>
          has a more informal welcome email that’s different in tone to
         </span>
         <a rel="" style="color: #404040; text-decoration: underline;">
          his About page
         </a>
         <span>
          :
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1324">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/460cd45b-d9a5-48d1-88d3-5c44024ada2b_1324x1262.png","fullscreen":null,"imageSize":null,"height":1262,"width":1324,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="524.2447129909366" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2648%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F460cd45b-d9a5-48d1-88d3-5c44024ada2b_1324x1262.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Make it yours
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Try not to make the welcome email feel too formal or like it’s been autogenerated. If you took time to write it, make it yours!
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Eleanor Mills
          </a>
         </span>
         <span>
          of
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           The Queenager with Eleanor Mills
          </a>
         </span>
         <span>
          signs off her welcome email with a handwritten signature, which makes it feel like a personal letter.:
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1284">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/3d42332a-f84a-4549-b612-c301a9ec300e_1284x834.png","fullscreen":null,"imageSize":null,"height":834,"width":1284,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="357.2429906542056" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2568%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F3d42332a-f84a-4549-b612-c301a9ec300e_1284x834.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Kevin Maguire
          </a>
         </span>
         <span>
          opens with a letter to readers and a family photo:
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="926">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/076d3f82-94ca-4255-93a8-cd47e0f660c3_926x1268.png","fullscreen":null,"imageSize":null,"height":1268,"width":926,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="753.1317494600432" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1852%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F076d3f82-94ca-4255-93a8-cd47e0f660c3_926x1268.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Sara Tasker
          </a>
         </span>
         <span>
          , who writes
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Entre Nous
          </a>
         </span>
         <span>
          , includes a photo of her sleeping cat in her welcome email to new subscribers:
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="834">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/67374cc8-b4e3-416f-939f-f89059654c48_834x1254.png","fullscreen":null,"imageSize":null,"height":1254,"width":834,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="826.9784172661871" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1668%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F67374cc8-b4e3-416f-939f-f89059654c48_834x1254.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: subpixel-antialiased; -webkit-font-smoothing: subpixel-antialiased; color: #404040; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Detail special offers
         </strong>
        </h3>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         If you are running a discount code or group subscriptions, your welcome email is a great place to give the details.
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          As well as sharing some of her most popular posts, writer
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           lyz
          </a>
         </span>
         <span>
          includes a discount upsell to free subscribers in her welcome email for
         </span>
         <span class="frontend-components-mention-module__mention--34BKh" style="background: #eeeeee; border-radius: 99px; color: #404040; cursor: pointer; font-weight: 600; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: #404040; text-decoration: none;">
           Men Yell at Me
          </a>
         </span>
         <span>
          :
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1352">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/b2324872-a562-40c4-b857-7ac0d302c9bc_1352x1198.png","fullscreen":null,"imageSize":null,"height":1198,"width":1352,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"internalRedirect":null}' height="487.35207100591714" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2704%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fb2324872-a562-40c4-b857-7ac0d302c9bc_1352x1198.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/9bc4fd58-d273-46e5-892b-c2642d20c49c_1200x107.png","fullscreen":null,"imageSize":null,"height":107,"width":1200,"resizeWidth":null,"bytes":10563,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"internalRedirect":"https://on.substack.com/i/105846114?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bc4fd58-d273-46e5-892b-c2642d20c49c_1200x107.png"}' height="49.041666666666664" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F9bc4fd58-d273-46e5-892b-c2642d20c49c_1200x107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1pZDJj:5VLFAp9TYNXQ2aLU8wXGb0mxDR8qTlvBJzN5Vz5z6ME" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <em>
          What are your favorite welcome emails? What tips do you think we are missing from this list? Be sure to add your own insights in the comments.
         </em>
        </p>
        <p class="button-wrapper" data-attrs='{"url":"https://substack.com/app-link/post?publication_id=1&amp;post_id=105846114&amp;utm_source=substack&amp;utm_medium=email&amp;isFreemail=true&amp;comments=true&amp;token=eyJ1c2VyX2lkIjoxNTY1NjU5MywicG9zdF9pZCI6MTA1ODQ2MTE0LCJpYXQiOjE2NzgxMTg2MTUsImV4cCI6MTY4MDcxMDYxNSwiaXNzIjoicHViLTEiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.jmw38ZCAOuf-YblIBdWD78Vh2McT1ECmvY7tk57XAPw","text":"Leave a comment","action":null,"class":null}' style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0; text-align: center;">
         <a class="button primary" rel="" style="background-color: #FF7731; border: none; border-radius: 4px; box-sizing: border-box; color: #ffffff !important; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 600; height: auto; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 12px 20px; text-align: center; text-decoration: none !important; white-space: nowrap;">
          <span style="color: #ffffff; text-decoration: none;">
           Leave a comment
          </span>
         </a>
        </p>
        <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0; margin-bottom: 0;">
        </p>
       </div>
      </div>
      <div class="container-border" style="border-top: 1px solid #e0e0e0; box-sizing: border-box; font-size: 16px; line-height: 26px; margin: 32px 0 0; width: 100%;">
      </div>
      <div class="typography" style="font-size: 16px; line-height: 26px;">
       <div class="postscript" style="font-size: 16px; line-height: 26px; margin: 32px 0;">
        <div class="body markup" dir="auto" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: initial; width: 100%; word-break: break-word;">
         <p style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0; margin-top: 0;">
          <em>
           Thanks for subscribing to
          </em>
          <a rel="" style="color: #404040; text-decoration: underline;">
           On Substack
          </a>
          <em>
           . This post is public, so feel free to share it.
          </em>
         </p>
         <p class="button-wrapper" data-attrs='{"url":"https://substack.com/app-link/post?publication_id=1&amp;post_id=105846114&amp;utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;triggerShare=true&amp;isFreemail=true&amp;token=eyJ1c2VyX2lkIjoxNTY1NjU5MywicG9zdF9pZCI6MTA1ODQ2MTE0LCJpYXQiOjE2NzgxMTg2MTUsImV4cCI6MTY4MDcxMDYxNSwiaXNzIjoicHViLTEiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.jmw38ZCAOuf-YblIBdWD78Vh2McT1ECmvY7tk57XAPw","text":"Share","action":null,"class":null}' style="color: #404040; font-size: 16px; line-height: 26px; margin: 0 0 20px 0; margin-bottom: 0; text-align: center;">
          <a class="button primary" rel="" style="background-color: #FF7731; border: none; border-radius: 4px; box-sizing: border-box; color: #ffffff !important; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 600; height: auto; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 12px 20px; text-align: center; text-decoration: none !important; white-space: nowrap;">
           <span style="color: #ffffff; text-decoration: none;">
            Share
           </span>
          </a>
         </p>
        </div>
       </div>
      </div>
      <table border="0" cellpadding="0" cellspacing="0" class="email-ufi-2-bottom" role="presentation" style="border-bottom: 1px solid #e0e0e0; border-top: 1px solid #e0e0e0; min-width: 100%;" width="100%">
       <tr height="16">
        <td height="16" style="font-size: 0px; line-height: 0;">
        </td>
       </tr>
       <tr>
        <td>
         <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
          <tr>
           <td>
            <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin: 0 auto;" width="auto">
             <tr>
              <td style="vertical-align: middle;">
               <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
                <tr>
                 <td align="center">
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1 year, 2 months ago - on+resources@substack.com
How to welcome your new readers
A writer's guide to crafting a precise and effective welcome email ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...
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