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Descript Registered user
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The curiosity gap for video and audio creators. Plus, new live events, prompt libraries, and shareable promos. When you're making a podcast, or video, you're probably super-engaged with every moment of your content.
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How to stop the bleeding
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<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
When you're making a podcast, or video, you're probably super-engaged with every moment of your content. So it's easy to forget that others may not be.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
In reality, you can expect the audience for anything you publish to start diminishing after 00:01; you might lose half of them by the mid-way point, and by the end as many as 75% will have hit the exits.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
How to keep them in their seats? It would be great if you could be there with your audience, in the room. Holding a baseball bat. But you can't, for obvious reasons (doesn't scale).
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
What you can do instead is create a
<em style="box-sizing: border-box;">
curiosity gap
</em>
. Which basically means making sure that as your episode plays out, you keep that little voice in the audience's heads asking "and then what?"
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
Easier said than done, we know. Fortunately video producer Alec Opperman asked around to come up with a bunch of ideas for how to exploit the curiosity gap, so you can keep your audience engaged as long as possible. His piece is focused on YouTube, but just as relevant to podcasts, or any kind of narrative content.
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Take a look
</a>
.
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<span class="tinyMce-placeholder" style="box-sizing: border-box;">
Also helpful, maybe
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<span style="font-size: 15px; box-sizing: border-box;">
<strong style="box-sizing: border-box;">
Start a prompt library
</strong>
</span>
</p>
</div>
</div>
</td>
</tr>
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</table>
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<div style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #555555; line-height: 1.5; box-sizing: border-box;">
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<span style="font-size: 16px; box-sizing: border-box;">
If last year was the year you incorporated AI tools into your workflow, maybe 2024 is the year you optimize the bejesus out of them. Or maybe it's the year AI takes over the world and forces us all to watch its favorite practical-joke videos. If it turns out to be the former, one way to start optimizing is to set up a
<em style="box-sizing: border-box;">
prompt library
</em>
. Our resident AI-creativity-workflow master, Briana Brownell,
<span style="color: #009d9b; box-sizing: border-box;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
has your guide
</a>
</span>
.
</span>
</p>
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</div>
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<tbody style="box-sizing: border-box;">
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<div align="center" class="alignment" style="line-height: 10px; box-sizing: border-box;">
<div class="fullWidth" style="max-width: 188px; box-sizing: border-box;">
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<img alt="Create shareable promos" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F659581e9b66815004d206263%252Foriginal.png%253F1704296937/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU5NDM1NzkuMDY2NjI2OH0:1rRxr1:cmItJLfnT4WXrEwmDqObP4_6bPKPZcs6I3LaIOKkU_g" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Create shareable promos" width="188"/>
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<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 15px; box-sizing: border-box;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 14.399999999999999px; color: #555555; line-height: 1.2; box-sizing: border-box;">
<p align="left" style="font-size: 16px; mso-line-height-alt: 19.2px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 15px; box-sizing: border-box;">
<strong style="box-sizing: border-box;">
Create shareable promos
</strong>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tbody style="box-sizing: border-box;">
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<td class="pad" style="box-sizing: border-box; padding: 10px 30px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #555555; line-height: 1.5; box-sizing: border-box;">
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<span style="font-size: 16px; box-sizing: border-box;">
You probably spend a lot of time making content to promote your content. Audiograms, social clips, social copy, on and on. If you don't, you should (though you can do it much faster using AI tools,
<span style="color: #009d9b; box-sizing: border-box;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
like in Descript
</a>
</span>
). A great way to get a lot more out of that work is to get your guests to share your promo assets. It ain't easy, but podcaster Erin Ollila has some great advice on making it happen.
<span style="color: #009d9b; box-sizing: border-box;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Here it is
</a>
</span>
.
</span>
</p>
</div>
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Creative mastery, live
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Millions of creators
</strong>
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<span style="font-size: 16px; box-sizing: border-box;">
Okay, we're rounding up—but Descript's Discord community has more than 17,000 members. Whatever the number, it's a fantastic resource for inspiration, troubleshooting, and even collaboration, when bouncing your ideas of ChatGPT just won't cut it. For an even more human experience, you can meet the community, and support hero Marcello, live at our weekly office hours.
<span style="color: #009d9b; box-sizing: border-box;">
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January 10th
</strong>
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Learn Descript, fast
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<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
New year, new you...ha, no, we've all had enough of that trash. But if same-old-you is ready to start making that podcast or video, here's the live primer you need to get going. Descript workflow jedi Harmony Jiroudek will show you how everything works, from transcription to scenes to publishing. Perfect for new users or anybody who needs a refresher.
<strong style="box-sizing: border-box;">
January 11th.
</strong>
<span style="color: #009d9b; box-sizing: border-box;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Register here
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4 months, 2 weeks ago - newsletter@marketing.descript.com
The curiosity gap for video and audio creators. Plus, new live events, prompt libraries, and shar...