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   Just released: State of Content 2023 🗣️
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  <div class="preheader" style="font-size: 1px; display: none !important;">
   Key findings from the report inside.
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   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
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        <span style="font-weight: 600;">
         1200+ marketers and creatives reveal their priorities for 2023
         <br/>
        </span>
        The State of Content 2023
       </td>
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        [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          Read the full report here
         </span>
        </a>
        <span style="font-weight: 600;">
        </span>
        ]
        <br/>
        <br/>
        Together with independent research firm PureSpectrum, we surveyed 1200+ marketing and creative professionals to uncover their top challenges, priorities, and tech investments for the year.
        <br/>
        <br/>
        With topics ranging from the role of content experiences in helping companies stand out in today's tough economic climate, to the importance of a well-integrated digital ecosystem, our inaugural State of Content report is a must-read for marketing decision-makers.
        <br/>
        <br/>
        <span style="font-weight: 600;">
         Key takeaways at a glance
        </span>
        <br/>
       </td>
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         <li>
          According to our data,
          <span style="font-weight: 600;">
           69%
          </span>
          of marketers surveyed consider investments in content creation, management, and distribution a tactical decision to safeguard their finances during uncertain times. When we look specifically at CMOs, we see that interest in investing in content for 2023 is even higher.
          <br/>
          <br/>
         </li>
         <li>
          The vast majority of marketers (
          <span style="font-weight: 600;">
           83%
          </span>
          ) are consolidating their technology systems and/or reducing agency spend by bringing part of the content creation process in-house – while enhancing the productivity of internal teams. The focus is even stronger among CMOs in specific industries, with
          <span style="font-weight: 600;">
           94%
          </span>
          of those in tech companies and a remarkable
          <span style="font-weight: 600;">
           100%
          </span>
          in consumer brands planning to consolidate technology systems and/or become less reliant on external agencies.
          <br/>
          <br/>
         </li>
         <li>
          Speeding up time to market is a top priority for
          <span style="font-weight: 600;">
           2 out of 3
          </span>
          marketers. Businesses that still rely on legacy systems—which create inefficiencies and impose silos on teams—take longer to launch their campaigns compared to peers who have already invested in a well-integrated digital ecosystem. Perhaps unsurprisingly, most marketers surveyed (
          <span style="font-weight: 600;">
           69%
          </span>
          ) will prioritize investments in technology that enhances processes, drives team alignment, and speeds up time to market in 2023.
          <br/>
          <br/>
         </li>
         <li>
          CMOs around the globe intend to integrate DAM into their existing martech stack in 2023. Our data shows that
          <span style="font-weight: 600;">
           85%
          </span>
          of marketers intend to invest in a digital ecosystem powered by DAM. Notably, all CMOs (
          <span style="font-weight: 600;">
           100%
          </span>
          ) in consumer brands and
          <span style="font-weight: 600;">
           98%
          </span>
          in tech companies plan to invest in a connected ecosystem with a DAM platform at the center.
          <br/>
         </li>
        </ul>
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