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           Plus: Doug DeMuro, a bear on Mars, a bubbly paradox, music for programming, and more.
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                   Trader Joe’s 14th annual survey crowned Chili &amp; Lime Flavored Rolled Tortilla Chips as its top product. Previous repeated winners — lookin’ at you, Dark Chocolate Peanut Butter Cups — were omitted from voting.
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                    In today’s email:
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                    <strong>
                     An experiment:
                    </strong>
                    Why British Columbia is decriminalizing drugs.
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                     Chart:
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                    The drama around India’s richest man.
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                    Listen to today’s 10-minute podcast
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                   to hear Jacob and Juliet discuss Canada’s drug experiment, Trader Joe’s winners, a folding iPad, India’s richest man, and more.
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               The big idea
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Canada’s drug experiment
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                Criminalizing drugs is expensive. British Columbia is going to try decriminalizing them.
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                2023-01-31T00:00:00Z
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               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Juliet Bennett Ryla
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                British Columbia, Canada, is conducting a three-year experiment with drugs.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Starting today, small amounts of drugs are decriminalized, including hard drugs like cocaine and heroin (cannabis is
                <a style="color: #192733; text-decoration: underline !important;">
                 already legal
                </a>
                in Canada).
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Instead of facing criminal charges, people caught with
                 <a style="color: #192733; text-decoration: underline !important;">
                  less than 2.5 grams
                 </a>
                 will receive info on treatment or other resources.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Drug trafficking is still illegal.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Will it be a successful social and economic decision?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Decriminalization advocates…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                …see substance use and addiction as a health issue, not a crime. People who fear punishment are less likely to seek help.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Criminalizing drugs is also expensive and often doesn’t work:
               </p>
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                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 The US has spent
                 <a style="color: #192733; text-decoration: underline !important;">
                  $1T+
                 </a>
                 on the war on drugs, largely considered
                 <a style="color: #192733; text-decoration: underline !important;">
                  a failure
                 </a>
                 .
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 But investing $1 in a syringe exchange program saves ~$6 in costs associated with HIV in the US,
                 <a style="color: #192733; text-decoration: underline !important;">
                  per
                 </a>
                 <em>
                  The New York Times
                 </em>
                 .
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Has this been done?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Yep. Portugal decriminalized drugs in 2001 and, aside from a brief uptick in experimentation, usage
                <a style="color: #192733; text-decoration: underline !important;">
                 is down
                </a>
                , although exactly why is unclear.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                So are opioid deaths, diseases associated with injection use, prison overcrowding, and drug-related crimes. (For an in-depth look, check out this
                <a style="color: #192733; text-decoration: underline !important;">
                 long read
                </a>
                from
                <em>
                 The Guardian
                </em>
                .)
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Oregon also did this in 2020, but the state
                <a style="color: #192733; text-decoration: underline !important;">
                 has been slow
                </a>
                to fund services.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Critics of Oregon’s policy have the same concerns about BC’s: decriminalization
                <em>
                 must
                </em>
                be paired with treatment programs and resources, like Portugal’s. They also question whether it can succeed as the economy weakens,
                <a style="color: #192733; text-decoration: underline !important;">
                 according to
                 <em>
                  Bloomberg
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It’s worth noting…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … not all drugs are alike. For many, the desired outcome is treatment, but others reach legalization.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Remember how your DARE instructor used to warn you about the dangers of the devil’s lettuce, but now you can buy weed from bougie boutiques?
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The global market for once-illegal cannabis was worth
                <a style="color: #192733; text-decoration: underline !important;">
                 $17.8B
                </a>
                in 2021. Like cannabis, researchers are seeing the benefits of psychedelics, too. Magic mushrooms —
                <a style="color: #192733; text-decoration: underline !important;">
                 already legal
                </a>
                for therapeutic use in Oregon — could be next.
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                  <img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pMpnA:jgCGhMKpvLJrz_JIOn8uNH_0QGsXhT9aWKhR_RWhZ4U" style="width: 70px; height: auto;" width="70"/>
                 </td>
                 <td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px;">
                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Man on the moon, bear on Mars?
                   </strong>
                   The University of Arizona, operator of the Mars Reconnaissance Orbiter’s HiRISE camera,
                   <a style="color: #192733; text-decoration: underline !important;">
                    shared
                   </a>
                   an image in which a hill, two craters, and a fracture look like an adorable bear face.
                  </p>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Nice work, Doug.
                </strong>
                Automotive YouTuber Doug DeMuro landed a
                <a style="color: #192733; text-decoration: underline !important;">
                 $37m investment
                </a>
                from The Chernin Group to expand his channel and Cars &amp; Bids auction site, which has sold $230m+ worth of vehicles.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Impossible Foods
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                planning to lay off 20% of its ~700 staff just weeks after reporting record sales in 2022.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Ford
                </strong>
                is ramping up production and
                <a style="color: #192733; text-decoration: underline !important;">
                 cutting
                </a>
                the prices of its electric Mustang Mach-E, following price cuts by Tesla. Meanwhile, UK-based EV startup Arrival is
                <a style="color: #192733; text-decoration: underline !important;">
                 laying off
                </a>
                50% of its staff.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Apple analyst
                </strong>
                Ming-Chi Kuo is
                <a style="color: #192733; text-decoration: underline !important;">
                 “positive”
                </a>
                the company will drop a foldable iPad in 2024. Apple is also
                <a style="color: #192733; text-decoration: underline !important;">
                 sourcing
                </a>
                AirPods components in India, part of a broader shift we recently
                <a style="color: #192733; text-decoration: underline !important;">
                 wrote about
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Sam’s Club
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 plans
                </a>
                to open 30 new US stores over the next several years, plus five fulfillment centers in 2023.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Samsung
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 expected
                </a>
                to unveil three Galaxy S23 smartphones and a line of Galaxy Book laptops at its Unpacked event on Feb. 1.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Twitter Payments:
                </strong>
                The company is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                filing for US regulatory licenses required to offer payments processing — part of Musk’s “superapp” plan.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ChatGPT
                </strong>
                is apparently great at
                <a style="color: #192733; text-decoration: underline !important;">
                 writing
                </a>
                real estate listings. Plus, it can calculate mortgage payments.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 France,
                </strong>
                with donations from luxury brand LVMH, paid
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$47m
                </a>
                to add Gustave Caillebotte’s impressionist work “A Boating Party” to its collection.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Thanks to “The Last of Us,”
                </strong>
                Linda Ronstadt, whose song “Long, Long Time” was featured in the latest episode, is enjoying a
                <a style="color: #192733; text-decoration: underline !important;">
                 4.9k%
                </a>
                bump in Spotify streams.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Cool AF company:
                </strong>
                Get ready to slip into your cozy new sweater made from… human hair? You read that right.
                <a style="color: #192733; text-decoration: underline !important;">
                 Here’s the story
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 0px;">
            Liquid Gold
           </td>
          </tr>
          <tr>
           <td style="width:100%">
            <table bgcolor="#ced0f3" style="width: 100%; background-color: #ced0f3; border-radius: 10px; padding: 5px;">
             <tr style="padding-top: 10px;">
              <td>
               <table>
                <tr>
                 <td class="dark-bg h2020 ignore-defaults" style="font-size:16px; padding: 5px;">
                  <img alt="laptop" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FYT_Gray%2520Box%2520Graphic.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pMpnA:jgCGhMKpvLJrz_JIOn8uNH_0QGsXhT9aWKhR_RWhZ4U" style="width: 80px; height: auto;" width="80"/>
                 </td>
                 <td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   Gatorade is the most popular sports drink in the world, and that’s good news for the University of Florida. This
                   <a style="color: #192733; text-decoration: underline !important;">
                    short video
                   </a>
                   breaks down how the school rakes in ~$20m a year off Gatorade.
                  </p>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               CHART
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Adani stock" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fadani_stock.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pMpnA:jgCGhMKpvLJrz_JIOn8uNH_0QGsXhT9aWKhR_RWhZ4U" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr valign="top">
              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
               Singdhi Sokpo
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The drama around India’s richest man
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                From rich list to hit list.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-31T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In September, we
                <a style="color: #192733; text-decoration: underline !important;">
                 wrote
                </a>
                about Gautam Adani, the Indian business magnate whose net worth had catapulted him to the second spot on the world’s richest list at one point last year.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Adani is the chairman and founder of Adani Group, an Indian multinational conglomerate with arms in gas, power, ports, media, and others, worth hundreds of billions of dollars.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, a lengthy — and we mean
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  lengthy
                 </em>
                </a>
                — report from short-seller firm Hindenburg Research accused the business of fraud. The report slashed
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$70B
                </a>
                of value off Adani’s companies.
               </p>
               <h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 5px; margin: 0px;">
                <strong>
                 In the report, Hindenburg…
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Identified what it believes are multiple offshore shell entities Adani uses for manipulating finances.
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Shed light on a seemingly miniscule accounting group, with 11 employees, responsible for auditing Adani Enterprises.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Listed 88 “easy questions to answer” for Adani.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Over the weekend, Adani Group issued a brief
                <a style="color: #192733; text-decoration: underline !important;">
                 413-page response
                </a>
                — creatively titled, “Adani Response.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Adani said its rebuttal answered 65 of Hindenburg’s questions, but Hindenburg
                <a style="color: #192733; text-decoration: underline !important;">
                 said
                </a>
                it failed to answer 62 of them and was “obfuscated by nationalism.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Shares of Adani firms sank lower Monday, though Abu Dhabi’s International Holding Co. voiced confidence in the group,
                <a style="color: #192733; text-decoration: underline !important;">
                 saying
                </a>
                it’ll be investing $400m into Adani Enterprises.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pMpnA:jgCGhMKpvLJrz_JIOn8uNH_0QGsXhT9aWKhR_RWhZ4U" width="26"/>
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              <td style="color: #bF2434; font-size:16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
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               <center>
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                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1-31-23.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pMpnA:jgCGhMKpvLJrz_JIOn8uNH_0QGsXhT9aWKhR_RWhZ4U" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
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             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is this the year you go and get it?
               </h2>
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Sadly, we don’t decide. You’re already a winner in our book.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If that’s not enough encouragement, try
                <a style="color: #192733; text-decoration: underline !important;">
                 episode 620
                </a>
                of the
                <em>
                 Goal Digger
                </em>
                podcast. Host Jenna Kutcher taps long-time teammate and brand specialist Brooklyn Wagner to wrestle with the namesake — digging to your goals.
               </p>
               <h4 style="font-size:17px;height:100%; letter-spacing: 0px; line-height:22px; padding:8px 0px 5px; margin: 0px;">
                <strong>
                 Dissecting questions like:
                </strong>
               </h4>
               <ul style="font-size:16px; line-height: 20px; padding-bottom: 10px; padding-left:12px; margin: 0;">
                <li style="font-size: 16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Who am I turning into this year?
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 What are my North Star objectives?
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How do I deal with all this pressure?
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How do I grow and stay true to my roots?
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                To help you go from where you’re at, to where you’re aiming.
               </p>
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                 Listen now →
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               Internet Lingo
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="person typing" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Floremipsum.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pMpnA:jgCGhMKpvLJrz_JIOn8uNH_0QGsXhT9aWKhR_RWhZ4U" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Where did Lorem Ipsum come from?
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Designers have been using Latin for a long time.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-31T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Mark Dent
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              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Latin is a dead language. Depending on the source, the number of fluent speakers globally ranges from
                <a style="color: #192733; text-decoration: underline !important;">
                 ~2k
                </a>
                to
                <a style="color: #192733; text-decoration: underline !important;">
                 ~2m
                </a>
                people.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But everybody who’s spent time on the internet is familiar with at least one Latin phrase: “lorem ipsum,” the first two words of the
                <a style="color: #192733; text-decoration: underline !important;">
                 dummy text
                </a>
                designers use to gauge the layout of a page. It tends to appear in the wild when somebody forgets to replace the Latin with their intended message (often
                <a style="color: #192733; text-decoration: underline !important;">
                 in hilarious fashion
                </a>
                ).
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The backstory of how “lorem ipsum” appeared in our lives is complicated,
                <a style="color: #192733; text-decoration: underline !important;">
                 according to
                 <em>
                  Slate
                 </em>
                 ’s Jack Shepherd
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The full passage is attributed to Cicero
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The famous Roman philosopher penned it as a long-winded way of saying, “No pain, no gain.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                From there, the story goes that a 16th-century typesetter used “Lorem Ipsum dolor…” in a book of typefaces, and the tradition continued for hundreds of years.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But Shepherd found those origins unlikely because the popular translation of Cicero’s text didn’t appear until 1914.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So who introduced lorem ipsum?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The British design company Letraset, which used the phrase to advertise its services in the 1960s.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Why? Nobody really knows. Probably because an employee was a fan of Cicero.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Their decision led to years of lorem ipsum-ing, as well as lots of fun recent spinoffs: Online text generators let designers use everything from
                <a style="color: #192733; text-decoration: underline !important;">
                 Hipster Ipsum
                </a>
                to
                <a style="color: #192733; text-decoration: underline !important;">
                 DeLorean Ipsum
                </a>
                for planning layouts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                Until 2014, Latin was the official language of
                <a style="color: #192733; text-decoration: underline !important;">
                 Vatican City
                </a>
                .
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               AROUND THE WEB
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                📺
                <strong>
                 On this day:
                </strong>
                In 1949, the first daytime soap opera, “These Are My Children,”
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                 debuted
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                on NBC.
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                🫧
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                 That’s interesting:
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                A new study
                <a style="color: #192733; text-decoration: underline !important;">
                 says
                </a>
                Leonardo da Vinci’s paradox about why bubbles move the way they do has been solved after 500+ years.
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                🎧
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                 Tune in:
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                The “Shark Tank” rewatch crew jumped back in the tank to talk scholarships, cupcakes, and hot sauce on the
                <a style="color: #192733; text-decoration: underline !important;">
                 latest episode
                </a>
                of
                <em>
                 Another Bite.
                </em>
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                <strong>
                 🧠 Useful:
                </strong>
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                 Music for Programming
                </a>
                offers playlists for when you need to focus.
               </p>
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                🦒
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 meet
                </a>
                the Sacramento Zoo’s new giraffe calf.
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               TWEET
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                Probably for the best. (
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