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           Plus: A cool chart, our best stuff from the week, an unexpected headline, a big yawn, and more.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   Mattress review site Sleep Junkie is hiring five “dairy dreamers” to record the impact of eating various cheeses before bed on sleep quality and dreams. The three-month assignment pays $1k and, of course, cheese.
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                    In today’s email:
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                    <strong>
                     Egg alternatives:
                    </strong>
                    The market is yolked.
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                    <strong>
                     Chart:
                    </strong>
                    Trucks are changing.
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                    <strong>
                     Weekend reads:
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                    Our best stuff from the week.
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                     Around the web:
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                    A Web3 explainer, an ode to Kraft Mac and Cheese, a baby colugo, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
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                   to hear Zack and Juliet talk about the wild world of egg alternatives, BuzzFeed’s shocking news, burrito season, and more.
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               The big idea
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="egg" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fegg.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="height:auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is it the egg alternatives’ time to shine?
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Eggs are expensive. Will consumers give plant-based eggs a try?
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-27T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Juliet Bennett Ryla
               </div>
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Eggs, a typically low-cost protein, now cost
                <a style="color: #192733; text-decoration: underline !important;">
                 ~60%
                </a>
                more YoY, leading egg headlines (and
                <a style="color: #192733; text-decoration: underline !important;">
                 jokes
                </a>
                ) to dominate our feeds.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But some consumers have realized you don’t have to break a few eggs, turning to omelet alternatives and creating new business opportunities,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 NPR.
                </em>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Ron Kern of Back Forty Farms in Idaho is selling freeze-dried egg powder that lasts for years for ~$20-$60 a package — and they’ve been selling out.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 But there’s also the no-egg egg
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The plant-based egg market isn’t huge, worth $30m in the US and accounting for just 0.13% of total egg sales,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Its funding also pales in comparison to the alt-meat market, securing $208.7m in 2021 compared to plant-based meat’s $2B,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Crunchbase
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But here’s something interesting: Plant-based eggs typically cost more than chicken eggs (AKA shell eggs). Yet in late 2022, prices dropped to ~$1
                <em>
                 cheaper
                </em>
                per unit than shell eggs.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                As shell egg sales declined, plant-based egg sales rose.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Eat Just Inc…
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … makes a no-cholesterol liquid egg alternative from mung beans. Its sales shot up 17% YoY. (
                <strong>
                 Fun fact:
                </strong>
                Eat Just also makes
                <a style="color: #192733; text-decoration: underline !important;">
                 lab-grown
                </a>
                chicken that’s
                <a style="color: #192733; text-decoration: underline !important;">
                 available
                </a>
                in Singapore.)
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                Eat Just accounts for ~99% of US liquid plant-based egg sales, but it’s not the only player in the space:
               </p>
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                <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Yo! Egg’s soy and chickpea protein
                 <a style="color: #192733; text-decoration: underline !important;">
                  eggs
                 </a>
                 — available in “fried,” “poached,” and “boiled” varieties — are on the menu at an Israeli breakfast chain.
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Germany’s Perfeggt, made from fava beans, raised
                 <a style="color: #192733; text-decoration: underline !important;">
                  $4m
                 </a>
                 in March.
                </li>
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px">
                 Spero Foods makes its liquid egg alternative from
                 <a style="color: #192733; text-decoration: underline !important;">
                  pumpkin seeds
                 </a>
                 .
                </li>
               </ul>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                The real question is: Will the high prices spur egg loyalists to try something new? Or, as
                <a style="color: #192733; text-decoration: underline !important;">
                 in the past
                </a>
                , will we just suck it up?
               </p>
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               TRENDING
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                   <strong>
                    Yesterday
                   </strong>
                   in headlines we did not expect to see but did: “BuzzFeed
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                    says
                   </a>
                   it will use AI to help create content, stock jumps 150%.”
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              </td>
             </tr>
             <tr>
              <td style="padding-bottom:5px">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="width:100%">
            <table style="width:100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Top TV:
                </strong>
                Nielsen
                <a style="color: #192733; text-decoration: underline !important;">
                 crowned
                </a>
                Netflix’s “Stranger Things” as 2022’s most-streamed show, with 52B+ minutes viewed, followed by “NCIS” (38.1B), “Cocomelon” (37.8B), and “Ozark” (31.3B).
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Intel’s revenue
                </strong>
                declined
                <a style="color: #192733; text-decoration: underline !important;">
                 32%
                </a>
                YoY in Q4. Hasbro also reported its Q4 revenue dropped
                <a style="color: #192733; text-decoration: underline !important;">
                 17%
                </a>
                and plans to lay off 15% of its staff.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Chipotle
                </strong>
                plans to
                <a style="color: #192733; text-decoration: underline !important;">
                 hire
                </a>
                15k full- and part-time workers ahead of its busy March-to-May months, or what it calls “burrito season.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 NYC Mayor Eric Adams
                </strong>
                said
                <a style="color: #192733; text-decoration: underline !important;">
                 he plans
                </a>
                to work with Uber and Lyft to make the city’s 100k+ ride-share vehicles zero-emissions by 2030.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Comcast’s Q4 revenue
                </strong>
                grew to
                <a style="color: #192733; text-decoration: underline !important;">
                 $30.55B
                </a>
                , down 5% YoY amid slowing subscriber growth. Meanwhile, Peacock’s revenue bumped 6%, largely thanks to the 2022 FIFA World Cup.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Kittl,
                </strong>
                a Berlin-based Canva competitor that offers an in-browser graphic design platform, raised
                <a style="color: #192733; text-decoration: underline !important;">
                 $11.6m
                </a>
                in Series A.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Southwest Airlines
                </strong>
                reported an
                <a style="color: #192733; text-decoration: underline !important;">
                 $800m
                </a>
                loss in Q4 pretax profit, due to the 16.7k+ flights
                <a style="color: #192733; text-decoration: underline !important;">
                 canceled
                </a>
                over the holidays. Southwest’s net loss was $220m, compared to a $68m a year prior.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 JetNet,
                </strong>
                an aviation data company,
                <a style="color: #192733; text-decoration: underline !important;">
                 bought
                </a>
                ADS-B Exchange — the site Jack Sweeney uses to
                <a style="color: #192733; text-decoration: underline !important;">
                 track celeb jets
                </a>
                — sparking concerns that the data will no longer be freely available for public use.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Surprise:
                </strong>
                A woman is
                <a style="color: #192733; text-decoration: underline !important;">
                 suing
                </a>
                the makers of Fireball Cinnamon Whisky after learning its mini bottles of Fireball Cinnamon don’t actually contain whiskey, but malt- and wine-based spirits.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Busted:
                </strong>
                The FBI
                <a style="color: #192733; text-decoration: underline !important;">
                 shut down
                </a>
                Hive, a ransomware gang that allegedly stole $100m+ by hacking hospital, school, and company systems, then demanding payment.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 $100m cup of joe:
                </strong>
                Frozen coffee pod creator Matthew Roberts has a few tips for locking down high-profile investors. We broke down his advice in this
                <a style="color: #192733; text-decoration: underline !important;">
                 short video
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 0px;">
               The Hustle Recommends
              </td>
             </tr>
             <tr>
              <td bgcolor="#fff4e9" class="dark-bg h2020 ignore-defaults" style="background-color: #fff4e9; color: #000000; font-size: 15px; border-radius: 10px; padding: 25px 15px 15px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 <strong>
                  The GIST
                 </strong>
                </em>
                is a free sports newsletter curated, written, and owned by women. For some fresh takes on sports, free of Charles Barkley’s voice,
                <a style="color: #192733; text-decoration: underline !important;">
                 sign up today
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="pickups" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ff-150s.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
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              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
               Olivia Heller
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How America’s pickups are changing
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Less bed, more cab, and a whole lot of pleasure driving.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-27T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The Ford F-150 has been America’s bestselling car for
                <a style="color: #192733; text-decoration: underline !important;">
                 41
                </a>
                years.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Last year, an F-Series Truck was sold every 49 seconds, and pickups accounted for the
                <a style="color: #192733; text-decoration: underline !important;">
                 top three
                </a>
                bestselling cars nationwide.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Interestingly — despite stunts like
                <a style="color: #192733; text-decoration: underline !important;">
                 this one
                </a>
                , where an F-150 tows a double-decker freight train filled with 42 other F-150s — data
                <a style="color: #192733; text-decoration: underline !important;">
                 shows
                </a>
                a third of pickup owners rarely or never use their truck for hauling, while two-thirds rarely or never use it for towing, per
                <em>
                 Axios
                </em>
                .
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Instead, 87% of pickup owners frequently use their truck for shopping, and 70% say they do so for pleasure driving.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                To accommodate for this, today’s F-150s are 63% cab and 37% bed, a near-total opposite from early generations’ 36% cab, 64% bed design.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So what?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Since 1990, the average mass of US vehicles has increased 25%. Pickups are already a safety concern, with twice the pedestrian strike fatality rate as smaller vehicles.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                They’re
                <a style="color: #192733; text-decoration: underline !important;">
                 getting heavier
                </a>
                , too, as the industry electrifies them with enormous batteries. Ford’s F-150 Lightning, for instance, at ~6.5k pounds, weighs 35% more than its gasoline twin.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
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               Free Resource
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               <center>
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                </a>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Five tips for breaking into TikTok
               </h2>
              </td>
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             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Lookin’ at you, old-timer. And smiling. (Love you.)
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But you’re probably scared to make the jump to TikTok. It’s not even the cloudy regulations — it’s the clout implications. We understand.
               </p>
               <p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
                In such strange digital corners, take a page from the pros. Here are five steps from our social media team on making relevant
                <a style="color: #192733; text-decoration: underline !important;">
                 short-form videos
                </a>
                .
               </p>
               <h4 style="font-size: 17px;height:100%; letter-spacing: 0px; line-height:22px; padding: 8px 0px 10px; margin: 0px;">
                <strong>
                 The gist of TikTok branding:
                </strong>
               </h4>
               <ul style="font-size:16px; line-height: 20px; padding-bottom: 10px; padding-left:12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Be where your audience is
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Really nail your “why”
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Solidify your value props
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Save time with a content calendar
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Shoot your shots where they count
                </li>
               </ul>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                We’re rooting that you risk it for the biscuit.
               </p>
              </td>
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               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 TikTok branding basics →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
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               Recs
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              <td style="padding: 0 0 1px;">
               <img alt="Weekend Reads" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweekendreading_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Welcome to Weekend Reads
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
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                2023-01-27T00:00:00Z
               </div>
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              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                In case you missed ‘em, here’s this week’s best…
               </p>
               <ul style="font-size:16px;line-height:20px; padding-bottom: 10px; padding-left:12px; margin: 0;">
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Tweet:
                 </strong>
                 An omelet?
                 <a style="color: #192733; text-decoration: underline !important;">
                  In this economy??!
                 </a>
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Blog:
                 </strong>
                 What you need to know about building a
                 <a style="color: #192733; text-decoration: underline !important;">
                  product strategy
                 </a>
                 .
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Chart:
                 </strong>
                 Is India Apple’s next frontier? It sure is
                 <a style="color:#192733; text-decoration: underline !important;">
                  looking like it
                 </a>
                 .
                </li>
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Story:
                 </strong>
                 Our
                 <a style="color:#192733; text-decoration: underline !important;">
                  visual explainer
                 </a>
                 about what the hell stock buybacks are.
                </li>
                <li style="font-size: 16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Video:
                 </strong>
                 A
                 <a style="color: #192733; text-decoration: underline !important;">
                  quick clip
                 </a>
                 about why Florida makes $20m a year from Gatorade.
                </li>
               </ul>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width:100%">
            <table style="width: 100%;">
             <tr>
              <td style="color:#bF2434;font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size:15px;line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎧
                <strong>
                 On this day:
                </strong>
                In 2003, the Library of Congress
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                the first 50 recordings to be added to the National Recording Registry,
                <a style="color: #192733; text-decoration: underline !important;">
                 including
                </a>
                Booker T. Washington’s Atlanta Exposition speech, and Abbott and Costello’s “Who’s on First?” skit.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ✏️ From our blog:
                </strong>
                For many, work is just a thing you have to power through each day. But what if you could actually enjoy it?
                <a style="color: #192733; text-decoration: underline !important;">
                 There’s a way
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🧀 That’s interesting:
                </strong>
                Writer Ivana Rihter
                <a style="color: #192733; text-decoration: underline !important;">
                 reflects on
                </a>
                Kraft Mac and Cheese, a meal that’s stayed pretty much the same, in both substance and cost, for decades.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🖥️ That’s cool:
                </strong>
                An interactive Web3
                <a style="color: #192733; text-decoration: underline !important;">
                 explainer
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🥱 Aww:
                </strong>
                And now, a baby colugo has a big
                <a style="color: #192733; text-decoration: underline !important;">
                 yawn
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding:0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 16px; line-height: 160%; margin: 0; padding: 0px;">
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  You know you’re getting older when headlines no longer blame your generation for all of the problems going on.
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  You don’t have any proof that other people can’t read your mind.
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  Biweekly always needs clarification.
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  Books replaced tablets thousands of years ago.
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  It’s possible that someone alive during the Wild West was alive to play ‘Pac-Man.
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
               </ol>
               <div style="display: none; font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
               </div>
              </td>
             </tr>
             <tr>
              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a rel="noopener" style="color: #bF2434 !important; text-decoration: none !important;" target="_blank">
                via Reddit
               </a>
              </td>
             </tr>
            </table>
           </td>
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           <td style="padding-bottom: 15px;">
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           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px;">
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          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
           <td style="display: block; min-width: 320px; padding: 0px;">
            <table style="top: 10px; width: 100%;">
             <tr class="zephyr-syntax">
              <td style="padding: 0px;">
               <table style="width: 100%; border-spacing: 0px;">
                <tr class="zephyr-syntax">
                 <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
                  TELL FRIENDS → GET PRIZES
                 </td>
                </tr>
                <tr class="zephyr-syntax" id="Bottom copy">
                 <td style="padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
                  </p>
                 </td>
                </tr>
                <tr class="zephyr-syntax">
                 <td align="center" style="text-align: center;">
                  <a style="color: #121212; text-decoration: underline !important;" target="_blank">
                   <img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referralsgiveaway-03.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
                  </a>
                 </td>
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                <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
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                  <a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                   <span style="mso-text-raise: 15pt;">
                    Share The Hustle 🤠 →
                   </span>
                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
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                <tr class="zephyr-syntax" id="Bottom copy">
                 <td style="padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Or copy this custom referral link:
                   <a style="color: #121212; text-decoration: underline !important;">
                    https://thehustle.co/join/?ref=950fce10a7
                   </a>
                  </p>
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Your referral count: 0
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            How did you like today’s email?
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               <a data-tags="feedback smiley" style="text-decoration: underline !important; color: #ff5a41;">
                <img alt="Love It" height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flove%2520it.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pLNsP:ZRaluLL1zQo1QmESlbd53nH7A0nzpNaO2IjJkahj9cU" style="width: auto; height: 80px; padding: 0px 50px 10px 0px;"/>
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            Today's email was brought to you by
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             Jacob Cohen
            </a>
            ,
            <a style="color: #192733; text-decoration: underline !important;" target="_blank">
             Juliet Bennett Rylah
            </a>
            , and
            <a style="color: #192733; text-decoration: underline !important;" target="_blank">
             Rob Litterst
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            .
            <br/>
            Editing by: Mark “Pepita omelet” Dent.
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