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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: How big is Netflix’s content budget? Brought to you by The Hustle together with Apollo Neuroscience
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                  January 13, 2021
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                  TOGETHER WITH
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                   <img alt="Apollo Neuroscience" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FApollo_Logo_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="max-width: 150px; width: auto;"/>
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                  <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Per
                   <em>
                    CNET
                   </em>
                   , “John Deere is creating a new virtual reality experience that lets you tour the 8RX tractor and planter from the comfort of your own home.”
                  </p>
                  <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   On behalf of
                   <em>
                    The Hustle
                   </em>
                   (and all our readers), thank you, John Deere.
                  </p>
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               The Big Idea
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                Whatever this South Park “pharma” joke is...it’s def hilarious (Source: Giphy)
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Will pharma chains capitalize on the vaccine surge?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Have you ever thought to yourself, “
                <em>
                 Huh, there’s a CVS on every block
                </em>
                ”?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That intuition is actually not too far off. With ~10k stores across America, CVS has a store within 5 miles of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 71%
                </a>
                of the US population (220m+ people).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As pharma increasingly moves online -- from D2C brands like Ro and Hims to a sleepy startup called Amazon -- CVS has bet its future on brick ‘n’ mortar.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The walk-in business was hit hard in 2020
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But with the vaccine rollout promising millions of people in foot traffic, CVS (along with Walgreens and Rite Aid) are pursuing strategies to woo customers, per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 <em>
                  CNBC
                 </em>
                </a>
                :
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  CVS
                 </strong>
                 -- which acquired insurer Aetna in a $69B deal in 2018 -- wants to become a total health destination that sells drugs, treats chronic conditions, and even offers yoga
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Walgreens
                 </strong>
                 is rolling out 100s of primary clinics and upping curbside pickup for its ~9k stores
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Rite Aid
                 </strong>
                 is restocking its inventory with “holistic” health items (sleep aids, essential oils) and partnering with Instacart on deliveries
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 These changes come at a tumultuous time for the pharma brands
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                CVS and Walgreens are both transitioning to new CEOs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, Rite Aid is the minnow of the group (it has
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 ~2.5k
                </a>
                stores and is valued at $1B vs. $100B for CVS, $41B for Walgreens) and has had a number of acquisitions from larger suitors -- including Walgreens -- fall through.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 In addition to the online threat…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … these pharma chains have to contend with big-box stores like Target and Walmart encroaching on their turf.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Further, the vaccine rollout process itself (only in the first of 3 phases) has been bumpy, according to the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 <em>
                  Wall Street Journal
                 </em>
                </a>
                :
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Miscommunication
                 </strong>
                 between federal and state authorities is causing confusion about the vaccination scheduling
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Pharmacies are receiving far fewer vaccines
                 </strong>
                 than they could feasibly give out (e.g., Kroger has given 4.5k COVID-19 doses versus 200k it delivers per week during flu season)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We don’t know if these pharma chains can capitalize from the vaccine rollout, but -- at the very least -- we know where to find them.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Check out related coverage:
                </strong>
               </h4>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 50 new health care
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  billionaires
                 </a>
                 were minted in the pandemic
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How Ro built a
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  $1.5B
                 </a>
                 telehealth powerhouse
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Amazon’s pharmacy
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  biz
                 </a>
                 , explained
                </li>
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               Snippets
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Uber and Lyft
                 </strong>
                 want to chip in on the
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  vaccine
                 </a>
                 rollout by shuttling passengers to vaccination sites while also lobbying to get early access to doses for their riders…
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Crypto news:
                 </strong>
                 Bakkt -- a crypto exchange -- announced it’ll go public in a SPAC deal valued at
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  $2.1B
                 </a>
                 . Combined with Coinbase’s upcoming IPO, these listings are being called crypto’s “Netscape moment”... referencing the mid-1990s IPO of the browser that made the internet more mainstream.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Checkout.com
                 </strong>
                 -- a one-stop shop for all things payments (transactions, processing, detecting fraud) -- is raising
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  $450m
                 </a>
                 … and
                 <em>
                  check out
                 </em>
                 its new valuation: $15B.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Antitrust win:
                 </strong>
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  Visa
                 </a>
                 is abandoning efforts to acquire fintech firm Plaid after the Department of Justice (DOJ) filed a case arguing the tie-up would stem competition in the debit card space.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  File this under “PE will buy everything”
                 </strong>
                 : Silver Lake is looking to take a 15% stake in the legendary New Zealand All Blacks rugby team for
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  ~$2B
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Samsung phone sales
                 </strong>
                 are surging. Why? Sanctions have slowed one of its main competitors, China’s
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  Huawei
                 </a>
                 .
                </li>
               </ul>
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               Streetwear
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             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Crocs" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FCrocs.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Crocs had a massive 2020. How?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Crocs are like the Uggs of summer. No one actually thinks they look good, but Crocs’ comfort and creativity have driven sales of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 600m+
                </a>
                pairs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company is now watching double-digit growth, partnerships with A-list celebrities, and the Supreme-ization of its brand take flight.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Crocs was the only major footwear brand to see sales rise last spring...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … piggybacking on the trend of not caring about how legs look on Zoom.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This is per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 NDP Group
                </a>
                , which specified that between March and October, while dress shoe sales sunk 60%, slipper and clogs sales surged 70% and 22% respectively, the latter driven by Crocs.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Crocs’ recent success can be attributed to CEO Andrew Rees
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rees’
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 strategy
                </a>
                to improve manufacturing, close underperforming stores, and make Crocs “cool” again turned the company into one of the world's largest and fastest-growing athletic footwear brands:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Q4 2020 revenue
                 </strong>
                 was up ~55% to
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  $407m+
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Anticipated 2021 revenue growth
                 </strong>
                 is expected to be +20-25%
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Revenue from Jibbitz -- the $4 insertable charms for Crocs’ 26 holes that parents used to buy for kids but are now worn by the likes of LeBron -- doubled in 2020 and could account for
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 6.5%
                </a>
                of revenue in 2022.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Partnerships with celebs and brands like Post Malone, Justin Bieber, Balenciaga, and KFC led to a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 750%
                </a>
                increase in Crocs sales on StockX, with the shoes selling for
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 125%
                </a>
                over retail.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Crocs stock was up +12% Monday and is valued at $5B+. In the wise words of Post Malone -- “Wow.”
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 A healthy body starts with a healthy mind
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Was your only resolution this year to give yourself a break?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We don’t blame you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                2020 was… 2020, and it left us stressed, sleepless, and in desperate need of a reset.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It also made us realize the importance of stress relief tools like
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Apollo Neuro
                </a>
                , a wearable that helps you adapt to stress and maintain a healthy mind and body.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How it works is almost as cool as what it does
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Apollo Neuro
                </a>
                emits gentle, soothing vibrations that are scientifically proven to activate your parasympathetic response.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (
                <em>
                 Fancy science word -- just trust us.
                </em>
                )
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This affects your heart rate variability and helps you
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 bounce back from stress faster
                </a>
                , which in turns helps you sleep better, focus more, and stay energized throughout the day.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you struggled with stress, focus, or sleep in 2020, it’s definitely worth checking out.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Use this link to get 15% off your own Apollo Neuro today:
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               Obituary
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Sheldon Adelson" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FSheldon_Adelson.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Sheldon Adelson in the Venetian Macao before its 2007 opening (Source: Getty Images/Mike Clarke)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Casino billionaire Sheldon Adelson dies at 87
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sheldon Adelson was the founder and CEO of Las Vegas Sands, one of the world’s largest casino operations.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With a net worth of $35B+, the Boston-born business magnate was an active philanthropist and had gained notoriety in recent decades as a kingmaker for the US Republican Party and the Israeli political scene.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Born in 1933, he started his career young
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In his
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 mid-teens
                </a>
                , Adelson borrowed the equivalent of $100k+ (in today’s dollars) from his uncle to launch a candy vending machine operation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While he would become a millionaire in his 30s from various ventures, his major score was Comdex. Created in the 1970s, Comdex became the world’s leading computer trade show and made Adelson a Las Vegas staple.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 1995, he sold Comdex’s parent company to SoftBanks, netting $500m.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Adelson bought the Las Vegas Sands for $110m in 1988
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                His gaming empire -- including convention centers -- blew the world away in 1999 with the opening of The Venetian, a 120k-square-foot casino-resort that cost $1.5B to build.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                From the 2000s on, Adelson made a huge bet on China, including the $2.4B Venetian Macao (the world’s 7th-largest building by floor area). His dealings with the Chinese government brought no shortage of controversy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 2016
                </a>
                , the casino billionaire would make his most controversial gamble yet… when he backed a Republican candidate by the name of Donald Trump to become the President of the United States.
               </p>
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                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" width="30"/>
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               Crazy Stat
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              <td style="padding: 0 0 6px;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FGDP.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Netflix’s content spend vs. national GDPs (Source: Jacob Cohen)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Netflix is spending A LOT of money on content
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you thought “watch less TV” was going to be a successful New Year’s resolution, you’re wrong.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Netflix
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 announced
                </a>
                Tuesday that it’ll release new (mostly original) movies every week of 2021. This comes as no surprise to analysts that anticipate Netflix’s content budget to reach
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 $19B
                </a>
                this year.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some potential
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 bangers
                </a>
                include:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  <strong>
                   Bruised
                  </strong>
                 </em>
                 : Halle Berry’s directorial debut about a “a former MMA fighter struggling to regain custody of her son and restart her athletic career.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  <strong>
                   Don’t Look Up
                  </strong>
                 </em>
                 : Adam McKay (creator of “Succession”) cast Leonardo DiCaprio and Jonah Hill as 2 low-level astronomers who need to warn the world about an incoming comet.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  <strong>
                   Red Notice
                  </strong>
                 </em>
                 : An action comedy starring -- wait for it -- Ryan Reynolds, The Rock, and Gal Gadot. TAKE OUR SUBSCRIPTION MONEY, ALREADY!
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To put the Netflix spend in perspective,
                <em>
                 PCMag
                </em>
                says “that’s the equivalent of (or much higher than) the gross domestic product of many countries on earth.” In fact, that just about puts it in line with Afghanistan.
               </p>
              </td>
             </tr>
            </table>
           </td>
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               SPONSORED
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               <a style="color: #d62829; text-decoration: none;" target="_blank">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FRevtown_jeans.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 How did 3 former Under Armour execs change the 148 year old denim industry?
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With 3 (huge) steps:
               </p>
               <ol style="font-size: 15px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Creating a new material:
                 </strong>
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  Decade Denim
                 </a>
                 , a proprietary fabric made by Revtown that perfectly balances strength with softness and stretch.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Keeping what worked (and losing everything else):
                 </strong>
                 They fixed jeans’ issues with comfort and versatility… without ruining that
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  classic denim look
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Changing the supply chain:
                 </strong>
                 Bye-bye, middleman. Revtowns ship straight to your door,
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  chopping the price significantly
                 </a>
                 .
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The result?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 The perfect pair of jeans, for just $79.
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (Trust us, we wear them every day. They’re worth it.)
               </p>
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              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 15px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                The future of jeans →
               </a>
              </td>
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            </table>
           </td>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
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               CVS fun fact of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 0 0 6px; text-align: center;">
               <img alt="long CVS receipts" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FCVS_Receipt.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
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              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 4px 5px 10px;">
                CVS receipts as tall as adults and as long as belts (Source: Know Your Meme)
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The comically long length of CVS receipts
                </strong>
                is probably the greatest pharmacy-related meme ever.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even when buying a single item from the pharmacy, customers have long received multi-foot long CVS receipts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Why?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 <em>
                  Vox
                 </em>
                </a>
                , all that paper real estate is a way for CVS to target customers with ads, surveys, and instructions on how to use their rewards program.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company responded to the criticism by cutting down the length of the receipt by 25% in 2013 and using more digital receipts thereafter.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Whatever CVS does with its receipts moving forward, we’ll always have this:
               </p>
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               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FCVS_receipt_wedding.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzfJB:nsjkdD3PJ6jrHjGaQdtFcO0425B9Igta2JmiBWADO_s" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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            TRENDS
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              5 Trends reports, one video...
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             2021 is the year of Trends.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Right before New Years, our friend Noah Kagan partnered with us here at Trends to present
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
              <strong>
               “The 5 Most Profitable Business Ideas to Start in 2021.”
              </strong>
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In the video, Noah breaks down
             <strong>
              5 Trends reports
             </strong>
             , walks you through the data, and gives some ideas for how anyone can get started on each opportunity
             <strong>
              today.
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             (If you comment on the video, you might win $500 to actually get that idea off the ground)
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Check it out to get
             <strong>
              a free glimpse into 5 Trends reports
             </strong>
             (and
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
              subscribe to Noah’s channel
             </a>
             for more great business breakdowns).
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you’re not already a member of Trends,
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