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                <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #6b6b6b; line-height: 114%;">
                 January 31, 2023
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                The
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                weekly
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                ’s take on the latest work trends - sent on Tuesdays
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                    Inside this issue
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                     page for more insights!
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                     The critical distinction between satisfaction and engagement
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                Tech
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                In an effort to improve the way they work, particularly within customer service, some businesses are starting to test artificial intelligence technology. Many are hopeful that the advanced processing will turn ordinary chatbots into information and support experts that could take their customer experience to the next level. However, lots of executives are preaching caution, claiming that overreliance on these AI models could lead companies to release incorrect information to customers without even realizing it – while most modern chatbots are trained to deliver “I don’t know” responses when they cannot compute requests, ChatGPT often provides misinformed responses with complete confidence, which could lead to serious trouble. That’s why Sam Altman, Chief Executive of OpenAI, has warned companies not to rely on ChatGPT “for anything important right now.”
               </span>
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                Labor market
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                After three turbulent years in the world of work, employee-employer relationships finally seem to be returning to their typical equilibrium. At the pandemic’s onset, workers lost jobs in record numbers and the U.S. unemployment rate reached 14.7%. Not long after, however, many businesses started bouncing back, labor demand shot up, and workers began confidently resigning in record numbers. Now, employee pay raises are fairly offset by inflation, and many “quiet quitters” who reduced their on-the-job effort last year are now on edge as companies continue announcing hiring freezes and layoffs. While workers today are still in fairly good shape, certain key metrics like wage growth and job openings have started to level back to the pre-pandemic balance.
               </span>
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               </span>
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                Employment
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              <p style="display: block; margin: 8px 0 0;">
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                Meet the employee-experience manager
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                While Employee-Experience Managers barely existed a few years ago, the position now ranks fifth in LinkedIn’s 2023 list of the fastest-growing jobs. What triggered this popularity? The rise in employee burnout and disengagement. Per a recent Gallup survey, roughly 50% of employees described themselves as unengaged at work. That’s why this role has gained so much traction –it primarily analyzes workflows, office spaces, and feedback surveys to understand worker engagement and satisfaction with the goal of improving employee loyalty, productivity, and retention. According to Ben Granger, Chief Workplace Psychologist at Qualtrics, the growth of this position across many industries signals that traditional HR managers have had their hands full between pandemic workplace protocols, remote work, and return-to-office plans.
               </span>
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               <span style="font-size: 24px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #000000; line-height: 125%;">
                The critical distinction between satisfaction and engagement
               </span>
              </p>
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               <span style="font-size: 24px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #000000; line-height: 125%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 400; font-style: italic; color: #878787; line-height: 119%;">
                With Aviel Landov,
                <a style="text-decoration: none; color: #878787; cursor: auto; white-space: nowrap;">
                 monday.com
                </a>
                Marketing Automation Team Leader
               </span>
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               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Have you ever considered the difference between employee engagement and employee satisfaction? Despite the fact that the terms actually have distinct meanings and implications, all too often, we use them interchangeably. The problem with this? We wind up overlooking key gaps and missing underlying issues, which can lead to turnover, poor productivity, low morale, and challenges for both hiring and retention.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
                So, what’s the difference?
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Employee satisfaction is the fulfillment of expectations related to one’s job. Meaning, the expectations for workplace communications, recognition, career development, atmosphere, compensation, perks, and more, align with the employee’s actual experience on the job. The greater the match between expectations and reality, the more satisfied an employee will be. When satisfaction is high, employees feel happy and secure, discouraging them from seeking out job opportunities elsewhere.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Employee engagement, on the other hand, is the strength of the connection employees feel toward their work, their teams, and their company – indicating how passionate and committed they are to contributing to the success and mission of their organization. An employee’s level of engagement is typically determined by workplace conditions, including relationships with coworkers and how meaningful they find the work to be. When employees are highly engaged, they are determined to meet their work goals, connected to organizational values and visions, and they take action when problems arise.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                While employee satisfaction doesn’t equal employee engagement, you need both to get the best performance out of your workforce. When low on the engagement scale, satisfied employees lack enthusiasm and motivation, never choosing to go above and beyond. Similarly, even highly engaged employees can become unproductive and apathetic if they aren’t satisfied with their job. That’s why, as a leader, it’s so important to consider where your employees stand in each of these arenas to be able to make the necessary changes to ensure a strong, motivated, and loyal team.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
                What can you do to drive employee satisfaction?
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Understand expectations
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                The best way to ensure alignment between expectations and reality? Understand what your employees are expecting. At the start of your working relationship together, ask your team members what they are expecting to get out of their role and how they want to receive your support and guidance. Utilize these insights to make decisions and guide the way you manage each employee. Remember that expectations can change over time, so it’s important to continue to check in and align expectations.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Encourage honesty
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Create space for your team members to come to you if and when something is making them unhappy. Actively listen to their concerns so that you can identify what’s causing the gap between their expectations and reality. Make it clear that you value honesty and transparency so that you can do something whenever it’s within your control.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Address gaps
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Show your employees that you care about their satisfaction by actively responding to concerns. If they voice dissatisfaction and you have the tools to address the issues, share the steps you plan to take to improve the situation. And when something is beyond your immediate control, let them know that you are taking steps behind the scenes to try and give them the support they need.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
                How can you drive employee engagement?
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Promote autonomy
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Empower your employees to have ownership over their work and give them a real voice on your team. Recent IBM research found that 90% of workers said they are likely to stay at a company that takes and acts on their feedback. So, whenever possible, give your team members opportunities to share their ideas, lead initiatives, and be part of relevant decision-making.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Convey growth paths
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Consistently seek out opportunities for your team members to learn, develop, and advance. Recent research from Cornell University’s School of Industrial and Labor Relations shows that those who have moved internally within an organization tend to be high performers and more likely to stay with the company over time. Additionally, the research found that many employees are not even necessarily seeking promotions and vertical growth – rather, they want new challenges and the chance to explore something different. So, think about ways to help your employees try new things and continue to grow.
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Emphasize impact
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                When employees recognize the impact of their day-to-day work, they are much more likely to find it engaging. So, take the time to help your team members understand how their role can drive positive, worthwhile outcomes that contribute to company-wide goals and priorities. When their work is directly benefiting others, make sure to highlight that as well, as that makes the work feel significantly more meaningful. The more you can reference positive data and statistics, the better!
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
                Build connections
               </span>
              </p>
              <p style="display: block; margin: 8px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 163%;">
                Find ways to help your team members get to know one another and build meaningful relationships at work. When employees feel they belong, they are 3.5x more likely to contribute to their full potential and are significantly more likely to feel connected to their work, according to research from the Harvard Business Review. So, weekly team lunches as well as occasional happy hours, excursions, dinners, and other fun activities outside the workplace are a great way to drive connections and subsequently boost engagement.
               </span>
              </p>
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                    <span style="font-size: 24px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 192%;">
                     Water cooler chatter
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               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 150%;">
                England is banning single-use plastic cutlery and plates
               </span>
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 150%;">
                from October, in an effort to reduce plastic pollution and protect the marine environment. Under the new rules, retailers and restaurants will not be able to sell single-use plastic plates, trays, or balloon sticks, and will be restricted in the sale of polystyrene cups and food containers.
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               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #6c6cff; line-height: 156%;">
                “A plastic fork can take 200 years to decompose - that is two centuries in landfill or polluting our oceans. This new ban will have a huge impact to stop the pollution of billions of pieces of plastic and help to protect the natural environment for future generations.”
               </span>
              </p>
              <p style="display: block; margin: 12px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #6c6cff; line-height: 156%;">
               </span>
               <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 157%;">
                - Therese Coffey,
               </span>
               <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #333333; line-height: 157%;">
                U.K. Secretary of State for Environment, Food and Rural Affairs
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               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 150%;">
                Mercedes-Benz reached a major self-driving milestone
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               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #333333; line-height: 150%;">
                by becoming the first automaker to receive approval for “Level 3” autonomy in the US. This marks a significant upgrade from Level 2 autonomy, which still requires you to keep your eyes on the road. The system will be available on the model year 2024 Mercedes EQS and S-class models, which will go on sale in the US later this year.
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               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #6c6cff; line-height: 163%;">
                “In the modern world, time is one of the most precious commodities, and giving back time to our customers is a core element in our strategy to build the world’s most desirable cars.”
               </span>
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              <p style="display: block; margin: 12px 0 0;">
               <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #6c6cff; line-height: 163%;">
               </span>
               <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #333333; line-height: 164%;">
                - Markus Schäfer,
               </span>
               <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #333333; line-height: 164%;">
                Chief Technology Officer for Mercedes-Benz
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                     Question of the week
                    </span>
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                <span style="font-size: 12px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #000000; line-height: 167%;">
                 Last week’s answer:
                </span>
                <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #000000; line-height: 164%;">
                 The United States
                </span>
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                <span style="font-size: 14px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #000000; line-height: 164%;">
                </span>
                <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #000000; line-height: 163%;">
                 This week
                </span>
                <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #000000; line-height: 163%;">
                 : What percent of the world's top CEOs have MBA degrees?
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                <span style="font-size: 16px; font-family: Roboto,Arial,sans-serif; font-weight: 300; color: #000000; line-height: 163%;">
                </span>
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  <div style="background-color: #F5F6FA;">
   <!--[if mso | IE]>
<table align="center" border="0" cellpadding="0" cellspacing="0" class="r-outlook -outlook pr-16-outlook pl-16-outlook -outlook" style="width:564px;" width="564" bgcolor="#F5F6FA"><tr><td style="line-height:0;font-size:0;mso-line-height-rule:exactly;">
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                 <a style="text-decoration: none; color: #323338; cursor: auto; white-space: nowrap;">
                  New York
                 </a>
                </span>
               </p>
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                 <a style="text-decoration: none; color: #323338; cursor: auto; white-space: nowrap;">
                  34 W 14th St
                 </a>
                </span>
               </p>
               <p style="display: block; margin: 0;">
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                 <a style="text-decoration: none; color: #323338; cursor: auto; white-space: nowrap;">
                  NY, NY, 10011, USA
                 </a>
                </span>
               </p>
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             </td>
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         <!--[if mso | IE]>
</td><td style="vertical-align:top;width:0;">
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               <p align="center" style="display: block; margin: 0;">
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                 <a style="text-decoration: none; color: #323338; cursor: auto; white-space: nowrap;">
                  Tel Aviv
                 </a>
                </span>
               </p>
               <p style="display: block; margin: 0;">
                <span style="mso-line-height-rule: exactly; font-size: 11px; font-family: Roboto,Arial,sans-serif; font-weight: 700; color: #323338; line-height: 16px;">
                </span>
                <span style="mso-line-height-rule: exactly; font-size: 11px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #323338; line-height: 16px;">
                 <a style="text-decoration: none; color: #323338; cursor: auto; white-space: nowrap;">
                  6 Yitzhak Sadeh St
                 </a>
                </span>
               </p>
               <p style="display: block; margin: 0;">
                <span style="mso-line-height-rule: exactly; font-size: 11px; font-family: Roboto,Arial,sans-serif; font-weight: 400; color: #323338; line-height: 16px;">
                 <a style="text-decoration: none; color: #323338; cursor: auto; white-space: nowrap;">
                  Tel Aviv
                 </a>
                 , 6777506, Israel
                </span>
               </p>
              </div>
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            </tr>
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        </div>
        <!--[if mso | IE]>
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<![endif]-->
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="r-outlook -outlook pr-16-outlook pl-16-outlook -outlook" style="width:564px;" width="564" bgcolor="#F5F6FA"><tr><td style="line-height:0;font-size:0;mso-line-height-rule:exactly;">
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