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   Here’s what we’re talking about this week at Teachable.
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                                  In The Know
                                 </h3>
                                 <div style="text-align: center;">
                                  <span style="font-size:14px; text-align: center;">
                                   Volume 15 | April 2022
                                  </span>
                                 </div>
                                 <p style="text-align: center;">
                                  Your go-to weekly guide for tips on scaling your business, building a lasting brand, and must-know industry news. Plus, get exclusive invites to events, webinars, and more.
                                 </p>
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                                <h2 style="font-family: Arial, helvetica, sans-serif; font-size: 22px; font-style: normal; font-weight: bold; line-height: 1; text-align: center;">
                                 Creator spotlight
                                </h2>
                                <p style="line-height: 150%; text-align: center;">
                                 <span style="color:#222222;">
                                  For Teachable creator and “egg whisperer” Dr. Aimee Eyvazzadeh, online courses have helped her pursue her mission of increasing women’s accessibility to fertility information. “Students can take information, go to their doctors, even if I’m not their doctor, and they can feel more empowered and just feel better about their care,” says Dr. Aimee.
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Read more about how she’s using Teachable">
                                   Read more about how she’s using Teachable
                                  </a>
                                  to make families’ fertility journeys a little easier.
                                 </span>
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                                  Inside :hq
                                 </font>
                                </h2>
                                <div style="text-align: center; line-height: 150%;">
                                 <span style="color:#c8e3d8;">
                                  Personal branding can be daunting, but it doesn’t have to be. Join us at teachable:hq as Phil Pallen shows us how to build a “million dollar brand”. He believes that a strong brand can open new doors and he intends to teach us how it’s done! This live session will be on Tuesday, April 26 at 3PM ET. As a special treat, we’d like to invite friends outside of teachable:hq to attend.
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Please RSVP here and join us">
                                   Please RSVP here and join us
                                  </a>
                                  !
                                 </span>
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                                 <span style="color:#222222;">
                                  On the blog
                                 </span>
                                </h2>
                                <div style="text-align: center; line-height: 150%;">
                                 <span style="color:#222222;">
                                  It’s normal to worry about scaring off potential clients with a high price tag, but investing in something holds the buyer more accountable. And when it comes to the prices of your online products and courses, premium pricing is critical. Eventually, it may even be necessary to raise your prices. When is the right time? And how do you communicate that with your students?
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="We’ll share it all in this blog post">
                                   We’ll share it all in this blog post
                                  </a>
                                  .
                                 </span>
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                        Tip of the week
                        <strong>
                         💡
                        </strong>
                       </h2>
                       <div style="text-align: center; line-height: 150%;">
                        Want to make money faster? Try increasing your average order value or AOV. Some quick ways to do that include:
                       </div>
                       <ul>
                        <li style="line-height: 150%;">
                         Offering bundles
                        </li>
                        <li style="line-height: 150%;">
                         Offering order bumps
                        </li>
                        <li style="line-height: 150%;">
                         Offering your time with coaching services
                        </li>
                        <li style="line-height: 150%;">
                         Offering discounts
                        </li>
                       </ul>
                       <div style="text-align: center; line-height: 150%;">
                        The most important thing is to make sure you’re delivering true value to your customers to get them to spend more on the spot.
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