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   Why the reason you create matters. Plus more insights from a relentless podcast creator
  </div>
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                    <img alt="Descript" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6361b6e01118243623b28d49%252Foriginal.png%253F1667348191/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIyODc0Nn0:1rQZnA:edfBPMhNPgil3oF6xUISHCIOreNZkqWI_1QggBixIEE" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Descript" width="150"/>
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                    <img alt="Why it matters why you create stuff" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F656e0248fc0e620057a30d74%252Foriginal.png%253F1701708359/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIzMTI0fQ:1rQZnA:KDM_-V1LG8Xek46QwzpRmgeN7zccgq51e-ertdhODrI" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Why it matters why you create stuff" width="440"/>
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                  <span class="tinyMce-placeholder" style="box-sizing: border-box;">
                   Why it matters
                   <em style="box-sizing: border-box;">
                    why
                   </em>
                   you create stuff
                  </span>
                 </h1>
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                  <p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    Starting a podcast or video channel is easy enough these days that you don't even need a good reason to do it. But there must be
                    <em style="box-sizing: border-box;">
                     some
                    </em>
                    reason.
                   </span>
                  </p>
                  <p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    Maybe you just want to see if you can do it. Maybe your boss told you to do it. Maybe you need a hobby and find the whole pickleball thing just sort of embarrassing.
                   </span>
                  </p>
                  <p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    Whatever it is, the reason matters. A lot. It dictates the amount of effort you put in, how much time and money you'll invest, and how you'll measure success.
                   </span>
                  </p>
                  <p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    So before you start making something, it's still important to think hard about why you're doing it. If you already started, stopping to name the reason you started in the first place is a good way to help guide you forward.
                   </span>
                  </p>
                  <p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    That's one of the things we learned from our
                    <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                     latest How They Made It conversation with podcaster James Kim
                    </a>
                    . James is the relentless creator behind the award-winning Moonface podcast, and he's full of insights about the determination and will it takes to make something you can be proud of—and about finding a way to make a living without compromising your artistry.
                   </span>
                  </p>
                  <p style="box-sizing: border-box; line-height: inherit; margin: 0;">
                   We bet it'll be one of the best things you read this week (certainly better than this newsletter):
                   <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                    go get it
                   </a>
                   .
                  </p>
                 </div>
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                   Also helpful, maybe
                  </span>
                 </h3>
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                    <img alt="Be a better collaborator" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F656e0285e3e65b004ca893cb%252Foriginal.png%253F1701708420/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIzMjU3fQ:1rQZnA:kbnAQ4GZDgySZcaMqS4qY6jvprQm8PRmPQZjs0ylY4U" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Be a better collaborator" width="190"/>
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                     <strong style="box-sizing: border-box;">
                      Be a better collaborator
                     </strong>
                    </span>
                   </p>
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                 </div>
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                    <span style="font-size: 16px; box-sizing: border-box;">
                     It's so helpful to collaborate when you're creating. To make your content better and alleviate (not eliminate) the loneliness of creative work. But collaboration is hard! Especially since creative work is so personal and subjective.
                     <span style="color: #009d9b; box-sizing: border-box;">
                      <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                       Here's some thinking on how to be a good podcast co-host
                      </a>
                     </span>
                     that's also useful for any kind of creative collaboration.
                    </span>
                   </p>
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                   <a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
                    <img alt="Calling all AI assistants" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F656e029b9cc21b0056fa75a4%252Foriginal.png%253F1701708443/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIzMzcwNn0:1rQZnA:PZJObRpEYIWB2j5haywBbbdv3g7j0suO-sPSyKALVz8" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Calling all AI assistants" width="188"/>
                   </a>
                  </div>
                 </div>
                </td>
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              </table>
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                   <p align="left" style="font-size: 16px; mso-line-height-alt: 19.2px; box-sizing: border-box; line-height: inherit; margin: 0;">
                    <span style="font-size: 15px; box-sizing: border-box;">
                     <strong style="box-sizing: border-box;">
                      Calling all AI astronauts
                     </strong>
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
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                   <p align="left" style="font-size: 14px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
                    <span style="font-size: 16px; box-sizing: border-box;">
                     This one is for the real space cadets. Those of you who want to use a whole arsenal of alien AI technology to turn yourself into some kind of humanoid-creator creature. We even have a NASA-sounding name for this: multi-agent prompting. Anyway, if you can make it work, you could really blast off, jump to hyperdrive, etc. etc.
                     <span style="color: #009d9b; box-sizing: border-box;">
                      <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                       Here's how
                      </a>
                     </span>
                    </span>
                    <span style="font-size: 16px; box-sizing: border-box;">
                     .
                    </span>
                   </p>
                  </div>
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                  <p style="box-sizing: border-box; line-height: inherit; margin: 0;">
                   Descript already had everything you needed to make social clips for promoting your video or podcast. But you still had to choose the clips, guessing at which ones would play well in the social media hellscape. Well, now Descript makes that way easier too. Our new AI Find Good Clips quickly flags the highlights most likely to get traction on social. It's the latest in a series of incredibly useful AI features we've dropped the last few months—and we're not done yet.
                   <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                    Check it out
                   </a>
                   .
                  </p>
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                  <span class="tinyMce-placeholder" style="box-sizing: border-box;">
                   Creative mastery, live
                  </span>
                 </h1>
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                    <img alt="Interview Podcasts 101" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F656e02d5b7f9f8004ce1592f%252Foriginal.jpg%253F1701708501/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIzNTkwNn0:1rQZnA:S74da_NZxq_0ZWDjzzwyf8jU6e7Q25ddonO3isCRjRE" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Interview Podcasts 101" width="190"/>
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                    <strong style="box-sizing: border-box;">
                     A lifetime of holiday interviewing joy
                    </strong>
                   </p>
                  </div>
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                   <p align="left" style="font-size: 14px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
                    <span style="font-size: 16px; box-sizing: border-box;">
                     Searching for that perfect holiday gift for your friend or loved one? Why not give them the joy of you learning to make interview podcasts in Descript—where you can record you and your guests in high-quality video, edit using a slew of new AI tools, and publish right to your hosting service. Harmony shows you how on
                     <strong style="box-sizing: border-box;">
                      December 12th.
                     </strong>
                     <span style="color: #009d9b; box-sizing: border-box;">
                      <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                       Register here
                      </a>
                     </span>
                     .
                    </span>
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                    <img alt="SquadCast 101" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F656e02e70c52de004c97da65%252Foriginal.jpg%253F1701708519/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIzNjk1NX0:1rQZnA:30qXjyGQHlmAcFwsKwixwQ-tDxLZqOMT9u9JTtKsa2M" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="SquadCast 101" width="190"/>
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                <td class="pad" style="padding-left: 30px; padding-right: 25px; padding-top: 15px; box-sizing: border-box;">
                 <div style="font-family: Arial, sans-serif; box-sizing: border-box;">
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                    <span style="font-size: 16px; box-sizing: border-box;">
                     <strong style="box-sizing: border-box;">
                      (Record from) Home for the holidays
                     </strong>
                    </span>
                   </p>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
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                   <p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
                    This holiday season, make lasting memories by learning how to record things. Remotely. By connecting Descript and SquadCast. So you can record, edit, and publish from a single tool. For a single price, filled with holiday cheer. Learn how at this very special holiday episode of SquadCast 101, starring Christiana &amp; Rock.
                    <strong style="box-sizing: border-box;">
                     December 5th
                    </strong>
                    .
                    <span style="color: #009d9b; box-sizing: border-box;">
                     <a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
                      Register here
                     </a>
                    </span>
                    .
                   </p>
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          <table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-radius: 0 0 15px 15px; color: #000000; width: 500px; box-sizing: border-box; margin: 0 auto;" width="500">
           <tbody style="box-sizing: border-box;">
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                  <div style="max-width: 440px; box-sizing: border-box;">
                   <a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
                    <img alt="Remote recording - Now in Descript" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F651207bd93a6ad004d329fcb%252Foriginal.png%253F1695680445/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MDU2MTI3NTYuMjIzODQwN30:1rQZnA:gMatquikipEFzBYkdM5MeweTTXW0yPf4a1gTZoOZXnU" style="display: block; height: auto; width: 100%; box-sizing: border-box; border: 0;" title="Remote recording - Now in Descript" width="440"/>
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