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   Tip 1: Try a lot. Stick with what works.
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                                 Hi there,
                                 <br/>
                                 <br/>
                                 If you’re new to online marketing, look no further. Marketing expert and course creator, Mallory Rowan, has five actionable tips for new marketers to keep in mind when tackling social media.
                                 <br/>
                                </div>
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                                 <span style="color:#1b4942;">
                                  <span style="font-family:Times New Roman,Times,serif;">
                                   <span style="font-size:30px;">
                                    Five tips for creators who are new to marketing
                                   </span>
                                  </span>
                                 </span>
                                </div>
                                <div style="line-height: 150%;">
                                </div>
                                <div style="line-height: 200%;">
                                 <br/>
                                 <span style="font-size:22px;">
                                  1. Try a lot; choose what works
                                 </span>
                                </div>
                                <div style="line-height: 150%;">
                                 When you’re just starting out, it’s crucial to experiment with marketing tools, especially social media. Pay close attention to the feedback you’re getting on each platform, then hone in on which ones resonate the most with your audience.
                                 <div style="padding-top: 25px; padding-bottom: 25px;">
                                  <hr/>
                                 </div>
                                </div>
                                <div style="line-height: 150%;">
                                 <div style="line-height: 200%;">
                                  <span style="font-size:22px;">
                                   2. Listen to your heart and follow your strengths
                                  </span>
                                 </div>
                                 Think of where your strengths lie in social media. For example, someone who prefers TikTok might not be as comfortable with Pinterest or vice versa. Spend more time on platforms that work for you.
                                 <div style="padding-top: 25px; padding-bottom: 25px;">
                                  <hr/>
                                 </div>
                                 <div style="line-height: 200%;">
                                  <span style="font-size:22px;">
                                   3. Don’t fall into the 24/7 trap
                                  </span>
                                 </div>
                                 You don't need to post 24/7 for social media marketing to be effective. Posting all the time isn’t a realistic approach for some creators, so create a schedule that doesn’t bust your boundaries.
                                 <div style="padding-top: 25px; padding-bottom: 25px;">
                                  <hr/>
                                 </div>
                                 <div style="line-height: 200%;">
                                  <span style="font-size:22px;">
                                   4. Be consistent
                                  </span>
                                 </div>
                                 People often confuse consistency with frequency. Whether it’s one email or two Instagram posts per week, consistency is key. If you commit to a certain posting schedule, your audience can learn what to expect from you.
                                 <div style="padding-top: 25px; padding-bottom: 25px;">
                                  <hr/>
                                 </div>
                                 <div style="line-height: 200%;">
                                  <span style="font-size:22px;">
                                   5. Follow your own path instead of someone else’s
                                  </span>
                                 </div>
                                 When it comes to online marketing, keep in mind there’s no such thing as one-size-fits-all. Build an authentic community based on your unique approach.
                                 <br/>
                                 <br/>
                                 <br/>
                                 To go deeper into this marketing mindset from Mallory,
                                 <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="check out the full article on our blog">
                                  check out the full article on our blog
                                 </a>
                                 .
                                 <br/>
                                 <br/>
                                 P.S. Put these tips to action with our special marketing challenge coming up tomorrow—stay tuned for major details.
                                </div>
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