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Plus, check out the latest email client market share report, email personalization strategies, and more.
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Your monthly roundup of the latest email marketing, design, and
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development strategies
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<img alt="A mouse pointer hovering over different calls to action." class="fadeimg" height="300" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-1-ctas-static.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 600px; height: auto; max-height: 300px; color: #262524; font-size: 18px; line-height: 28px;" width="600"/>
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The what, how, and why of calls‑to‑actions
</a>
</h1>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 30px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
Get a rundown of designing calls-to-action (CTAs) for email, including CTA types and how to style them—complete with examples.
</p>
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Dive in
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<img alt="envelope with an update badge on it" height="84" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fcall-out-review.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="color: #ffffff; font-size: 18px; line-height: 28px; width: 111px; height: 84px;" width="111"/>
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<strong>
Pro Tip of the Month
</strong>
<br/>
Happy 2022! Friendly reminder to
<a class="link">
update your templates
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, copyright notices, and any recurring emails that mention 2021.
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<a style="text-decoration: none;">
<img alt="Different charts displaying KPIs for emails" class="fadeimg" height="260" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-2-kpis-to-measure.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; color: #262524; font-size: 18px; line-height: 28px;" width="560"/>
</a>
<h2 style="font-family: Helvetica, Arial, sans-serif; margin: 20px 0; font-size: 30px; line-height: 40px; text-align: center; color: #262524; font-weight: bold;">
<a style="color: #262524; text-decoration: none;" target="_blank">
KPIs you should be tracking
</a>
</h2>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
As email evolves, so should your Key Performance Indicators (KPIs). Discover the best KPIs to track and how to use them to help tell your success story.
</p>
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<span class="gmail-screen">
<span class="gmail-difference">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span class="text" style="mso-text-raise: 15pt;">
KPI-deas
</span>
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</span>
</span>
</a>
</div>
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<td align="left" style="font-size: 20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
</td>
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<img alt="isometric illustration with a computer, pencil, calendar, and a light bulb" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-3-content-templates.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; color: #262524; font-size: 18px; line-height: 28px;" width="560"/>
</a>
<h2 style="font-family: Helvetica, Arial, sans-serif; margin: 20px 0; font-size: 30px; line-height: 40px; text-align: center; color: #262524; font-weight: bold;">
<a style="color: #262524; text-decoration: none;" target="_blank">
Start 2022 strong with these templates
</a>
</h2>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
Download these four essential templates to make your content marketing planning a breeze!
</p>
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<span class="gmail-difference">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
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Get the templates
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<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
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</a>
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</td>
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<!-- Start Secondary Article-->
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<div class="mktoText" id="article04">
<a style="text-decoration: none;">
<img alt="personalized weather in your email" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-4-personalization.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; color: #262524; font-size: 18px; line-height: 28px;" width="560"/>
</a>
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<a style="color: #262524; text-decoration: none;" target="_blank">
Personalization? Piece of cake.
</a>
</h2>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
Watch and learn how to leverage subscriber information for more personalized experiences, along with practical ways to make personalization a priority in your 2022 strategy.
</p>
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Watch the replay
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<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</span>
</span>
</a>
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Help us improve Litmus
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Want to take part in Litmus research or beta tests? Opt-in to our research program and join hundreds of customers helping us create a better Litmus.
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<img alt="December calendar with a prize ribbon on it" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-5-december-inspiration.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; color: #262524; font-size: 18px; line-height: 28px;" width="560"/>
</a>
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Our favorite emails from December
</a>
</h2>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
Holiday deals, winter weather commentary, and seasonal steals filled our inboxes in December. What stood out to us?
</p>
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<span class="gmail-screen">
<span class="gmail-difference">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
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See our favs
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<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</span>
</span>
</a>
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<img alt="A box with 2021 on it and a paper airplane flying out of it" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-6-product-updates.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; font-size: 18px; line-height: 28px; color: #262524;" width="560"/>
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<h2 style="font-family: Helvetica, Arial, sans-serif; margin: 20px 0; font-size: 30px; line-height: 40px; text-align: center; color: #262524; font-weight: bold;">
<a style="color: #262524; text-decoration: none;" target="_blank">
How Litmus solved your 2021 email challenges
</a>
</h2>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
Our focus in 2021? Empower agile, on-brand, error-free email creation. Discover the updates we made to help you get the most out of email—including drag-and-drop modular building and our Apple Audience Report.
</p>
<a class="cta btn-purple" style="background-color: #663a76; background-image: linear-gradient(#663A76,#663A76); font-size: 18px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; padding: 14px 20px; color: #ffffff; border-radius: 5px; display: inline-block; mso-padding-alt: 0; box-shadow: 0 3px 6px rgba(0,0,0,.2);">
<span class="gmail-screen">
<span class="gmail-difference">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span class="text" style="mso-text-raise: 15pt;">
Walk down memory lane
</span>
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</span>
</span>
</a>
</div>
</td>
</tr>
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</td>
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<!-- Start Secondary Article-->
<tr>
<td align="center" class="darkmode2" style="padding:20px; background-color: #ffffff;" valign="top">
<div class="mktoText" id="article07">
<a>
<img alt="a mailbox with a letter going into it" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-7-guide-deliverability.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; font-size: 18px; line-height: 28px; color: #262524;" width="560"/>
</a>
<h2 style="font-family: Helvetica, Arial, sans-serif; margin: 20px 0; font-size: 30px; line-height: 40px; text-align: center; color: #262524; font-weight: bold;">
<a style="color: #262524; text-decoration: none;" target="_blank">
The Ultimate Guide to Email Deliverability
</a>
</h2>
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
We joined forces with our friends at SparkPost to give you insights to monitor and measure deliverability, resolve spam traps, and more.
</p>
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<span class="gmail-screen">
<span class="gmail-difference">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span class="text" style="mso-text-raise: 15pt;">
Get the guide
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</span>
</span>
</a>
</div>
</td>
</tr>
<tr>
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</td>
</tr>
<!-- Start Secondary Article-->
<tr>
<td align="center" class="darkmode2" style="padding:20px; background-color: #ffffff;" valign="top">
<div class="mktoText" id="article08">
<a style="text-decoration: none;">
<img alt="several graphs" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-8-marketshare.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="width: 100%; max-width: 560px; height: auto; font-size: 18px; line-height: 28px; color: #262524;" width="560"/>
</a>
<h2 style="font-family: Helvetica, Arial, sans-serif; margin: 20px 0; font-size: 30px; line-height: 40px; text-align: center; color: #262524; font-weight: bold;">
<a style="color: #262524; text-decoration: none;" target="_blank">
December’s Email Client Market Share
</a>
</h2>
<!--everyone else-->
<p style="font-family: Helvetica, Arial, sans-serif; margin: 0 0 20px; font-size: 18px; line-height: 28px; text-align: left; color: #262524;">
Is Apple’s Mail Privacy Protection (MPP) adoption slowing down? Discover where MPP adoption landed at the end of 2021.
</p>
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<span class="gmail-screen">
<span class="gmail-difference">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span class="text" style="mso-text-raise: 15pt;">
See the shifts
</span>
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</span>
</span>
</a>
</div>
</td>
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<tr>
<td align="left" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
</td>
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<!--Event Module-->
<tr>
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<img alt="Calendar Icon" height="150" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2021%252FMay%252F05182021_May_newsletter%252Fevents-header-icon-light.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="font-size: 18px; line-height: 28px; color: #262524;" width="150"/>
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<h2 style="font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 30px; line-height: 40px; color: #262524; margin: 30px 0 0; padding: 0;">
<a style="color: #262524; text-decoration: none;" target="_blank">
Can’t-miss email events
</a>
</h2>
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<tbody>
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<tr>
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<tbody>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 105px; height: 100px;">
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<a>
<img alt="a crystal ball with an image in it" class="fadeimg" height="100" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-9-event-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="color: #262524; font-size: 18px; line-height: 18px;" width="105"/>
</a>
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</tbody>
</table>
</td>
</tr>
</tbody>
</table>
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<td valign="top" style="width:455px;"> <![endif]-->
<div style="display: inline-block; vertical-align: middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 455px;">
<tbody>
<tr>
<td align="left" class="tPad-15 bPad-20 darkmode" style="background-color: #dbe8f0; padding: 22px 0;" valign="middle">
<p class="cAlign" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 28px; color: #262524; margin: 0 30px; padding: 0; text-align: left;">
<strong>
Feb. 10th
</strong>
<a class="link" style="color: #0f618a; text-decoration: underline;" target="_blank">
Litmus Talks: Email Design Trends That Will Boost Your Efforts in 2022
</a>
</p>
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</tbody>
</table>
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</table> <![endif]-->
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<tbody>
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<!--[if (gte mso 9)|(IE)]> <table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="top" style="width: 105px;"> <![endif]-->
<div class="wFull" style="display: inline-block; vertical-align: middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 105px;">
<tbody>
<tr>
<td align="center" class="tPad-20 darkmode" style="background-color: #dbe8f0;" valign="top">
<a>
<img alt="A subscriber profile" class="fadeimg" height="100" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-9-event-3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="color: #262524; font-size: 18px; line-height: 18px;" width="105"/>
</a>
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</tbody>
</table>
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<!--[if (gte mso 9)|(IE)]> </td>
<td valign="top" style="width:455px;"> <![endif]-->
<div style="display: inline-block; vertical-align: middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 455px;">
<tbody>
<tr>
<td align="left" class="tPad-15 bPad-20 darkmode" style="background-color: #dbe8f0; padding: 22px 0;" valign="middle">
<p class="cAlign" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 28px; color: #262524; margin: 0 30px; padding: 0; text-align: left;">
<strong>
Feb 16th
</strong>
<a class="link" style="color: #0f618a; text-decoration: underline;" target="_blank">
Litmus Learning: How Real Email Experts Put Personalization to Work
</a>
</p>
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</tr>
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</table>
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</table> <![endif]-->
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<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 560px;">
<tbody>
<tr>
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<!--[if (gte mso 9)|(IE)]> <table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="top" style="width: 105px;"> <![endif]-->
<div class="wFull" style="display: inline-block; vertical-align: middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 105px;">
<tbody>
<tr>
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<a>
<img alt="magnifying glass over a page of data" class="fadeimg" height="100" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2022%252FJanuary%252F2022_01_25_January_Newsletter%252Fmod-9-event-2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1nCOLp:Rk-TZVR90P1VxrziSQhJ1YebH1PIfJ0fY-UbYjzkUBQ" style="color: #262524; font-size: 18px; line-height: 18px;" width="105"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if (gte mso 9)|(IE)]> </td>
<td valign="top" style="width:455px;"> <![endif]-->
<div style="display: inline-block; vertical-align: middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 455px;">
<tbody>
<tr>
<td align="left" class="tPad-15 bPad-20 darkmode" style="background-color: #dbe8f0; padding: 22px 0;" valign="middle">
<p class="cAlign" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 28px; color: #262524; margin: 0 30px; padding: 0; text-align: left;">
<strong>
Mar 16th
</strong>
<a class="link" style="color: #0f618a; text-decoration: underline;" target="_blank">
Litmus Learning: Work Smarter with Email Analytics
</a>
</p>
</td>
</tr>
</tbody>
</table>
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</table> <![endif]-->
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How did you like this month’s newsletter?
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