Email sent from Substack to a Registered user

Substack Registered user

Subscribed 4 years, 10 months ago
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 <head>
  <title>
   Grow: How Nishant Jain boosted paying subscribers by crafting a clear use case
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 </head>
 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwNzI1MTUwMTAwLjMuNjA1MTEwZDc4Y2M2NWExNEBtZy1kMS5zdWJzdGFjay5jb20-IiwidSI6MTU2NTY1OTMsInIiOiJhM2VjOTJiZUB1aWZlZWQuY29tIiwiZCI6Im1nLWQxLnN1YnN0YWNrLmNvbSIsInAiOjY0MDE1MjYxLCJ0IjoibmV3c2xldHRlciIsImEiOiJldmVyeW9uZSIsInMiOjEsImMiOiJwb3N0IiwiZiI6dHJ1ZSwicG9zaXRpb24iOiJ0b3AiLCJpYXQiOjE2NTg3NjE0NTYsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.KcSdR7KQJzLHFQBRdZkcZBt8bYdJruSrcvuuGvUtCKs/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1oFzdS:Cqzi5gMG4iwFRbur82ZDfvSO6kpUrSRZyTVZbos-ahg" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   We invited Nishant Jain, author of The SneakyArt Post—a publication sharing posts and podcasts from his sketches and observations of how we live in cities—to discuss his insights on how he honed his pitch, stays true to his principles while focusing on growth, and quit a career in science to pursue his creative dream.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
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    <td class="content" width="550">
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     <div style="font-size: 16px; line-height: 26px; margin: 0 auto; max-width: 550px; overflow-wrap: break-word; width: 100%;">
      <div markup="" style="font-size: 16px; line-height: 40px; margin-bottom: 8px; text-align: right;">
       <a class="tw-font-body tw-text-ssm tw-text-substack-secondary" style="color: rgb(128,128,128) !important; font-family: SF Pro Text, -apple-system, BlinkMacSystemFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol !important; font-size: 13px !important;">
        Open in browser
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        <h1 class="post-title long published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
         <a style="color: #1a1a1a; text-decoration: none;">
          Grow: How Nishant Jain boosted paying subscribers by crafting a clear use case
         </a>
        </h1>
        <table cellpadding="0" cellspacing="0" class="post-meta custom" style="align-items: center; height: 20px; margin: 1em 0;">
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           <time datetime="2022-07-25T15:02:08.281Z">
            Jul 25
           </time>
          </td>
          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
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          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; margin-right: 0; padding: 0px 12px 0px 0; padding-bottom: 0; padding-right: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
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             <img alt="Share" class="recommend-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideShare%253Fv%253D3%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
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      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 16px 0 0 0;">
       <div class="body markup" dir="auto" style="font-family: Lora,sans-serif; font-size: 16px; font-weight: 400; line-height: 26px; margin-bottom: 12px; text-align: initial; width: 100%; word-break: break-word;">
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-top: 0;">
         <em>
          <span>
           This is the continuation of our
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Grow
          </a>
          <span>
           interview series, designed to share the nuts and bolts of how writers have gone independent and grown their audiences on Substack.
          </span>
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          We invited
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Nishant Jain
         </a>
         <span>
          , author of
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          The SneakyArt Post
         </a>
         <span>
          —a publication sharing posts and podcasts from his sketches and observations of how we live in cities—to discuss his insights on how he honed his pitch, stays true to his principles while focusing on growth, and quit a career in science to pursue his creative dream.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         This interview has been lightly edited for length and clarity.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
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              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0a51ca9f-5147-4d7c-ae06-e0f8d08efd63_1200x874.png","fullscreen":null,"imageSize":null,"height":874,"width":1200,"resizeWidth":null,"bytes":721983,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false}' height="400.5833333333333" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F0a51ca9f-5147-4d7c-ae06-e0f8d08efd63_1200x874.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Nishant Jain
          </figcaption>
         </figure>
        </div>
        <div class="embedded-publication-wrap" data-attrs='{"id":68428,"name":"The SneakyArt Post","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6d05d356-58ec-44b1-81da-46bcf55d6bea_782x782.png","base_url":"https://sneakyart.substack.com","hero_text":"SneakyArt is secretly drawn art of the world. Sign up to receive moments of accidental art in your inbox.","author_name":"Nishant Jain","show_subscribe":true,"logo_bg_color":"#ffffff"}' style="font-size: 16px; line-height: 26px;">
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          <tbody>
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            <td class="embedded-publication-left" style="margin-right: 16px; padding-right: 16px; width: 40px;" valign="top" width="56">
             <img class="embedded-publication-logo" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F6d05d356-58ec-44b1-81da-46bcf55d6bea_782x782.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1oFzdS:MMGLiqEQOCSCZwyPzqEHecB8MqKg4Z2Vgq7CMBUrnjI" style="-ms-interpolation-mode: bicubic; background-color: #ffffff; border: none !important; border-radius: 4px; display: block; height: 40px; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 40px;" width="40"/>
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            <td class="embedded-publication-right">
             <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               The SneakyArt Post
              </a>
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              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               SneakyArt is secretly drawn art of the world. Sign up to receive moments of accidental art in your inbox.
              </a>
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             <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
              <a rel="" style="color: #767676; text-decoration: none;">
               By Nishant Jain
              </a>
             </div>
            </td>
           </tr>
          </tbody>
         </table>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          What’s your Substack about in one sentence?
         </strong>
         <div class="header-anchor-widget" id="§whats-your-substack-about-in-one-sentence" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
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           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         The SneakyArt Post is a publication about the secretly drawn art of my world.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          What do you feel you uniquely offer readers and listeners?
         </strong>
         <div class="header-anchor-widget" id="§what-do-you-feel-you-uniquely-offer-readers-and-listeners" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Every week I share moments of beauty found in ordinary instances of everyday life. In this way I help my readers be mindful of the “sneaky art” in their world. For example, this month I am searching my neighborhood [in Vancouver] for free libraries and sharing drawings of each one that I find.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="276">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/40bd7293-6da8-44dc-8731-ca996842ecaf_1032x1600.jpeg","fullscreen":null,"imageSize":null,"height":1600,"width":1032,"resizeWidth":276,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="427.90697674418607" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_276%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F40bd7293-6da8-44dc-8731-ca996842ecaf_1032x1600.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="276"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          Listeners of the
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          SneakyArt Podcast
         </a>
         <span>
          tune in for my relaxed longform conversations with artists. They appreciate my ability to articulate difficult-to-grasp concepts, the enthusiasm to pursue curious rabbit holes, and my explicit policy of never interrupting my guests.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I believe longform conversations are generous to all parties involved in a way that shorter interviews can never be. Every conversation is a deep dive into not only ideas I find interesting but also the lives of my guests. Over time I have learned that I only have a good episode when I give the guest my most sincere and respectful attention. It teaches me to be a good listener!
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          For the audience, such episodes are an opportunity to go deeper than surface-level rapid-fire questions and to relate in significant ways with the speakers. Recent episodes include conversations with
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          an artist who is biking from northern Alaska to Southern California
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          a tattoo artist who turned his life around
         </a>
         <span>
          after watching a reality show about tattoos, and
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          a creative director at Google Doodles
         </a>
         <span>
          who drove 2,500 miles from Chicago to L.A. just to make a doodle about Route 66.
         </span>
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Growth by numbers
         </strong>
         <div class="header-anchor-widget" id="§growth-by-numbers" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Started Substack: July 2020
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Started podcast: September 2020
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Total free subscribers: 2,830
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           Number of paid subscribers: 100
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/18dc771f-9812-4b87-ba71-b3dd85da9c6d_1568x1176.png","fullscreen":null,"imageSize":null,"height":1092,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="412.5" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F18dc771f-9812-4b87-ba71-b3dd85da9c6d_1568x1176.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Nishant’s subscriber statistics
          </figcaption>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Content strategy
         </strong>
         <div class="header-anchor-widget" id="§content-strategy" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Posting cadence:
           </strong>
           <span>
            I publish three times a week: twice for free readers, plus a Sunday edition for paid subscribers (who I call SneakyArt Insiders).
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Types of posts:
           </strong>
           <span>
            Drawings made on location, with related observations and thoughts. I share the best ideas from conversations in the podcast and my journey of self-education to be an artist.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Pricing:
           </strong>
           <span>
            The idea was to fit this subscription into readers’ leisure expense category. The price is the lowest that I would allow myself to do and the highest I thought I could get away with.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Upselling free subscribers:
           </strong>
           <span>
            Over the past few weeks, I have encouraged longtime free readers to become SneakyArt Insiders. It has been a successful summer, as I have increased my paid base by 25%. What has worked is being able to point to good past work, being reliable and consistent with the value I deliver to a reader’s inbox, and clearly stating what the paid membership enables me to do.
           </span>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ade5b3c1-d7b4-472d-9b94-47d886f0fd0d_1600x1200.jpeg","fullscreen":null,"imageSize":null,"height":1092,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="412.5" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fade5b3c1-d7b4-472d-9b94-47d886f0fd0d_1600x1200.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Nishant’s podcast crib sheet
          </figcaption>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Why did you decide to go paid?
         </strong>
         <div class="header-anchor-widget" id="§why-did-you-decide-to-go-paid" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          Going paid became a way for me to realize my dream of being independent. Sustaining myself with the
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          1,000 true fans model
         </a>
         <span>
          is an important goal for me. I quit a scientific career in order to become an independent creative. After being lost in the doldrums for a few years, I was delighted to discover Substack and to note the emerging trends of the creator economy.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         At the moment of my decision to go paid, I was predictably nervous. So I approached it as a way to take my own work more seriously. Launching the paid membership meant crafting a clear use case for free readers.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h4 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em; position: relative;">
          <strong>
           It meant articulating a short, non-boring pitch every week. Both of these became useful exercises that helped me think dispassionately about my work and better understand how it might benefit a reader.
          </strong>
          <div class="header-anchor-widget" id="§it-meant-articulating-a-short-non-boring-pitch-every-week-both-of-these-became-useful-exercises-that-helped-me-think-dispassionately-about-my-work-and-better-understand-how-it-might-benefit-a-reader" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
           <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
            <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
             <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
              <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
              </path>
              <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
              </path>
             </svg>
            </a>
           </div>
          </div>
         </h4>
        </blockquote>
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               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9cbfafcf-1010-4ad5-90dd-a3337576aff4_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":11186,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F9cbfafcf-1010-4ad5-90dd-a3337576aff4_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
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              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f644b25c-177d-4fdb-b479-8d9ed19be041_1600x1222.jpeg","fullscreen":null,"imageSize":null,"height":1112,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="420.05494505494505" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ff644b25c-177d-4fdb-b479-8d9ed19be041_1600x1222.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
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             </td>
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        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          What insights can you offer other writers and podcast hosts about growing their Substack publication?
         </strong>
         <div class="header-anchor-widget" id="§what-insights-can-you-offer-other-writers-and-podcast-hosts-about-growing-their-substack-publication" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
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          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          The only unique value your Substack publication has is that it is yours. Do not hide your personality. Do not argue against your own ideas. There are no rules. Everyone who signs up to your work is ready to go on whatever ride you choose.
         </span>
         <strong>
          Give yourself the permission to make bold creative decisions and make mistakes.
         </strong>
         <span>
          Give yourself the room to course-correct when the need arises. And keep going. There is no other way that I know.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <strong>
          Nothing works better than doing your best work.
         </strong>
         <span>
          My podcast has grown organically by focusing on the needs of a specific audience (the global urban sketching community). The high quality of my work—before, during, and after the recording—has helped it sustain attention and convert even fans who did not have the patience to listen to podcasts, let alone longform conversations.
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/265734e1-6db5-46b6-ad4b-de7ebc96220e_1600x1200.jpeg","fullscreen":null,"imageSize":null,"height":1092,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="412.5" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F265734e1-6db5-46b6-ad4b-de7ebc96220e_1600x1200.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
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              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/be8994c0-8b1e-4155-b368-284da6c2af3d_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":11186,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fbe8994c0-8b1e-4155-b368-284da6c2af3d_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
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         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          What have you learned about your subscribers along the way?
         </strong>
         <div class="header-anchor-widget" id="§what-have-you-learned-about-your-subscribers-along-the-way" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
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         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I have learned over time that SneakyArt Insiders do not care for paywalled content. Initially I put a lot of effort into carefully paywalling my best work, but the overwhelming majority of people who signed up only did so to support my work, with no paywall expectations. I now use the paywall only to gate privileged information for Insiders, like discounts and early-access opportunities.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          What other useful experiences can you share?
         </strong>
         <div class="header-anchor-widget" id="§what-other-useful-experiences-can-you-share" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
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            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
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            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         This year, I am “learning in public.” This means sharing all my self-education efforts—the wins and also the failures—and the knowledge I have accumulated. Learning in public has been my most important tactic to circumvent my own impostor syndrome.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Secondly, do what you want and make it work. I have only ever done things the way I wanted. It has meant failing sometimes, even after putting in my best effort. But sticking with this simple principle has meant that I am always tapped into myself—my taste, my ideas, my preferences. These have been refined over time with each successive project.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I think more writers and podcasters should move forward with sincerity and courage. There is no virtue to diffidence. Announce yourself, be ambitious, and be uniquely yourself.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Who’s another Substack writer you’d recommend?
         </strong>
         <div class="header-anchor-widget" id="§whos-another-substack-writer-youd-recommend" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
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           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          Substack is my favorite way to learn about subjects I would not otherwise have the patience to research or read voluminous books upon. I read Casey Newton’s
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Platformer
         </a>
         <span>
          and David Mattin’s
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          New World Same Humans
         </a>
         <span>
          to better understand the forces determining our future. I read Mike Sowden’s
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Everything Is Amazing
         </a>
         <span>
          because I do believe that everything is, indeed, amazing. Melanie Newfield’s
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          The Turnstone
         </a>
         <span>
          helps me not get desensitized to concerns around the pandemic and climate change.
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Anticipating the Unintended
         </a>
         <span>
          , by Pranay Kotasthane and RSJ, helps me make sense of my home country, India, and understand the often counterintuitive principles of public policy.
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/d7bba902-b2bd-446c-a80a-5f9c9ebcbf60_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":11186,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fd7bba902-b2bd-446c-a80a-5f9c9ebcbf60_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oFzdS:Kc8RPNyCNgHNsVanOLeHtg4hMyeMcHzovyjAnEfruUY" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
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         </figure>
        </div>
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              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               The SneakyArt Post
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         <span>
          ,
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          ,
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          Erik Hoel
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          Elizabeth Held
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          Jonathan Nunn
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         <span>
          ,
         </span>
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          Polina Pompliano
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         <span>
          ,
         </span>
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          Michael Williams
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          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Judd Legum
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         <span>
          , and
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Caroline Chambers
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          .
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2 years, 11 months ago - on+resources@substack.com
Grow: How Nishant Jain boosted paying subscribers by crafting a clear use case
We invited Nishant Jain, author of The SneakyArt Post—a publication sharing posts and podcasts fr...
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